February 5 th, 2014 Joan Palevsky Center for the Future of Los Angeles

Transcription

1 February 5 th, 2014 Joan Palevsky Center for the Future of Los Angeles

2 #ccclli #linkedlearning

3 Welcome & Introductions 3

4 Career Ladders Project fosters educational and career advancement through research, policy initiatives, and direct assistance to community colleges and their partners.

5 Sector Based Career Pathway Universal Design Features Career Pathways are a framework for college and career advancement Robust pathways offer multiple entry/exit points linked to industry-recognized skills Versatility for incumbent workers (skills upgrade), re-entry adults (including veterans), young adults (high school), opportunity youth (16-24 year olds out-of-school, unemployed/ underemployed)

6 Career Pathways as a National Model source: CLASP 2014

7 Our Tools

8 HIP video goes here

9 Getting to the Top Tier Talent more aligned High School to College Pathways + industry informed content and engagement in skills building = better prepared workforce resulting in stronger local & regional industries

10 Goal of CCCLLI To increase student success in community college by clearly ar3culated pathways for students to transi3on from Linked Learning high school experience to postsecondary educa3on and emerge for a career or transfer to a four- year college or university. Funded by the James Irvine Founda4on

11 About Linked Learning Linked Learning video goes here

12 CCCLLI Essential Elements } Strong K12/Community College Collaboration } Transitional programming (such as matriculation supports, dual enrollment, systemic outreach, etc.) } Removing barriers of assessment and placement } Pathway development } Data-driven decision-making } Systems change: policy, structural, and program changes at colleges & high schools

13 Industry Research Findings

14 Approach Outreach to a broad base of employers about AME workforce needs. Conducted research on the following fields: Design Social Media Animation Gaming Digital Media Web Development Film Production Application Development Surveyed 23 employers on current and future AME trends. Interviewed 8 employers to clarify and validate themes emerging from the survey findings.

15 Participating Industries Insurance Health Care Big Data Media & Entertainment Web Design & Development Marketing & Communication Creative Branding Consumer Package Goods Environmental Solutions Broadcasting Media for Social Change Manufacturing Cloud Service Distributor Technology Training Film Pre & Post Production Animation Technology Gaming Photography Interactive Learning

16 Industry Profile In what region(s) is your company located? (n=23) 57% How many employees are currently working within your region(s)? (n=23) >1, % 43% 80% 60% 40% 9% 13% 20% Sacramento Region San Francisco Bay Area Los Angeles Region Other 0% Sacramento Region San Francisco Bay Area Los Angeles Region Other Over 80% of AME industry partners surveyed indicated that the total number of regional employees are less than 150. A sizeable majority responded that the number of regional employees is less than 50. Factors impacting this finding are the increase in virtual team members and freelancers/consultants.

17 AME Entry-Level Employees (Entry-level is defined as combined education and experience >1 yr and <4 yr) How many do you employ in AME fields? (n=19) What % of your AME positions are entry-level? (n=17) 100% 10 or Less Greater than % 5% or Less 6% to 20% Greater than 20% 80% 80% 60% 60% 40% 40% 20% 20% 0% Design Social Media Digital Media Film Production Animation Gaming Web Dev App Dev Digital Media, Film Production, and Web Development are strong fields for entry-level AME employees. Fewer opportunities exist in entry-level Animation and Gaming. 0% Design Social Media Digital Media Film Production Animation Gaming Web Dev App Dev

18 Future AME Position Openings (Entry-level is defined as combined education and experience >1 yr and <4 yr) How many current AME entry-level job openings do you have? (n=15) 100% >16 What % of increased hiring do you project in the AME fields? (n=16) 100% No Change 1%-10% 11%-20% >21% 80% 60% 40% 20% 0% Design Social Media Digital Media Production Film Animation Gaming Web Dev App Dev 80% 60% 40% 20% 0% 6 months from now 1 year from now 3 years from now Several reasons speak to the low # of available entry-level openings: 1) Retention is not an issue, 2) No issues filling vacancies, 3) Large market of freelancers.

19 Entry, Mid, and Advanced Level Positions What AME positions are critical to your business? (n=12) 100% Entry-Level I: Education and Experience >1yr & <4yr Entry-Level II: BA degree or higher 80% 75% 75% 67% 60% 58% 40% 42% 20% 0% Entry Level (I) Entry Level (II) Mid & Adv Level Consultants/ Freelancers Temporary Worker

20 Positions Critical to Employers (n=12) Entry Level Mid Adv Level Consultant Temporary Worker Animation Digital Production! Non-Linear Editors! Social Media! Big Data Application Development! Design! Web Development! Consumer Package Goods Social Media!! Web Designers! Web Developer! Data Entry! Film Production Pre:Post Film - Camera Operators! Film - Visual Effects Artist!! Film - Voice Over Artists!! Sound Mixers! Video Editing Finishing! Film - Camera Assistants! Photographers! Insurance Design!! Digital Media! Social Media! Web Development! Application Developers! Entry Level Mid Adv Level Consultant Temporary Worker Manufacturing CAD Designers! Design Engineer I! Sr. CAD Designers! Design Engineer II! Design Engineer III! Zigbee Coding Consultant! Media & Entertainment Film Editing Finishing - Avid! Film Editing Finishing - Final Cut Pro! Production Assistants/Coordinators! Film - Camera! Film - Lighting! Film - Sound Development! Business Managers! Clearance People! Film - Avid Experience!! Film - Demo Reel Experience!! Film - Editors! Film - Producers! Researchers! Film - Editor! Film - Producer! Media for Social Change Application Developers! Web Design & Development Designers! Front-end Developers! Project Manager! CRM Developers!

21 AME Future Skills

22 Recruitment What are your Top 3 recruitment methods? (n=16) 69% 63% 56% For entry-level AME positions, what % are hired from? (n=15) 100% 80% None 1%-10% 11%-30% 31% - 50% >50% 60% Employee Referrals Linked In / similar Company Website 19% Craigslist / similar 13% 13% 13% 13% 13% CC Campuses Univ Campus CareerBuilder.com / similar Trade Publications Other 6% Trade / Job Fairs 0% Print Media Our industry partners are satisfied with the effectiveness of their recruiting Methods. The findings suggest the importance of networking within this industry. Many opportunities are not advertised, but are spread through relationships. 40% 20% 0% Employee Referrals Linked In / similar Company Website Craigslist / similar CC Campuses Univ Campus CareerBuilder.com/ similar Trade Publications Other Trade / Job Fairs Print Media

23 Community College Collaboration Assess the strength of recruiting collaboration and industry partnership between your company and your local Community College. (n=13) 40% Reasons stated why collaboration with Community Colleges to find qualified candidates is less than strong. (n=7) 57% 35% 30% 31% 25% 23% 23% 20% 29% 29% 15% 10% 8% 8% 8% 14% 5% 0% I Don't Know Very Weak Weak Neither Weak nor Strong Strong Very Strong Not sure of Unfamiliar with training programs CCs offered Don't know who Does not apply, I to CC collaborate with my CC Over 50% of our industry partners have weak or neutral relationships with Community Colleges. An opportunity exists to shift neutral and weak perceptions through intentional strategies that target the reasons stated (above right).

24 Training Needs Do you see a need for additional types of training to better prepare your new AME entry-level hires? (n=15) 67% What types of training is needed? (n=11) Integrated Skill Sets Editing & Visual effects, Big Data & Cloud New Media & Traditional Film Critical Thinking Evaluating a problem & articulating a solution Project based learning Job Training Internships On-the-job Training 20% 13% Industry Knowledge Day to Day operations All-in-one Production Yes No I Don't Know Business Presence Small business management How to present themselves Employers most often mentioned communication, critical thinking, and integrated skills sets to better prepare AME entry-level hires.

25 Types of Training What types of training do you currently utilize? (n=13) 62% 54% 31% 31% 31% 31% Please rate you level of satisfaction for your selected training types. (n=12) Satisfaction Level Customized - in-house trainers Webinars Conferences Skills Certification Courses Tuition Assistance for college courses Customized - external trainers 0% Badges Although in-house training and webinars were cited as the most often used types of training, employers were most satisfied with skills certification courses, tuition assistance, and in-house training. 1 0 Skills Certification Courses Tuition Assistance for college courses Customized - in house trainers Customized - external trainers Webinars Conferences 0.0 Badges

26 Response to the Data ü What findings resonate with you? ü What would you add to the reported data? ü What implications do the findings have for programs, internship opportunities or work? ü What else should we find out?

27 Insights, Ideas & Innovations Small Group Idea Generation

28 Networking Lunch & Presentation Promo Pathway at Santa Monica College & Promax BDA

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30 Site Level Action Planning New Strategies, Alignment Efforts & Commitments to Next Steps

31 Presentations of Site Level Work

32 Next Steps & Closing Remarks

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