The Social Network Guide for Skeptical Small Business Owners Bill McBride!!!!! p! c! r! SocIal

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2 Cost per Mille (CPM) Pay to have your message reach x number of people. With CPM you are charged per thousand impressions. Cost per Engagement (CPE) Pay only when someone engages with your advertisement. For Google Ads, pay when someone hovers over your Ad. For Twitter, pay when your post is Cost per Click (CPC) With CPC you ll pay only when somebody clicks on your Ad and follows it through to your website or whatever destination you have it linked to. retweeted. Engagements are unique to the platform. Cost per Lead (CPL) Pay only when an advertisement delivers a qualified lead. Doorswing Pay for getting people in the door. OpenTable charged for every reservation made through their system online.

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