Our Marketing Models: What Suits You Best. Cost Per Thousand [CPM] Cost Per Open [CPO] Cost Per Click [CPC]

Size: px
Start display at page:

Download "Our Email Marketing Models: What Suits You Best. Cost Per Thousand [CPM] Cost Per Open [CPO] Cost Per Click [CPC]"

Transcription

1 Our Marketing Models: What Suits You Best Cost Per Thousand [CPM] Cost Per Open [CPO] Cost Per Click [CPC]

2 Focus Area To get the best value out of any marketing campaign, you should be aware of the different models. You always have a definite business goal in mind and specific time frames to achieve them, right? We help you choose the best marketing model, so that you can get the returns within the time specified. We will guide you through the pros and cons of the different models we provide and we expect that making the right decision would become much easier for you then. Our Focus: At RAD365 Media, we are not here to only take orders and do marketing. Instead, we want to understand your business goals to make a lasting impact. Let s check out the different models we offer and find out which one would be best for you.

3 Cost Per Open (CPO) Cost Per Mille/ Cost Per Thousand (CPM) Cost Per Click (CPC)

4 Cost Per Mille/Cost Per Thousand [CPM] In this model, you pay according to number of s sent to prospective subscriber s database. The rates are calculated per s sent. Why should you opt for this model? Do you want flexible pricing depending on number of s sent? Do you want to send campaigns to a specific number of prospects for a given time? Do you want to start small and want to proceed as you go? Why should you opt for other models instead? You want to get tracking reports of the marketing campaigns. You want to judge performance over time and make amendments. You rather want to generate leads or make sales. Cost Per Thousand can be considered as an elementary model for businesses who want to power themselves up with marketing. See our working model below.

5 Our Cost Per Thousand [CPM] Working Model Step 1: We document your campaign requirements. Step 2: You set the pricing per s. Step 3: We get to action. We blast the s to the targeted subscriber s list. Step 4: You pay as per the calculated number of s sent. Step 5: You see your quality business results coming up.

6 Cost Per Open [CPO] The Cost Per Open campaign model gives you the idea as how many s are delivered and being opened by the target audience. Why should you opt for this model? Do you want to get an idea about the geographical preferences? Do you want to conduct analysis for better geographical targeting? Do you want to go to advanced options after kick starting with this model? Why should you opt for other models instead? You want to send campaigns with links to your specific landing pages. You want to get detailed information about the recipient s activity such as how many recipients are clicking on which links. You want to drive traffic towards your website. The Cost Per Open model will let you know as how the subject lines of the s are working. It will give you the confidence to conduct advanced campaigns in future. See our working model below.

7 Our Cost Per Open [CPO] Working Model Step 1: We document your campaign requirements. Step 2: You set the pricing per open and the desired number of opens. Step 3: We get to action. We blast the s to the targeted subscriber s list. Step 4: We continue the campaign till the desired no. of opens is achieved. Step 5: We deliver detailed results to you. Step 6: You pay only for the number of opens.

8 Cost Per Click [CPC] This is the model we will offer when you need exposure and more online reach. Our interactive campaigns are designed with compelling content to enhance user engagement with your business. Why should you opt for this model? Do you want more visitors to your website? Do you want to build a strong online presence? Do you want to track how your prospects are engaging with your landing pages/ websites over time? Do you want to start with a low risk model? Why should you opt for other models instead? Your ultimate aim is to acquire leads or perform sales transactions. You want to distribute your online resource materials and at the same time drive sales. Cost Per Click is a good starting model to judge your online presence. You can make the necessary modifications in your websites as per the click performance. See our working model below.

9 Our Cost Per Click [CPC] Working Model Step 1: We document your campaign requirements. Step 2: You set the pricing per click and the desired number of clicks. Step 3: We get to action. We blast the s to the targeted subscriber s list. Step 4: We continue the campaign till the desired no. of clicks is achieved. Step 5: We deliver detailed results to you. Step 6: You pay only for the number of clicks.

10 What you can expect at RAD365 Media? We want to add creativity and analytics to all our marketing models. We hope that the information has helped you understand what you actually need for now and the coming future. Some of the standards we maintain for marketing success are: Mobile responsive templates Compelling messages with elegant design Effective tracking software for precise analytical reports Integration of multiple models to cater to your custom needs. At RAD365 Media, our digital marketing team understands that businesses have ongoing challenges. Finding custom solutions is the priority for us. If you feel like discussing more about the different marketing models, contact us here.

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Online marketing. Summery. Introduction. E-mail marketing. Martin Hellgren,

Online marketing. Summery. Introduction. E-mail marketing. Martin Hellgren, Online marketing Martin Hellgren, Summery Online marketing is a powerful tool when used correctly. The main benefits are the relatively low cost, various pricing models, and, the possibility of instant

More information

Effective online marketing to recruit prospective language learners. Rob Jansen & Joss Frimond

Effective online marketing to recruit prospective language learners. Rob Jansen & Joss Frimond Effective online marketing to recruit prospective language learners Rob Jansen & Joss Frimond 3 TAKEAWAYS 1. How students can find you Which recruitment channels can you use? What are their pros and cons?

More information

PPC Marketing with Google AdWords

PPC Marketing with Google AdWords PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search

More information

Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts.

Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. EMAIL MARKETING Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. PERMISSION SEGMENTATION SUCCESS We all are

More information

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how

More information

Permission-Based Marketing for Lawyers

Permission-Based Marketing for Lawyers Permission-Based Marketing for Lawyers Jim Hart is a divorce attorney in Cary, North Carolina. Previously, his law practice was based in Florida. He owns several websites. Jameshartlaw.com redirects to

More information

A quick giude to... Affiliate program

A quick giude to... Affiliate program A quick giude to... Affiliate program In this guide... Learn how to get started as a GetResponse Affiliate, how to manage your account and how to make the most of your advertising efforts. Table of Contents

More information

Webinar Workbook. 1. Grow your list and optimise your process. Subscribers will always consider when is when deciding whether to subscribe :

Webinar Workbook. 1. Grow your list and optimise your process. Subscribers will always consider when is when deciding whether to subscribe : Webinar Workbook 1. Grow your list and optimise your process Step 1: Get an This means that you know that person is in your products/services to hear from you Step 2: Create a compelling Subscribers will

More information

How To Run A Successful Linkedin Ad Campaign

How To Run A Successful Linkedin Ad Campaign Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02

More information

How to get started with search marketing

How to get started with search marketing How Search Marketing Works How to get started with search marketing How and why to optimize for organic search How and why to get listed in directories How and why to utilize paid placement Fall 2006 Davison/Lin

More information

Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch.

Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 1 Welcome to Chapter 12 This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 2 At the end of this chapter you should understand key elements of online

More information

Start Using the Proven email Marketing Solution Used Successfully Nationwide. Know your customers and prospects better than your competition does!

Start Using the Proven email Marketing Solution Used Successfully Nationwide. Know your customers and prospects better than your competition does! Start Using the Proven email Marketing Solution Used Successfully Nationwide. Know your customers and prospects better than your competition does! There s a lot more to know with email marketing than how

More information

Building, selecting, and processing your email list

Building, selecting, and processing your email list Leadership Emailer Quick Start Guides page 1 Once Leadership Emailer access is added to your account and successfully set up, you can choose to send an email to any list you build. The option to Send Email

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

More information

Internet Marketing 101. Kevin Dean WSI Net Advantage (510) 687-9737

Internet Marketing 101. Kevin Dean WSI Net Advantage (510) 687-9737 Internet Marketing 101 Kevin Dean WSI Net Advantage (510) 687-9737 People Look Online Website Center of focus Establishes tone of your company Most flexible application Feeds Search Engines Cater to your

More information

Why Advertise on FMLink?... 2. Topic-Centric Content... 2 Mobile-Responsive Design... 3 Highly Qualified Subscribers / Users... 3

Why Advertise on FMLink?... 2. Topic-Centric Content... 2 Mobile-Responsive Design... 3 Highly Qualified Subscribers / Users... 3 2015 MEDIA PLANNER The most cost-effective way to reach facilities managers online Why Advertise on FMLink?... 2 Topic-Centric Content... 2 Mobile-Responsive Design... 3 Highly Qualified Subscribers /

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

The Social Network Guide for Skeptical Small Business Owners Bill McBride!!!!! p! c! r! SocIal

The Social Network Guide for Skeptical Small Business Owners Bill McBride!!!!! p! c! r! SocIal pcr SocIal Cost per Mille (CPM) Pay to have your message reach x number of people. With CPM you are charged per thousand impressions. Cost per Engagement (CPE) Pay only when someone engages with your advertisement.

More information

Interactive Online Co-op

Interactive Online Co-op 2012 FALL Interactive Online Co-op Brought to you by West Virginia Division of Tourism and Madden Media 728 x 250 300 x 250 300 x 250 non-expanding The 2011 campaign generated nearly 13,460 visits to promoted

More information

EPiServer Connect for Marketing Automation

EPiServer Connect for Marketing Automation Copyright notice Copyright 1996 2014 EPiServer AB. All rights reserved. Changes to the contents, or partial copying of the contents, may not be done without permission. The document may be freely distributed

More information

Ads Optimization Guide

Ads Optimization Guide Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

Elastic Grid Best Practices

Elastic Grid Best Practices Elastic Grid Best Practices Welcome to your Elastic Grid demand generation center. This document outlines the top 9 ways to get the most out of your campaigns on Elastic Grid. If you have any questions,

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

How To Market Your Website Online

How To Market Your Website Online Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Why A/ B Testing is Critical to Email Campaign Success

Why A/ B Testing is Critical to Email Campaign Success Why A/ B Testing is Critical to Email Campaign Success A / B Testing By systematically running controlled campaigns, A/B testing helps you determine which message or offer will resonate best with your

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

Marketing Automation: MULTIPLY in 2011: Today s Presenter

Marketing Automation: MULTIPLY in 2011: Today s Presenter Marketing Automation: MULTIPLY in 2011: Today s Presenter Alan Daniel: Co-Founder of Demand Gen Partners, LLC Creators of www.smarttouchcrm.com (lead management) Founders have 30+ years marketing and sales

More information

Google AdWords: A Primer on Higher Education Digital Advertising

Google AdWords: A Primer on Higher Education Digital Advertising Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified

More information

5 Reasons to Use Paid Search Advertising

5 Reasons to Use Paid Search Advertising e B O O K 5 Reasons to Use Paid Search Advertising According to a May 2011 Pew Internet survey, 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

Retargeting & Dynamic Advertising Strategy and Recommendation

Retargeting & Dynamic Advertising Strategy and Recommendation Retargeting & Dynamic Advertising Strategy and Recommendation Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. ExactDrive

More information

HORSE RACING JONES. COM

HORSE RACING JONES. COM HORSE RACING JONES. COM Social Media Marketing Campaign Performance Results October 16, 2011 November 5, 2011 Presented by Jennifer Pricci PHANTOM POWER Marketing by Design info@phantompower.co www.phantompower.co

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen

Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen I. Introduction Competitive Edge College Advisors (CECA) would like to maximize revenue per click by developing

More information

ULTIMATE CHEAT SHEET:

ULTIMATE CHEAT SHEET: ULTIMATE CHEAT SHEET: DIGITAL MARKETING TERMS FOR NOOBS f rewards TAKING ON ANY NEW CHALLENGE AND DIPPING YOUR TOES INTO A NEW ARENA IS ALWAYS INTIMIDATING. It s made even more so if that new arena is

More information

Advertising Rate Card

Advertising Rate Card Advertising Rate Card The Paso Robles Daily News is the most comprehensive local source information on Paso Robles breaking news, events, politics, crime, police, city hall, sports, travel, wine, regional,

More information

Practical Affiliate Marketing. Tuesday 9 th June 2015

Practical Affiliate Marketing. Tuesday 9 th June 2015 Practical Affiliate Marketing Tuesday 9 th June 2015 Stephen Whitelaw 35 years technology experience Internet, Web, Digital, Social Media. www.linkedin.com/in/stephenwhitelaw www.kimtag.com/stephenwhitelaw

More information

WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING

WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE Email marketing is about more than just your message. In fact, the words

More information

Why Web Analytics Should be Important to You

Why Web Analytics Should be Important to You Why Web Analytics Should be Important to You In our Insights series, we ve explored many aspects of running a successful website. Keeping a close eye on visitor information is an important aspect of achieving

More information

A Business Owner s Guide to: Pay-Per-Click

A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.

More information

Drastically New Ways To Retarget

Drastically New Ways To Retarget Drastically New Ways To Retarget TABLE OF CONTENTS INTRODUCTION.... 01 BURN PIXELS.... 02 SOCIAL MEDIA RETARGETING.... 03 SEGMENTATION + CREATIVITIY.... 04-05 FREQUENCY CAPS.... 06 A/B TESTING.... 07 USE

More information

CAKEMAIL PRODUCT SHEET. Update: 05.01.2015 Version 5.1

CAKEMAIL PRODUCT SHEET. Update: 05.01.2015 Version 5.1 èè CAKEMAIL PRODUCT SHEET Update: 05.01.2015 Version 5.1 1. Solutions benefits 1.1. For the customer 1.1.1. General information CakeMail is an easy-to-use email marketing application for small and medium

More information

About MKE. 3182 Nazaret St. Floor 1 Office 11 - Las Rosas, Córdoba, Argentina - Tel. ++54-351-4823577

About MKE. 3182 Nazaret St. Floor 1 Office 11 - Las Rosas, Córdoba, Argentina - Tel. ++54-351-4823577 About MKE is one of the most prestigious digital marketing consultants in Latin America. We focus on web advertising, SEO and web content. Contents A bit of History Who we are Successful cases Our services

More information

Email Marketing & Lead Generation Blueprint

Email Marketing & Lead Generation Blueprint Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

MARY WANG & OLIVER GU

MARY WANG & OLIVER GU WELCOME Lead Generation System A Simple System to Build Your Online Money Machine MARY WANG & OLIVER GU GoldenVisionTraining.com WELCOME Lead Generation System 2 NOTICE: You Do NOT Have the Right to Reprint

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report JANUARY 2015 Mobile Advertising Trends Report Q4 2014 Table of Contents Overview... 1 Benchmark Data... 2 Advertister Recommendations... 5 About the Data... 6 OVERVIEW 1 Overview Digital advertising is

More information

Marketing Operations Cookbook

Marketing Operations Cookbook Marketing Operations Cookbook Rev: 2012-02-02 Sitecore CMS 6.5 Marketing Operations Cookbook A marketer's guide to managing how your website engages with your visitors Table of Contents Chapter 1 Introduction...

More information

How to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI!

How to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! How to Drive Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! an ebook by - Delhi School Of Internet marketing 84 84 Table of Content Introduction Chapter1:

More information

SocialMoov. Facebook targeting + custom audience + CPM optimized + page post link = GOLD MINE FOR LEAD GENERATION

SocialMoov. Facebook targeting + custom audience + CPM optimized + page post link = GOLD MINE FOR LEAD GENERATION Facebook targeting + custom audience + CPM optimized + page post link = GOLD MINE FOR LEAD GENERATION About Social MOOV : Preferred marketing developer : the most advanced technology to achieve ROI with

More information

How To Write An Email Marketing Strategy

How To Write An Email Marketing Strategy Writing an email strategy A quick guide to planning your email campaign Contents 01 02 03 04 05 07 Introduction Setting objectives Identifying your target audiences Planning your content Setting a frequency

More information

Introduction to e-marketing

Introduction to e-marketing Introduction to e-marketing Introduction Email marketing Search engine marketing Google Adwords Social Media for Tourism Facebook advertising Bringing people to my site Definitions edm - Electronic Direct

More information

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign What are the Benefits of Pay-per-click Advertising? The goal of any website is to attract

More information

Social Media & Internet Marketing :: Menu of Services

Social Media & Internet Marketing :: Menu of Services Social Media & Internet Marketing :: Menu of Services Social Networking Setup & Manage Company profiles on major social networks; Facebook, Linkedin and Twitter (includes custom background) see info below

More information

Master List of Products and Services

Master List of Products and Services Master List of Products and Services DISPLAY ADVERTISING CAMPAIGNS Geographically, demographically and behaviorally targeted display ads served on mobile, tablet and desktop websites. (NorthJersey.com,

More information

Online Advertising Media Kit

Online Advertising Media Kit Online Advertising Media Kit MyNorthwest.com is a top regional website delivering news, weather, traffic, sports and lifestyle content. Award-winning personalities at three powerful news/talk/sports radio

More information

ADVERTISING RESOURCES

ADVERTISING RESOURCES ADVERTISING RESOURCES - Great Ways To Increase Your Web Traffic - What Is Web Traffic? Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has

More information

dcpm and other common online advertising performance models

dcpm and other common online advertising performance models dcpm and other common online advertising performance models What is CPM? Per Mille. Usually reflects the price of 00 banner impressions in dollar currency. Payment depends on the number of impressions

More information

M E D I A K I T RELEASED SEPTEMBER 2015

M E D I A K I T RELEASED SEPTEMBER 2015 MEDIA KIT RELEASED SEPTEMBER 2015 ABOUT US We connect publishers, advertisers, and users by serving over 16 million monthly impressions to our network of over 200 marine and boating related websites. Our

More information

Avi N. Bibi Navi.Bibi@AdMedia.com (800) 296-7104 ext.235

Avi N. Bibi Navi.Bibi@AdMedia.com (800) 296-7104 ext.235 The AdMedia Opportunity Presented by Avi N. Bibi (800) 296-7104 ext.235 1 WHO WE ARE AdMedia brings adverpsers a powerful, efficient and responsive digital markepng machine. We deliver results. Combining

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

PROMOTE YOUR BUSINESS FPFREE PACK GREAT FOR DISCOVERING HOW EUROPAGES WORKS. EUROPAGES +33 1 41 16 49 00 www.europages.com

PROMOTE YOUR BUSINESS FPFREE PACK GREAT FOR DISCOVERING HOW EUROPAGES WORKS. EUROPAGES +33 1 41 16 49 00 www.europages.com PROMOTE YOUR BUSINESS FREE PACK GREAT FOR DISCOVERING HOW EUROPAGES WORKS EUROPAGES +33 1 41 16 49 00 www.europages.com Why register with EUROPAGES? Most international buyers these days start their search

More information

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction

More information

Retargeting Banner Best Practices & Ad Specs

Retargeting Banner Best Practices & Ad Specs Retargeting Banner Best Practices & Ad Specs Banners are the single most important factor behind the success, or failure, of your retargeting campaigns. Relevant, attention-grabbing and compelling banners

More information

2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results...

2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results... 2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results...proves ads in the top positions are seen more often, by more people;

More information

How to Sell Performance-Based Advertising

How to Sell Performance-Based Advertising TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

Sitecore E-Commerce OMS Cookbook

Sitecore E-Commerce OMS Cookbook Sitecore E-Commerce OMS Cookbook Rev: 2011-09-12 Sitecore E-Commerce Fundamental Edition 1.1 Sitecore E-Commerce OMS Cookbook A marketer's guide to the Sitecore E-Commerce Fundamental Edition and the OMS

More information

Advertising online. Where to advertise online

Advertising online. Where to advertise online Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other

More information

Ad Set Targeting, Placement and Bidding Client Training. Aug. 12th, 2014

Ad Set Targeting, Placement and Bidding Client Training. Aug. 12th, 2014 Set Targeting, Placement and Bidding Client Training Aug. 12th, 2014 We are moving targeting, placement and bid settings from the ad level to the ad set level Existing New Level Setting Level Setting Campaign

More information

Deliver The Best Ad To The Right Place At The Perfect Time

Deliver The Best Ad To The Right Place At The Perfect Time Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are

More information

LinkedIn Marketing Solutions Platform Overview 1

LinkedIn Marketing Solutions Platform Overview 1 LinkedIn Marketing Solutions Platform Overview 1 Table of Contents 3 It s a Challenging World for B2B Marketers and We Can Help 4 Why LinkedIn Marketing Solutions? 5 Products to Impact Every Stage of the

More information

How To Learn Marketing Skills

How To Learn Marketing Skills Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

A 2015 guide to HTML email marketing

A 2015 guide to HTML email marketing A 2015 guide to HTML email marketing CONTENTS > Introduction > Sending an email > Branding > Testing and optimising > Content > Consistency > Subject lines > Provider > Mobile > Conclusion Here at Studio

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

An Introduction To Email Marketing

An Introduction To Email Marketing An Introduction To Email Marketing Best Practices & Strategyt Introduction Julie Niehoff Regional Development Director Constant Contact Email: jniehoff@constantcontact.comcom Schedule: www.constantcontact.com/texas

More information

PODi CASE STUDY BRAKE CHECK INCREASES STORE TRAFFIC WITH PERSONALIZED DIRECT MAIL

PODi CASE STUDY BRAKE CHECK INCREASES STORE TRAFFIC WITH PERSONALIZED DIRECT MAIL PODi 1 CASE STUDY BRAKE CHECK INCREASES STORE TRAFFIC WITH PERSONALIZED DIRECT MAIL PODi is a global, member-supported notfor-profit organization. The PODi library consists of over 500 digital printing

More information

Why Google Analytics? Who can use Analytics? 3 Metrics Google Analytics Beginners Should Watch. The Webs.com 港 大 專 題 工 作 坊 :

Why Google Analytics? Who can use Analytics? 3 Metrics Google Analytics Beginners Should Watch. The Webs.com 港 大 專 題 工 作 坊 : 港 大 專 題 工 作 坊 : 如 何 運 用 Google Analytics 瞭 解 社 群 策 劃 更 有 效 的 網 上 宣 傳 錢 樹 楷 博 士 Dr. Eric Chin 香 港 富 卓 傑 電 腦 學 習 中 心 創 辦 人 富 卓 數 碼 科 技 有 限 公 司 行 政 總 裁 香 港 大 學 經 濟 及 工 商 管 理 學 院 MBA /BBA 客 席 講 師 香 港 理 工 大

More information

powerful lead optimizing tool Retargeting geturl(_root.clicktag, "_blank"); on (release) {

powerful lead optimizing tool Retargeting geturl(_root.clicktag, _blank); on (release) { powerful lead optimizing tool on (release) { geturl(_root.clicktag, "_blank"); WHITE PAPER Introduction It s a fact that most visitors to a web site (up to 98%) never register or purchase an item. So how

More information

Mobile App Install Ads

Mobile App Install Ads Mobile App Install Ads Product Setup Guide What is launching? Mobile app install ads help developers and advertisers easily drive and measure installs (CPI) for their mobile apps and games. This is the

More information

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly

More information

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting

More information

Overview. Who we are. Service Guarantee; Google AdWords Management

Overview. Who we are. Service Guarantee; Google AdWords Management Overview You, the client/s, understand and agree that Your Clicks is a Brand owned and operated by Your Clicks Pty Ltd. You, the client/s, understand and agree prior to the commencement of any Your Clicks

More information

Retargeting. Powerful lead optimizing tool

Retargeting. Powerful lead optimizing tool Retargeting Powerful lead optimizing tool WHITE PAPER RETARGETING Introduction It s a fact that most visitors to a web site (up to 98%) never register or purchase an item. So how do you make sure that

More information

A Comprehensive Guide to Attracting Prospects with Video

A Comprehensive Guide to Attracting Prospects with Video A Comprehensive Guide to Attracting Prospects with Video Why would you want to use video to attract prospects? It's easier (and cheaper) to write a blog or post on Facebook. But it's a proven fact that

More information

Email Marketing Center

Email Marketing Center Email Marketing Center Saturno Email Marketing Center enables firms to send newsletters, legal updates, and event invitations to large distribution lists, manage distribution lists, and track campaign

More information

Media Kit. Homepage Advertising. Advertise on Canada`s most popular job site and promote your message to a large and engaged audience.

Media Kit. Homepage Advertising. Advertise on Canada`s most popular job site and promote your message to a large and engaged audience. Media Kit Advertise on Canada`s most popular job site and promote your message to a large and engaged audience. 1.6 million unique visitors per month from across Canada, and over 220,000 unique French

More information

Persuasive. How to Write Persuasive. Marketing Proposals

Persuasive. How to Write Persuasive. Marketing Proposals Persuasive Marketing Proposals How to Write Persuasive Marketing Proposals How to Write Persuasive Marketing Proposals! While your job as a marketer may be to promote and sell other people s products and

More information

Add Munchkin Tracking Code to Your Website

Add Munchkin Tracking Code to Your Website Add Munchkin Tracking Code to Your Website Please ensure that you have access to an experienced JavaScript developer. Marketo Technical Support is not set up to assist with troubleshooting custom JavaScript.

More information

Benchmark Report. Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.

Benchmark Report. Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. Benchmark Report Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 11 Changes to Email Marketing

More information