HELPING BRANDS STAND OUT

Transcription

1 HELPING BRANDS STAND OUT

2 Influencing the purchase of our partners brands through integrated sales and marketing solutions.

3 Ever-changing retail environment meets ever-evolving brand solutions. We re all aware the way consumers shop is changing, and as it changes, so does the role Acosta plays in growing CPG brands. Our goal at Acosta is to lead the way for our clients, helping their brands evolve during these challenging times. Our goal at Acosta is to lead the way for our clients, helping their brands evolve during these challenging times. With a truly integrated sales and marketing approach, we can help build strong customer relationships at headquarters, deliver effective brand objectives in-store and market to consumers throughout the entire decision-making process. Our combination of strategic shopper-based insights, extensive reach, essential expertise, brand experience, and thought leadership moves more products out of stores and into consumers hands. 2

4 The Acosta Difference At Acosta, we make it easy for our clients to focus on building world-class brands. Our 35,000 highly experienced associates work daily to drive innovation and insight, create and execute flawless plans, and secure coverage. + Proactive leadership + Industry expertise + Trusted partnership This combination of expertise, extensive reach and broad portfolio of trusted CPG brands all adds up to enhance shopper engagement and optimize sales for our clients and customers alike. It s what makes us a powerful in-store resource with + Extensive reach + Strategic advice + Robust insight an invaluable perspective. A perspective that translates into exceptional brand building and higher return on investment (ROI) for all our clients. 3

5 Food and Non-Food Channels At Acosta, we utilize our decades of experience and leadership in each unique channel to create customized retailer plans for each brand. We re in tune with consumers needs and the reasons consumers shop at different stores. That s why a shelving strategy designed for a grocery store most likely won t work in a convenience store or a mass merchandiser or a commissary. Furthermore, channels such as foodservice have an increasing number of variables and require a specific approach for distributors, brands and operators. Knowing all of this helps us understand the unique dynamic across each and every channel. Offering comprehensive services across all channels: + Club + Foodservice + Natural/Specialty + Convenience + Grocery + Telecom + Drug + Home Improvement + Value We utilize our decades of experience and leadership in each unique channel to create customized retailer plans for each brand. + E-Commerce + Electronics + Mass Merchandise + Military 4

6 Three Areas of Sales Growth Millions of Possibilities Acosta drives sales and brand equity for consumer product manufacturers by building strong customer alignment, activating brands in-store and marketing to shoppers along the entire path to purchase. With coverage spanning multiple channels and representing a majority of CPG sales, we customize our wide range of services to perfectly fit each environment. 1 Customer alignment + Collaborative business planning 2 In-store brand activation + Continuity services 3 Shopper engagement + Purchase design + Space management solutions + Category resets + Retail marketing + Insights and analytics + Customized in-store solutions + Digital/mobile + Business process solutions + Special projects + Experiential marketing 5

7 1 Customer Alignment Building strategic selling objectives based on robust insights and key relationships. Acosta s strong customer alignment at headquarters, combined with our in-depth knowledge of both categories and retailers, enables us to influence category management decisions at the right time. By working with our clients to create robust positioning platforms, we can maximize product access, deliver flawless execution and drive profitable results. The result of our go-to-market business model? We can better operate as a strategic partner and help our clients achieve superior results. Our customer alignment services include: + Collaborative business planning + Space management solutions + Insights and analytics + Business process solutions 6

8 2 In-store Brand Activation Activating brands at retail through reach, innovation and expertise. Acosta s flexible and customized approach to retail solutions allows us to deliver faster speed-to-shelf for new items, correct out-of-stocks and voids more quickly, and gain greater distribution of existing products. We also provide keen insight into retail store activities through advanced technology and tools such as our data warehouse, iqubed, which enables 24/7 visibility to uncover the greatest opportunities for success. 7

9 Our four in-store brand activation areas: Continuity services With a team dedicated solely to continuity coverage, Acosta ensures that our clients products have maximum visibility at all times. Our retail specialists maintain our clients products within stores, sell against merchandising events, correct voids, introduce new items, and guarantee shelf standards. Category resets When it comes to category resets, our teams understand the importance of planogram compliance and timely execution and work tirelessly to exceed operational expectations. Customized in-store solutions Acosta offers customized support to provide clients with a highly efficient way to address project work that delivers results within the manufacturers and retailers time frame. Special projects Our skilled merchandising teams help with compliance audits, complex stocking, seasonal work, and quality control. 8

10 3 Shopper Engagement Engaging shoppers with innovative marketing solutions. Through a robust, fully-integrated marketing approach, Acosta Mosaic Group helps clients gain new consumers while generating loyalty from existing ones in this complex, ever-changing retail world. From retail events and community experiences to assisted selling and online social media extensions, we surround the shopper at every touch point on the path to purchase. Retail marketing + Design consistency + Brand identity and package design + Deconstruction + Shopper/customer marketing Digital/Mobile + Digital path to purchase + Web and mobile development + Social media integration + Digital brand ambassadors Experiential marketing + Publicity events + Sampling + Mobile tours + Sponsorships We surround the shopper at every touch point on the path to purchase. 9

11 The retail landscape is being shaped by increasingly complex operational, financial and brand models. At Acosta, we re here to help you address and manage these retail realities and make your brand stand above the rest.

12 acosta.com Corporate Center Parkway Jacksonville, FL Copyright 2013, Acosta, Inc. All Rights Reserved.