VISIT USA 2016 SEMI NAR

Transcription

1 VISIT USA 2016 SEMI NAR Switzerland s main trade promotion for travel to the U.S. Mövenpick Hotel Zurich-Regensdorf February 3, 2016 EARLY BIRD DISCOUNT CHF 200. FOR REGISTRATIONS UNTIL JULY 10, 2015

2 VISIT USA COMMITTEE SWITZERLAND Mr. Werner E. Wiedmer Mr. Heinz Zimmermann Mr. Reto Schneider Mr. Jean-Claude Raemy Mr. Pino Andreano Mr. Andreas Heinzer EXECUTIVE BOARD Mr. Werner E. Wiedmer Committee Chairman Mr. Heinz Zimmermann Committee Vice Chairman Mr. Reto Schneider United Mr. Jean-Claude Raemy Kuoni Travel Mr. Pino Andreano Hotelplan Suisse Mr. Andreas Heinzer Swiss International Air Lines COMMITTEE Air France KLM Delta Alitalia, Eddy Gerber American Airlines, Markus Boecker Caesars Entertainment, Richard Gugerli Hertz Car Rental, Roberto Delvecchio Ofran, drive more, Sandra Meyer Knecht Reisen, Kenny Prevost Para Tours, Hans-Peter Riesen Thomas Cook AG, Marta Di Girolamo TUI Suisse, Karin Bachmann GROUP MEMBERSHIP (DACH) Alamo Rent a Car Amarillo Convention and Visitors Council America Unlimited GmbH Arizona Office of Tourism Atlantic City CVA Avis Bradenton Area CVB Choice Hotels International Circle Line Sightseeing Cruises Colorado Tourism Office Discover Illinois Discover New England Explore Minnesota Tourism Fairbanks CVB Europe Fairflight Touristik GmbH FVB Philadelphia Georgia Tourism Get It Across Marketing & PR Greater Miami CVB Hawai i Tourism Europe Hilton Worldwide Sales Hyatt Hotels & Resorts Kansas / Oklahoma Travel and Tourism Mandarin Oriental Hotel Group Marriott Hotel Holding GmbH Memphis & Mississippi Naples, Marco Island, Everglades CVB Nevada Commission on Tourism New Orleans / Louisiana FVA North Carolina Divsion of Tourism NYC & Company Papillon Grand Canyon Helicopters Puerto Rico Tourism Company Rocky Mountain International SeaWorld Parks & Entertainment Simon: Malls, Premium Outlets, The Mills South Carolina Tourism Starwood Hotels & Resorts State of Alaska, DCCED Tennessee Tourism The Beaches of Fort Myers & Sanibel The Florida Keys & Key West Travel Oregon United US Bike Travel GmbH & Co. KG Vail Resorts Management Company Visit Denver CVB Visit Florida Visit Orlando Visit Seattle & Washington State Visit St. Petersburg / Clearwater Visit Tampa Bay

3 EDITORIAL Dear Collegues and Industry Partners, The Swiss market in 2014, based upon all relevant indications, «produced» for the fourth consecutive year since 2011 close to half a million arrivals for the U.S. New York e.g. moved to the most popular city for 2014 Christmas shopping. The outlook for 2015 remains positive. The Swiss Franc gained in strength and makes the U.S. an attractive alternative compaired to most other long haul vacation destinations. The direct flights introduced in the past two years to popular gateways like Tampa, Florida and Las Vegas, NV will continue to have a positive impact. The focus of the Visit USA Committee, Switzerland, in close cooperation with Brand USA and our partner Committees in Germany and Austria, continues to be on improved clients service and education of the trade. Your support is the key to properly respond to the needs of our mature and high yield market. We want to be as authentic as possible. On behalf of the Visit USA Committee I invite you to join us at the Visit USA Seminar Sincerely yours Werner E. Wiedmer Chairman, VUSA Committee Switzerland Please note: The German, Austrian and Swiss Visit USA Committees offer a common membership for your convenience and to save cost (DACH members). For information and registration please contact: Florian Renner on florian@vusa.travel

4 HOW TO PARTICIPATE: VISIT USA SEMINAR 2016 Event Profile All participants are required to have the basic status of an exhibitor. Exhibitors are provided with «ready-to-move-in» exhibition booths (see below) which are attractively arranged in the marketplace. Marketplace The marketplace is a village-like exhibit built around a centrally located plenary area also referred to as the «forum». A mix of time slots used for networking at the exhibit and workshops results in a lot of circulation with a high attendance. Circulation and attendance is also promoted by means of an interactive and entertaining «Knowledge Contest» with attractive prizes. Exhibition Booths «Ready-to-move-in» Exhibitors don t need to worry about space rental, booth construction, signage (exhibitor name) and decorations. The participation fee includes a full package all you need is to show up with your promotional literature and brochures. The package of the standard booth includes tables, chairs and F&B for two. Sub-Exhibitors It is possible to attend the Seminar as a sub-exhibitor in the booth of another exhibitor, including your own name plate. The following rules apply for sub-exhibitors: Cost for a sub-exhibitor in a standard booth: CHF In a double booth one sub-exhibitor is free of charge. In a quadruple booth two sub-exhibitors are free of charge. Animation Tool The Visit USA Seminar is primarily known as a learning platform. To raise the attractiveness and provide the visitors a certain «fun factor», one single exhibitor gets the possibility to book an additional booth for any animation tool such as a rodeo or surf simulator, an own bar with professional barkeepers or something similar. The animation tool has to be organized by the exhibitor himself and has to be approved by the Committee. FEES AND BOOTH SIZES Standard Booth (Size 5 sqm/55 sft) CHF Double Booth (Size 10 sqm/110 sft) CHF Quadruple Booth (Size 20 sqm/220 sft) CHF Member discount * CHF 200. Early Bird discount ** CHF 200. *Please indicate on the registration form. **For registrations until July 10, Please note that discounts cannot be cumulated, except for membership.

5 WORKSHOP: THE WAY TO GET MAXIMUM ATTENTION What is referred to as workshops are in fact presentations in small groups which may be given by a limited number of exhibitors and which will be seen by virtually all of the some 400 attendees. Your face will be known to the visitors and traffic at the booth can be considerably increased. The duration per workshop is 20 minutes. Technical equipment such as beamers and screens are provided. Please note that workshop presentations have to match the overall theme of the event and, as a result, are subject to approval by the event organizers. Applications are accepted based upon the following criteria CVBs as well as other destination organizations and tour operators are given priority. Theme and «quality» of the presentation. Criteria applied include the content and substance, illustrations (pictures) as well as the technology used. A presentation can be made only by exhibitors with their own exhibition booth. The Committee Executive Board reserves the right to preview the presentations and make a final selection. Please note! A rehearsal including all presentations for the purpose of coordination and final adjustments as deemed appropriate will take place on Tuesday, February 2, This rehearsal has proven to be most useful and as a result is compulsory. COST PER WORKSHOP PRESENTATION: CHF EARLY BIRD DISCOUNT CHF 200. FOR REGISTRATIONS UNTIL JULY 10, 2015

6 FEATURED DESTINATION: EVENT HIGHLIGHT The format of the Featured Destination has been created to offer a given state, region or city the opportunity to get special exposure. Tourism activities typical for the U.S. or subjects like the National Parks may also be considered as featured highlights. Creative solutions are allowed in order to make the most out of your presence as featured destination (e.g. presentation of typical F&B, cultural contributions, entertainment, decorations, giveaways etc.). The event organizers and the Committee Executive Board are open to discuss good ideas! What is included? A large size (approx. 20 sqm/220 sft) exhibition booth in the center of the marketplace (exhibit). A customized bar where attendees may be provided with refreshments (hospitality). Beverages (non-alcoholic) and staff are provided by the Committee at no charge! You may dress the staff with your T-shirts or other relevant outfits. A 30-minute time slot to present your destination(s) or product to the audience at the plenary opening session. Included are 2 microphones and 1 large screen beamer with the screen. Other audio-visual equipment is charged extra. Booth decorations and name. Decorations will be basic (U.S. colours etc.). They may be complemented by typical additional decorative items as deemed appropriate. How do you apply? What is the procedure? When you submit your registration just check the box informing us of your interest in being Featured Destination. Checking the box is NOT yet a commitment. You will then be contacted to discuss the project in order to fit our program as well as your budget and to hopefully meet your expectations. Once the deal is concluded it will be reconfirmed to you with all relevant details. Your commitment starts with our confirmation. Again... creativity is everything! Let us have your ideas! Applications will be handled on a «first come, first served» basis. COST FOR THE BASIC FEATURED DESTINATION PACKAGE: (Special activities will be charged extra depending upon technical requirements, infrastructure etc.) CHF

7 ONLINE DESTINATION KNOWLEDGE TEST Introduced successfully in 2014 and well continued in 2015 for destination partners, in particular. The online Destination Knowledge Test prior to the Seminar provides exhibitors with great added value at no extra cost! The questions of the online Destination Knowledge Test are «developed» in cooperation with the exhibitors. They are designed to serve the following goals: Establish a working contact with the visitors prior to the Seminar Promote the number of trade visits to your homepage Get the trade used to work with your homepage for products development and clients counselling The online Destination Knowledge Test for the 2016 Visit USA Seminar will start in fall 2015 Registration Visit USA Seminar 2016 Please complete and return the enclosed registration form or use the online registration on by September 18, 2015.

8 VISIT USA SEMINAR Förrlibuckstrasse Zurich Switzerland Phone +41 (0) Fax +41 (0) VISIT USA COMMITTEE P.O. Box Bern Switzerland Phone +41 (0)

9 Registration Visit USA Seminar 2016 We herewith register for the Visit USA Seminar on February 3, 2016 in Switzerland VUSA Member VUSA Non-member Standard Booth CHF Double Booth CHF Quadruple Booth CHF We register as sub-exhibitor CHF Double booth: one sub-exhibitor is free of charge / Quadruple booth: two sub-exhibitors are free of charge Please indicate name of main exhibitor: Name to be displayed at stand: We are interested in booking an animation tool such as: Please contact us. We apply for a 20 minutes workshop presentation CHF Equipment provided includes bright-area projector, screen, slides projector, video beamer. We may apply for «featured destination» status. Please contact us for further details. Participation / Payment Conditions Invoice to be paid within 30 days after invoice date. Full payment is required until January 15, 2016 in order to have a guaranteed exhibition booth and other services ordered. Event location: Mövenpick Hotel, Zentrum, 8105 Zurich-Regensdorf, Switzerland Terms of cancellation: up to October 31, 2015: no charge as of November 1, 2015: 50% charge as of December 1, 2015: full charge Company: Person in charge: Street / No.: City / ZIP: Country: Date: Phone: Signature: Please note that the exhibition space is limited. We recommend that you secure your booth by submitting your registration no later than September 18, Visit USA Seminar Förrlibuckstrasse 110, CH-8005 Zurich, Fax +41 (0) Online registration: