Evolution of discovery
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- Helen Russell
- 8 years ago
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Transcription
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4 Evolution of discovery How consumers find information Directory Phonebooks, local ads, newspapers Digital Directory Yahoo ebay Search Search engine marketing UGC + Directory Yelp UGC + Social Context Facebook
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6 Facebook is real people sharing and connecting
7 Give people the power to share and make the world more open and connected clothing designer favorite cereal restaurant best friend roommate teammate brother dad tv show girlfriend tv show mom celebrity coffee shop favorite band co-worker Identity Connections Sharing
8 A global platform
9 500m+ Active users globally 500+m Source: Facebook internal data,july 2010 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
10 High engagement 130 Friends 50% return daily
11 More users outside the US than within Facebook is now available in 70 different languages US Intl 75% of Active Users are International Source: Internal 30 Day Active User
12 Top 10 Active Users: 2008 vs. April 2008 Active Users April 2010 Active Users Growth 2010 Entire World 73m Entire World 450m 616% United States 25m United States 129m 516% United Kingdom 9.5m United Kingdom 24m 250% Canada Turkey 8m 3m Indonesia 23m 11794% Turkey 21m 700% Australia 2.5m France 17.5m 875% France 2m Italy 15.5m 4189% Colombia 1.5m Canada 13.5m 168% Sweden Norway Mexico 1m 1m 1m Philippines 12.5m 7022% Mexico 11m 1100% Spain 10m 1666% Source: Facebook Int
13 Creating a web of connections Friend connections: 69 Billion Pages connections: 16 Billion Groups connections : 7 Billion Networks connections: 41 Million Events connections : 148 Million Total: 93 Billion Connections.
14 Enormous amounts of content generation each month Status updates 3B Photo Uploads 5B Wall Posts 2B Messages 6B Video Uploads 21M Comments 14B
15 Average Time Spent Per Month 7 hr/mo Source: Nielsen
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17 CEE Metrics
18 CEE 1 Year Growth Active Users Source: Facebook internal data, Sept 2010
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20 So what does this mean? We believe the promise of the medium has arrived
21 Do you know what this is?
22 A truly global 2 way marketing platform BRAND
23 Earned Owned Paid
24 Facebook Media is built to Engage
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26 How connections become advocates 68% lift in brand metrics
27 +68% lift in brand metrics Ads with Social Context increase the value of media 1.68x on Ad Recall 2x on Awareness 4x on Purchase Intent
28 Effectiveness & Measurement
29 Facebook Pages
30 Facebook Pages a Hub for brands Create unique dialogue between brand & audience Drive Fans & Post directly into their Newsfeeds Develop deeper relationship with consumers Create a 2-way dialogue
31 Home Search Profile Account Nike Football Poland Like Wall Info Szansa Twórz Przys... Teasery Cel: Reprez... Nike Football Poland + others Just Nike Football Poland Just others Create an advert Nike Football Poland Obrońcy Pucharu Ligi - Manchester United już Facebook Pages dziś grają z The Wolves. Czy Czerwone Diabły w mocno rezerwowym składzie poradzą sobie z Wilkami? Facebook Pages help you discover new artists, businesses and brands, as Search Home Profile Account well as connect with those you already love. Sony Ericsson Bulgaria Like More adverts 10 hours ago Share Wall Info Анализирай ме Photos Discussions Boxes 23 people like this. Create an advert View all 8 comments Add to my page's favourites Need Help Trading Suggest to friends Piotrek Kondej Brawo Park. Pierwsza bramka Bebe i dosyc ciekawa. Chicharito jak zwykle pokazał klase :D Forex? tradeviewforex.com 7 hours ago 1 person Flag / Roman Sawicki licze na to że Wilki pokażą klasę;) 39 minutes ago Flag 1 friend likes this. Nike Football Poland Szansa na rewanż za finał z poprzedniego sezonu. Czy tym razem Werder będzie górą? At Tradeview Forex. You can trade currencies online 24 hrs a day. Pr actice on a demo account for free. 400 to 1 Alessand leverage. Test Now! ro De Zanche Сладурани на живо Search Home Profile Account moreofmeguy.info 41,923 people like this Bulgaria Like Wall Info Photos Discussions Boxes 12 hours ago Share Bulgaria + others Just Bulgaria Just others Create an advert Juan David Tünde Ruiz Izsó Padilla Net Viet A Chau 14 people like this. View all 4 comments Готини мацки и коли. Забавление за мъже. Заповядайте сега! Bulgaria Бург ас [видео] Video Сладурани на живо moreofmeguy.info Jakub Przeorek Hmm Dżeko i Misimović powinni zapewnić triumf :D 9 hours ago Flag Chain Reaction Add to my page's favourites Suggest to friends alistboard.blogspot.com Paweł Isztok Czekaj Adrian Sebastian Jankowski Petre Gogarowski ehh... powinni ten mecz wygrac...lepiej zdecydowanie grali i do tego prawidlowo zdobyta bramke im zabrali...szkoda Werderu 7 hours ago Flag Add to my page's favourites Suggest to friends Cycles Bulgaria 198,746 people like this 6 hours ago View feedback (83) Share Bulgaria Хаск ово [видео] Video Готини мацки и коли. Забавление за мъже. Заповядайте сега! Create a Page for My Business Report Page Share Nike Football Poland Andrea Pirlo - kapitan i mózg drużyny Milanu poprowadzi dziś swoich kolegów przeciwko Napoli. Czy uda mu się natchnąć magiczny tercet Pato- Ibra- Robinho? Jakim wynikiem zakończy się to spotkanie? bg Information The World's largest online bike store. Discount bikes and parts. Free delivery worldwide. Top brands including Cube, Shimano Zori к ольо Dimitrova г рудев Hristina Ivanova alistboard.blogspot.com 11 hours ago View feedback (141) Share My Crystal Bridge Arts and Crafts Monday at 18:52 Share Founded: So ny Er icsson създава страхотни телефони и аксесоари за тях! Свързвайте се, споделяйте и се забавлявайте! За това са направени телефоните! & Hope Alex Wright likes this. Like RovaNET Spares LTD Ani Sarita Tahcheva Jonas Sima Sharifi Bulgaria Пловдив [видео] Video alistboard.blogspot.com Delicate home interior decoration with Asian cloisonne, lacquer vase, plate, inside painted snuf 37 people like this. 1,018 people like this Photos 19 hours ago View feedback (178) Share bottle, crystal minerals. Like View all 22 comments 1 of 2 albums See all Bulgaria Варна [видео] Piotrek Miąskiewicz Baty się szykują! 15 hours ago Flag Adrian Gradek Forza Rossoneri! Иван Momchil Nikolay Ник ифоро Karabulev Mirchev Αντ αλλακτ ι κά, α ξ εσοςάπ, βελτ ι ώσει ρ. Δι ανομεί ρ Wall Photos Created about 7 months ago Video alistboard.blogspot.com Chain Reaction Cycles 14 hours ago Flag в των Terratrip, Black, Rica γι α MG Rover, Land Rover, Yesterday at 00:55 View feedback (244) Share Nike Football Poland St ephen Dolan Chat (51) Mimi Tuparova Svetlina Letcol Slaveikova Damas Johan Ιταλικά και άλλα αςτ οκί νητ α More adverts 4 of 4,666 photos by others See all Bulgaria София [видео] Video alistboard.blogspot.com Check out the CRC facebook page for latest of ers, competitions, team news & discounts on top cycling brands. Free Delivery Worldwide! Photos Monday at 15:56 View feedback (216) Share Alex Wright likes this. 2 of 8 albums See all Bulgaria Варвара [видео] Like X10 Family Created 18 hours ago Video alistboard.blogspot.com RovaNET Spares LTD Vivaz Family Created 16 Monday at 09:36 View feedback (185) Share hours ago Links Bulgaria Стани фен и подк репата на Бълг ария! Αντ αλλακτ ι κά, α ξ εσοςάπ, 2 photos by others See all St ephen Dolan Chat (51) 3 of 2,091 links See all / pages/ Holidays/ βελτ ι ώσει ρ. Δι ανομεί ρ των Terratrip, Black, Rica uhanie.eu 27 October 03:00 Holidays Non- profi t: 66,297 people like this. γι α MG Rover, Land Rover, Ιταλικά και άλλα αςτ οκί νητ α Video 26 October 23:09 More adverts Shuenlih Sharif bellydance Latino 26 October 20:20 Create a Page for My Business Report Page 15 October at 17:15 View feedback (202) Share Share Bulgaria Плевен [видео] Video alistboard.blogspot.com St ephen Dolan Chat (51)
32 Develop your Wall Conversational Calendar 2010 Facebook Conversational Calendar October November December January February March April May June July August September Initiative Themes, key messages, major events/sponsorships Branding Building awareness and engagement Connections Building consumer relationships Publishing & CRM Engaging consumers in conversation
33 Facebook is not an experiment for us anymore. It is a key part of how we go to market. - Chris Bruzzo, VP of brand, content and online Starbucks - Always On Home Page Reach Blocks & MarketPlace strategy Publishing Strategy Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
34 Thank You
35 Example Case Studies
36 Axe - Building connections 450,000 connections 200,000 video views
37 Ben & Jerry s - Maximizing the experience Leveraging the Facebook platform and driving ROI Returned $5.68 for every dollar spent
38 Pampers - Community & conversion 1,000 units sold out in one hour!
39 Lucozade Become a Fan Reach blocks Tactical Reach Blocks at key moments across campaign Lucozade booked 6 tactical Reach Blocks to support each of their experiences competition currently at 240,000 fans
40 Platform innovations
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42 F8: Evolution of the Facebook Platform More than 15 products launched 3 critical factors Open Graph Instantly Social Simple
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