Business Management & Administration, Marketing & Finance

Transcription

1 your MISD guide to careers in Business Management & Administration, Marketing & Finance Office Manager Operations Analyst Financial Manager, Business Executive Marketing Manager Financial Officer Financial Controller Small Business Owner Credit Manager Actuary Sales Manager Distribution Manager Entrepreneur Advertising Manager Sales Representative Stock Broker Auditor Accountant Credit Analyst Loan Officer Insurance Broker

2 LABOR MARKET SNAPSHOT 2008 Texas Employment: 153, Projected Texas, Employment: 159,070 Absolute Change : 5,290 Percent Change : 3.40% Average Hourly Wage 2010: $53.42 Average Openings per year due to Replacement: 4,455 Average Openings per year due to Growth: National Average Hourly Wage: $54.38 Cluster Overview McKinney ISD s Career & Technical Education Business Management and Administration, Marketing and Finance clusters provide students with a unique combination of classroom instruction and industry experience. Students are offered courses that allow them to learn concepts and techniques directly related to their specific career interests. Students following one of these clusters will discover a wide range of career possibilities in the business and financial world while gaining real-world experience along side some of the areas most distinguished professionals. Page 1 - Business Management & Administration, Marketing & Finance Career & Technical Education - mckinneyisd.net/cte

3 Example Courses of Study Courses suggested below are based on the recommended graduation plan for each career path and are contingent upon course and instructor availability at each high school. Business Management & Administration Course of Study Grade 8 Grade 9 Grade 10 Grade 11 Grade 12 Concepts of Engineering Principals of Information Technology Principles of Business, Marketing & Finance Money Matters Professional Communication Business Information Management I Business Information Management II Practicum in Advertising & Sales Promotion* Psychology AP Psychology * Dual Credit Course - Collin College Marketing Course of Study Grade 8 Grade 9 Grade 10 Grade 11 Grade 12 Concepts of Engineering Principals of Information Technology Principles of Business, Marketing & Finance Money Matters Professional Communication Fashion Marketing Sports and Entertainment Marketing Entrepreneurship Practicum in Advertising & Sales Promotion* * Dual Credit Course - Collin College Finance Course of Study Grade 8 Grade 9 Grade 10 Grade 11 Grade 12 Concepts of Engineering Principals of Information Technology Principles of Business, Marketing & Finance Money Matters Professional Communication Business Information Management I Entrepreneurship Business Information Management II Pre-Calculus AP Statistics Practicum in Marketing Dynamics #1 Duvall St., McKinney, TX Business Management & Administration, Marketing & Finance - Page 2

4 Business Management & Administration, Marketing & Finance Course Descriptions PRINCIPLES OF BUSINESS, MARKETING & FINANCE Grade Placement: 9-12 Principles of Business, Marketing and Finance introduces the knowledge and skills of economics and Course #: 0927 private enterprise systems, impact of global business, marketing of goods and services, advertising Prerequisite: None and product pricing. Students analyze the sales process and financial management principles. MONEY MATTERS Grade Placement: 9-11 Course #: 0938 Prerequisite: None Money Matters investigates global economics with emphasis on the free enterprise system and its impact on consumers and businesses. Students will gain knowledge and skills necessary in achieving long-term financial goals through investment, tax planning, asset allocation, risk management, retirement planning and personal financial management. BUSINESS INFORMATION MANAGEMENT I Grade Placement: 9-12 Business Information Management I students implements personal and interpersonal skills to strengthen individual performance in the workplace and in society and make successful transitions to the Course #: 0929 Prerequisite: None workforce and post-secondary education. Students will apply technical skills through word processing, Credit: 1 unit spreadsheet, database, and electronic presentation software. BUSINESS INFORMATION MANAGEMENT II Grade Placement: Business Information Management II students implement personal and interpersonal skills to strengthen Course #: 0930 individual performance in the workplace and post-secondary education. Students will apply complex Prerequisite: Business technical skills through word processing and spreadsheets and developing electronic presentations Information Management I using multimedia software. Credit: 1 unit SPORT AND ENTERTAINMENT MARKETING Grade Placement: Sport and Entertainment Marketing explores a growing industry that employs athletes, musicians, Course #: 0973 advertising agents, sports agents and numerous other related professions. The purpose of this course Prerequisite: Principles of is to provide students with the fundamental principles and concepts identified with these industries and Business, Marketing & to develop critical-thinking and decision making skills through the application of marketing principles. Finance ENTREPRENEURSHIP Grade Placement: Course #: 0743 Prerequisite: Principles of Business, Marketing & Finance Entrepreneurship provides students the knowledge and skills needed to become an entrepreneur. Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. In addition, students understand the capital required, the return on investment desired, and the potential for profit. Page 3 - Business Management & Administration, Marketing & Finance Career & Technical Education - mckinneyisd.net/cte

5 FASHION MARKETING Grade Placement: Course #: 0971 Prerequisite: Principles of Business, Marketing & Finance Fashion Marketing provides students with knowledge of various business functions in the fashion industry. Students in fashion marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising and career opportunities. MARKETING DYNAMICS Grade Placement: Course #: 0974 Prerequisite: None Credit: 2-3 units offers knowledge and skills that help students to be proficient in one or more of the marketing functions. Students will integrate skills from academic subjects, information technology, interpersonal communication and management training to make responsible decisions. Students secure a job for the entire school year, which is evaluated by the classroom instructor and their work supervisor. Problem-solving skills, higher-level thinking, and work-application techniques are enhanced through this class format. Enrichment activities include special projects, guest speakers and field trips. Students get paid for their job and receive classroom credit. Students must be employed in a marketing, sales, or retail-related occupation at least 10 hours per week. Employment must be obtained within the first 10 days of school. Student must provide his/her own transportation. It is the student s responsibility to secure and maintain a job. #1 Duvall St., McKinney, TX Business Management & Administration, Marketing & Finance - Page 4

6 PRACTICUM IN MARKETING DYNAMICS Grade Placement: 12 Practicum in is an occupationally specific course designed to focus on the study Course #: 0975 of marketing concepts and principles and their practical applications. Students will gain a real-world Prerequisite: Marketing working knowledge of the marketing concepts through application. This class is partial classroom Dynamics instruction and partial community work-site application. Students secure a job for the entire school Credit: 2-3 units year, which is evaluated by the classroom instructor and the work supervisor. Problem-solving skills, higher-level thinking, and work-application techniques are enhanced through this class format. Enrichment activities include special projects, guest speakers and field trips. Students get paid for their job and receive classroom credit. Students must be employed in a marketing, sales, or retail-related occupation at least 15 hours per week. Employment must be obtained within the first 10 days of school. Student must provide his/her own transportation. It is the student s responsibility to secure and maintain a job. ADVERTISING & SALES PROMOTION DUAL CREDIT Grade Placement: Advertising & Sales Promotion are key elements to any business that markets a product or service. Course #: MKTG 2349 Students will discover the goals and objectives of various types of advertising and promotion, identify Prerequisites: Principles and analyze advertisements and promotional campaigns, select media and develop advertisements. of Business, Marketing Students will learn about the different types of advertising media, measure the effectiveness of that and Finance, and media and determine the costs involved. Students will learn about the promotional mix as well as the counselor approval importance of public relations. This is a dual credit course and upon completion the student can Hours: 3 Hours of credit receive 3 hours of college credit for MKTG 2349 Advertising and Sales Promotion. Students are at Collin College responsible for their own tuition and must provide their own transportation. Page 5 - Business Management & Administration, Marketing & Finance MISD Career & Technical Education - mckinneyisd.net/cte

7 Thank You to our Partners Michael Johnson Performance Center Popular Ink Corp. Ink and Toner Texas Independent Bank Viewpoint Bank Medical Center of McKinney Town Square Buzz For more information about becoming an MISD Partner, please contact Nancy Colishaw at Student ganizations Future Business Leaders of America Distributive Education Clubs of America Certificates & Licenses Students fees, certifications or licenses, and associated costs for program are subject to change. Please contact your counselor or teacher for more details. Microsoft Office Specialist (MOS) A*S*K Fundamental Marketing Concepts A*S*K, emarketing Associate Customer Service e-biz Sales Professional Internet Computing Core Adobe Suite Certifications OSHA CareerSafe MISD Career & Technical Education McKinney ISD s Career & Technical Education Program (CTE) exists to serve all students by helping them discover their own unique strengths and interests. Our mission is to provide students with business/industry experience. Students are exposed to a unique combination of classroom instruction and placements in technical work environments where they can acquire new information, concepts, techniques and procedures related to their specific career interests. TAMY SMALSKAS, Ph.D. Director of Career & Technical Education / Special Projects tsmalskas@mckinneyisd.net KELLY LEMONS Career & Technical Education / Learner Support Secretary klemons@mckinneyisd.net Visit us online at mckinneyisd.net/cte or follow us on #1 Duvall St., McKinney, TX Business Management & Administration, Marketing & Finance - Page 6

8 It is the policy of McKinney ISD not to discriminate on the basis of sex, disability, race, religion, color, gender, age, or national origin in its educational programs and/or activities including career and technical education programs, nor in its employment practices.