B2B Online Market India

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1 B2B Online Market India November 2010

2 Executive Summary Market Drivers & Challenges Competition Total market for B2B online marketplace in India was valued at INR XX mn in 20--; Expected to grow at a CAGR of a% to reach INR YY mn in 20-- Comprises of online trade portals facilitating trade prospects for business houses and also market research and information service providers SMEsmake up a large portion of the B2B e-commerce market in India Growing penetration of internet and increasing needs of businesshouses to go global are fostering growth in the market Subscriptions and advertisements from business houses forms a large part of the revenues for players Drivers: Proliferation of Internet Competitive advantage over other B2B platforms Cost effectiveness Movement to international markets High adoption rates by industries Ease of information availability SAMPLE Challenges: Lack of Product and Service differentiation Archaic forms of conducting business Company 1 leads the overall market in India with Company 2 beingthe second largest player in this space Global players also have a sizeable base of consumers benefitingfrom their services in India with Company 3 being the largest global player in the market Global market for B2B online marketplaces is dominated by companies from Region 1 Players are looking to provide more and more value added services to business houses 2

3 Market Overview Drivers& Challenges Competition Key Developments 3

4 B2B online market is showing robust growth owing to the increasing marketing activities of SMEs Overview Market Size & Growth B2B online industry comprises content based services using a specific publishing model It includes market research providers, marketing information services, credit databases, and databases used in an operational business function This space is now largely being driven by online B2B portals and industry portals/directories that are driving communities with new social media and other platforms across the globe Small and medium enterprises (SMEs) make up a significant proportion of the B2B e-commerce market They constitute ~b% of the total industrial units in India Subscription from SMEsin an online marketplace accounts for a large share of revenues for players Higher networking, marketing, publicity and exposure prospects for smaller firms from specific industries is driving this market Higher penetrations of information and communication technologies (ICT) and internet connections will boost the market INR mn SAMPLE g f e d c b a 0 U 2008 V 2009e W 2010e a% X 2011e Y 2012e Z 2013e M 2014e Source: 4

5 Drivers & Challenges Summary Drivers Proliferation of Internet Competitive advantage over other B2B platforms Cost effectiveness Movement to international markets Challenges Lack of Product and Service differentiation Archaic forms of conducting business High adoption rates by industries Ease of information availability 5

6 Company 1 leads the online B2B marketplaces space in India with most number of B2B suppliers Overview Competition Company 1 is the most preferred choice among B2B suppliers across India About a% of the B2B suppliers across India prefer Company 1 as a online B2B marketplace The second most preferred choice for online B2B marketplace is Company 2 with a maximum of b% B2B suppliers preferring it across India Among international marketplaces, Company 3 dominates in India, with a maximum of c% B2B suppliers preferring it over other overseas players Global online B2B marketplace is led by players from Region 1 ~Around d% of the world's top online B2B marketplaces are from Region 1, and the remaining e% are from Region 3 SAMPLE Originating from YY countries, these players are primarily catering to ZZ B2B buyers and subscribers. However, most of them offer a global reach to their native B2B sellers Most of the world s top online marketplaces are from BB countries like Country 1, Country 2, Country 3, Country 4 and Country 5 Market Share Number of Suppliers m2% m4% m3% m1% Company 1 Company 2 Company 3 Company 4 Preferred Online B2B Marketplaces Company 1 Company 2 Company P3 P2 % of B2B Suppliers P1 Source: 6

7 Major Domestic Players (2/7) Company Snapshot: Company 1 Business Highlights It started its operations in 19-- Serves customers through a network of over A industry / product marketplaces Has the largest network of integrated B2B marketplaces from India Offers B2B marketplace services like Service 1, Service 2, Service 3, Service 4, Service 5 and Service 6 Has tied up with Company A, Company B, Company C and Company D to offer a suite of services to its existing customer base at subsidized rates SAMPLE It offers trade accounts, recruitment solutions, payment gateway solutions, digital signature and ERP Solutions, at 20%-25% of the regular price Has also joined hands with financial news channel F to present Company 1 Leaders of Tomorrow Awards Online Marketplace Online Market Place 1 Description It is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation Offers a range of value-added products and services to over W members and over T mn global buyers across industries and verticals Has won numerous awards over the years including Award 1 and Award 2 Its existing investors include Company I1, Company I2 and Company I3 Source: 7

8 Thank you for the attention The B2B Online Market report is a part of Research on India s Business Services IndustrySeries. For more detailed information or customized research requirements please contact: Gagan Uppal Phone: Gaurav Kumar Phone: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on hot industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. 8

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