Your Digital Partner CREDENTAILS

Transcription

1 Your Digital Partner CREDENTAILS

2 About FaceDigital Established since 19/12/2009 with the base of Russian invested company, the same financial investment group of Mekong Securities.

3 ORGANIZATION CHART Community (2 per) Web With the clear and effective organization chart, each staff is encouraged to be creative and selfcontrol; in parallel with keeping good collaboration among departments in order to gain the optimal business effect. Director Technology (4 per) Project leader (2 per) Account (3 per) Back Office (2 per) Mobile Game/ app

4 MISSION: Surpassing and diversified creative service Optimal branding solution VISION Becoming the indispensable strategic branding partner for enterprise community in Vietnam Becoming the reliable brand that ensures your project s success

5 CORE VALUES: Make a difference Offer creative services towards customer & partner satisfaction Enhance business & brand value COMMITMENT: FaceDigital s commitment is to create not only BRAND AWARENESS but also BUSINESS RESULT for your product / service

6 SCOPE OF BUSINESS Game, app, microsite Social marketing Mobile marketing Strategy

7 Representative clients

8 Representative partners

9 Digital Strategy Concept & creativity Digital marketing planning Execution & management Effectiveness measurement

10 Mobile, game, app Microsite Flash, HTML5 2D, 3D, voice & face detection (movement detection) App on social networks, most popular are Facebook, Zingme Interactive game

11 Case studies: TOTAL LUBRICANTS, voice & face detection

12 Case studies: THIEN LONG GROUP, flash microsite

13 Case studies: THIEN LONG GROUP, interactive game

14 Case studies: SONY, application on Facebook fanpage

15 Mobile Marketing We provide mobile marketing solutions on Android, ios, WP, Symbian, Bada, Java mobile application Mobile web Mobile application QR code system AR code

16 Mobile Web Responsive web design (thiết kế thích nghi) Readable on Ipad, Iphones, smartphones with portrait & landscape responsively Increase chance of approaching your mobile users Create emotion touch & interaction

17 Mobile application Game Photo taking & sharing Any concept want to appear on mobile

18 QR code _ Quick response code Stimulate curiosity Easy to share QR code contains web link, message, event, TVC, etc.

19 Mobile code for mobile

20 Case studies: Pond's - Essanse BB Creame - Branding, Interactive Game, Design

21 Case studies: Yamaha - Mr.J - Campaign, Microsite, Website Design

22 Case studies: Efferalgan Game - ipad Game

23 Case studies: Ha Noi Beer - Interactive ipad Game

24 Social marketing On social networks That s word of mouth marketing (WOMM) Benefit: Highly accessible & emotion touched Encourage contributions & feedback of potential consumers. Two-way conversation

25 Social network development Forum network Normal accounts Hot accounts Specialists

26 Content development flow Step 1 Step 2 Step 3 Step 4 Step 5 concept Content direction Unique angels Create interaction Sentiments analysis

27 Facebook & Zingme fanpage Propose concept Make content strategy Content & campaign management

28 Facebook & Zingme viral via active mass profile, influencers This profile help us post status Get interaction as campaign objective Response for friends as content strategy & content direction

29 Forum Channel Use key influence members (admin, mod, hot member ) Create ACTIVE members Create new discussions & join hot discussions Embed messages in the most appropriate way Information can be seeded in lifestyles, makeup, leading forums for women, youth, students

30 Sticky topic with influencers Normal seeding Create a separate box just to share information about brands/product Stay at the hot place, from 1 st -5 th topic Invite active users come & share Influencers come & share

31 Case studies: HIGHLAND COFFEE, Facebook fanpage, viral Channel: o Facebook fanpage o Facebook viral Objective: o Introduce new combo: Bread & coffee

32 Case studies: OLAY, Yahoo blog Channel: o Facebook viral for Olay blog for Re-union contest o Facebook Ads o Facebook viral o Yahoo blog viral

33 Case studies: Number one dau Microsite management Do viral marketing for the whole campaign on Facebook, forums

34 THANK YOU Contact: BUI THI MY DUNG [t]: +84 (8) (direct) [m]: +84 (0) Skype: buithimydung58 20 Hoang Minh Giam, Phu Nhuan Building, PN Dist., HCM, VN