HOW BUSINESSES CAN ENGAGE CUSTOMERS WITH MOBILE MARKETING WHILE STRENGTHENING THEIR BRAND BY PARTNERING WITH LOCAL CHARITIES

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1 HOW BUSINESSES CAN ENGAGE CUSTOMERS WITH MOBILE MARKETING WHILE STRENGTHENING THEIR BRAND BY PARTNERING WITH LOCAL CHARITIES Businesses Can Increase Revenues With Mobile Marketing 99% of text messages are read by customers 91% Of Customers Switch To Brands That Support Good Causes Strengthen your brand by partnering with a local charity, church, hospital, school or organization to help raise donations mobilecause.com/mobile-marketing

2 Why Send Text Messages To Your Customers? Text messages guarantee that promotions, product videos and opportunities get in front of the eyes of your customers. 99% of texts are read and 90% are read within 3 minutes! Compare these stats to direct mail, and social media advertising. Mobile marketing campaigns can be scheduled and sent in just a few minutes from a computer. Compare the human resources and expertise needed for mobile marketing to direct mail, and social media campaigns.

3 Compliance Is Essential TEXT TO EXCEL Due to TCPA regulations, businesses cannot upload lists of customer numbers and send messages. Businesses are liable $500 per unsolicited text message sent. Thanks for signing up for Excel Builders do it yourself tips. We will send you a DIY video tutorial 1 time per month. There are two ways your customers can subscribe to receive TCPA compliant messages: Text STOP to cancel 1 - By texting a keyword through the MobileCause system (see right) Example: Text EXCEL to By entering a mobile number into a MobileCause online form (see right) Online forms can be displayed on tablets, smartphones and PCs in the workplace, in the field, at conferences, and on your website. After entering their mobile number, customers will receive an immediate text message in which they must reply YES to subscribe. MobileCause ensures that you are 100% TCPA compliant when sending text messages. The MobileCause system automatically manages your opt-in and opt-out subscribers in real time. E XCE BUILDERS L Excellence for Your Home Get DIY video tutorials from our team of experts! Enter your mobile phone number to receive text message updates 1 time per month from Excel Builders. First Name XXX Last Name XXX Subscribe XXXX

4 Consider Your Customer Demographic Millennials (born , 27.4% of US population) prefer text, are generally annoyed by voice calls, are active on social media and read infrequently. GenXers (born , 26.6% of US population) prefer text and voice calls, typically stay up to date with and social media. Boomers (born , 26.4% of US population) prefer voice calls, are late adopters of text, most use , and some use social media. Mobile marketing technology enables businesses to engage customers while saving time. A healthy mix of texts, and social media posts will ensure you effectively engage customers across demographics. M X B

5 Messages Must Be Entertaining Or Essential Or They Will Be Ignored Don t treat texts like s! Mobile phones are our most personal device. Three ways to engage customers with mobile marketing: 1 Send links to videos (see right) Learn how to build or repair a fence on a budget. Watch DIY video with Phil! 2 Send links to promotions Schedule a one week bathroom remodel this month and receive $1000 cashback. 3 Send calls to action with time sensitive appeals The next customer to schedule a free in-home consultation for a kitchen remodel will receive a hardware upgrade at no cost. TEXT FROM Learn how to build a build or repair your fence on a budget. Watch DIY video with Phil! Text STOP to cancel

6 91% Of Customers Will Switch To Brands That Support Good Causes MobileCause empowers businesses to sponsor nonprofit organizations. Thanks to your sponsorship the nonprofit organization you select will be able to access the full MobileCause suite of tools to: Gain new donors Increase recurring gifts Engage supporters

7 Empower Employees To Give Donations Virtual Book Drive Fund 1 Promote a match Example: Donations made to the NM Boys & Girls Club will be matched 3 to 1! 2 Send links to mobile donation pages (see right) Employees will be able to complete a gift in less than one minute from the convenience of their smartphone. Donations are 100% secure and can be remitted directly to the cause. No paperwork required! 3 Combine volunteering and giving This will help your employees get excited about the cause. 4 Set a company goal and display donations in the workplace (see right) Real time results on screen increases donations and encourages more employees to make a donation. 5 Create a competition between departments/teams Team with most donations wins a prize. Friendly competition can significantly increase participation. Choose Donation Amount $25 $50 $100 $ Other.00 Choose a Frequency Credit/Debit Info Card Number XXXX XXXX XXXX XXXX

8 Empower Employees To Raise Donations app.mobilecause.com/warnerbros/b Create peer to peer fundraising pages for employees who are passionate about causes. Mobile donation pages are designed to make it as easy as possible for employees to raise donations via text message, social media, and in person. Employee fundraising pages can be setup in just a few minutes from the convenience of a smartphone. Donations raised by employees are 100% secure and go directly to the cause. No paperwork required. Vicki is raising donations with Warner Bros. for Burbank Boys & Girls Clubs! $750 raised $1000 goal Become a Fundraiser Make a Donation Share