SMS Marketing Guidelines and Examples

Transcription

1 SMS Marketing Guidelines and Examples SinglePoint January,

2 SMS Call to Action Advertising A B C D E Donate Now! To help those in need. Text GIVE to & subscribe to our mobile notification program By participating you agree to accept text message alerts sent by an automatic telephone dialing system. Consent to these terms is not a condition of purchase Message and Data Rates May Apply Text STOP to Opt Out Terms and Conditions and Privacy Policy at

3 Explanations: A Call to Action; Tell customers what they are opting in to do, the incentive, followed by the instructions on how to opt-in. B Reoccurring Program Description - Tell customers what kind of SMS messages they're subscribing to (e.g. SMS Offers, SMS Alerts, etc.), and that the SMS messages are recurring, meaning that they'll be receiving them on an ongoing basis from your business. (CTIA Requirement) C TCPA Disclosure Tell Customers that by opting-in they are giving consent to receive SMS message from your organization. Customers must also be notified that by participating it is not a terms of purchase. (TCPA Requirement) D Opt Out Instructions Instruct customers on how to opt out, this must be in bold. You must also give warning that Message and Data Rate May Apply. This can be condensed to MSG&DATAMAYAPLY (CTIA Requirement) E Terms and conditions/privacy Policy List where customers can find your Terms and Conditions as well as your Privacy Policy for your SMS campaigns. (CTIA Requirement)

4 SMS Terms and Conditions The follow should be hosted on your website and linked to in your advertisement Organization Name You are subscribing to receive SMS notifications and offers Message and Data Rates May Apply By participating, you consent to receiving text messages sent by and automated dialing system. This is not a condition of purchase. Text STOP to opt-out Text HELP for Help Privacy Policy; Your privacy is our priority. No information provided will be shared or redistributed with others.

5 Opt in response message Keyword: Generally short and memorable Opting In Response Message Requirement Program Desription Opt-Out Instructions Help Instructions Message and Data Rate may Apply Organization: You have subscribed to receiving SMS offers. Text STOP to cancel Text Help4help MSG&DATAmayapply

6 Web-Opt in Requirements Response command on how to opt in Help Instructions Response Command Response Message Requirement Program Desription Opt-Out Instructions Help Instructions Message and Data Rate may Apply Organization: Reply YES to receive SMS message. Reply HELP for Help YES Organization: You have subscribed to receiving SMS offers. Text STOP to cancel Text Help4help MSG&DATAmayapply (All CTIA Requirements)

7 Help Message Requirements HELP Program description what have customers opted into receiving and are the reoccurring. Additional help instructions either toll free phone or address Organization: You are subscribed to receive recurring SMS message. For more help call (All CTIA Requirements)

8 Stop Message Requirements STOP Opt out Command Opt out Confirmation Organization: You have opted out and will not receive further messages. (All CTIA Requirements)

9 Definitions: CTIA The Wireless Association is an industry trade group that represents the international wireless communications industry TCPA Telephone Consumer Protection Agency governs the use of automated telephone equipment Keyword A unique word that customers will send to your short code to consent to SMS messaging Opt-In - A user choosing to receive your sms messages Opt-out A user choosing to no longer receive sms messages SMS Short Messaging Service also known as Text Messaging Short Code A 5-6 digit number