1 How To Implement a Social Media Marketing Plan With Limited Resources Jennifer Dombrowski
2 Our Job is Bigger Than Ever
3 Leveraging Your Marketing Material Create an audit of all existing marketing resources Gather or develop marketing goals and objectives to align with social media plan Understand your budget and prepare
4 Create an Audit of Existing Marketing Resources Brand background Mission statement, objectives, and brand purpose Press releases, media kit, and communications materials Past and current partners/sponsors Website materials marketing materials and database Image database
5 Gather or Develop Marketing Goals and Objectives What is the purpose of having a marketing strategy? What are the marketing goals and objectives for your brand? Why do you want to enhance your social media presence? What synergies do you see between traditional marketing and social media marketing? How can you align goals and objectives within the social space to integrate your marketing plan? How can you help set reasonable, realistic guidelines and expectations for your brand?
6 Understand Your Budget Breakdown your budget Eliminate unnecessary expenditures Estimate your daily/weekly allotted time Develop a tracking tool for your time Optimize your time wisely Revisit tracking tool and budget monthly
7 Developing a Social Media Strategy
8 Listen What are people currently saying about your brand online? Which networks generate the most conversations and serve a purpose for your brand? Identify key influencers Analyze customer feedback and track sentiment over time Assess overall conversation and plan best ways to engage
9 Social Starting Points Why would someone Like your Page or follow your brand? How many fans does your Page have already? What would incentivize you as a consumer to Like a Page or follow a brand? How do you engage new fans? What demographic are you trying to connect with online? How often do you interact with fans? How will people find your social pages in the first place? How do I not just add to the noise? What is the purpose of being active on multiple channels? How can I build effective content that reaches my target audience?
10 Develop Your Social Strategy Brainstorm all possible keywords, terms and hashtags Develop ideas about what kind of dialogue will best engage your specific audience Ideate on ways to promote features in unique, clear, enthusiastic, and relevant manners Deliver informative, friendly updates that serve a purpose Stay consistent with social voice and grammar across all platforms Present a positive brand image without over exciting fans with excessive!!! Or emoticons
11 Build Content
12 1 Look at Your Brand Strategy Does your brand story not only inspire you to tell stories, but also inspire customers to tell stories?
13 2 Look at Your Level of Experience Integration Do you have a customer experience map that all departments collaborate on or just messaging goals?
14 3 Look at How You Create Content Do you have real time marketing capability?
15 4 Look at Your People Are your employees your advocates? Are they excited to create brand moments of truth that will drive positive word-of-mouth?
16 5. Look at Your Customer Service Is your customer experience defensive or a marketing asset that generates positive word-of-mouth?
17 Measure and Evaluate
18 Social Media Analytics Tools
19 Key Takeaways Be social; don t just be on social media Engage, interact and be transparent with fans and followers Set up a SMART strategic plan for your brand, including analytics on how to track your success Have fun with it!
Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite
Social Recruiting How to Effectively Use Social Networks to Recruit Talent Introduction As a recruiter, you want to find the most qualified, talented, and largest pool of applicants. LinkedIn, Facebook,
2011 STATE OF DIGITAL REPORT Executive Summary This report contains results of the first annual Webmarketing123 State of Digital Marketing Survey, which spans across the areas of Search Engine Optimization
8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:
COMMUNICATIONS MASTER PLAN 2012 This document was approved by Mississauga s City Council on May, 9, 2012 and is intended for internal use; it provides staff with a new Communications vision and framework
Professional Diploma in Digital Marketing www.digitalmarketershq.com www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Program overview 3. Program content
The Research Insighter Podcast Interview Series 2013 Volume, Episode 1 Guest: Gillea Allison, Client Manager, Blue State Digital (Former Digital Operation Vote Lead, OBAMA FOR AMERICA) About The Research
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
The 11 Biggest Mistakes Small Business Bloggers Make It s easy to start blogging...blogging software is inexpensive, powerful and a snap to learn. However, it s a lot more difficult to blog successfully;
COMMISSIONED BY IT Purchasing Goes Social How social networks have transformed the B2B purchasing process and best practices to make it work for your marketing NORTH AMERICA CONDUCTED BY Getting social
KELLSTADT MARKETING CENTER PROGRAM AND COURSE GUIDE THE KELLSTADT MARKETING CENTER For more than 20 years, the Kellstadt Marketing Center of DePaul University has given professionals the specialized skills
Can social media become a platform for social commerce? American Express Case Study: Applying social media analytics to evaluate Link, Like, Love Overview American Express launched several successful online
THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance COURSES ANALYTICAL
Brand Marketing for Community Impact Presented By Sheronde Glover, M.ED Glover Enterprise Business Strategies, Inc. www.sherondeglover.com 1 About Sheronde Glover 15 Years of Experience in Strategic Planning
Fully Qualified Marketing Company Helping our clients succeed online Visit www.finnmedia.ie for free advice & details Digital Marketing Strategy What is it? Digital strategy is about adapting your organisation
Thank you for your interest in our marketing & media business solutions! About Us: Morgan Publishing, Inc. founded in 2002 now offers a full line of print, digital, web, social media, graphic design, and
At mycleveragency we ve crafted 5 editions of our Perfect Posts series over the last year following its huge success and the ever-changing world of social media, which now means we ve introduced 10 platforms
White paper Choices in Marketing The term marketing automation is deceptive it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality
Transforming Customer Data into Customer Journeys Using Sales Cloud and Marketing Cloud to Personalize Every Interaction Table of Contents Enable the Single View of the Customer 4 Facilitate Customer Journeys
JOURNAL OF GOOD GOVERNANCE AND SUSTAINABLE DEVELOPMENT (JGGSD), VOL. 1, NO. 1, 2012, 40-47 CUSTOMER RELATIONSHIP MANAGEMENT IN HOSPITALITY SECTOR Mohammed Naveed U, MBA, UGC NET Faculty, HKBK College of
7 Easy Steps To Create an Effective Email Marketing Plan Email Marketing Email marketing still tops as the most effective marketing channel to engage with the B2B audience. In a recent study by Marketing
White paper Customer Relationship.. Management.. Improving customer interactions with this powerful technology Executive Summary As we move further into an era when the manipulation and assessment of data
Recruitment Software 101 What is Talent Acquisition? Once upon a time, personnel departments existed to simply find warm bodies to fill vacancies. Today, the best companies realize that success requires