What to expect over the next 30 minutes
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- Russell Holmes
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1 OVERVIEW PRESENTATION / 1
2 What to expect over the next 30 minutes Background & overview Preparations Implementation Data & evaluation Next steps & lessons learned OVERVIEW PRESENTATION / 2
3 The SFpark team OVERVIEW PRESENTATION / 3
4 Part 1: Background & overview OVERVIEW PRESENTATION / 4
5 The SFMTA OVERVIEW PRESENTATION / 5
6 What is parking like in San Francisco? OVERVIEW PRESENTATION / 6
7 How did we get here? OVERVIEW PRESENTATION / 7
8 Demonstrating a new approach to parking OVERVIEW PRESENTATION / 8
9 Timeline June 2009 Funding in hand April 2011 Project launch April 3, th demand-responsive rate change April/May 2013 Gather after data Fall 2013 Project evaluation + start upgrading meters citywide OVERVIEW PRESENTATION / 9
10 Part 2: Preparations OVERVIEW PRESENTATION / 10
11 Parking census OVERVIEW PRESENTATION / 11
12 Inventory/asset management OVERVIEW PRESENTATION / 12
13 Inventory/asset management OVERVIEW PRESENTATION / 13
14 Inventory/asset management OVERVIEW PRESENTATION / 14
15 Managing employee parking OVERVIEW PRESENTATION / 15
16 Framing and messaging OVERVIEW PRESENTATION / 16
17 Outreach OVERVIEW PRESENTATION / 17
18 Identity and brand management OVERVIEW PRESENTATION / 18
19 Creating a cohesive identity OVERVIEW PRESENTATION / 19
20 Product design OVERVIEW PRESENTATION / 20
21 Advertising OVERVIEW PRESENTATION / 21
22 Advertising OVERVIEW PRESENTATION / 22
23 Part 3: Implementation OVERVIEW PRESENTATION / 23
24 Coin and card meters OVERVIEW PRESENTATION / 24
25 Parking sensors OVERVIEW PRESENTATION / 25
26 Real-time information OVERVIEW PRESENTATION / 26
27 Enable app development OVERVIEW PRESENTATION / 27
28 Pricing at parking meters and lots Demand responsive to find lowest possible prices Gradual and periodic changes: $0.25 up or down every 4-6 weeks Time of day pricing (vary by block + weekday/end) OVERVIEW PRESENTATION / 28
29 Demand responsive rate adjustments OVERVIEW PRESENTATION / 29
30 Demand responsive rate adjustments OVERVIEW PRESENTATION / 30
31 Special event pricing + evening hours OVERVIEW PRESENTATION / 31
32 Pricing at SFpark parking garages OVERVIEW PRESENTATION / 32
33 Wayfinding signs OVERVIEW PRESENTATION / 33
34 Variable message signs OVERVIEW PRESENTATION / 34
35 Making garages more appealing OVERVIEW PRESENTATION / 35
36 Making garages more appealing OVERVIEW PRESENTATION / 36
37 Making garages more appealing OVERVIEW PRESENTATION / 37
38 Enforcement OVERVIEW PRESENTATION / 38
39 Enforcement real-time data pilot OVERVIEW PRESENTATION / 39
40 Part 4: Operation and evaluation OVERVIEW PRESENTATION / 40
41 Automatic data Supply data (census, asset management, street closures) Parking data (from sensors, meters, and citations) Garage data (usage by hour) Travel demand data (roadway sensors, highways PEMS, BART, Muni) Muni data (travel time data from APCs) Parking tax Sales tax Safety (SWITIRS collision data) Exogenous (fuel price, CPI, unemployment, precipitation) Manual data Parking search time Double parking and disabled placard Intercept surveys (professional survey firm) OVERVIEW PRESENTATION / 41
42 Investment in data management/analytical tools OVERVIEW PRESENTATION / 42
43 Rate change process (organizational change) OVERVIEW PRESENTATION / 43
44 Operational control + contract management OVERVIEW PRESENTATION / 44
45 How s it working? Off-street OVERVIEW PRESENTATION / 45
46 Part 4: What s next & lessons learned OVERVIEW PRESENTATION / 46
47 What s next Do first rate change using only meter payment status data Evaluate pilot projects >> citywide expansion Upgrade meters citywide OVERVIEW PRESENTATION / 47
48 Lessons learned What worked well Large investment in communication and customer experience Transparent, rules-based, and data-driven process Data sharing + openness Clear goals and policies What was challenging This approach is very IT intensive Parking sensors are a nascent product/industry Culture change takes time Recognizing parking management as tool Emphasizing availability rather than turnover OVERVIEW PRESENTATION / 48
49 Why these pilot projects matter Easy to replicate Low cost and (relatively) low tech Politically feasible (only local approvals required) No privacy issues OVERVIEW PRESENTATION / 49
50 SFpark.org/resources OVERVIEW PRESENTATION / 50
51 Learn more OVERVIEW PRESENTATION / 51
52 Thank you Jay Primus SFMTA OVERVIEW PRESENTATION / 52
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