Emerging Parking Trends: Cities, Universities, & Corporate Campuses. Kurt Buecheler, SVP Business Development & Channel Partners

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1 Emerging Parking Trends: Cities, Universities, & Corporate Campuses Kurt Buecheler, SVP Business Development & Channel Partners

2 2 FIRST: POINT OF VIEW MATTERS View from one side of Mount Rushmore View from the other side of Mount Rushmore

3 3 PARKING POINT OF VIEW ON PARKING: LITTLE HAS CHANGED : Traffic light patented in the U.S. 1935: First parking meter installed Payment method: coins work fine Consumer search: based on luck! Parking policy: not based on data Enforcement: random and ineffective Merchants: parking is #1 problem Payment method: coins no longer work Consumer search: still based on luck!

4 4 THE GREAT UNSOLVED URBAN CHALLENGE The Problems of Parking: 30% of city traffic is caused by people looking for parking Average time spent searching for parking is mins A 1-year study of 15 blocks in Los Angeles found: 950,000 excess vehicle miles driven 47,000 gallons wasted gas 730 tons of carbon dioxide greenhouse gas emitted Some Economic Impacts of Parking: 6 of 10 drivers abandoned a destination due to no parking Parking is the #1 merchant complaint to cities Building parking capacity costs cities $30,000 per space

5 5 PARKING PAIN POINTS Parking in major metropolitan areas has long been a major source of congestion, economic waste and negative environmental impact. Cities/Universities Parking revenue loss Tax-based revenue loss Cost of excess infrastructure Severe congestion Environmental impact Future: City competitiveness Consumers Time/fuel waste Hard to find/park/pay Search based on luck Ineffective pricing & policy Higher stress Lower quality of life Merchants Loss of business due to lack of parking Customer frustration Limited ability to influence conditions

6 6 WHAT DO CITIES, MERCHANTS, & CONSUMERS WANT? They want Data!! = Knowledge and power!

7 7 DATA CAPTURE REVOLUTIONS Smart parking has come leaps and bounds in the last few years but we are in the midst of a revolution. COMMUNICATIONS: Pony Express Telegraph Telephone IOT SENSING In-ground Sensor Camera Sensing Car/Phone as Sensor

8 8 CONNECTING THE REAL WORLD SENSING FOR DATA Patented, proven occupancy detection sensors Surface and embedded Proven snow deployment 4-5 year battery life dual detection magnetometer & light Sensors field programmable Easy to deploy day Payment Integration Coin operated meter sensor Credit card meter API integration Mobile phone pay integration Actuation of coin meter w/ mobile Scalable Multi-Hop Network Highly reliable mesh network Redundant networks Constant monitoring

9 9 GENERATING AND UTILIZING THE DATA Mobile Apps Web Apps & Analytics API-Fed Apps and Signs Integrated Data Platform APIs

10 10 THE COMPLETE PARKING CYCLE 6- Company receives analytics for parking asset management via ParkSight. 1- Every parking activity is detected in real-time via the Streetline Sensor 5- Enforcement Officers are guided to overstays via Guided Enforcement 2- Motorist is guided to available parking spaces via Parker 4- Driver parks and is guided back to their vehicle via Parker. 3- Dynamic Message Signs guide employees and guests to open parking

11 11 STREETLINE INTEGRATED SMART PARKING PLATFORM ParkSight Parking Analytics Web App ParkEdge Parking Facility Management Web App Parker & ParkerMap Consumer Guidance Mobile and Web Guided Enforcement Violation Guidance Mobile App Parking Data APIs Parking data for developers & signs Streetline Integrated Smart Parking Platform Internet Ultra-Low Power Wireless Sensing Network

12 12 ParkSight (on-street parking) Policy management and analytics Reduce congestion Increase revenue Real-time data + cloud-based parking apps = Smart Parking for Cities We ve always believed technology would help us to more easily make decisions based on data. [With Streetline], we are increasing turnover on Main Street, attracting customers, helping businesses and making visiting Ellicott City easier. - Ken Ulman, County Executive Howard County, MD

13 13 ParkEdge (off-street parking) Publish facility location, hours, & policies Provide real-time availability to motorists Offer advance reservations Run promotions and special offers Increase occupancy and revenue Improve operations [ParkEdge] allows MSU Parking and Transit services to communicate parking information using existing resources and infrastructure. Within seconds, parking status is available to users via Parker and the web-based ParkerMap. - Mike Harris, Director of Parking &Transit Services, Mississippi State University

14 14 Best Mobile App For Smart Cities February 2013 Parker by Streetline Motorist guidance Hands-free functionality Easily find and pay* for parking Reduce driving time and vehicle miles traveled We tried out the (Parker) app and wish it were already available in every city we ve ever driven! *select markets

15 15 ParkerMap Easily embedded in any website Show visitors where to find parking Free for local merchants, universities any website! Adding ParkerMap to our website allows us to inform guests of the parking options near our restaurant. It is a clear way to show where parking is available in relation to our location and it was simple and easy to use. - Basim Nimri, Owner Mandaloun Restaurant

16 16 Smart parking = tangible results: Reduced congestion Increased revenue Increase in parking turn-over Data-driven decisions Retail growth Quality of life Parking is the first thing and the last thing a consumer experiences when visiting our downtown. Showing them where to find adequate parking is essential to a thriving downtown. - Jessica Evans, Executive Director, Downtown San Mateo Association

17 17 LARGE CITY BUSINESS CASE: LOS ANGELES 3,194,100 hours on the road annually 14,040,000 miles driven annually 825,882 gallons of gasoline 14,601,600 lbs. of CO 2 emissions

18 18 SMALL CITY BUSINESS CASE: ELLICOTT CITY Increased Parking Revenue Increased Merchant Revenue Increased space utilization avoided new P structure 172% Parking Revenue 11.9% Merchant Revenue $30M Expense Reduction

19 CAMPUS PARKING 2.0 Streetline s next generation of smarter parking solutions for university campuses. Streetline University Solutions Ideas and Recommendations

20 20 REINVENTING CAMPUS PARKING Universities are, in essence, small cities in it of themselves and suffer from similar issues with regards to parking: limited land use, growing populations, costly infrastructure, and a lack of information exchange. CAMPUS CHALLENGES Growing student and faculty body; shrinking parking supply New parking structures cost $30,000 + per space; funds not used to educate Misinformation creates a perceived parking problem and management inefficiencies

21 21 UNIVERSITY SOLUTIONS 1) Maximize utilization of existing parking assets Wayfinding Applications 2) Optimize parking/permit supply and demand Parking Utilization Analytics 3) Increase compliance for safety and efficiency Enforcement Planning

22 22 CAMPUS PARKING 2.0: AN END-TO-END SOLUTION Campus Wide Mobile Guidance Manually Updated Occupancy Occupancy Sensing (camera & sensors) Time Limit & Meter Enforcement Optimized Permit Oversell Wayfinding Sign

23 23 UNIVERSITY CASE STUDY- LOW LEVEL ENGAGEMENT Challenge Direct patients, visitors, doctors and staff to respective available parking. Solution Utilize Parker and ParkEdge to provide motorist guidance. Results Over twenty lots are being regularly updated with availability. Complaints are down and compliance has increased. Challenge Address student complaints of lack of parking. Solution Provide availability status in key student lots via Parker. Results Currently in its first semester of use. Students, are guided directly to their appropriate lots. Campus congestion has gone down and students have reacted positively to changes.

24 24 UNIVERSITY CUSTOMER- MID LEVEL ENGAGEMENT Challenge Reduce vehicle emissions and motorist frustration from prolonged parking search time. Solution Implement CASE Parking loops and Streetline s ParkEdge and Parker apps to communicate real-time lot occupancy for lots across campus. Results 10 lots are now displaying real-time availability throughout campus. Parker is able to launch from ETSU s existing Blackboard Mosaic app creating a seamless experience for motorists.

25 25 UNIVERSITY CASE STUDY- HIGH LEVEL ENGAGEMENT Challenge Visitor parking was a confusing and frustrating process leading to illegally parked vehicles. Quick Facts Population: 25,000 Off-street spaces: 8,730 Permits: 37,000 On-street spaces: 3,328 Apps Deployed ParkSight Guided Enforcement Parker ParkEdge ParkerData API ParkerMap Solution Create new metered parking zones for visitors using vehicle sensor to monitor utilization. Justification Visitors are quickly guided to open spaces. Spaces across campus have been reallocated based on demand. Metered spaces now accommodate visitors and permitted parkers. Coming Soon Implement loops in commuter lots also containing sensors to allow for enhanced motorist guidance and utilization analysis.

26 CORPORATE CAMPUS PARKING REINVENTED 26

27 27 EMPLOYEES AND VISITORS Parker and Parker Map provide real-time guidance before employees leave for work or on route Once on Campus dynamic message signs can be placed at entrance to Campus, at zones and even at each row Parker has an EV and ADA filter to guide users find special use spaces & additional filters in the future to support other special use spaces Parker can provide walking directions back to your car

28 28 CORPORATE CAMPUS- A COMPLETE SOLUTION Campus, zone and row based parking guidance - Streetline sign API Real-time situational awareness, staff can see current occupancy by lot/structure Staff receives Reports on occupancy, turnover and duration for policy change and improvement Every arrival is time stamped so security staff know which spaces have been occupied over limits or parked in no parking spaces (optional) Smart campus of the future - temperature and sound (future) LOT

29 Connecting the Real World

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