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1 realization in digital strategy media facilities creation Your business technologists. Powering progress

2 Change by Design Whether you need to deliver facilities for a major event, modernize existing operations or transform your entire business model, change by design requires highly professional planning and follow-through. This challenge goes far beyond IT, and requires a transformation partner of unusual breadth and experience. Let s talk about realizing that strategy... You know the drivers well. A major upcoming event promises a welcome revenue boost and enhanced brand visibility if you can get the facilities together in time. Regulatory change has moved your goalposts again requiring you to redesign elements of your business model and process architecture. Aging infrastructure can last one more year or two until competitor action forces you to respond without delay. Your audience and advertising communities are fragmenting and migrating pressurizing you to realize brand continuity over multiple platforms and on-demand delivery. There are a multitude of reasons to embark on media facilities creation and a whole lot of inhibitors from risk and expense to lack of available skills. Broadcast facilities design and build can represent a minor makeover or temporary installation mostly, however, it presents you with serious strategic headaches and places you at the mercy of multiple technology vendors, each with their own agenda. Facilities creation is a lifetime opportunity to redesign every element in your operating model from commissioning to playout and archiving. Now is the time to reset your brand performance. Atos is a new choice in this strategic environment, uniquely proven already in facilities creation but recently transformed through alliance with Siemens. As you know, Siemens IT Solutions and Services was the first IT partner to become actively engaged on an operational basis in the media sector in These transformational skills have now been synergized within our new corporate brand to bring you improved performance in all phases of project realization. We make the grade when it comes to partnering for facilities transformation because: a. We have unique previous experience both of permanent transformational projects and complex large-scale events b. We are business technologists encompassing the full range of facilities expertise from media to information technology to multiple physical infrastructures c. Exclusively, we combine the scale, skills and stability of a large system integrator with the direct market knowledge and process intimacy of a niche media specialist d. We leverage expertise across each project phase from consulting and mobilization to implementation, handover and operation e. We command mature knowledge and combined skills across data architecture, digital production and libraries as well as asset and broadcast management 2 Realization in digital strategy Realization in digital strategy 3

3 Turning Points Nothing counts so much in facilities creation as direct experience over time of highly complex and diverse challenges. Whether in Europe, Asia Pacific or North America, we have acquired unique knowledge and insights as consulting, integration and operational partners. Check out our credentials in these demanding projects. Projects such as Corus Quay are a rich source of valuable insights in digital transformation wisdom now available to you. The first case in point is our temporary facilities project for a major public service broadcaster at the Olympic and Paralympic Games in Beijing in The facilities spanned connectivity, production control, and apparatus room as well as post-production environment filling 10,522 m 2 of floor space. Full facilities included: a production control room, interactive control room, 2 sound control rooms, 8 VTR edit suites, 12 Avid non-linear suites, 5 LSM slow motion positions, 3 off-tube commentary areas, graphics as well as office space for 30 production personnel with IT and telephony. An additional 4,342 m 2 of space was given over to radio facilities with similar equipment. Our support of this customer ensured full project management from space and systems design to equipment evaluation, safety supervision, logistics management, procurement, in-house installation, broadcast and IT engineering support as well as program, communications and IT infrastructure. As the official technology partner to the Olympic Games over many years, Atos has perfected the complex expertise necessary to execute cutting-edge event facilities. From Beijing to Toronto, we switch continents to witness a turning point of quite another dimension, as leading media and entertainment provider Corus seizes the strategic initiative and transforms an aging infrastructure distributed over 10 locations into a single state-of-the-art facility Corus Quay on the shores of Lake Ontario. One of the most ambitious transformation projects of recent times in North America, Corus Quay represents far more than a simple consolidation of infrastructures. Demonstrating its vision to be globally recognized as Canada s most influential media entertainment company, this project is the catalyst for a substantial business evolution involving 1,200 staff, 60 core workflows and 15,000 hours of new content per annum. As lead integrator and program manager, Atos managed 25 partners spanning 3 continents and helped this Canadian leader realize the paradigm shift from linear programming to truly content-centric performance enabling service planning and simultaneous operation in broadcast, broadband and VOD. A complete makeover from buildings and utilities to equipment, software and processes, Corus Quay sets a new standard in ubiquitous digital performance. With over 20 speciality and pay TV channels as well as 50 radio stations across the country, Corus is well positioned to sustain digital asset management and seamless workflows from strategic service planning to reporting, billing and delivery. 4 Realization in digital strategy Realization in digital strategy 5

4 Project Know-How Building new media facilities can not only be time -and cost- intensive. Business transformation of this kind can also expose you to unnecessary risk in terms of continuity and brand. We have learned over years to ensure projects happen with the maximum of speed and efficiency and the minimum risks to you. Facilities design and build can significantly increase revenues in new services, boost income from temporary events, and reduce your operational bills across technology, resources and workflows. But undertaking such a complex task raises fundamental questions how to manage and reduce the risks? How to ensure benefits are realized? How to minimize costs? How to deliver the right solution first time? Atos is ideally positioned to take on your delivery risk, managing the whole project and all suppliers. We ensure targets are met with a program plan and commercial relationship built around benefits-based delivery milestones. We keep your cost to a minimum with facility design based around existing technology investment and tailored to you not to suppliers. And we deliver the right solution first time with many years of experience and knowledge implementing new media facilities all over the world. From mobilization requirements to pre-implementation contracting and implementation configuration, build and testing, we realize your facility transformation original concept to ongoing operation. By choosing Atos as your prime contractor and project partner, you gain access to a number of exclusive advantages in Media Facilities Creation. Our fully managed implementations span from concept straight through to handover and continuous operation as desired. Our technology neutrality protects your legacy and preserves your future freedom of maneuver. Our highly disciplined approach to project delivery brings combined cost, time and risk benefits. And uniquely, our alliance with Siemens accesses cross-infrastructure expertise from building technology to energy and other vital resources. The Scottish regional headquarters for a leading global broadcaster demonstrate another case in point. These state-of-the-art facilities are designed with a single network supporting office IT, post-production and playout for TV and radio as well as a digital library and VoIP telephony. Future-proof performance is guaranteed through a dual redundant backbone, 1 gigabyte per second to every network port and extensive use of VLANS as well as access control lists to manage traffic flows and security. Preparing our client for analog switch-off and transition to HD distribution, we enable them to outperform in multi-platform content and launch new services at lower cost. Media Facilities Creation finally it s about providing you with the competitive arena to excel in a customer-driven, digital media world. Facilities design and build is a highly complex and time-consuming endeavor you demand ultimate trust in a lead system integrator. 6 Realization in digital strategy Realization in digital strategy 7

5 About Atos Atos is an international information technology services company with annual revenues of EUR 8.7 billion and 78,500 employees in 42 countries. Serving a global client base, it delivers hi-tech transactional services, consulting, systems integration and managed services. Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic Games and is quoted on the Paris Eurolist Market. Atos operates under the brands Atos, Atos Consulting & Technology Services, Atos Worldline and Atos Worldgrid. Media Facilities Creation: It s not about moving to new premises it s about using your move to realize a step change in digital transformation and brand performance. For more information: Please contact dialogue@atos.net or visit atos.net/facilitiescreation atos.net Atos, the Atos logo, Atos Consulting & Technology Services, Atos Worldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Atos Worldgrid are registered trademarks of Atos SA. June Atos.

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