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1 freedom business unleashed enterprise cloud computing Your business technologists. Powering progress

2 Experiment to evolution It s finally time to take cloud more seriously not as an experimental delivery form to be tested out on commodity services but as a whole new way of doing business. Cloud is far more than the technology of virtualization. Cloud is a state of mind a way to unleash business from the fetters of technology ownership and drive competitiveness far beyond the confines of your own resources. Unleash your performance. We live in a world where traditional business cycles have vanished. Now, no matter what business you are in, market volatility is polarizing winners and losers increasingly as a result of their own strategic decisions. In this open, dynamic and unpredictable space, cloud computing brings you not only the chance of flexing business resources according to need but far more importantly it enables you to compete beyond the limits of your existing technology base. On demand and as a service are not, therefore, simple efficiency mechanisms in the right hands they are levers for productivity, performance, innovation and leadership. The problem, however, is that there is a large gap between the promise of cloud and the working reality and it s a credibility gap that is slowing mass uptake of cloud among business and enterprise users. Rather than expect virtualization to change your business, at Atos we have changed cloud computing to make it work now on a core process and enterprise level. Cloud speed, cloud power and cloud edge have a whole lot of attractiveness for business owners but of course cloud as it has existed to date has two massive drawbacks. It s a fragmented universe IaaS, PaaS, SaaS, public, private, hybrid crowded with individual layer specialists and niche players. And for many, the consequences of cloud remain unknown. It s a security, compliance and legal headache. Atos has resolved these two major inhibitors fragmentation and exposure so that you can unleash your business right now. Why should you consider cloud deployment this year rather than next? Well, you ve probably considered cloud a number of years ago, but are still teasing out its operational issues on an experimental or pilot basis. Sooner rather than later, market rivals are going to deploy cloud more strategically to innovate core processes collaboratively across the globe, to reach out to new customer segments and demographics, to accelerate development of new products and services. The difference between cloud experimentation and cloud evolution may well equal the distance between future market competition and market leadership. But stopping the ad hoc sprawl of cloud experiments and deploying cloud strategically across your enterprise might well challenge in-house or external partner capabilities. Vendors, for example, are not automatically well versed in specific sector processes. Integration consultants might lack global scope or legal insight on a global basis. Atos are business technologists without hardware or software agenda fully focused on your realization challenge. We understand the cloud is a long-term decision, one that demands coherence and control from the start. We offer you greater business freedom and stronger data assurance because: Atos is a full-scope cloud provider from idea to delivery and operation global and vendor-savvy Atos has already innovated sector-specific cloud models that platform core business processes not only peripheral ones We make cloud work for your business not simply to cut IT expense but to solve business problems and seize opportunities We master the art of complex system integration, ensuring full synchronization between your cloud model and legacy technology Atos is a leader in front-end transactional processing the cutting edge of cloud deployment in multiple customer scenarios. 2 Enterprise cloud computing

3 Neither a cloud vendor nor a bluesky consultant, Atos is a business technologist that makes cloud work your way alongside legacy IT. Enterprise cloud computing 3

4 4 Enterprise cloud computing

5 Bringing the cloud home For a start there s no such thing as the cloud. Every cloud is unique, be it public, private, community or hybrid. And your cloud is not just unique, it s deployed for a completely different reason here to slash capital IT spend, there to facilitate global collaboration, elsewhere to enable cross-silo innovation. Cloud is far more than a delivery model it s a new business model waiting to happen to you or your rivals. You are a global manufacturer wishing to empower greenfield facilities in China with cloud leverage. You are a government decision maker challenged to execute austerity measures in capital IT but looking for more secure cloud architecture. You are a financial services provider, aware that cloud performance can transform customer engagement but unsure of data integrity, identity and regulation. Whatever your present role and enterprise scenario, you know that what cloud is offering could solve many standing problems provided the cloud itself is transparent, sustainable and trustworthy. Atos has reversed this risk paradigm and used cloud models already that have significantly enhanced measurability and control. In healthcare, for example, nothing could be more critical than saving time in analysis and diagnosis. Developed in close collaboration with our customers, EASI-CLOUDS empowers clinical decision making as never before by harnessing the combined infrastructure, platform and software layers of cloud computing in a secure setting that meets the exceptional safety and privacy needs of this arena. Combining global awareness of legal and compliance issues with market-leading digital identity skill sets and more rigorous Service Level Agreements, Atos delivers cloud answers that meet business where it is and enable business owners to source innovation and performance from known cloud homes community, private, public or hybrid. In effect we are bringing cloud home because we make it durable enough to withstand enterprise use, and we make it relevant enough to house core market processes. We achieve this through a systematic partnership that: 1. Assesses your readiness for cloud deployment, and models the exact architectures to fit your business scenario 2. Realizes more robust cloud infrastructures whether public, private, hybrid or community 3. Orchestrates the multiple layers and services necessary to ensure coherent and seamless cloud performance 4. Extends your advantage through innovative solutions such as adaptive workplace, high-tech transactional processing and full Siemens partnering. We have a unique positioning within the service market as business technologists, and we approach cloud in a more flexible, integral way suited to the needs of enterprise. Our vision is that the cloud becomes your cloud in whatever model fully integrated with the existing technology and extendable over your complete value chain. We are familiar with operational environments in multiple sectors from industry, healthcare and energy to media, telecommunications and beyond in a way no pure technology player can be. We understand your reluctance to deploy cloud to date not out of technology reasons but complex trust issues to do with security and control. We are giving our cloud customers all the leverage of virtualization without the uncertainty of patchwork conventional approaches. Atos is allied to Siemens (the world s widest industrial network) and partnered to clients across the globe with very exacting demands on cloud usage governments, healthcare systems, financial enterprises. Whatever your immediate need, we can turn cloud potential into a long-term source of strategic value. Whatever your cloud strategy, you deserve the freedom to orchestrate any service on demand along with the security to sustain performance. Enterprise cloud computing 5

6 6 Enterprise cloud computing

7 Usage to utilization In future, technology ownership will be matched and often outdone by technology usage. But true market leadership will belong to those who know how to take the potential of cloud usage and turn it into genuine business utilization. Getting the most out of your combined legacy and cloud estates is a job best left to a pure service partner already skilled in the specific process challenges your sector faces. In truth, cloud performance has been available for quite some time, but full realization of cloud potential involves process and people even more than technology. Cloud is not the same sector to sector each enterprise segment has very specific needs and demands. Cloud is a complex integration challenge, involving legacy as much as new software or middleware. We will help you make the move from just using cloud to utilizing it to the full for business ends. Atos can be your cloud broker and orchestrator, providing detailed answers to your burning questions: What is my current cloud exposure? How prepared am I for strategic deployment? What processes and resources should move to cloud first? How do I ensure performance through service levels? Can I extend cloud leverage across my market community? How can I measure the business impact of cloud? Can I sustain a flexible mix of services over time? In the real world, creating the right long-term strategy for you requires direct knowledge of enterprise processes, skilled understanding of legacy integration, existing awareness of legal issues (often global) and superior identity, security and risk management. These attributes are hard to find in a single partner. Atos is helping multiple enterprise clients including some of the world s largest organizations transform to cloud in a strategic, secure and transparent manner. Cloud is more than a simple extension of outsourced delivery. With Atos your cloud can: Scale to market peaks with seamless technology resources Speed innovation from product development to customer fulfillment Slash operational and capital IT expenditure Share core processes with global subsidiaries and your extended community. Whatever your needs from cloud today, they will change. We believe your cloud strategy should bring you the freedom to continuously adapt along with the security to sustain constant change. Together with you, we will model, realize and operate cloud platforms that match your enterprise growth over time. Our distinctive combination of global scale, multi-vendor expertise, security leadership and business intimacy enables a more sustainable cloud performance that will differentiate results. The time for experimenting with cloud is over. Now is the opportunity to discover real cloud integration, full cloud security, total cloud impact. Make it a commitment to identify your potential business advantage, and to start achieving results on a more systematic level. The cloud has already transformed consumer behavior and social interaction. The business technologists at Atos have now made it strong and flexible enough to transform enterprise outcomes. There is currently a very wide gap between those who intend to explore cloud and those who are already witnessing fresh value and innovative results. If you are not one of the latter, the complexity of implementation is most likely the inhibiting factor. Let a trusted cloud partner, without product agenda but with sector insight, lead the way in realizing your kind of cloud results. Turn cloud computing into an enterprise business platform with a partner proven across borders, sectors and vendors. Enterprise cloud computing 7

8 About Atos Atos is an international information technology services company with annual 2010 pro forma revenues of EUR 8.6 billion and 74,000 employees in 42 countries. Serving a global client base, it delivers hi-tech transactional services, consulting and technology services, systems integration and managed services. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail, Services; Public, Health & Transport; Financial Services; Telecoms, Media & Technology; Energy & Utilities. Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic Games and is quoted on the Paris Eurolist Market. Atos operates under the brands Atos, Atos Consulting and Technology Services, Atos Worldline and Atos Worldgrid. For more information, visit: atos.net Enterprise cloud computing turning an IT delivery model into a new business ecosystem transforming cost efficiency into real-time added value. For more information, contact: or visit: atos.net/cloud atos.net Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Atos Worldgrid are registered trademarks of Atos SA. All trademarks are the property of their respective owners. November Atos.

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