1 McDonald s Prospectus
3 Contents A WORD FROM OUR CHIEF EXECUTIVE 2 TRAINING AND DEVELOPMENT 4 OUR CAREER PATH 6 JOB ROLES #1 CREW MEMBER 08 #2 APPRENTICE 10 #3 CUSTOMER CARE ASSISTANT 12 #4 CREW TRAINER 14 #5 SHIFT MANAGER 16 #6 TRAINEE MANAGER 18 #7 ASSISTANT MANAGER 20 #8 BUSINESS MANAGER 22 #9 OPERATIONS CONSULTANT 24 #10 FRANCHISEE CONSULTANT 26 QUALIFICATIONS 28 NEXT STEPS 30 PARTNERS 32
4 Here at McDonald s we take our responsibilities to our people very seriously. Every year, we invest over 43 million in developing our people. As a result, all of our 97,000 employees are given the opportunity to achieve a broad array of qualifications with us, many of them nationally recognised. You can learn about the first-rate training and career development at McDonald s in this prospectus. It s also a chance to find out more about our greatest asset our people. A word from our We invest over 43 million a year in training and personal development. Jill McDonald UK CEO 03
5 Developing the skills of our people has been at the heart of what we do throughout our 40 years in the UK. Everyone who works at McDonald s has the opportunity to take part in structured training, whether that s in customer service, team work or financial management. We believe these skills will serve them well, wherever their career takes them. Qualifications Many of the training programmes we offer lead to nationally-recognised qualifications up to and including Foundation Degree level. We also run an Apprenticeship programme (see pp 10-11) that s perfect for young people who want to mix paid work and study. It lasts a minimum of 12 months, and at the end of it our Apprentices have a qualification that s equivalent to five good GCSEs. In October 2010, Ofsted awarded the programme a good overall rating, with several areas achieving the top outstanding rating. You can find out more about the range of qualifications we offer on pages Careers information We re also working closely with schools and third parties to improve careers information. That s why we ve developed a suite of educational materials available for our Franchisees to use in secondary schools and colleges. They re aligned to the curriculum and are designed to help bridge the gap between the world of work and the classroom. TRAINING & DEVELOPMENT
6 Our CAREER PATH Crew Management Consultancy OPERATIONS & FRANCHISEE CONSULTANTS BUSINESS MANAGER ASSISTANT MANAGER WORK INSPIRATION CREW MEMBER APPRENTICE CUSTOMER CARE ASSISTANT CREW TRAINER SHIFT MANAGER TRAINEE MANAGER
7 I m doing my AS-levels. If I go on to university, I ll apply to whichever McDonald s is near. Crew Members are the backbone of our restaurants. They re the people who serve our customers, help prepare food in the kitchens and generally create a clean and welcoming environment. For most people, they re the face of McDonald s. So friendliness, a cool head and a can-do attitude are vital. KEY SKILLS You ll need to have a knack with people and be able to thrive in a busy environment. Customer service skills and a positive attitude are essential. There are a wide range of perks available, including performance-related bonuses and meal allowances. There s also an Employee Discount Card that offers savings at over 1,600 retailers, including Sainsbury s, M&S and Topshop. Job role #1 Alicia Trent Bridge Crew Members get the chance to build on their training by taking an Apprenticeship (see pp 10-11) while they work. This gives them a nationally-recognised qualification, comparable to GCSEs. Over 90% of our managers started out as Crew Members, so there s real potential to progress. 08 We need more Crew Members like Alicia. So if you re a great team player, check out mcdonalds.co.uk/people where you can find out more about the role and send in an application.
8 If I apply to join the Armed Forces, the qualifications I ve picked up will definitely be an advantage. Job role #2 Our Apprenticeship programme is a fantastic opportunity to study while you work. By completing the programme, our Apprentices gain a qualification that s equivalent to five good GCSEs (A*-C grade). If you re highly motivated, it s a great way to deepen your understanding of our business and boost your career prospects. KEY SKILLS The Apprenticeship takes at least 12 months to complete. So you ll need to be eager to learn, and good at juggling work and study. The Intermediate Apprenticeship in Hospitality and Catering includes sections in English, maths and ICT. Apprentices learn about customer service, food preparation and cleanliness. They also find out about the business and what we do for local communities and the environment. Some of the elements of the Apprenticeship can be completed online, where there s help from an online tutor. And there are regular catch-ups with your Crew Trainer. Nathan Canterbury As well as gaining a nationally-recognised qualification, Apprentices can get a wide range of benefits including money off at over 1,600 retailers. 10 We re always looking for enthusiastic team members like Nathan. Most people who take the Apprenticeship programme are Crew Members, although it s open to everyone who works for us.
9 Tash Catterick Garrison It doesn t matter what age you are or where you re from. It s a really friendly place to work. Everyone who visits our restaurants should feel welcome, and this is where our Customer Care Assistants have such an important role to play. They work in the dining area to make sure all our customers are having a good time, whether that s by chatting to them or making sure everything s spotless. KEY SKILLS The number one skill you ll need is the ability to read people. We re after friendly and approachable types who don t mind rolling their sleeves up and helping out customers. There are lots of perks to being a Customer Care Assistant, including 28 days holiday and bonuses related to your restaurant s performance. Like many of our restaurant team members, Customer Care Assistants have the flexibility to fit their work around other interests and responsibilities. Job role #3 The customer service skills you ll develop will be really useful if you decide to move up the business. Some of our Crew Trainers and managers started out as Customer Care Assistants. 12 We re always on the lookout for Customer Care Assistants like Tash. If you like working with people and have a positive attitude, then this could be the role for you.
10 There s nothing better than being able to look at someone and say, I trained them and they re really good. Our Crew Trainers do far more than just show new starters the ropes or check their work. They provide inspiration to a team of Crew Members and Apprentices, helping them become the best they can be. If you re highly motivated and great at coaching people, this could be your first step towards a management role. KEY SKILLS Working at McDonald s is about being organised and enthusiastic. Brilliant people skills are really important too, as is an eye for detail. It s a role where you lead by example, so you ll need to be a dab hand at making a Big Mac, and an expert at making customers smile. There are lots of great benefits available, including employee discounts at high street stores and performance-related bonuses. Ash Oxford Job role #4 This is a great chance to shine and show you ve got the skills and drive to become a manager. That s what many of our Crew Trainers go on to do. 14 We need more amazing Crew Trainers like Ash. As well as being naturally outgoing, you ll need to have spent six months or more as one of our Crew Members you might also have completed our Apprenticeship programme.
11 People don t realise just how much you can get out of McDonald s. There s something for everyone. Shift Managers are the people who run our restaurants on a day-to-day basis. They re responsible for everything from keeping the kitchen stocked to keeping the team motivated, so that every customer gets the great service they expect. For ambitious Crew Trainers, this is a very rewarding next step. KEY SKILLS Being good with all kinds of people is a must. And it can get pretty busy in our restaurants, so a cool head is vital. You ll need to be very practical, but able to focus on the bigger business picture. It s a challenging mix. If you help your restaurant get great business results, you could be in line for a performance-related bonus. Andy Bury St Edmunds Job role #5 All Shift Managers get a Level 3 Diploma in Shift Management and a Level 3 Award in Supervising Food Safety in Catering. They re both nationally-recognised qualifications. Do well as a Shift Manager and you ll be well-placed to move on to more senior management roles. 16 We always need more inspirational Shift Managers like Andy. Provided you ve worked as a Crew Trainer, or have done the Apprenticeship programme, then this could be your chance to shine.
12 I love the team spirit and I m learning different things all the time. The Trainee Manager Programme is a fast-track to running a multi-million pound restaurant. It s open to graduates or people with a background in business. Once they ve completed the initial programme, our Trainee Managers then start off as Assistant Managers but if you ve got the drive and ambition, there s no limit to how far you can go. From day one, Trainee Managers are on the shop floor learning how the business works. So you ll need to be a quick learner who s keen to get involved. Sammy Jo Stockport We re one of The Times Top 100 Graduate Employers, and this is a great opportunity to develop your skills with us while earning a salary. You can take up to six weeks holiday a year and there could be a performance-related bonus if you do well. Job role #6 It takes about 20 weeks to complete the initial stages of the Trainee Manager Programme, but your training carries on throughout your career. Do well, and it won t be long before you ve progressed to Business Manager and beyond. 18 We need more Trainee Managers like Sammy Jo. To take part, you ll need to be an ambitious graduate or have experience in business. Plus you ll need bags of enthusiasm.
13 McDonald s really helped me to realise my potential. In terms of hands-on experience running a successful business, being an Assistant Manager is hard to beat. Kelly Berwick-upon-Tweed They support the Business Managers in every aspect of operating a restaurant. So as well as helping with recruitment and training, the role involves managing budgets and planning for the future. It s the perfect launch-pad for more senior management roles. You ll need to be an expert multi-tasker to make it in management. Plus you must be a natural with people and be able to lead and inspire. This is a salaried position, with six weeks paid holiday a year and performancerelated pay reviews. You ll also receive lots of training that ll really boost your CV. Job role #7 Assistant Managers are involved in all areas of running the business, so the logical next step from here is to run your own restaurant. 20 We re always looking for more all-rounders like Kelly. If you re a graduate or someone with business experience, you can become an Assistant Manager by completing our Trainee Manager Programme. Or you might already be working for us and be looking to make the next step in your career.
14 Through my job I m now someone who gets involved in the community. Each Business Manager runs an entire restaurant which means looking after a team of around 80 people and a business with an average turnover of 2 million. Making sure their restaurant is profitable and well-managed is ultimately down to them. It s a high profile role, and a great opportunity to let your leadership skills shine. Like all good leaders, our Business Managers need great communication skills and a knack for getting the best out of people. You ll also need to be a brilliant multi-tasker. Alex Lancaster All Business Managers have the opportunity to study for a Foundation Degree in Managing Business Operations. It s awarded by Manchester Metropolitan University. There are a great range of other benefits available, including six weeks paid holiday and a stakeholder pension scheme. Job role #8 Our Business Managers gain such brilliant experience that they can go on to become consultants, or take up a secondment in head office. 22 We re always after Business Managers like Alex, who are passionate about what they do. If you ve worked as an Assistant Manager, it s a natural progression and a rewarding one.
15 The opportunities I ve had are there for everyone who puts in the hard work. Our Operations Consultants give strategic and practical direction to our Business Managers. They work across a number of restaurants, helping each one plan and achieve their goals. You ll need to be great at building strong working relationships, without taking your eye off the long-term picture. It s a big role, for strong personalities. KEY SKILLS You ll be providing leadership, advice and inspiration to some very busy managers. So great people skills are absolutely vital you ll also be a natural at prioritising and multitasking. There are a wide range of benefits, which include a company car, a stakeholder pension and the potential to earn a great bonus. Like all salaried McDonald s employees, once you ve worked for the business for ten years, you can take a paid eight-week sabbatical. Job role #9 Christiaan Sheffield If you deliver results here, you could develop your understanding of the business even further via a secondment to head office. 24 We re always looking for dynamic Operations Consultants like Christiaan. To follow in his footsteps, you ll need a solid understanding of the way our restaurants work and a successful track record as one of our Business Managers.
16 McDonald s is a great company for recognising and rewarding hard work. Our Franchisee Consultants are the main link between McDonald s and the people who own and run most of our restaurants our Franchisees. They work alongside our Franchisees to build strong, profitable businesses that maintain the high standards our customers expect. So great commercial skills are essential. KEY SKILLS You must be a strong negotiator and communicator to ensure the Franchisee s objectives meet the company s goals. But you ll also be a good listener; someone who s brilliant at providing support. All new Franchisee Consultants prepare for the role through a special training programme in the UK and USA. This includes a week-long course at our global headquarters in Chicago. They also get a competitive pay and benefits package that includes a company car. Job role #10 All our Franchisee Consultants gain a wide-ranging understanding of our business which puts them in a great position to move on to a number of senior commercial roles within McDonald s. Jon Derby 26 We re always after brilliant Franchisee Consultants like Jon. You ll need to have already excelled as an Operations Consultant to follow in his footsteps, plus you must have a good track record in restaurant management at McDonald s.
17 THE QUALIFICATION BTEC Certificate in WorkSkills (Level 2) Functional Skills qualification in English (Level 1 & Level 2) Functional Skills qualification in maths (Level 1 & Level 2) Intermediate Apprenticeship in Hospitality and Catering (Level 2) Award in Supervising Food Safety in Catering (Level 3) Diploma in Shift Management (Level 3) Foundation Degree in Managing Business Operations HOW DOES IT COMPARE? GCSE Grade B GCSE Grade D - G (Level 1) GCSE Grade A*- C (Level 2) GCSE Grade D - G (Level 1) GCSE Grade A*- C (Level 2) Five GCSEs Grade A*- C A-level A-level Foundation Degree WHO S IT FOR? Students on our Work Inspiration programme Any restaurant employee (especially Crew Members) Any restaurant employee (especially Crew Members) Any restaurant employee (especially Crew Members) Shift Managers Shift Managers Business Managers QUALIFIC ATIONS 28
18 The qualifications we offer range from a small but really useful, all the way through to a Foundation Degree. Open up the page to find out more. Whatever walk of life our people are from, they re all driven by a desire to fulfil their potential. And we offer great training and opportunities to help them succeed. To find out more, visit us at mcdonalds.co.uk/people McDonald s ATIONS Next steps 30
19 A few of our partners We couldn t offer all the training and opportunities we do without the support of our trusted partners.
21 mcdonalds.co.uk/people Printed on 100% recycled paper. The pulp used in this product is bleached using a Totally Chlorine Free process.