2016 Rate Card Planning Guide

Transcription

1 A S H R A E J O U R N A L Rate Card Planning Guide Rate Card No. 72 Effective Nov. 1, 2015 for the January December 2016 issues

2 HOW TO BUILD YOUR BRAND? A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos Your communications are components of your brand. Would you rather have your advertising message next to a thoroughly researched article that was peer reviewed and trusted by engineering experts? Is an advertisement published in a reputable publication more valuable than one without a reputation? ASHRAE does hard things well with its 53,000 members, who are the world s top engineering leaders looking for best technology solutions. ASHRAE cannot succeed in its vision as the foremost source of technical and educational information without credibility. The greatest care is provided by ASHRAE members in producing the best information for use in today s projects. ASHRAE Media provides unique reach into the HVACR industry s top leaders around the globe while branding your company with the best technology information. IDENTITY QUALITY PERCEPTION TRUST BRAND LOYALTY ASHRAE JOURNAL: CO-BRANDING WITH CREDIBILITY: 7 full-time editors Volunteer Contributors 150 Peer-Reviewers, all experts in their fi elds 200 Prospective Authors submitting abstracts 80 Articles Submitted Annually 60 Articles Completing the double-blind peer review process and published within ASHRAE Journal during past 12 months.

3 3 ASHRAE JOURNAL: ESSENTIAL READING FOR TECHNOLOGY 67% are EXECUTIVE LEVEL at their firms 1 of READERS 99% of ASHRAE Journal readers primary job function is engineering management, mechanical engineering or design. WHAT DOES THE ASHRAE MATH SHOW? Education: 122 instructor-led courses More than 53,000 HVAC&R professionals READ EACH MONTHLY ISSUE of ASHRAE JOURNAL 2 An average of about 2 people read each mailed issue of ASHRAE Journal. An additional 40,000 people receive the digital edition in their . 1 Certification: More than 2,000 certifi ed Professionals Training: More than 300 PDHs available TOTAL REACH: 5.5 MILLION IMPRESSIONS ASHRAE Media: more than 540 current ASHRAE titles & standards & 11,000 pages of content 76% of ASHRAE Journal readers primary activity is design and/or specification of building equipment and systems. The remainder are primarily involved with installation, operations, maintenance and servicing. 2 ASHRAE Handbook: more than 38,000 subscribers ASHRAE.org: more than 4.5 million pageviews per year from 1.3 million unique visits. 1. Harvey Research Publisher s Report. Base: 1,100 readers surveyed through March Alliance for Audited Media. Publisher s Statement, December 31, 2014.

4 Issue Closing Date Topic 2016 ASHRAE JOURNAL Description January 6-Nov* 24 -Nov AHR Expo The world's largest HVAC&R Engineering Show Returns to Orlando. The Journal will feature more than 300 products from the Show and 200 exhibitor advertisements. February Jan. 4 Refrigeration Laboratory Ventilation Maintaining Precise Temperatures Achieving Safety With Effi ciency March 1-Feb Data Centers Dedicated Outdoor Air Systems Newest Techniques for Energy Effi ciency Fresh Air in Urban Environments Ventilation/Air Distribution Modeling Where the Air Goes April 1-Mar Residential Tight Envelopes, Challenging IAQ May 1-Apr Educational Buildings Geothermal Net Zero Schools: Has Their Time Come? Digging Deep: Best Practices for Design June 2-May Health Care Indoor Air Quality Healing Indoor Environments Buildings are for People July 1-Jun Chilled Water Plants Latest Developments Building Automation How Secure is Your Controls System? 4 August 1-Jul Refrigeration Humidity Control Greening the Cold Chain Effi ciency for Hot, Humid Climates Sept. 1-Aug Susainable Buildings Retrofi tting Is the Glow Off Green? Old Buildings, New Systems Mission Critical Applications Why Is a Data Center Like an OR October 1-Sep Motors and Drives How Inverters Changed the Industry November 3-Oct Kitchen Ventilation Hydronic Systems Up on the Roof: Rooftops for Restaurants Controls for Radiant Heating and Cooling December 1-Nov Boilers and Heating Energy Modeling Bringing New Life to Old Boilers Modeling for Real-World Performance

5 5 PRODUCT PLANNING GUIDE Target Audience All professionals involved with the HVAC&R industry interested in the latest new products and latest technology. Those who cannot attend the Show will use this leading Show Guide for reference throughout the year. Engineers who design refrigeration systems and any engineer who has to use mechanical means to remove heat Design engineers for labs, health care, and other applications where removing contaminants is mission critical Design engineers for data centers, building owners and facility managers who have small to large data centers as part of their buildings/portfolios. Design engineers for commercial buildings, institutions, health care Airside design engineers, modelers, building owners, facility managers Engineers who design residential systems in new construction, which now have much tighter envelopes. Also of interest to those who design other types of low-rise buildings. Engineers who design educational buildings, building owners, facility managers, O&M Those who design geothermal systems that use boreholes. Also of interest to those who use adjacent bodies of water for cooling. Design engineers for hospitals, clinics, vet clinics and dental offi ces Engineers who design systems incorporating high-effi ciency fi ltration, outdoor air, UV lights and other techniques to ensure good indoor air quality. Engineers who design hydronic systems for large buildings and campuses of buildings. Engineers who deal with controls contractors, IT managers, building owners, facility managers Engineers who design refrigeration systems all along the cold chain; those interested in providing cooling in a sustainable way Engineers who design in hot, humid climates, especially those in emerging economies near the equator. Those involved in delivering buildings that use fewer natural resources to limit the building's impact on the environment Most engineers must deal with the existing building stock in some way. Engineers who design advanced systems that absolutely cannot have an unplanned outage. Those interested in how converting direct current to alternating current changed an industry. Kitchen ventilation designers, especially those in the quick service industry. Controls designers and engineers who deal with controls contractors for this specialized application. Engineers who live in cold climates with a large amount of old buildings with boiler systems. Those involved in modeling performance to sell a client on a specifi c design or to ensure compliance with building rating systems. Target Building Sector All HVAC&R product & systems for new projects and applications. Grocery Stores, Food Storage & Cold Train Applications, Warehouses Laboratories, Health Care facilities, Microchip Manufacturing Data Centers Microchip & Pharmaceutical Manufacturing Commercial, Public Assembly, Health Care, Prisons Big Box Retail, Educational, College Campuses, Multi-Unit Residential Residential, Small Commercial, Highway Lodging K-12 Educational Large Commercial, Manufacturing/Industrial Large Hospitals, Clinics & Small Hospitals, Assisted-Living Single-Family Residential, K-12 Educational, Assisted-Living Large Hospitals, Big Box Retail, Large Commercial, Manufacturing Corporate and Educational Campuses, Hotels & Resorts Big Box Retail, Grocery Stores, Food Storage & Cold Train Applications, Warehouses Natatoriums, Industrial/Manufacturing, Conference Spaces, Commercial Commercial, Public Assembly, Multi-Unit Residential Retail/Commercial, Conference Spaces, Governmental, Multi-Unit Residential Data Centers, Microchip & Pharmaceutical Manufacturing, Hospitals, Military, Public Utilities Commercial/Industrial, Warehouses, Retail, Governmental, Building Campuses Restaurants, Educational, Large Commercial/ Industrial, Tall Offi ce Industrial, Public Assembly, Hotels & Resorts Offi ces, Industrial, Warehouses, Prisons, Tall Offi ce Multi-Unit Residential. Industrial, Manufacturing, Commercial, Governmental * Advertisers submitting complete materials by Nov. 10 receive an additional 5% discount.

6 2016 ASHRAE JOURNAL BONUS OPPORTUNITIES AND DISTRIBUTION Opportunity Distribution January February March AHR Expo Show Guide 50% Program InfoCenter ACREX Show Guide Advertising Study ASHRAE Winter Conference AHR Expo ACREX CMPX, Toronto; China Refrigeration 50% Program: expand your 2015 program with a 50% discount for additional space. Advertising Study: Harvey Research will poll Journal readers for their thoughts on ads they recall seeing and reading. All advertisements one-half page or larger qualify for the reader survey. April May June July Bonus White Paper InfoCenter Bonus White Paper Bonus Matching Space ASHRAE Annual Conference BOMA Every Building Show AMCA inmotion: The offi cial publication of the Air Movement and Control Association is distributed to all AMCA members along with the Journal s regular circulation. Bonus White Paper: Full-page advertisements receive a complimentary white paper posting on ASHRAE.org for one month. 6 August September AMCA inmotion Advertising Study AHR Expo-Mexico Show Guide InfoCenter: quarter page advertising in a special section for explaining product technology and capabilities. October Research Report AHR Expo Mexico; AMCA Annual Conference; IFMA World Workplace November December InfoCenter Bonus Matching Space AHRI Annual Conference; Greenbuild

7 ASHRAE JOURNAL ADVERTISING RATES * 1x 3x 6x 12x 24x Full Page $8,065 $7,420 $7,070 $6,740 $6,415 Full Page Full Bleed 2/3 Page $5,895 $5,285 $5,205 $4,950 $4,730 1/2 Island $5,620 $5,110 $4,865 $4,635 $4,405 1/2 Page $4,810 $4,375 $4,160 $3,965 $3,780 2/3 Page 1/3 Page $3,605 $3,275 $3,115 $2,975 $2,825 1/4 Std. $2,815 $2,560 $2,435 $2,320 $2,210 1/6 Page $2,235 $2,010 $1,905 $1,810 $1,720 ½ Island 4C Color, add $1,500 ½ Horizontal ½ Vertical 1/3 Vertical 1/3 Square ¼ STD. 1/6 Page ASHRAE Journal s Official AHR Product & Show Guide B/W Ad Rates:** Full Page... $9, Page... $7, Island... $7, Page... $6, Page... $4, Page Std.... $3, Page... $2,805 Inside Cover... $13,595 Back Cover... $15,480 Color Rates Add: Four Color... $1,500 PMS Match... $995 Std. Second Color... $700 Metallic: Call for Quote For ASHRAE Journal publication policies, details, and advertising submission specifi cations, please visit: * Rates include 42,000 digital distribution at no extra cost. Readers receive digital editions for additional access and quick delivery. ** Three-time advertisers may apply regular ASHRAE Journal rates for the Show Guide.

8 WHAT ARE YOUR MARKETING OBJECTIVES? Most advertising can be summed up as following a lead generation, product announcement or brand-building campaigns. These custom programs are designed to help you achieve your business objectives with ASHRAE Media. 8 LEAD GENERATION Six Full-Page Advertisements in ASHRAE Journal Added value: lead generation through 40,000 reader service s each month and web page Added value: complimentary survey on how readers respond to your creatives in March and September Run-of-site leaderboards on ASHRAE.org for 50k impressions during six months Added value: complimentary listing on ASHRAE.org product service website Three ASHRAE Handbook Online links Added value: complimentary listing on AHO commercial resource page 60-minute Supplier-Sponsored Webinar (avg. in excess of 1,000 registrants) Added value: complimentary run-of-site announcements and advertising in ASHRAE enewsletters GROSS RATE FOR THIS PROGRAM: $101,270 PRODUCT ANNOUNCEMENT Four Full-Page Advertisements in ASHRAE Journal Added value: 40,000 reader service s each month and web page Added value: bonus matching space in June and December to explain the product technology for ½-page and larger advertisements. Full-Page advertisement in ASHRAE Journal s Official AHR Expo Product & Show Guide Full-Page Tabloid advertisement in AHR Expo s Official Show Daily newspaper, published by ASHRAE Run-of-site leaderboards on ASHRAE.org for 50k impressions during six months Added value: complimentary listing on ASHRAE.org product service website Three ASHRAE Handbook Online links Added value: complimentary listing on AHO commercial resource page 60-minute Supplier-Sponsored Webinar (avg. in excess of 1,000 registrants) Added value: complimentary run-of-site announcements and advertising in ASHRAE enewsletters GROSS RATE FOR THIS PROGRAM: $87,065 BRAND BUILDING THROUGH THOUGHT-LEADERSHIP BRAND BUILDING THROUGH THOUGHT-LEADERSHIP Twelve Full-Page Advertisements in ASHRAE Journal Added value: lead generation through 40,000 reader service s each month and web page Added value: complimentary survey on how readers respond to your creatives in March and September Added value: bonus matching space in June and December to explain the product technology for ½-page and larger advertisements. Run-of-site leaderboards on ASHRAE.org for 100k impressions during 12 months Added value: complimentary listings on ASHRAE.org product service website Sponsorship of Six Digital Editions of ASHRAE Journal, mailed to more than 40,000 addresses 12 Skyscrapers in the HVAC&R Industry, the world s best-read enewsletter sent to more than 85,000 addresses. 60-minute Supplier-Sponsored Webinar (avg. in excess of 1,000 registrants) Added value: complimentary run-of-site announcements and advertising in ASHRAE enewsletters GROSS RATE FOR THIS PROGRAM: $290,585 CONTACT US ASHRAE Advertising Office 1791 Tullie Circle NE Atlanta, GA Phone: (404) Fax: (678) Publisher: W. Stephen Comstock comstock@ashrae.org Associate Publisher, ASHRAE Media Advertising: Greg Martin gmartin@ashrae.org Advertising Production Coordinator: Vanessa Johnson vjohnson@ashrae.org