media kit 2015

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1 media 2015 kit

2 Contact Information Headquarters 5 Hanover Square Suite 1401 New York, NY Government Affairs Office 20 F Street, NW Suite 700 Washington, DC website: facebook.com/napnap1973 twitter.com/napnap linkedin.com/company/national-association-ofpediatric-nurse-practitioners-napnap instagram.com/napnap_73 napnap.org 1

3 Background / PNP Info With more than 8,000 members, the National Association of Pediatric Nurse Practitioners (NAPNAP) has been the professional organization for pediatric nurse practitioners (PNPs) and other advanced practice registered nurses (ARPNs) who care for children since its founding in Our mission is to empower pediatric nurse practitioners and their healthcare partners to enhance child and family health through practice, leadership, advocacy, education and research. Who We Are PNPs are advanced practice healthcare providers dedicated to improving children s health in primary care, as well as specialty and acute care settings. We have been providing quality health care to children and families for more than 40 years in an extensive range of practice settings, such as pediatric offices, specialty clinics, schoolbased health care settings and hospitals, reaching millions of patients across the country each year. PNPs spend significant one-on-one time with patients, birth through 21 years old, and families. Fifty-five percent of our members report spending minutes with patients and 23 percent report spending more than 20 minutes. napnap.org 2

4 What We Do Manage acute, chronic and critical pediatric diseases, including asthma, diabetes and cancer Provide pediatric health care maintenance, including well child exams Diagnose and treat common childhood illnesses such as allergies, otitis and acne Screen and manage mental health illnesses in children and adolescents Perform in-depth physical assessments, including vision, hearing and dental Perform therapeutic procedures in a variety of settings Prescribe medications and medical equipment Order and interpret results of laboratory and diagnostic tests Provide anticipatory guidance regarding common child health concerns such as nutrition, obesity and weight management Provide behavioral counseling in areas such as school failure, ADHD and risk taking behaviors Coordinate and lead pediatric healthcare homes Perform developmental screenings Perform school physicals and provide childhood immunizations Provide anticipatory guidance on in-home safety, unintentional injuries, sports injuries, motor vehicle and bike safety napnap.org 3

5 By The Numbers Our more than 8,000 members, comprising of 49 chapters across the United States and 17 special interest groups, represent many facets of pediatric healthcare delivery, including primary and acute care pediatric nurse practitioners, school nurse practitioners, neonatal nurse practitioners, family nurse practitioners, clinical nurse specialists, pediatric nurse consultants, pediatric nurses and pediatric nurse practitioner students. Education Highest Level BS/BN 9% Other 9% Location West 18% South 35% PhD/DNP 10% MS/MN 72% Midwest 25% Northeast 22% Gender Status Male 4% Other 6% Part Time 28% Female 96% Full Time 66% Setting School-based 3% Public 6% Pediatric Office Self 1% Patient Population Neonatal 7% Adults 4% Faculty 7% Other 10% Ped. Office Employee 28% Hospital 45% Adolescents & Young Adults 14% General Pediatrics 75% napnap.org 4

6 Opportunities Why partner with NAPNAP? We will provide your organization to influential and powerful members in the pediatric healthcare community. Through our unique online, print and, your organization has the opportunity to reach key decision makers untapped in other markets. With more patients entering the healthcare system than ever before, partnering with NAPNAP means that your organization can connect with a growing market of expert child healthcare providers PNPs and other pediatric-focused APRNs. We offer many opportunities for your organization to associate with pediatric healthcare leaders. We will work with you to develop a package that best meets your needs throughout the year. To become a partner, contact us at: napnap.org 5

7 Opportunities - cont. Online 1. PNP Daily News Market your products and services in our highquality daily pediatric healthcare news coverage 2. NAPNAP Newsflash e-newsletter Connect with our membership in our biweekly communication highlighting key association news and resources 3. Website Promote your company or organization on ed by members and visitors throughout the U.S. 4. PNPSourCE SM Increase your visibility with advanced practice nurses who earn CE and pharmacology course credits online 5. NAPNAP Career Connection Showcase employment opportunities or educational resources to reach thousands of pediatric-focused APRNS and students looking for new career opportunities Print 6. Journal of Pediatric Health Care Promote your products and services in a leading pediatric health care journal read and cited by advanced nurses, physicians and other healthcare providers 7. Ready, Set, Grow: Raising Healthy Kids Advertise to more than one million families each year in our consumer-focused pediatric health and news magazine written by pediatric experts Direct Access 8. NAPNAP Annual Conference Reach more than 1,500 nurse practitioners and other pediatric healthcare providers at our premier event in pediatric health care 9. Corporate Circle membership Become a member to enjoy special advertising and sponsorship benefits 10. Member Communications Connect your branded message with our full membership or specific segments online print napnap.org 6

8 Online PNP Daily News Key Facts Circulation: 6,750 Daily open rate: 31% Percent opens on mobile devices: 63% PNP Daily News is our official daily e-news briefing delivered to our members each week day morning. Members repeatedly tell us that PNP Daily News is a vital, easy resource delivered to them as they start their busy days. Contact: to advertise in PNP Daily News. online print napnap.org 7

9 Online NAPNAP Newsflash Key Facts Frequency: biweekly Circulation: 7,800 Open rate: 29% Our Newsflash e-newsletters are sent to our entire membership and highlight timely information, including association news and member opportunities and benefits. Past Newsflash editions are now searchable and ible on our website. Contact: to advertise in Newsflash. online print napnap.org 8

10 Online NAPNAP.org Key Facts Monthly impressions per ad unit:: 40,000 Average time per visit: 4.6 minutes per visit Our newly redesigned website allows members and guests to a variety of key information ranging from association news and perspectives to practitioner information to family-friendly healthcare resources. The website features responsive web design to allow users to quickly find information whether on a desktop, tablet or mobile device. Advertisers can select channels within our site to target their linked ad to viewers interested in specific content. Contact: to have your ad posted on online print napnap.org 9

11 Online PNPSourCE SM Key Facts More than 50 accredited courses at any given time More than 3,500 certificates awarded per year napnapce.org NAPNAP s PNPSourCE SM offers pediatric-focused APRNs and other pediatric healthcare professionals an online community to earn CE contact hours to meet their licensure and certification requirements. Contact: to advertise on PNPSourCE SM RATE CARD Logo w/ link $500 per month online print napnap.org 10

12 Online NAPNAP Career Connection Key Facts Job seekers: more than 10,000 Resumes for review: more than 1,000 Unique page views: 630 per month careerconnection.napnap.org The NAPNAP Career Connection is a web-based tool that connects pediatric-focused APRNs with prospective employers in private practice or institutions. Contact: or (888) Ext 2541 to be a Career Connection advertiser. If employers wish to post a job only on the NAPNAP Career Connection the pricing is as follows: 30 day $ days $ days $ days $1, days $1,856 If employers wish to post a job to the entire network which covers multiple job boards the pricing is as follows: 30 day $ days $ days $ days $1, days $2,160 online print napnap.org 11

13 Print Journal of Pediatric Health Care Key Facts Frequency: bimonthly Circulation: 8,000+ Impact factor: Digital version: Available as an ipad app The Journal of Pediatric Health Care (JPHC) is the leading nurse practitioner journal for the care of infants, children, adolescents and young adults. JPHC is currently ranked 7th out of 107 ranked nursing journals, 37th out of 118 medical pediatric journals and 22nd out of 70 health policy and services journals. As the official journal of NAPNAP, JPHC publishes original, peer-reviewed articles on clinical topics, health policies and critical issues relevant to the expanded role of pediatric nurses and nurse practitioners in primary care. As the number of PNPs and other pediatric-focused APRNs grows, so does the scope and reach of our journal. Contact: Mike Guire at or for JPHC advertising RATE CARD B/W 1x 3x 6x 12x 18x 24x Full Page (B & W) $2,080 $2,060 $1,995 $1,925 $1,870 $1,855 1/2 Page (B & W) $1,480 $1,440 $1,410 $1,355 $1,330 $1,315 1/4 Page (B & W) $1,070 $1,050 $1,025 $1,020 $1,010 $985 online print napnap.org 12

14 Print Journal of Pediatric Health Care, cont. COLOR RATES Standard Color $595 Matched Color $705 Metallic Color $1,020 4 Color $1,805 PREMIUM POSITIONS Cover 4: 50% B/W page rate Cover 2: 35% B/W page rate Cover 3: 25% B/W page rate Opposite TOC: 25% B/W page rate First Right Hand Page: 25% B/W page rate Other Preferred Positions: 10% B/W page rate Cover Tips: $8,000 Net Outserts: $8,000 Net Earned rates: Rates are based on the total units earned during a twelve-month period. Space purchased by a parent company and its subsidiaries is combined to determine earned rate. Agency discount 15% - All rates noted on this card are gross. Contact: Mike Guire at or for JPHC advertising. online print napnap.org 13

15 Print Ready, Set, Grow Key Facts Frequency: Biannually Circulation: 500,000 Digital version: Ready, Set, Grow: Raising Healthy Kids, produced for the National Association of Pediatric Nurse Practitioners (NAPNAP) by CW Publishing Group, is a consumer publication written by our expert nurse practitioners and distributed in pediatric offices, clinics and other healthcare settings. Contact: Neil Agble at CW Publishing at or ANNUAL RATES TWO EDITIONS One page, four color, opposite editorial content $80,000 Double-page spread, four color, within editorial content $144,000 One double-sided incentive page, four color $80,000 COVER PREMIUMS 2nd Cover/Page 1 (Spread) $160,000 3rd Inside Back Cover $88,000 4th Outside Back Cover $96,000 online print All rates include an electronic version of the publication on the Ready, Set, Grow website with a link to the product/company website. napnap.org 14

16 Direct Access Sponsorship Opportunities at NAPNAP Conference Key Facts Attendees: 1,500+ Exhibitors: 120+ Sessions/events: 100+ Becoming a conference sponsor provides you with the opportunity to connect with more than 1,500 pediatric nurse practitioners, family nurse practitioners and other healthcare providers who care for children. Our conference attendees are a valuable part of the healthcare team, interacting with parents, patients, physicians and other healthcare professionals on a daily basis. Don t miss this opportunity to speak ly to pediatric healthcare leaders. For our annual conference, we offer several Strategic Partner Sponsorships ranging from general partner to premier partner level. Detailed information is provided in the exhibitor section of our website at: If you prefer, you can choose a single marketing opportunity or work with us to develop a package of options that serve your needs, including program book ads, hotel room drops, pre- and post-conference attendee communications and a wide variety promotional items visible in the conference space or given away to attendees. We also offer food and beverage sponsorships for various general sessions and special events throughout our multi-day conference. Contact: Janice Bays at or , ext. 206 to discuss opportunities. online print napnap.org 15

17 Direct Access Corporate Circle Corporate Circle Levels Platinum Circle: $20,000 Gold Circle: $10,000 Silver Circle: $5,000 Bronze Circle: $2,500 Each of our Corporate Circle membership levels offer year-long benefits tailored to meet the diverse needs of our partners. Our available opportunities fit a variety of budgets; yet all Corporate Circle members enjoy enhanced member services and increased visibility among our membership. Please consider your needs and determine the level of membership that s right for your company. Visit our Corporate Circle webpage at: to learn more about specific benefits available at each level. Contact: to join. online print napnap.org 16

18 Direct Access Member Communications Key Facts Database: 8,000+ or mail options We are pleased to offer organizations and individuals the opportunity to connect ly with our members to promote products and services or conduct approved research. You can communicate with our full membership or a segment based on specialty, practice setting, geographic area or student/member status. For mail requests, we provide you with the requested population s mailing data for use as negotiated. If you prefer electronic communication, you simply supply the draft message, and we will distribute the blast. Contact: to schedule. Direct Mail per per Category 1,000 Names 1,000 Names Continuing education programs NAPNAP accredited, single use $120 $160 Continuing education NAPNAP accredited, up to three uses for same $300 $420 message in 12 months Continuing education programs- non-napnap accredited, single use $140 $180 Continuing education - non-napnap accredited, up to three uses for same $360 $480 message in 12 months Advanced education recruitment, single use $120 $160 Advanced education recruitment, up to three uses for same message in 12 months $300 $420 Product/service information, single use $150 $170 Product/service information, up to three uses for same message in 12 months $390 $450 online print napnap.org 17

19 Headquarters 5 Hanover Square Suite 1401 New York, NY Government Affairs Office 20 F Street, NW Suite 700 Washington, DC website: facebook.com/napnap1973 twitter.com/napnap linkedin.com/company/national-association-ofpediatric-nurse-practitioners-napnap instagram.com/napnap_73

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