SendGrid. Delivery. Simplified.

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Jocelyn Waters
8 years ago
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1 Delivery. Simplified.

2 is a cloud-based service that delivers on behalf of companies to increase deliverability and improve customer communications. Integration with new or existing systems is done via SMTP or through a REST API. Expertise Data Reporting Software Architecture Application Analytics Hosting Website Demos Blog Facebook Download Whitepaper Twitter Resources NEXT STEPS Contact us at: 2

Expertise Data Reporting Software Architecture Application Analytics Hosting Website http://www.sendgrid.com Demos http://sendgrid.com/marketing/request-demo Blog http://blog.

3 Product Information Name Description Pricing & Licensing SDK SDK Extension to send transactional s through using MSFT Visual Studio store/service/?id=f131eadb-7aa3-401aa2fb-1c7e71f45c3c or pricing 3

Studio https://www.windowsazure.com/en-us/ store/service/?

4 EXTENSION OVERVIEW How to use the extension in JavaScript : var Sdk = new SDK.Mail("username", "password"); Sdk.addTo(' @test.com','name'). setfrom("from@test.com"). sethtml('<html><body>hi <p>%name%</p> are you %place%?</ body></html>'). settext('hi %name% are you %place%?'). setsubject('sdk test'). send().then(function (results) { console.log(results); }); How to use the extension in C#: var Sdk = new SDK.Mail("username", "password"); Sdk.addTo(" @test.com","name"). setfrom("from@test.com"). sethtml("<html><body>hi <p>%name%</p> are you %place%?</ body></html>"). settext("hi %name% are you %place%?"). setsubject("sdk test"); String response = await Sdk.send(); Extension description 1. Authenticate with username and password. 2. Add a recipient s address and name. 3. Set HTML and text using substitution tags (see resources) 4. Set the subject 5. Send the message RESOURCES visual_studio_sdk_mail API_Reference/SMTP_API/ substitution_tags.html 4

log(results); }); How to use the extension in C#: var Sdk = new SDK.Mail("username", "password"); Sdk.addTo("email@test.com","name"). setfrom("from@test.com").

5 SENDGRID SDK - SAMPLE APP Diagram description 1. Simple app to interactively send using. 2. Change username/password to your own. 3. Set the from address of the Optionally change settings in MainPage.xaml.cs file. RESOURCES visual_studio_sdk_mail visual_studio_sdk_sample_ap p 4

6 SENDGRID SDK - SAMPLE APP Diagram description 1. Build the solution and run on a local machine. 2. A form for sending the will appear. RESOURCES visual_studio_sdk_mail visual_studio_sdk_sample_ap p 4

A form for sending the email will appear.

7 Case Study: Pinterest Case Study: foursquare Title Summary Situation Pinterest Shares Interests with and Finds a Great Delivery Partner Pinterest is a virtual pinboard that lets you organize and share all the beautiful things you find on the web. People use pinboards to plan weddings, decorate their homes, create scrapbooks, and organize their favorite recipes. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests using this unique visual medium. is a critical communication tool used by Pinterest to send activity updates, weekly digests, notifications and invites. These messages drive user engagement and therefore it was a necessary requirement to ensure on-time delivery of their . As a result of their rapid growth, Pinterest s small team of engineers were left with the task of managing the flow of millions of s per month through their systems, and the deliverability challenges that accompany high volume senders. Title Summary Situation Becomes the Mayor of foursquare Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By checking in via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges including rewards for checking in the most often at a location. Sending over 60 million transactional s per month, foursquare relies on to alert customers to friend requests, check-ins, and Mayorship status. With the massive growth of their user database, foursquare found that their management system lacked the scalability and internal expertise to manage complex deliverability and monitoring issues. As a result, foursquare started getting complaints from users who were not receiving s in a timely manner or worse, not at all. These complaints caused them to end up on blacklists and further impacted their deliverability. Benefit For more info provided Pinterest with a full service, outsourced solution that not only provided the scalable infrastructure and the tools they needed to instantly monitor deliverability, but also with a dedicated Account Manager to proactively monitor and troubleshoot delivery failures before they happen or immediately thereafter. As a result, they enjoy a 98.9% delivery rate and can focus on the strategic issues that will ensure their customers continue to find value in creating and sharing pinboards. Benefit For more info foursquare integrated their system with the platform by changing three SMTP settings a process that took only five minutes. then moved foursquare from a shared IP to a dedicated IP address to build and manage a strong reputation that would be untarnished by poor sending behavior. foursquare started receiving alerts to track response rates, delivered rates and view critical spam reports. As a result, foursquare s inbox placement rates climbed to 96%. 6

With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests using this unique visual medium.

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers