2012 NACDEP Conference, Park City, Utah. The connection between social media and social capital JULIE FOX
|
|
|
- Nelson Caldwell
- 8 years ago
- Views:
Transcription
1 2012 NACDEP Conference, Park City, Utah The connection between social media and social capital JULIE FOX
2 Overview Social Media Social Capital Examples of SM/SC connections Online (Virtual)/Offline (F2F) Social Networks
3 Social Media Revolution 3n7fDs&feature=related
4 Social Media Landscape
5 Poll #1: You and social media I know it exists, but I am not involved. I have registered with some programs, such as facebook or linked in, but I don t post much. I use social media primarily for personal interests. I use social media primarily for business interests. I could not live without social media.
6 Trends Programs / Apps: Facebook, Twitter, Google+, Pinterest Devices Go Mobile: Computer, Laptop, Tablet, Smartphone Convergence: LoSoPhoMo mobile marketing enhanced by the location, social and camera features of mobile devices +++
7 Trends: Consumer Behavior Others: -media-predictions-for-2012/print/
8 Trends: Mobile More than 60% of Internet users access the Internet through their phone or some type of mobile device. One in five smartphone users currently use location-based check-in services on their phones, such as Facebook Places, Foursquare and Gowalla, representing 16.7 million U.S. mobile subscribers (comscore, May, 2011). Many marketers earn trust and reward consumers for sharing their location with loyalty points, discount coupons, or other promotional badges and benefits (Nielsen, 2011).
9 Trends: Mobile Most popular categories of app downloads include games, weather, maps/navigation and social networking (The State of Mobile Apps, Nielsen, 2010). By 2014, 1 in 3 connected consumers will own a tablet (e.g. ipad, Kindle) Zmags, 2012 Mobile Marketer
10 Social Media Social networking Crowdsourcing Collaborative creation Mobile connections (Pew Research Institute, Nielsen, comscore, Social Media Examiner). tline/online-marketing
11 Social Capital A simple way to start to think about social capital is to consider the networks (bonding, bridging, linking) of people in your life and ask yourself: Who do I know? What am I willing to do for them? What are others willing to do for me?
12 Social Capital social relations: productive benefits enhance connections among people and organizations. foster communication. build trust. collaboratively generate ideas. make things happen in their community. socialcapitalresearch.com/definition.html
13 Example
14 Example
15 Example
16 Example _member_
17 Example
18 Example
19 Examples Neighboring in Netville: How the Internet Supports Community and Social Capital in a Wired Suburb neighboring/neighboring_netville.pdf The Benefits of Facebook "Friends:" Social Capital and College Students' Use of Online Social Network Sites Journal of Computer-Mediated Communication 12 (2007)
20 Poll #2: You & the SC connection enhance connections among people and organizations foster communication build trust collaboratively generate ideas make things happen in their community
21 Make the Connection Social Media (tools) Social Capital (networks) Making the connection for Business Development Community Development Economic Development Connection, Communication, Trust, Collaboration
22 Contact Julie M. Fox, Ph.D., Direct Marketing Specialist, The OSU South Centers College of Food, Ag. & Environ. Sciences - Extension & OARDC 1864 Shyville Rd., Piketon, OH Tel: Fax: fox.264@osu.edu
Housekeeping Details. Housekeeping Details Housekeeping Details
Housekeeping Details Entrepreneurs and Their Communities If you haven t already done so, enter your name/email address into the chat box Top 10 Trends and Cool Tools in Social Media Julie Fox, Ph.D. Program
Amazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
HOW CONSUMERS USE MOBILE AND WHAT YOU CAN DO ABOUT IT
HOW CONSUMERS USE MOBILE AND WHAT YOU CAN DO ABOUT IT Mark Sweetnam Fish Window Cleaning Services, Inc Manager, Branding & Technology Deb Evans, CFE Franchise Performance Group Sr Operations Consultant
Location Based Services - The Less Commonly Used
4% of online Americans use location-based services Kathryn Zickuhr, Web Coordinator Aaron Smith, Senior Research Specialist 11/4/2010 http://pewinternet.org/reports/2010/location-based-services.aspx Pew
Digital Tools to Enhance your Business
Digital Tools to Enhance your Business Hardware, Digital Databases, Marketing and Apps! University of Maryland Extension Shannon Dill Extension Educator, AGNR Talbot County sdill@umd.edu, 410-822-1244
MOBILEAPPS FOR RADIOBROADCASTING
MOBILEAPPS FOR RADIOBROADCASTING Case Study : INDONESIA Mobile App Market: $25 Billion by 2015 - World Mobile Applications Market 2011 - Android To Surpass Apple's App Store In Size By August 2011 -TechCrunch
Social Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0
MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile
2012 REALTORS Use of Mobile Technology & Social Media
2012 REALTORS Use of Mobile Technology & Social Media CALIFORNIA ASSOCATION OF REALTORS RESEARCH AND ECONOMICS 1 Table of Contents LIFE IS CLOSE TO BEING FULLY MOBILE... 2 Mobile Technology and Social
Clarity Middle School Survey
Clarity Middle School Survey Instructions Take 10 minutes to help your school with technology in the classroom. This is an anonymous survey regarding your technology use. It will take approximately 10
South African Social Media Landscape 2014
www.worldwideworx.com www.fuseware.net South African Social Media Landscape 2014 Executive Summary Facebook leads SA social media up Mxit maintains social loyalty Contents Obtaining the report Facebook
STATE OF THE MEDIA: CONSUMER USAGE REPORT
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
for Economic Development
Ohio Tourism Partnership for Economic Development Julie Fox, Ph.D., The Ohio State University 2009 National Extension Tourism (NET) Conference Tourism Connection: Sustaining People, Places and Communities
Developing a business plan for your winery
Developing a business plan for your winery Sit, Sip & Learn: Capital City Area Regional Meeting Columbus, Ohio * 14 December 2009 Julie Fox, Ph.D. http://directmarketing.osu.edu/content/ohiowines.htm EMPOWERMENT
Your Nonprofit Tech Checklist* Getting Started: Organization and Planning
Your Nonprofit Tech Checklist* Getting Started: Organization and Planning Subscribe to, like, and follow large organizations with a mission that is similar to yours. Subscribe to social media and mobile
SendGrid. Email Delivery. Simplified.
Email Delivery. Simplified. is a cloud-based email service that delivers email on behalf of companies to increase deliverability and improve customer communications. Integration with new or existing email
Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
Marlon R Clarke, Ph. D., CISSP, CISM Director Network Operations and Services, NSU 10-17-2013
Marlon R Clarke, Ph. D., CISSP, CISM Director Network Operations and Services, NSU 10-17-2013 Todays Discussion Overview of Computer and Internet Security What is Computer and Internet Security Who Should
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2
Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms. December 5, 2012 2:00pm eastern
Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms December 5, 2012 2:00pm eastern Introduction Kelley Dennings Director of Recycling Initiatives Keep America
The changing face of the mobile phone and its implication for marketing
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
SILVERPOP MOCIAL SURVEY:
SILVERPOP MOCIAL SURVEY: How Companies Are Using Social, Mobile, Local and Email A Silverpop White Paper Email.Marketing.Automation WHITE PAPER Silverpop Mocial Survey: How Companies Are Using Social,
RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY
RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY SOURCES: The 33 contractor statistics in this slide show were compiled from two sources: The Equipment World 2014 Connectivity Study
1 PEW RESEARCH CENTER
1 TEEN RELATIONSHIPS SURVEY FINAL TOPLINE SEPTEMBER 25- OCTOBER 9, 2014 AND FEBRUARY 10-MARCH 16, 2015 N=2,102 PARENTS OF 13-17 YEAR OLDS=1,060, TEENS AGES 13-17=1,060 1 NOTE: ALL NUMBERS ARE PERCENTAGES.
Build Your Business with Mobile
Build Your Business with Mobile The 4 Essential Steps to Building Your Business with Mobile 2103 MoFuse Inc. 1-800-MOFUSE-8 www.mofuse.com We are addicted to our smartphones. Your customers are more likely
Android, Tablets Dominate Q1 Mobile Market
Android, Tablets Dominate Q1 Mobile Market What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets using
Trends on Mobile Use This Holiday Season
A NIELSEN/HARRIS POLL ABOUT CONSUMERS AND MOBILE MARKETING Trends on Mobile Use This Holiday Season KEY INSIGHTS 1 SMARTPHONE OWNERS ARE USING THEIR PHONES THIS HOLIDAY SEASON: 3 out of 4 smartphone owners
Poll: How Do You Manage Your Trade Show Leads?
Poll: How Do You Manage Your Trade Show Leads? Posted: 20 Jan 2015 07:00 AM PST Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. 38% said they collect
CAM DIPLOMA IN DIGITAL MARKETING. Communications Advertising and Marketing Education Foundation (CAM) Example Materials LESSON 3.
LESSON 3 Hardware e-tools Hardware e-tools By the end of this lesson you should be able to: Describe Hardware e-tools available: Mobile or handheld devices: mobile phones, laptops, two-way radios, PDAs
"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com
"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com Your potential customers and clients are viewing your brand on a mobile platform right now. Do you know what they re seeing? Mobile
Grow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.
2014-2015 EDITION FRONTSTREAM NONPROFIT MOBILE MATTERS: THE IMPACT OF MOBILE TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.COM FUNDRAISING ON FACEBOOK FUNDRAISING ON FACEBOOK Page 2 MOBILE
Social Media and Mobile Marketing Collide:
Social Media and Mobile Marketing Collide: Overview of So-Lo-Mo By: Francois Muscat Digital Media Expert, WSI Start Marketing with Location-based Social Networks Executive Summary While many companies
Guide Boosting sales through online marketing
Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in
The State Of Mobile Apps
The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home
Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013
Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London
Apps VS Mobile Websites. Which is better?
Apps VS Mobile Websites Which is better? Business Apps Survey Media Inc surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on
TheRetailerApp Platform Brochure A PRODUCT OF
TheRetailerApp Platform Brochure A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet 1 in 7 people around the globe have a smartphone 87% of the
of the population now owns a smart phone* * In the under 35 s it is now 89% (Stats from Deloite) App You need an A brief guide to affordable Apps
72% of the population now owns a smart phone* * In the under 35 s it is now 89% (Stats from Deloite) You need an App A brief guide to affordable Apps Mobile Marketing is the most powerful media ever invented!
the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions
the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions Are You Ready for the Mobile Web? Technology is evolving
The Evolution of Online Travel. Angelo Rossini Euromonitor International
The Evolution of Online Travel Angelo Rossini Euromonitor International THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS
Driving Relevant Business Insights From Social Media
A FROST & SULLIVAN EXECUTIVE SUMMARY Driving Relevant Business Insights From Social Media In Collaboration With: View the ondemand version of the ebroadcast: www.frost.com/insights Even the most successful
Computer Adelaide & Internet City Training Program
Free Computer Adelaide & Internet City Training Program April to June 2014 BOOK NOW for FREE computer and internet training at the Adelaide City Digital Hub Gain new skills through group and one-on-one
Adobe 2013 Mobile Consumer Survey results
Adobe 2013 Mobile Consumer Survey Results Adobe 2013 Mobile Consumer Survey results Using mobile sites, apps, and emerging technologies to build loyalty Contents 1: Survey of mobile users 2: Key insights
MOBILE LOCATION-BASED MARKETING, APPS. MOBILE OPTIMIZED AD CAMPAIGNS. 2D CODES, AND OTHER MOBILE STRATEGIES TO GROW YOUR BUSINESS
MOBILE LOCATION-BASED MARKETING, APPS. MOBILE OPTIMIZED AD CAMPAIGNS. 2D CODES, AND OTHER MOBILE STRATEGIES TO GROW YOUR BUSINESS JEANNE HOPKINS JAMIE TURNER WILEY John Wiley & Sons, Inc. Contents Foreword
Increasing Customer Engagement at the Point of Sale with MomentFeed. Case Study
Increasing Customer Engagement at the Point of Sale with MomentFeed Case Study Objective: How could Cinnabon increase long-term customer engagement at the point of sale on Foursquare, Facebook, and Twitter
White Paper. Social Strategies for the Media Industry. Ravi Peravali Abhishek Singh. Tavant Technologies PEOPLE. PASSION. EXCELLENCE.
White Paper Social Strategies for the Media Industry Ravi Peravali Abhishek Singh Tavant Technologies PEOPLE. PASSION. EXCELLENCE. Executive Summary The Social Media landscape is constantly changing and
Adobe 2012 Mobile Consumer Survey Results
Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best
Mobile App:IT. Mobile Apps & History
Mobile App:IT Mobile Apps & History MOBILE APPLICATIONS AND MOBILE SITES Mobile App or Native App A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers
2012 Computer and Technology Survey Executive Summary Completed by University Housing
Computer and Technology Survey Executive Summary Completed by University Housing The purpose of this assessment was to learn about knowledge, opinions, and behaviors related to technology preferences from
Beyond Store Marketing: Integrating Social to Produce BIG Results. By Crystal Vilkaitis, Crystal Media
Beyond Store Marketing: Integrating Social to Produce BIG Results By Crystal Vilkaitis, Crystal Media Seminar Overview: 1. Engagement through integration 1. Email 2. Mobile 3. Location Based Marketing
Get up to Speed with Superfast Broadband Business Engagement Activity Ideas
Get up to Speed with Superfast Broadband Business Engagement Activity Ideas Get up to Speed programme can provide a range of activities for businesses A talk or seminar to your business or business group
SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
Why Retailers Need an In-Store Mobile Strategy
Why Retailers Need an In-Store Mobile Strategy AN INTERVIEW WITH: Dave Sikora Founder and CEO, Digby May 11, 2010 Digby is a provider of mobile commerce and marketing solutions for retailers. The company
THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING
Kelsey Bradbury/COMM 427 THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING In early November, marketing and public relations professionals from tourism industry offices across the United States attended
Pew Research Center s Project for Excellence in Journalism What Facebook and Twitter Mean for News Survey
Pew Research Center s Project for Excellence in Journalism What Facebook and Twitter Mean for News Survey Final Topline Based on aggregated data from three weekly omnibus surveys January 12-15, 2012 /
4 Stages of a Smart Mobile Strategy. 4 Stages of a Smart Mobile Strategy
4 Stages of a Smart Mobile Strategy 1 4 Stages of a Smart Mobile Strategy 4 Stages of a Smart Mobile Strategy Nearly every outlet of a marketing program converges on a mobile device. Think about it. From
Location-Based Social Networking Marketing White Paper 2010. The Marketer s Guide to Location-based Social Networks. Anvil Media, Inc.
Location-Based Social Networking Marketing White Paper 2010 The Marketer s Guide to Location-based Social Networks Anvil Media, Inc. TABLE OF CONTENTS Abstract... 3 Introduction... 4 What is a location-based
Small Business Marketing Guide
Small Business Marketing Guide Running your own business is like living a dream. You're the boss, and your thoughts and ideas matter. Being an entrepreneur can be rewarding and challenging all at once.
U.S. Mobile Benchmark Report
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
Clarity High School Student Survey
Clarity High School Student Survey Instructions Take 10 minutes to help your school with technology in the classroom. This is an anonymous survey regarding your technology use. It will take approximately
Health Informatics. Health Informatics. Key Message. Health Informatics 01/29/2014. Jean Johnson, PhD, RN, FAAN 1
Health Informatics Jean Johnson, PhD, RN, FAAN Dean and Professor George Washington University This program generously funded by the Robert Wood Johnson Foundation Health Informatics Use information and
Mobile. Marketing The Hyperdirect Way to Connect. www.mediacenteronline.com
Mobile Marketing The Hyperdirect Way to Connect www.mediacenteronline.com Mobile Marketing The Hyperdirect Way to Connect Consumers in Motion The scales have tipped in mobile s favor. The vast majority
Retail Technology Trends José P. Chan Assistant Professor
Retail Technology Trends José P. Chan Assistant Professor 9 October 2014 Presentation Overview The Omni Channel Tech Innovation Case Studies Take-Aways http://thestashed.com/2013/09/04/andrew-rosen-to-spearhead-garment-district-revival-in-nyc/
The Importance of Taking Your Business Mobile. Robert Fagnant epro Computer Solutions 401-453-5600
The Importance of Taking Your Business Mobile Robert Fagnant epro Computer Solutions 401-453-5600 2 Contents Introduction... 4 Mobile Marketing Statistics... 5 Why Mobile is Important for Your Business...
Using mobile apps to build your business
Using mobile apps to build your business Most of us know by now what an app is; but just to clarify mobile applications (apps) are software programs for hand-held communication devices such as mobile phones,
Clemson Athletics Social Media Plan. Semmes Gilmore Kate Velten
Clemson Athletics Social Media Plan William Brantley Dalton Chester Tara Gasparovic Bruce Haase John Nix Maggie Perry Semmes Gilmore Kate Velten Tyler Gosselin Kate Williams English 304 Business Writing
SMS/MMS. Push to Send. A Guide to SMS Marketing
SMS/MMS Push to Send A Guide to SMS Marketing Page of Contents INTRODUCTION 3 WHAT IS MOBILE MARKETING? 4 ARE ALL FORMS OF MOBILE MARKETING CREATED EQUAL? 5 HOW DO I INSERT SMS INTO MY EXISTING MARKETING
Digital Marketing Solutions
Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with
BYOD (Bring your own device)
BYOD (Bring your own device) Chartered Institute for IT West London Branch Charles Brooks Principal Consultant 16 October 2012 Have you got one of these? Which one of these integrates with your work systems?
Photos and Videos as Social Currency Online
SEPTEMBER 13, 2012 Photos and Videos as Social Currency Online 46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity
LET MOBILE APPS LAND GET YOUR STARTED WITH FOUR SQUARE TODAY AND START WATCHING YOUR FOOT TRAFFIC INCREASE
LET MOBILE APPS LAND GET YOUR STARTED WITH FOUR SQUARE TODAY AND START WATCHING YOUR FOOT TRAFFIC INCREASE By: Jeff Ross jeff@voicestamps.com MOBILE APPS LAND PHONE 214-302-9900 Table of Contents What
Global Mobile Advertising Market 2014-2018
Brochure More information from http://www.researchandmarkets.com/reports/3054457/ Global Mobile Advertising Market 2014-2018 Description: About Mobile Advertising Mobile advertising is one of the fastest
Apps Across America. ACT The App Association. The Economics and Ecosystem of the Mobile App Market. July 18, 2012. 202.331.
Apps Across America The Economics and Ecosystem of the Mobile App Market July 18, 2012 ACT The App Association 1401 K Street NW Suite 502 Washington, DC 20005 202.331.2130 @ACTonline ACTonline.org /actonline
What is your age? 18-30 31-40 41-50 51-60 61-70 71+ Are you? Male Female
Q1 What is your profession? Optometrist Optician Ophthalmologist Executive at Chain HQ Optical Product Buyer at Chain HQ Owner Lab Wholesaler/Distributor Lab/Distribution Executive Retail Manager Regional
Mobile Apps for Retail and Entertainment
Mobile Apps for Retail and Entertainment MAS 490: Theory and Practice of Mobile Applications Professor John F. Clark Smart and Mobile The Gartner Group predicts that 40% of the total mobile handset market
Put Your Restaurant in Your Customer s Pocket!
A New Direct, Immediate Relationship with Your Customers Put Your Restaurant in Your Customer s Pocket! Your Smartphone is The Most Disruptive Technology Since the Printing Press! Common Methods of Advertising
Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors?
What is Local Buzz? Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors? Local listings are increasingly used by people
Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!
1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT
Evolving Mobile Payments Industry Landscape
Evolving Mobile Payments Industry Landscape Mobile Banking: Can the Unbanked Bank on It? Sargent Shriver National Center on Poverty Law webinar August 16, 2012 Marianne Crowe Federal Reserve Bank of Boston
Consumer Reaction to Advisor Use of Social Networking
Consumer Reaction to Advisor Use of Social Networking Presentation for LIMRA Marketing & Research Conference May 2013 Mathew Greenwald & Associates BACKGROUND: Multi-Sponsor Surveys & Greenwald Research
LocalVox. Social Reputation Management Strategies, Case Studies and ROI
LocalVox Social Reputation Management Strategies, Case Studies and ROI What is Social Media & Reputation? Your customers are talking about you right now. Are you listening? Social media facilitates interac0on,
Mobile Marketing for Nonprofits. Justin Mastrangelo President, JA Interactive and JA.TXT
Mobile Marketing for Nonprofits Justin Mastrangelo President, JA Interactive and JA.TXT A Warning and a Disclaimer I get excited! Things change fast Page 2 The Tools 1 2 3 4 5 Smartphone Apps Mobile Web
Second Screen Revolutionizing the Television Experience
White Paper Second Screen Revolutionizing the Television Experience A GCP Information Series Part 2 The Technology In Part 1 of our series on the Second Screen, we explained the concept of the Second Screen
Bricks And Clicks A Look At Today s Retail Marketing Trends
Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile
Integrating Social Media and Mobile Devices into Your Digital Signage Plan
Integrating Social Media and Mobile Devices into Your Digital Signage Plan DIGITAL SIGNAGE WHITE PAPER www.visix.com 800.572.4935 Table of Contents The Connected World............................................................
Designing a Successful Mobile Strategy
Designing a Successful Mobile Strategy A FunMobility White Paper While many companies today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key
The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet
The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet Household Internet Access Internet access (all locations) Home Internet access Mobile Internet
TABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile
AUTO INSURANCE PREFERENCES
Hispanic Mobile Users AUTO INSURANCE PREFERENCES THE LATINO MOBILE AD NETWORK 2 TABLET OF CONTENT Introduction Syndicated Data Survey Methodology Key Takeways Hispanic Smartphone and Tablet Populations
How to Set Up a Loyalty
How to Set Up a Loyalty Program: Tips for Small Business Owners For questions or comments, click the feedback tab on pbsmartessentials.com How do I keep my customers coming back? It is a question that
ENTERPRISE MOBILITY GIVE YOUR BUSINESS THE BIG ADVANTAGE
Business Solutions through Software ENTERPRISE MOBILITY GIVE YOUR BUSINESS THE BIG ADVANTAGE 1 Executive Summary: Today, mobility is considered to be one of the most disruptive technology innovation faced
Data Challenges In The Changing Landscape of ecommerce
Data Challenges In The Changing Landscape of ecommerce Your Duty of Care For Your Customer s Information Christine Bardwell Research Manager, IDC Retail Insights cbardwell@idc.com @C_Bardwell Data: from
THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS
THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS ALL ABOUT RESULTS THE W4 PERFORMANCE AD MARKET DISTRIBUTES YOUR ADS THROUGH OUR NETWORK OF PUBLISHERS ACROSS ALL ONLINE CHANNELS FOR NO UPFRONT MEDIA
Event Technology Trends. James Dickson - Event Industry News
Event Technology Trends James Dickson - Event Industry News Whole sea-changes are actually rare. When it comes to technology, whole sea-changes are quite rare things. (Click) Major advancements are usually
Smartphone Market - Search Traffic KPIs and Application Trends
Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period
US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016
December 2015 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns. We include infographics
Mobile Banking and Payment Trends What You Need to Know
Mobile Banking and Payment Trends What You Need to Know May 2011 1 Research Objectives and Methodology Study objective Determine the impact of mobile devices on behaviors related to financial transactions
70% 92% Managing Your Online Reputation. Review Sites. Social. Mobile 18/01/2013. Facebook has more than 1 billion active users
Managing Your Online Reputation Building your business with the world s largest travel site Mobile Social Review Sites 2 Who consumers trust #1 #2 92% trust recommendations from people they know 70% trust