2 username and password when you register for an account on Kik. Each account may also be associated with a scan code (a Kik Code ). After downloading one of our Products or accessing one of our Sites, you may also be asked to verify your account via . We will retain your phone number in hashed format only. From time to time, we may request that you provide us with certain demographic information including but not limited to gender and age information. 2.2 Products and Sites. (a) Suggested Friends Features. Kik includes an address book matching feature and/or a you may know feature and/or a find friends feature (collectively, the Suggested Friends Features ), which use your address book contacts to help you connect with your friends by making suggestions to you and your friends. The Suggested Friends Features are optional. When you sign up with Kik for the first time and whenever you log into your Kik account, you will be prompted to indicate whether you want to use the Suggested Friends Features. If you elect to use the Suggested Friends Features, Kik will periodically access and upload the phone numbers and addresses (but not names) from your mobile device address book to our servers, and check if those phone numbers and addresses are registered to a Kik user. If a phone number and/or address in your address book is registered to a Kik user, we will inform you of the Kik user s first and last name (as registered on Kik) and Kik username, after which you can add them to your Kik contacts and/or send them a Kik message. addresses and phone numbers are not shared in this process. We rely upon you to obtain whatever consent from your address book contacts that may be required by law to allow us to access and upload the phone numbers and addresses as described above for the purpose of generating friend suggestions. If you subsequently opt out of the Suggested Friends Features, we will promptly delete your address book information from its databases and we will not use your phone number and address to provide the Suggested Friends Features for other users who may have your contact information in their address book. We will use industry standard practices designed to ensure the secure transmission of all data used in the Suggested Friends Features. NOTE: If you opt out of the you may know, on older versions of Kik you may still use the find friends feature, but we will not retain your address book for the you may know feature. If you elect to use the Suggested Friends Features, we will periodically rescan your address book contacts to check for new friends who have joined Kik and present you with people that you may know (as described in Section 2.2(a)), after which you can add them to your Kik contacts by sending them a Kik message. (b) Profile Picture. Kik includes a profile picture feature that allows you to optionally add a profile picture to your account. If you upload a profile picture, it will be associated with your Kik username. If you do not upload a profile picture, no photo will be associated with your Kik username. Your profile picture will be available in your public profile and to anyone you send a message to or receive a message from. (c) Public Profile. When you create an account within Kik, Kik will automatically create a public profile page for you. Your public profile will display your first name, last name, Kik username, and profile picture (if you have uploaded one) (your User Profile ). Your public profile will be displayed at Kik username] and/or at Kik username], and within Kik to anyone who knows your exact username. If an account/profile was created without your knowledge/authorization, we require that you contact us at to request removal of the profile, and provide us with a photocopy or picture of your government-issued photo ID - such as a
3 passport, driver's licence, or student ID with your personal info.*please REMEMBER to cover up any personal information (such as address, licence number), but leave your name and your photo fully visible. (d) Messages. Kik permits users to send messages between users, including plain-text messages and other content such as pictures or videos. If you send a message to one or more individual user(s), we will retain the message sender and recipient data, as well as the text of recent messages (which is stored in a format not readable by Kik) and any content included in the message, and associate it with your Kik username. If you Share content (including Kik Optimized Pages or content via the Kik share button posted on any web site) with another user using the applicable Kik interface, we may retain the domain and subdomain information for web sites that are shared. If you send a message to a Promoted Chats account user, whether such account is operated by a third party or by Kik, we will retain the message sender and recipient data, as well as the text of the message and any content included in the message, and associate it with your Kik username. Please see Section 5 for more information on Promoted Chats. (e) Kik Optimized Pages. Mobile app developers use tools that we make available to developers, including our application program interfaces ( APIs ) and Kik share button, to create Kik optimized mobile web pages ("Kik Optimized Pages") and other experiences that work within Kik. Kik Optimized Pages (referred to as Card Features in earlier versions of this Policy) may be offered by us or by third parties. Among other features, Kik Optimized Pages may enable users to send links to information or other content ( Kik Optimized Page Content ) to other users through Kik. For example, Sketch is a Kik Optimized Page which enables users to send links to sketches (the Content) to other users. When a user receives and opens the link to Kik Optimized Page Content from another Kik user, that link or content web address will be automatically added to the user s browsing history list within Kik. You may remove links or addresses to Kik Optimized Page Content from your browsing history list within Kik by following the instructions on Kik. If you post Kik Optimized Page Content to a Kik Optimized Page, or send a link to such content to one or more other Kik user(s), we may retain the Kik Optimized Page Content on your behalf and associate it with your Kik username. Kik Optimized Page Content may be stored in our systems for some period of time before being deleted (subject to Section 7). If a Kik Optimized Page asks you for your permission to access your user information, and you agree, the person or entity providing the web page will have access to your User Profile in the process of providing the Kik Optimized Page or Kik Optimized Page Content. Please see Section 2.2(h) for more information about Kik Optimized Pages provided by third parties. When you use the Check In feature in any Kik Optimized Page: (i) your User Profile will be visible to all Kik users who use the Check In feature in the same Kik Optimized Page; and (ii) your first name, last name and profile picture will be visible to other Kik users who access the Kik Optimized Page but do not Check In. (f) Apps that Kik. Kik integrates with certain applications that users may separately download ( Apps that Kik ) and permits users who have installed such applications to send the application s content ( Apps that Kik Content ) to other users who have installed such applications through Kik. For the avoidance of doubt, you must separately download Apps that Kik in order to use such applications with Kik. Apps that Kik may be provided by us or third parties. If you download Apps that Kik provided by a third party, your name, Kik username, profile photo and message identifier information may be disclosed to the third party. If you send Apps that Kik Content to one or more other user(s), we may retain that Apps that Kik Content on your behalf (e.g., it may show up in your Apps that Kik history) and associate it with your Kik username. Apps that Kik Content may be stored in our systems for some
4 period of time before being deleted (subject to Section 7). Please see Section 2.2(h) for more information about Apps that Kik provided by third parties. (g) Third Party Sites and Products. As mentioned above, certain Kik Optimized Pages and Apps that Kik are provided by third parties ( Third Party Sites and Products ). We are not responsible for and do not control such Third Party Sites and Products. We have no obligation to review or monitor, and do not approve, endorse, or make any representations or warranties with respect to Third Party Sites and Products. You use all Third Party Sites and Products at your own risk. When you access a Third Party Site and Product, the applicable third party s terms and policies apply, including the third party s privacy policies. You should make whatever investigation you feel necessary or appropriate before proceeding with any Third Party Sites and Products. Without limiting the generality of the foregoing, Third Party Sites and Products may have access to your username, User Profile, the username of the intended recipient(s), your location, and the content that you send using the Third Party Site and Product. (h) Groups. When you set up or join a public or private group, your User Profile, along with all content you post or submit to that group, will be visible to all other members of that group. If you join a public group, your User Profile will also be visible to anyone who views the group. (i) Log-in Feature. Kik includes a Log-in feature (the Log-in Feature ), which allows you to see a limited number of your recent conversations and messages within those conversations when you log back into Kik after logging out. You can opt out of the Log-in Feature (but not related storage of messages) at any time, in which case you will no longer see your recent conversations and messages when you log back into Kik after logging out. 2.3 Other Information You Provide. We may also collect Personal Information from time to time through the following: If/when you add a favorite within the Kik application. If/when you contact us via (with feedback, for support, or otherwise), we will collect your name and address, as well as any other content included in the , in order to send you a reply. If/when you participate in one of our surveys, we may collect additional profile information. If/when you post messages on our message boards, the information contained in your posting will be stored on our servers and other users will be able to see it. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know that we are unable to do so and why. We may also collect Personal Information at other points in our Sites that state Personal Information is being collected. If/when we make it possible for you to order Products from us, we will collect all information necessary to complete the transaction, including your name, credit card information, billing information and shipping information. If/when you scan a Kik Code.
6 2.4.2 Products When you use our Products, we and/or our third party service providers collect information about you, and/or your mobile device automatically through various technologies as described below ( Collection Technologies ) and such information may be associated with your Kik username, your device and/or your IP address. Such information may include: what Products you downloaded and Sites you accessed; pages or Third Party Sites and Products you viewed or used; time spent on pages; terms searched; links clicked; how long it takes for pages to load; what type of device you have; language preference; device uptime and network status; performance data; carrier network preferences; the geographic region or area associated with the IP address assigned to your computer or mobile device; a generated device id such as your Android ID, or if you have an iphone, your IDFV and/or IDFA; if you have an iphone or a Windows Phone, your push tokens; the Internet Protocol (IP) address of the connection for each authentication request; the date/time stamp for various Kik activities; the use of Kik Optimized Pages and the sharing of content through the Products; and other similar diagnostic logs. We may also collect information on an anonymous basis regarding how or how often you use various Kik features. We may link the information we store within third party analytics tools to your personally identifiable information. With the exception of the limited geographic information associated with an IP address, we do not ask for, access or track any location-based information from your mobile device at any time while downloading or using our Sites or Products. The information we collect using Collection Technologies is used in measuring the effectiveness of and improving our Products and communications, analyzing trends, administering the Sites, making our Products, Sites and advertising more useful to you, tailoring your experience with us, and gathering demographic information about our user base as a whole. Like most companies, we automatically gather the information described above and store it in log files each time you use our Products Kik Features. Along with other information collected via the Collection Technologies, when you use the following features included in the Products (collectively, the Kik Features ), we may collect additional information as set out below: - Kik Search Engine - we may collect search queries submitted through the Kik search engine and retain them in anonymous form. - Kik Web Browser Feature - when you use the web browser feature of Kik to visit web pages, we may collect the web addresses of the sites you visit (i.e. your browsing history). - Kik Share Button - when you use the Kik Share Button hosted on third party websites to transmit links or other content to other Kik users, we may collect the web addresses and content that you elect to send using the share button. We may also collect information with respect to the number of times you use the Kik share button and the geographic region or area associated with the IP address assigned to your computer or mobile device.
9 disclosed in their privacy policies, and by us to undertake analytics (e.g. to analyze traffic and other end user activity to improve your experience) or to develop and deliver advertising and promotional content in our Products and on Kik Optimized Websites. We do not control our Partners or their Collection Technologies or privacy practices, and this Policy does not govern their use of information collected from you using their Collection Technologies, Pay in Kik, or Promoted Chats. To learn more about Google Analytics, you can visit: 3. Use of Information 3.1 Generally, we may collect, store, use and disclose information to enable us to provide the Sites and our Products, maintain the safety and security of Sites and our Products, create your account (if required), identify you as a user, provide the right Kik experience for you, respond to your inquiries and s, enforce our Terms of Service, analyze and improve the Sites and our Products, send you administrative and service related communications, send you newsletters, surveys, offers, and other promotional materials or advertising appropriate to you, and for other purposes as described in this Policy, including Sections 2.4, 2.8 and Except for the limited disclosures described in this Policy, we will endeavor to keep your address private and we do not sell customer lists. We will obtain additional consent prior to any such sale if required under applicable law. 3.3 We may create anonymous information from Personal Information by excluding information (such as your name) that makes the data personally identifiable to you. We may use anonymous information for any purpose, including to analyze request and usage patterns so that we may enhance the content of our Sites and our Products, identify or make improvements to our Products and/or improve site navigation. We may additionally use your anonymous information for the advertising purposes described in Sections 2.4 and 2.8. We reserve the right to use and disclose anonymous information for any purpose and to any third party in its sole discretion. 4. Disclosures & Transfers In addition to the disclosures described in Section 2, we may additionally disclose your information as follows: 4.1 Our servers and our service providers may be located in the United States, Canada or other countries and, as such, your Personal Information may be available to the U.S., Canadian or other government or its agencies under a lawful order made in the applicable country (and such information may be further made available by that country to other countries), irrespective of the safeguards we have put in place for the protection of your Personal Information. 4.2 From time to time we may employ third parties to help operate our business, the Sites or our Products. Examples of such service providers include vendors and suppliers that provide us with technology, services and/or content for analyzing data, including user content, research services, advertising and marketing assistance, payment processing (including credit card payments), and customer service. Access to your Personal Information by each of these service
10 providers is limited to the information reasonably necessary to perform its limited function and these service providers may only use your Personal Information to provide services on our behalf. 4.3 If you download an App that Kiks, scan a Kik Code, or access or use a Kik Optimized Page provided by a third party, your User Profile and message identifier information may be disclosed to the third party. We may disclose Personal Information in some other limited circumstances, but we will specifically describe them to you when we collect the information, such as in a separate consent for a new product or service. 4.4 If you decide to invite another user of Kik to use or access a Kik Optimized Page or to a Promoted Chat, you should only do so if you have the consent of that user to allow his or her User Profile to be shared with the provider of the Kik Optimized Page or Promoted Chat. We rely upon you to have obtained whatever consent may be required by law from the users that you invite in order to allow for the disclosure of this information. If another user of Kik invites you to use a Kik Optimized Page or Promoted Chat, you consent to us disclosing your User Profile to the provider of the Kik Optimized Page (to allow the provider to invite you to access their page) or Promoted Chat (to allow the advertiser or Kik to invite you to chat with the advertiser or Kik and then chat with you if you opt-in). 4.5 We may, and you hereby authorize us to, transfer or disclose your Personal Information to a third party without your consent: (a) if we have reason to believe that disclosing this information is necessary to (i) detect, prevent or address fraud and other illegal activity, or (ii) identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of our Products or Sites, or anyone else (including the rights or property of anyone else) that could be harmed by such activities; (b) in connection with any legal or other investigation, including an investigation related to a suspected breach of our Acceptable Use Policy or other provision of our Terms of Service; (c) when we believe in good faith that such disclosure is required or permitted by and in accordance with the law, including when responding to subpoenas, warrants, production orders, or similar orders issued under Canadian laws or by a court of competent jurisdiction served on the Kik Group; and/or (d) if we believe in good faith that disclosure is needed to protect your safety or the safety of others, including when there is an emergency involving loss of security or serious injury to any person or threats thereof. 4.6 We may also disclose your Personal Information in connection with a corporate reorganization, a merger or acquisition with another entity, or a sale of all or a substantial portion of our assets or business provided that the information disclosed continues to be used for the purposes permitted by this Policy by the entity acquiring the information. In the unlikely event of an insolvency, bankruptcy or receivership, Personal Information may also be transferred as a business asset. We may share some or all of your Personal Information with a parent company, any subsidiaries, joint ventures, or other companies under common control (collectively, Affiliates ), in which case we will require our Affiliates to honor this Policy. If your Personal Information is disclosed in connection with the sale of all or a substantial portion of our assets or business, you will be notified via and/or a prominent notice on our Web site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.
13 7.3 We and other third parties may collect information about you through our Sites and Products, including personally identifiable information about your online activities over time and across different websites and applications. Some web browsers may transmit do not track signals to the websites and other online services with which your web browser communicates. There currently is no standard that governs what, if anything, websites should do when they receive these signals. While we give you choices described in this Policy, we currently do not take any action in response to these signals. If and when a standard is established, we may revise our policy on responding to these signals. 8. Amendment of this Policy 8.1 This Policy is subject to occasional revision, and if we make any material changes to this policy or in the way we use your Personal Information, we will notify you by sending you an to the last address you provided to us and/or by prominently posting notice of the changes on our Sites. Continued use of our Sites or our Products following notice of changes shall indicate your acknowledgement of such changes and acknowledgment of such changes. The date on which the latest update was made is indicated at the top of this document. We recommend that you print a copy of this Policy for your reference and revisit this policy from time to time to ensure you are aware of any changes. 9. Contact Us 9.1 You can help by keeping us informed of any changes such as a change of address or telephone number. To update your Personal Information, you can visit the Your Account section within Kik. If you have any questions, comments, complaints or suggestions or if you find any errors in our information about you or regarding our communications with you, please contact us at: Attention: Head of Privacy Kik Interactive, Inc. 420 Weber Street North Suite I Waterloo, Ontario N2L 4E7 Canada You can contact us using the same information if you wish to access your Personal Information. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at We take compliance with privacy laws seriously. If you have a complaint concerning our compliance we will investigate your complaint and if it is justified, we will take appropriate measures.
14 In addition, if you are not satisfied with the manner in which we have addressed your privacy concerns, you may contact the Office of the Privacy Commissioner of Canada for further guidance: Phone: or Website:
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