DESIGN EXPERIENCE. iedmadrid.com SUMMER SCHOOL Introductorio_Modular

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1 DESIGN EXPERIENCE iedmadrid.com SUMMER SCHOOL Introductorio_Modular

2 DESIGN EXPERIENCE iedmadrid.com SUMMER SCHOOL Introductorio_Modular Course Director and Coordinator: Icíar Thomas Duration: July 6th to July 31st Schedule: 4:30pm to 9:30pm (Monday to Thursday) and 4:30pm to 7:30pm (Friday). Students: individuals looking to complement and enrich their artistic education under the direction of experienced professionals, developing their creativity in a practical and intensive way through multidisciplinary projects. Admission process: the coordinator of the course may request an updated CV. Certification: an accredited certification will be submitted upon satisfactory completion of the course. Attendance: class attendance is mandatory and essential in order to obtain this diploma. The course is divided into four one-week independent workshops. Students can choose to enroll to a specific workshop or to the entire course. Class size: IED Madrid Summer School average class size is 22 students. Limited class size. We recommend registering at least one month prior to the beginning of the course. Price: (700 registration fee course fee). Single Workshop Price: 750 Accommodation in Madrid (optional): hospitality@madrid.ied.es. Admissions: info@madrid.ied.es For more information: iedmadrid.com Cover Project: Cisdak Dalmas Andrés Gallardo s pieces come from already existing porcelain treasures. Related Courses: Curso One Year de Total Design Interior Design One Year Course Título Superior en Diseño de Moda equivalente a Grado Universitario Título Superior en Diseño de Producto equivalente a Grado Universitario Título Superior en Diseño de Interiores equivalente a Grado Universitario Título Superior en Diseño Gráfico equivalente a Grado Universitario 2 3

3 Why take a Summer Course in Madrid? The Summer Courses at the IED Madrid bring together all of these conditions they allow students to enjoy and learn through an enriching experience in the fields of design and communication Summer is the best time of the year to enjoy oncein-a-lifetime experiences: trips, new contacts, new places, and why not, choosing a stimulating environment to train along with professionals from all over the world. The Summer Courses at the IED Madrid Summer School bring together all of these conditions: they allow students to enjoy and learn through an enriching experience, at the same time as they can reinvent themselves in the fields of design and communication. All of this in a context that promotes networking between students and teachers, with the best premises, right in the city centre, to experience the IED world firsthand, and to learn about project methodology with the help of the professionals who teach in our courses and MA programmes. Likewise, Madrid offers everything that a student seeks. It is cosmopolitan, welcoming, fun, traditional and avant-garde, open and dynamic, as well as the capital of design and innovation, with an intense cultural life and a youthful, optimistic and curious spirit. The Summer Courses at the IED Madrid Summer School allow students to delve into this world through activities guided by our teachers that take place alongside conventional teaching: visits and trips to the most interesting and active locations in the Madrid summer. Who can take a Summer Course at IED Madrid Summer School? The Summer Courses at the IED Madrid Madrid Summer School are open to anyone over the age of 18. These programmes allow students to discover and develop their full creative potential, and by the end of the course they will be given a professional portfolio to access the work world and to be admitted into a subsequent academic cycle. When are the classes taught? The Summer Courses last up to four weeks and take place between the 6th and the 31st of July Lessons are taught from Monday to Thursday from 4:30pm and 9:30pm and Fridays from 4:30pm and 7:30pm. What are the admission requirements? The Summer Courses are open to anyone with a strong interest in art and design. It is necessary to have an intermediate level of Spanish, both spoken and written, for the courses taught in Spanish and an intermediate level of English for the courses taught in English. When do students have to register? There are limited places and access to each course is established by the order of registration. Because of this, we advise students to register ahead of time. For more information about admissions, promotions and discounts, contact us: iedmadrid.com (+34) Skype: master.iedmadrid 4 5

4 Where are the lessons taught? The courses are taught in our buildings Palacio de Altamira on Calle Flor Alta and on Calle Larra. Both buildings are in the city centre, next to the Malasaña quarter and Gran Vía street. Who teaches the Summer Courses at the IED Madrid? The Summer Courses are taught by teachers who also contribute to MA Programmes and Specialisation Courses at the IED Madrid. They are all active professionals and they deal closely with students and offer personalised monitoring through the whole education process. Which complementary activities are offered along with the training programme? Through the Summer Courses a series of activities are offered to help students get to know more about the cultural, business and design events taking place in Madrid, with a special emphasis on the disciplines examined in each course. The programme includes visits to institutions, businesses, industry fairs, events, lectures and cultural activities. These experiences also promote connections between students from different cultures and nationalities, generating fruitful professional networks between them. Is there an accommodation service? The students enrolled in the Summer Courses can arrange for their accommodation through the IED Madrid during their training experience. In order to have more information about accomodation and its additional fees, please contact with hospitality@madrid.ied.es. What to do in your free time? The weekend is the ideal time to enjoy and discover Madrid and its surroundings. The city offers a wide range of leisure activities (lectures, theatre, cinema, concerts, festivals, etc.) and many museums (the Thyssen- Bornemisza, the Centro de Arte Reina Sofía, the CaixaForum Madrid, the Museo del Prado, etc.), making it one of the cultural reference points in Europe. Additionally, its location and wide-ranging public transport system allow students to easily visit Toledo, Segovia and Salamanca, all of which are Unesco World Heritage Centres. 6 7

5 Introduction Students will develop their creative abilities with experimental workshops The Design Experience Summer Course is a compendium of 4 workshops that can be taken together or separately. Each specializes in a specific area of the world of design: fashion design, graphic design, interior design and product design. Students will develop their creative abilities with experimental workshops, learn about the methodology used in the design process and master the use of the necessary tools to deal with transverse projects. They will also have the opportunity to study with renowned professionals. Project I. ITHO Estudio Project II. AMPS 8 9

6 IED Madrid Summer School Design Experience Summer Course Objectives FASHION DESIGN The Fashion Workshop will give the student the opportunity to discover a self interesting fashion concept, work with it and get both a physical product and a fashion image. The development of this process will enable the student to find out his/her fashion interests and skills, as long as providing him/her with a certain base to face a Fashion Design Undergraduate. GRAPHIC DESIGN Learn how to work like professional graphic designers. This approach is called design for the real world and its aims are for students to learn how to receive a briefing, prepare a budget, carry out a benchmark, design (conceptualization, first ideas, and binding meetings) and present it to the client. PRODUCT DESIGN The course increases the ability to design and make a prototype of a piece of wooden furniture. Different aspects are studied: functional requirements, ergonomics, materials and ensembles, production, finishes and communication. Lessons are given based on case studies and examples of furniture designs. Each student proposes an idea for a family of products, then designs and develops several products in the same family and, finally, makes a model or prototype of a piece. The course ends with the presentation in public of the finished piece and all the development and communication process of the family. INTERIOR DESIGN An introduction to the fascinating world of Interior Design for either those who are thinking of studying an Interior Design Undergraduate course as well as for those who would like to have an insight into this discipline. It will enable the student to empower his creativity towards a spatial design, learning about the tools required and the stages involved within a week s workshop, dealing with a real interior design project. Project II. AMPS 10 11

7 IED Madrid Summer School Design Experience Summer Course Programme FASHION DESIGN The theme of this Fashion Design Experience Summer Program is UPCYCLING. This trendy and forthcoming subject requires a creative and passionate profile but demands low former technical knowledge and so lets the student approach the whole fashion Design process within a week project. Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or for better environmental value. The term and concept appeared at the beginning of the 90s and has become unavoidable as the speed we produce, consume and so throw away too many items and materials is even increasing and seems not be sustainable for too long. The workshop will take place during 5 sessions. The student will receive previous instructions to bring certain ideas to the first session. GRAPHIC DESIGN Theoretical and practical methodology. Designing for the real world requires a theoretical approach at the beginning of each class, followed by completely practical work in order to apply the concepts learned. Program: Typography. Brief history and practice: monogram design. Gestalt and Illustration. Theory, current panorama and practice: Poster using a phrase from a film. Corporate Identity. Current panorama and practice: logotype design and development of the points established in the course objectives. Signage. Current situation and practical exercise. The session structure will be: Presentation + Research + Ideas + Individual Workshop Planning Concept Development + Prototype Definition + Start Prototype Construction Prototype Construction + Dossier Design Fashion Shooting [Still life / Editorial] Dossier Closure + Project Presentation The Workshop briefing will also be send in advance. Project I. A corner of the Petit h by Herm.s whorkplace. Project by Lekuonastudio Project II. Oyer Corazón 12 13

8 IED Madrid Summer School Design Experience Summer Course PRODUCT DESIGN A theoretical and practical methodology is used, alternating master classes with workshop classes. Each student will work individually on his/her idea and will have to know how to manage a project, both from the viewpoint of the idea (visual development, designs, renders) and the carrying out of a real prototype (work with materials in the workshop). The Kiosk Ciszak Dalmas by Zebra Books Project briefing Case studies, examples of products, firms, materials, ensembles, manufacturing process Development of a new concept, research, models, 3D design and render, technical plans Development of a family of products Prototype of a piece from the family Photographic communication and layout, presentation to potential manufacturer INTERIOR DESIGN Lectures Tools and stages in Interior Design Projects. Maps, plans, diagrams, models and other stories. New concepts in Interior Design. Redefining space. Workshop A full Interior Design Project which will involve a site exploration, a space design, and the elaboration of visualizations, plans and a model. Methodological Guidelines The workshop consists of a five day structure that enables to go through the different phases of a design Project. The client / the program. Understanding the site. Maps and diagrams Atmospheres. Building a moodboard. Plans. Taming the space. Working models an 3d drawings. Interior Architecture vs. Decoration. Final presentation 14 15

9 IED Madrid Summer School Design Experience Summer Course Director Faculty Icíar Thomas Icíar Thomas is currently the coordinator of the Design School workshops of the IED. Madrid and director of the creative studio ITHO. She has worked simultaneously in the world of fashion, interior design and visual arts, and has, therefore, the perfect multidisciplinary profile for directing and coordinating the Design Experience Summer Program Course, as she did for many years with the Total Design Course. Fashion Design Workshop Elena Vilabrille When she finished to study fashion design at IED Madrid in 2005, she began working in the field of styling and costumes (Citizen K, Vogue, La Mala Rodríguez, El sueño de Morfeo, Instituto Cervantes, Madrid City Council, Telefónica, Dove...), as well as carrying out her own brand: lasantaelena. Meanwhile she has been working as a teacher and coordinator of workshops at IED Madrid for almost 10 years and she has designed and directed the Fashion Communication ONE YEAR course from 2009 to In 2012 she started diving into elearning and began to coordinate the didactic department of efashion, an IED Madrid online course in collaboration with INDITEX. She is now combining the development of the Online Fashion Area at IED Madrid, subjects and workshops teaching and costume works. And all this coming together with enjoying life next to her husband Gaspar and little son Teo

10 IED Madrid Summer School Design Experience Summer Course Faculty Graphic Design Workshop Product Design Workshop Interior Design Workshop Oyer Corazón A BS in Communication Science from Boston University, he is a designer and general manager at ClaseMad. He created the project Señalización e identidad en La Casa del Lector at Matadero Madrid (2012) and the factual radio show Diseño Sensato for RTVE (R5), and he is a founding member of Dimad (Asociación de Diseñadores de Madrid) and the person behind the logos for Mapfre, UNED, Tesoro Público, Círculo de Bellas Artes, Top Rural, SoySuper, Casa del Lector, Casa de América, Universidad de Murcia, El Greco 2014 and Estampa Arte Múltiple, among others. Andrea Caruso Andrea Caruso Dalmas is co-founder of the Ciszak Dalmas Studio in Madrid, dedicated to product, furniture and interior design. In parallel they have a furniture brand called la clinica design produced by artisans using local resources. Alberto Marcos ninetonine. Architect and Designer. He is a founding partner and director of AMPS Arquitectura y Diseño, selected as one of the most promising architecture offices in Madrid in 2009 (FreshMadrid). In 2014 their residential project Sacha House in Madrid was finalist in the Remodelista Interior Design awards, becoming the first Spanish office to be included in the Remodelista Architects and Interior Designers directory. Amps has been involved in all sorts of projects, ranging from retail to residential, commercial and educational. In 2015 they have opened a branch in the UK. On the 19th October of 2006, at nine minutes to nine in the morning his first daughter Siena was born. He then designed a cot, which was the starting point of the international children s furniture brand ninetonine, where he is design director. His Deskhouse, presented at the Milan s furniture fair s Salone Satellite in 2009, has become the brands bestseller and is sold in over 20 countries in the world. His children ś tables can be found in places like the Picasso Museum in Málaga or Starck s Alhóndiga in Bilbao. He now directs the Master in Children s Space and Product design in the Istituto Italiano di Design of Madrid. He was member of the board of directors of DI_MAD (Madrid Designers Association.)

11 Welcome to the IED Madrid The IED Madrid is a cultural institution for the dissemination of design and its connections with other disciplines More than forty-five years ago, the IED emerged as an educational institution working in all design disciplines, visual communication and fashion, and boasts thirteen schools in Spain, Italy and Brazil. The IED has been present in Madrid for more than fifteen years, with two schools that serve 1,400 students. They are both set in the city centre, next to the neighbourhoods of Malasaña and Gran Vía. At present, the IED Madrid is a Private Centre for Higher Education in Design, offering Higher Qualifications that are equivalent to university degrees, as well as MA and postgraduate courses, one-year courses, specialisation and summer courses. aware of the time they are living in and the environmental, social, economic and political needs that will define future societies. Thanks to the constant relationship between our school and the business world, all of the courses enjoy the support of a wide range of companies and institutions. In addition, the IED Madrid is a cultural institution disseminating design and its connections with other disciplines, such as architecture, art, film and music. We organise exhibitions, conferences and events linked to our vision of the future, through innovation and experimentation. The IED Madrid offers comprehensive training for new design professionals, who are 20 21

12 Enjoy IED Madrid Summer School IED Madrid Summer School offers to students the chance to combine successfully a sightseeing trip to Madrid with a creative study experience. IED Madrid Summer School courses last up to four weeks and take place in July. These courses help students to improve their knowledge and stimulate their creativity. Courses methodology combines the didactic experience with the intensive cultural life of Madrid. Lessons will take place in both IED Madrid buildings, Palacio de Altamira-Calle Flor Alta 8 and Calle Larra 14, located in the center of Madrid and surrounded by all city services such as banks, grocery stores, shops, bus and metro stations as well as theaters, restaurants, bars and museums. Advantages of choosing a IED Madrid Summer School course: Guided tours to museums, companies and Design studios E-learning support Designers and Communication Professionals as Professors Final project Multicultural Environment Flexibility: some of the courses are divided into independent blocks and you can decide to enroll just to one or two weeks or to attend the entire course (three or four weeks). Some of them include a trip to another region of Spain during the last week of July

13 Student Services Education and business come together in each of the courses, enriching the experience of our students Companies IED Madrid is constantly in contact with the business world as part of its curriculum, with a relationship that runs parallel to the training course. Teaching and business are intertwined in each of the courses, enriching the educational experience of the students with case studies, competitions, involvement in projects, etc. This link is consolidated in most programmes with the completion of a final project in which the student makes use of all the knowledge acquired during the course. Hospitality The IED Madrid Hospitality Service helps students to find an accommodation and to obtain all the documents necessary to study in Spain (NIE, VISA ). For any further information, contact with the Hospitality Service: IED Madrid- Palacio de Altamira, Calle Flor Alta 8 hospitality@madrid.ied.es Phone: (+34) To promote these synergies, the IED Madrid has a Business Bureau where agreements with public and private entities are activated, to develop educational content as part of our Career Guidance. The aim is to facilitate access to the employment market and to create a network of professional contacts from the start of the academic year

14 General Information ISTITUTO EUROPEO DI DESIGN. C/ Larra, Madrid. Mercantile register: Tome 7617, Book 0, Folio 201, Section 8, Page no. M , 1st registration. Director IED Madrid: Riccardo Marzullo. The IED offers Official Degrees in Design Graphic Design, Product Design, Interior Design (code ), whose training leads to the obtaining of an official and recognized qualification by the Education Department of the Madrid Region, order number 364/2010, of the 2nd of February, Provisional study plans, pending approval. Itineraries in the process of being regulated by the Madrid Region. The IED also teaches courses leading to its own qualifications, which do not lead to an official qualification, three-, two- and one-year courses, MAs, advanced training, specialization and summer courses. In some cases, special technical skills will be required. All courses are attendance-based. For any information on the duration of each course, start and end dates, number of teaching hours and practical hours, please see the leaflets for each department, available to all students. The cost of school material varies depending on the course chose, ranging between 20 and 160. Additionally, the cost of the necessary materials to carry out projects ranges, depending on the course chosen, between 30 and 270. The cost of this material will be the responsibility of each student, taking into account that the IED offers its students the use of its IT, fashion and product design workshops. The courses are taught from Monday to Friday at the premises of the IED, and, occasionally, on Saturdays. The timetable runs from 9:00 to 23:00. The minimum number of registrations to carry out a course is 15 students. The hours mentioned in each programme include teaching hours, project tutorials, practical classes in laboratories and cultural visits, depending on each course. The IED offers a Professional Guidance Service to its students, as well as the practical experience agreement form (a maximum of 400 hours) and the list of available companies. The registration period opens eleven months before the start of the course, and closes once the available places have been filled. The annual fee is divided into a registration fee and a course fee. The reservation of each place will be formalized by means of the payment of the registration fee. The IED recognizes students right to drop out of a course in certain cases. This information, as well as that describing the causes, formalities and consequences of the resolution of the contract, is included in the general regulations, available to the public at the offices of the Information and Guidance Service and Administration Department. The IED organizes a yearly competition to offer a grant which may cover the course fee. As of the publication of this leaflet, the IED Master Madrid has a faculty of active professionals made up of 15 PhDs, 145 graduates and 53 professionals with other qualifications. The prices of the courses depend on their duration, the credits offered, the language in which they are taught and the provenance of each student. For more information please write to info@madrid.ied.es. REGISTRATION FEE PAYMENT: BANK DEPOSIT AND SUBMISSION OF THE BANK RECEIPT BY FAX TO OR TO info@madrid.ied.es SPECIFYING THE NAME OF THE STUDENT. Payments from Spain: Banco Popular Español. C/ Génova, Madrid. Istituto Europeo di Design. Account Number: Payments from abroad: Banco Popular Español. C/ Génova, Madrid Spain. Istituto Europeo di Design. Swift code: POPUESMM. IBAN Code: ES In cash: CHEQUE MADE OUT TO ISTITUTO EUROPEO DI DESIGN S.L. CREDIT CARD (VISA, MASTERCARD). PAYMENT OF THE COURSE FEE: A single payment of the total course fee (by means of one of the payment options listed for the registration fee), to be paid one month prior to the start of the course. Payment in instalments by financing the course fee through a financial institution, processed one month prior to the start of the course, as described in the information leaflet available to students at the Information and Guidance Service and Administration offices of the IED Madrid. Acceptance is subject to approval by the financial institution. The ISTITUTO EUROPEO DI DESIGN, S.L reserves the right to update, modify or remove the information contained in this information leaflet. Additionally, the company fulfils all personal data protection security measures as stated in RD 1720/

15 IED Madrid Flor Alta 8, Madrid IED Master Madrid Larra 14, Madrid T F Skype: info.iedmadrid facebook.com/iedmadrid twitter.com/iedmadrid tuenti.com/iedmadrid IED Network: Milano, Roma, Torino, Firenze, Venezia, Cagliari, Madrid, Barcelona, São Paulo