THE COMPETITIVE GRADE FINDER

Transcription

1 PaperBuyersOnline THE COMPETITIVE GRADE FINDER THE COMPETITIVE GRADE FINDER PUBLISHED BY: THE 2014/2015 NORTH AMERICAN EDITION COMPETITIVE GRADE FINDER The Paper Buyers Guide to the North American Paper and Printing Industry 2014/ /2015 MEDIA KIT NORTH AMERICAN EDITION NORTH AMERICAN EDITION

2 About us Circulation Analysis Leading-edge paper companies invest in Grade Finders (PaperBuyersOnline.com and Competitive Grade Finder directory) to go directly to the front-line of paper purchasing. The people that buy our subscriptions are the decision makers that account for an enormous amount of paper purchases throughout North America and Europe. Grade Finders advertisers know exactly where and to whom their message is being delivered - to the paper/print buyers, purchasers, and designers! All of our subscriptions are purchased and used for a minimum of 1 year. We estimate that our directories are used by approximately 23,000 paper professionals annually, including the customers listed below. Commercial Printers Quad Graphics, RR Donnelly, Allegra, Imagine! Print Solutions, Times Printing In-plant Printers Microsoft, General Motors, US Life Insurance, IBM, Travelers Insurance, Nynex Mobile Communication Co. Publishers Sun Media Corp, McGraw Hill, Fey Publishing, Simon & Schuster Advertising Agencies Grace & Rothchild, Treasure Chest Advertising, DCA Advertising School Districts Archdiocese of San Francisco, Wayne County Inter. School District, Baltimore School District, School Board of Orange County, Arapahoe County School District Universities and Colleges Duke University, Brigham Young University, Florida State University, Georgetown University, Penn State University, Harvard University Government Agencies City of Chicago - Purch. Dept., US Postal Service, Government Printing Office, US Dept of Commerce, US Forest Service Circulation Benefits 100% Paid Circulation - Grade Finders paper buyers guides are the only competitive grade finder in which every subscription is paid. The Bible of the Industry. National Paper Trade Association Direct Buying Influence on Paper Buyers! The paper buyers that purchase our directories have buying power! They are the people directly responsible for specifying and purchasing the paper for their organizations. Market Coverage - Our distribution covers the entire North American market. Advertisers are assured that their sales message will reach key people responsible for paper purchasing in all target markets. Editorial Content Grade Finders mission is to provide the paper specifiers and buyers with the most comprehensive reference guides regarding competitive paper grade listings, sources (mills), and distribution channels (converters, merchants, importers, and exporters) available in the industry. 100% Paid Circulation There are five estimators and two paper buyers who use this book religiously and daily. Phillips Brothers Printers Grade Finders is simply the best source in the industry, well done!! Marks Paper Co. I have found your publication to be an invaluable tool in choosing comparable grades. Collaborative Testing Services Inc. I am quite familiar with Grade Finders. It is a frequentlyused reference here at the Bureau of Procurement. State of Wisconsin We set many bid specs with your publication and find it an excellent source for gathering information. University of Iowa Thank you. The NA grade finder has saved my life several times since I ve been in this position! I m sure the European version will do the same. Unisource

3 opportunities & Specs THE COMPETITIVE GRADE FINDER 2014/2015 NORTH AMERICAN EDITION THE COMPETITIVE GRADE FINDER The Paper Buyers Guide to the North American Paper and Printing Industry 2014/2015 PUBLISHED BY: NORTH AMERICAN EDITION Publication Profile: Competitive Grade Finder North American Edition In it s 50th year, the paper buyer s guide contains mill and private label brands arranged in competitive classifications. Detailed information on the each paper s specifications are included, such as brightness, whiteness, basis weight, opacity, color, etc. Along with the grade information is a Where to Buy section. This area contains the brand owners contact information along with their additional offices. All sections are fully indexed to make the usage quick and effortless. 2014/2015 Publication Date: December 12, 2014 Closing Date: November 21, 2014 Material Date: November 28, 2014 Black & White Display Interactive Advertising Black & White Display Advertisements works functionally with location and grade information contained in the directory. Each location and grade listing refers the user directly to that particular advertisement page. Customer Supplied Includes the PaperBuyersOnline.com URL Link Internet option (free of charge) Rates (Full Page): $1000 Production Requirements (Electronic File): Adobe Acrobat PDF file (Minimum 300 DPI) Trim /2 x 11 Bleed (Trim/Bind sides)...1/8 Safety (Trim/Bind sides)...1/8 Supplied... Adobe PDF Color Cover Advertisement The covers are the most coveted positions available in our print directories. They are 4-color ads printed on 10 pt. C2S cover stock with film lamination. Since this is such a highly prized space, a few mills have run it for decades. The space is the perfect opportunity to position your company and brands to our print/paper buyer customers. Limited space available (Inside Front, Inside Back, and Back Cover) Customer digital file supplied Rates (Per 2/side Insert) $2500 Mechanical Requirements - (4-color digital file with color proof) Trim /2 x 11 Supplied /8 x 11 1/4 Grades BOLD LISTINGS Advertisement Grade names are listed in BOLD FACE TYPE in all sections of the Print Edition and PaperBuyersOnline.com. Rates (Per Grade) $25 - Mark Yes in the Bold Listing column of online updating system. Login required.

4 PaperBuyersOnline opportunities & Specs 1 Publication Profile: Worldwide Competitive Grade Finder site PaperBuyersOnline.com is driven by our online content management system that our contributors have access to 24/7. Real-time updates and transcontinental market coverage make it the most valuable resource and it s the only one in the world. 2 3 Just like our award winning, Competitive GradeFinder directory, the site includes grades listed in competitive classifications and location information for the brand owners. It also includes additional paper resources including Hot Paper News, Reference Section, and Sustainability pages. No set publication dates - constantly current Updated and available in real-time Site access is available with all subscriptions 1 PBO - Masthead Banner This exclusive banner ad is the best advertising position available on the site. As its name suggests, this banner is positioned in the navigation masthead and appears on every page of the site. This is an exclusive position. Rate: $3000 Production Requirements: Size x 60 Run of space...12 months File Type...Standard or animated.gif/.jpg Material update...new material can be supplied quarterly 2 PBO - UltraView Banner This is a tremendous banner ad position and will appear on every page of the site. The right-hand side of each page has been reserved for our contributors to effectively reach their target audience - the paper buyers. Keep your brand in the forefront. This is a non-exclusive position. Multiple ads will be accepted and rotated on the right rail. Rate: $1000 Production Requirements: Size x 90 Run of space...12 months File Type...Standard or animated.gif/.jpg Material update...new material can be supplied quarterly 3 PBO - Category Banner (sample and category options on the following page) The Category Banner ads are the most target-specific positions available! As its name indicates, each category banner ad is associated directly to a particular category of paper in the Competitive Grade Finder section. When a paper buyer searches for a particular grade or classification (i.e. Utopia or Coated Offset ), the results are displayed on the search index page and ultimately on the Competitive Grade Finder page. The banner associated with the particular category will display at the top of the result pages. This allows the advertisers to reach the paper buyer specifically interested in the category in which they produce and sell. The Category Banner ads are exclusive positions and are on a first come, first serve basis. A sample and list of the categories can be found on the following page. Rate: $1500/category Production Requirements: Size x 60 Run of space...12 months File Type...Standard or animated.gif/.jpg Material update...new material can be supplied quarterly

5 Category banner Ad opportunities North American Categories New Classifications! 5010 Coated Offset 5020 Coated Cover 5030 Uncoated Offset 5040 Super Calendered 5050 Newsprint 5060 Uncoated Cover 5070 Book Publishing 5080 Opaque Offset 5090 Lightweight Book/Bible 5100 Fancy Text 5110 Fancy Cover 5120 Cotton Content 5320 Coated Label 5330 Pressure Sensitive Labels 5340 Translucent, Parchment 5350 Impregnated, Non-Woven, Synthetic 5360 Proofing, Masking, Adhesives 5370 Announcements, Stationery 5380 Miscellaneous Papers NEW! 5200 Business Paper-Mimeo 5210 Business Paper-Xerographic 5220 Business Paper-MICR/OCR 5230 Business Paper-Ledger 5240 Business Paper-Laser/Misc Writing/Manifold/Onionskin 5260 Vellum Bristol 5270 Index 5280 Tag 5290 Blanks, Specialty, Board, Blotting 5300 Carbonless Paper 5310 Envelopes-Commercial 5130 Coated Digital Press Paper 5140 Coated Digital Press Cover 5150 Uncoated Digital Press Paper 5160 Uncoated Digital Press Cover 5170 Production Aqueous Inkjet 5180 Business Paper-Bond 5190 Business Paper-Duplicator

6 2014/2015 Advertising Insertion Order To run advertising space in one of our paper buyer guide products, please check the appropriate options and submit this page to Jude Baker. Grade Finders is also available to create an insertion order proposal upon your request. Jude Baker Marketing Strategy Manager (e) (p) Competitive Grade Finder - North American Edition Publication Dates: December 2014 Advertising Options: Black & White Display Interactive Advertising - $1000/pg Cover Advertisement - $2500 PaperBuyersOnline.com (Worldwide Competitive Grade Finder site) Publication Date: Constantly current Advertising Options (samples on previous two pages): PBO - MastHead Banner - $3000 PBO - UltraView Banner - $1000 PBO - Category Banner - $1500/category Category #1: Category #2: Category #3: Insertion Order Authorized Area Please complete the information below and it to: Jude Baker, Marketing Strategy Manager, jbaker@napco.com. Company Name Address Phone Fax Authorized Signature Date Print Name