Bachelor Management du Tourisme. Course Catalogue English Track

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1 Bachelor Management du Tourisme Course Catalogue English Track

2 1st Year

3 SYLLABUS : Principles of business MODULE MANAGER TEACHERS GABRIEL Amadeus GABRIEL Amadeus ACADEMIC DEPARTMENT SUBJECT Economie MODULE CODE ESOECOL1G009 LEVEL L1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 23/12/ COURSE DESCRIPTION This course is designed to be an introduction to surveying business topics, issues, and practices. Students will be familiarized to each of the functional areas of business, including marketing, human resources and strategic management. The course is designed to help students to appreciate the relationship of these business functions and, more generally, the role and the context of business in society. Furthermore, practical applications will allow students to use the learned principles for their domain of specialization, i.e. tourism. Intended Learning Outcomes (ILO s), at the end of this module students will be able to The aims of this course are: - To give students a broad overview about the different types of businesses and their motives - To be able to assess the conditions within businesses operate - To have a basic understanding about management techniques, human resources, marketing and financial management - To apply these principles to the field of tourism - To be able to grasp the main elements of a business plan Page 1/37

4 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle QCM 50% CM Evaluation individuelle QCM 50% CM Final Examination Evaluation individuelle Ecrit 60% Examen Page 2/37

5 Jeff Madura (2007), Introduction to Business, 4th edition Compulsory Bibliography Selected articles will be provided during class Commentary References n/a Cyberlibris (or other databases) n/a Webographie Page 3/37

6 SYLLABUS : Tourism and its organization MODULE MANAGER TEACHERS POULIQUEN Caroline POULIQUEN Caroline ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL1S005 LEVEL L1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 1 COURSE DESCRIPTION We will work on tourism, its concept and methodology. We ll analyze definition about tourism and discuss about its limits. We ll work with system, practices, places and actors as keywords to define at least tourism. After that, we ll work on the spatial organization of tourism with an identification of main tourism areas in the world (and flows). We ll discuss about typology of tourist places and their evolution (with the model of Butler: area cycle). To end, we ll see tourism actors and their impact in the organization of tourism (with example like in France). Intended Learning Outcomes (ILO s), at the end of this module students will be able to The aim is to understand tourism through its organization, its places, its actors to have a completely definition on this phenomenon. Page 4/37

7 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe 100% Final Examination Evaluation individuelle 60% Examen Compulsory Bibliography BUTLER R.W, The concept of a tourist area cycle of evolution: implications for management of resources, in The Canadian Geographer, 1980, volume 24, issue 1, pp.5-12 GARTNER W.C, 1996, Tourism development: principles, processes and policies, Wiley, 560p PEARCE DG, 1995, Tourism today. A geographical analysis, Longman, 242p RICHARDS G, 2007, Cultural tourism: global and local perspectives, London, Blackwell, 347p STOCK M, (coord.), 2004, Le tourisme. Acteurs, lieux et enjeux, Paris : Belin, 304p Commentary References Cyberlibris (or other databases) Webographie Page 5/37

8 SYLLABUS : Economics of tourism MODULE MANAGER TEACHERS RATEL Clémence ACADEMIC DEPARTMENT SUBJECT Economie MODULE CODE ESOECOL1G008 LEVEL L1 ECTS CREDIT 4 RATEL Clémence ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION The main purpose of this course is to evaluate the economic weight of the tourism and show the functioning of the tourism as creative activity of wealth. Indeed the weight of this sector is considerable in the French economy generally, the contribution of the sector "journeys" to the balance of the services is estimated at 10 billion euro approximately every year, and in certain spaces in particular (the part of the jobs of the tourism in the capital Paris which is also the first tourist destination of the World and the first place for the meetings and the business events is estimated at 15 %). For all that this contribution remains badly known and little valued especially from a geographical point of view. For most part of the decision-makers, the tourism does not work as a normal branch of industry, that it is obvious that France is a big tourist destination and that there is little to invest because it would "be natural". France only reached to be a main international tourist destination since the 1980s with the competition of numerous actors. Intended Learning Outcomes (ILO s), at the end of this module students will be able to This class aims at acquiring an economic culture to grasp the stakes of the economy in the sector of tourism, to identify, to analyze and to understand the evolutions of the national and international tourist sector. Page 6/37

9 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Compulsory Bibliography ARCHER, B. H (1984), "Economic impact: Misleading multiplier", Annals of Tourism Research. 11(3): CRANDALL Louise (1994), The social impact of tourism on developing regions and its Measurement. In : J.R. Brent Ritchie and Charles R. Goeldner (eds.), Travel, Tourism and Hospitality Research, A handbook for Managers and Researchers, 2nd ed. New York: John Wiley and sons, pp FRETCHING Douglas C (1994), Assessing the economic impacts of travel and tourism-measuring economic costs. In : J.R. Brent Ritchie and Charles R. Goeldner 100% Final Examination 60% Examen Commentary References Cyberlibris (or other databases) Webographie The Economic impacts of Tourism, Daniel J.Synes, https://www.msu.edu/course/prr/840/econimpact/pdf/ecimpvol1.pdf Page 7/37

10 SYLLABUS : Geo-politics in tourism MODULE MANAGER TEACHERS POULIQUEN Caroline POULIQUEN Caroline ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL1G005 LEVEL L1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION The way tourism is officially and globally defined is faulty, as it prevents us from knowing what tourists practices, places of visit and behavior really are. Using tour-operator brochures and tourist guides, we are trying to create a new method to know tourists better. This class will not aim at giving students an overview about destinations, which they have to build by themselves; however, it will make them feeling like searching for information about countries and destinations, and it will make them question the subjective way international tourism is generally depicted. Intended Learning Outcomes (ILO s), at the end of this module students will be able to This class is double aimed: - The first goal is to get knowledge about current international tourism: we will study the way tourism is internationally defined and understood, and why this definition is faulty and prevents us from really knowing international tourism practices and places; - the second goal is to learn a new method to know how tourists travel, what they do, and where they go; this method is based upon the study of tour-operator brochures and tourist guidebooks. Page 8/37

11 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Ecrit 50% Evaluation en groupe Oral 50% Final Examination Evaluation individuelle 60% Examen Page 9/37

12 Compulsory Bibliography BRAY Roger and RAITZ Vladimir, 2001, Flight to the sun, the story of the Holiday Revolution, London New York, Ed. Continuum, 246 pages. ELIAS Norbert and DUNNING Eric, 1986, Quest for Excitement: Sport and Leisure in the Civilizing Process, WileyBlackwell Edition, 300 pages. JAFARI Jafar (chief editor), 2000, Encyclopedia of Tourism, London and New York, Ed. Routledge, 683 pages. Commentary References BRAY Roger and RAITZ Vladimir, 2001, Flight to the sun, the story of the Holiday Revolution, London New York, Ed. Continuum, 246 pages. ELIAS Norbert and DUNNING Eric, 1986, Quest for Excitement: Sport and Leisure in the Civilizing Process, WileyBlackwell Edition, 300 pages. JAFARI Jafar (chief editor), 2000, Encyclopedia of Tourism, London and New York, Ed. Routledge, 683 pages. Cyberlibris (or other databases) World Tourism Organization website: Webographie Page 10/37

13 SYLLABUS : Introduction to Project Management MODULE MANAGER NICOL Christopher G. TEACHERS NICOL Christopher G. ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRL1S006 LEVEL L1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 2 COURSE DESCRIPTION Project management is concerned with the management of temporary business activities so that these activities called projects are completed on time, within budget and meet the original requirements or specifications that led to the initiation of the project. The course will provide students with an introduction to project management concepts, tools and techniques that can then be used in the business environment for the management of business projects. Case studies will be taken from a variety of industries including Tourism, IT, construction and manufacturing. Intended Learning Outcomes (ILO s), at the end of this module students will be able to By the end of the course students will be able to define project requirements, define a work breakdown structure, employ the critical path method, construct and use Gantt charts and will be able to use standard project management software. Page 11/37

14 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 25% CM Evaluation en groupe Projet 75% TD Final Examination Evaluation individuelle Ecrit 60% Examen Page 12/37

15 Compulsory Bibliography Russell Darnall, John M. Preston Project management from simple to complex, Flatworld Knowledge, see web page Commentary References Cyberlibris (or other databases) Harold Kerzner Project management: A systems approach to planning scheduling and controlling, John Wiley and Sons, 2010 https://sites.google.com/site/myklasses/ Webographie Page 13/37

16 SYLLABUS : World Geography of Tourism & Hospitality MODULE MANAGER TEACHERS DORNAN D Arcy DORNAN D Arcy ACADEMIC DEPARTMENT SUBJECT Economie MODULE CODE ESOECOL2S001 LEVEL L2 ECTS CREDIT 4 Overview of Course ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER COURSE DESCRIPTION Gestion 19/12/ This course will explore the myriad interconnections that exist in the geography of tourism and hospitality. We will learn about the sense of place of locations worldwide, the tourism industry as well as the fundamental development and management concepts and practices associated with tourism and hospitality from a geographic perspective. Our main objective, therefore will be to help each other become more aware of the importance of "thinking geographically," in relation to tourism and hospitality. How and why is tourism planned, developed and managed differently in different places around the world? How and why does geography affect or impact the decision about the particular tourism and hospitality in any location? Think about and be able to answer these questions as your own tourism and hospitality destination decision making is inherently a geographical question and this will be key to your choosing the right place to which to go on your next vacation(s) and/or, the 'better places' to which to go to begin or continue your career in the Intended Learning Outcomes (ILO s), at the end of this module students will be able to The objective of this course is to increase your awareness about the multiple connections that exist in the fields of geography, tourism and hospitality. We will do this through geographical, touristic and hospitality description and explanation of the significant characteristics of selected regions of the world. This is called developing an understanding of the sense of place concept. Your understanding of this concept will be of vital importance to this class as the world geography of tourism and hosptiality is all about the sense of place. Being aware of how tourism affects and/or is affected by physical and human geography characteristics of places in the world will be key to developing and expanding your understanding. Page 14/37

17 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 50% Evaluation individuelle Projet 50% Final Examination Evaluation individuelle QCM 60% Examen Page 15/37

18 Compulsory Bibliography World Geography of Travel and Tourism: A Regional Approach (text available online through the library's Ebsco host database) Commentary References World Travel Atlas, New Concepts Travel Marketing (along with other tourism geography related books) Geography: Realms, Regions and Concepts - de Blij and Muller (along with other world regional and/or cultural geography books) Oxford encyclopedic world atlas, various other atlases are also available in the library. Cyberlibris (or other databases) Atlas of Travel and Tourism Development Auteur: Shackley, Myra Editeur: Taylor & Francis Publication: 2006 See links available on course website Webographie Page 16/37

19 SYLLABUS : Tourism and French Gastronomy MODULE MANAGER TEACHERS KETCHUM John-Paul KCHOUK Marina ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1G032 LEVEL M1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 28 1 COURSE DESCRIPTION The impact of the gastronomy in the tourism in France, understand the different steps to become a phenomena in our society. Intended Learning Outcomes (ILO s), at the end of this module students will be able to From the middle age to now, what is the evolution of the gastronomy? From the art of the cuisine to a real job, what are the different steps? The new tools of the marketing of the gastronomy in France (TV shows, books, kitchen class, school ) The impact of the gastronomy in the French society and its economy. To study the gastronomy in the Charentes Maritimes, its strategy, the employment, and its marketing strategy. Page 17/37

20 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration 33% 33% 33% Final Examination 60% Examen Page 18/37

21 Compulsory Bibliography The rhetoric of Lao/French fusion: beyond the representation of the Western tourist experience of cuisine in the world heritage city of Luang Prabang, Laos. Auteurs Staiff, Russell1 Bushell, Robyn1 Extrait de : Journal of Heritage Tourism; 2013, Vol. 8 Issue 2/3, p , 12p Gastronomy Auteur: Morton MARK Extrait de: Cupboard Love; 1997, p , 2p What do tourists eat and why? Towards a sociology of gastronomy and tourism Auteur: Hjologer, Anne-Motto Extrait de Tourism ( ); 2004, Vol. 52 Issue 2, p , 7p Commentary References Cyberlibris (or other databases) Webographie Page 19/37

22 SYLLABUS : Accounting Fundamentals MODULE MANAGER TEACHERS HAMROUNI Amal ACADEMIC DEPARTMENT SUBJECT Finance MODULE CODE FINFINL1G009 LEVEL L1 ECTS CREDIT 4 HAMROUNI Amal FIN : Finance, Comptabilité, Gestion, Droit, Mathématique, Informatique CATEGORY Gestion VALIDATION DATE DURATION 24 SEMESTER 2 COURSE DESCRIPTION This course gives the conceptual basis for the development of all accounting education in the degree and allows to attend other subjects such as Financial Statement Analysis, Financial Accounting or Consolidation of financial statements just to name a few. Topic 1: discusses the Accounting Environment. It introduces you to accounting fundamentals, involving the definition of accounting, users of accounting information, branches of accounting. Also discussed are the accounting assumptions and the four main types of financial statements in financial reporting, namely Income Statement, Statement of Changes in Equity, Balance Sheet and Cash Flow Statement. Topic 2: discusses the Recording Process. It revolves around the usage of accounts as well as the rules of debit and Intended Learning Outcomes (ILO s), at the end of this module students will be able to 1. To familiarize students with the accounting framework, general accounting principles and accounting regulation; 2. To understand what are the main accounting elements: assets, liabilities, income, expense and equity; 3. To familiarize them with the annual accounts, the balance sheet and the income statement; 4. To understand the accounting cycle and learn how to both start it and close it at the end of the year; 5. To learn how to elaborate the balance sheet and the income statement; 6. To learn how to calculate and analyse the accounting ratios. 7. To be able to incorporate the knowledge acquired to identify the elements of the accounting process. 8. Generate and transmit the necessary information for the decision making Process. Page 20/37

23 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Oral 25% CM Evaluation individuelle Ecrit 45% Evaluation en groupe Ecrit 30% Final Examination Evaluation individuelle Ecrit 60% Examen Page 21/37

24 Compulsory Bibliography Larson Kermit D., Wild John J., Chiappetta Barbara, (2004) Fundamentals Accounting Principles, (17th ed.), McGraw Hill Horgren, Sundem, Elliot and Philbrick (2009). Introduction to Financial Accounting. McGraw-Hill Commentary References -Accounting for Non-Accounting Students 8th Edition.John Dyson. May Financial Accounting An International Introduction 4th Edition David Alexander, Christopher Nobes Apr 2010 Financial Accounting 11th edition Auteur: Stickney, Clyde P. Auteur: Weil, Roman L. Editeur: Thomson Publication: 2006 Cyberlibris (or other databases) étude de cas: ENRON étude de cas Vivendi lecture et interprétation des états financiers de RENAULT Webographie Page 22/37

25 SYLLABUS : Basic Marketing and Sales Techniques MODULE MANAGER TEACHERS SAGON Jocelyne SAGON Jocelyne ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL1G012 LEVEL L1 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 10/01/ COURSE DESCRIPTION The course will focus on the fundamentals of marketing as a production concept, selling concept, product concept, marketing concept and definition. The Four P's of Marketing (Marketing Mix) Product, Price, Promotion and Place will be presented and the students will provide work through exercises. Knowledge of demarketing and social marketing will also be given through present facts or cases. The main selling techniques will be presented through a marketing approach. Intended Learning Outcomes (ILO s), at the end of this module students will be able to Understand the basic concepts of marketing. Mastering of the fundamentals concepts and basic marketing tools. (1) Understand the language and vocabulary of marketing and use such terms as : the environment of business, information, and segmentation, consumer behavior, positioning, niche marketing, marketing strategy, marketing mix, etc. (2) Be able to create a simple marketing plan and apply marketing concepts to the successful running of an enterprise. (3) Appreciate the importance of global marketing to the economy. Use E-Commerce to increase customer satisfaction and enhance growth. (4) Understand marketing ethics. (5) Master the sales process. (6) Know the selling techniques to know how to sell. Page 23/37

26 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 30% TD Evaluation individuelle Oral 30% TD Evaluation en groupe Projet 40% TD Final Examination Evaluation individuelle Ecrit 60% Examen Page 24/37

27 1) Marketing Management By Phyl Kottler ) Fundamentals of Marketing - Stanton Compulsory Bibliography Commentary References 1) Marketing by Ray Garrison 2) Social Marketing: Influencing Behaviors for Good by Philip Kotler and Nancy Lee Customer (3) Marketing an Introduction, by Gary Armstrong, Philip Kottler, Mikael Harcher, Ross Brenan, Financial Times/ Prentice Hall; 1 edition (30 April 2009) (4) Marketing by Paul Bines, Chris Fill, Kelly Pages, OUP Oxford; 2 edition (16 Dec 2010) Marketing Insights from A to Z, Philip Kotler. Cyberlibris (or other databases) Webographie Mots clés : Digital Marketing, EMarketing, Online Marketing. Page 25/37

28 SYLLABUS : Services Marketing in Tourism MODULE MANAGER TEACHERS VACHON Marc-Antoine PIRIOU Jérôme ACADEMIC DEPARTMENT SUBJECT Marketing MODULE CODE MKGMKGL1G014 LEVEL L1 ECTS CREDIT 4 MKG : Marketing, Commerce CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 24 1 COURSE DESCRIPTION The mainstream marketing theories and strategies have sometimes been criticized as being biased. The so called dominant logic centers its focus on products. In comparison, services in tourism are characterized by its intangibility, inability to inventory, difficult in synchronizing demand and supply, difficult in controlling quality, deserve special and undivided attention. This course focuses on understanding the specific problems and possible solutions in services related to tourism. Intended Learning Outcomes (ILO s), at the end of this module students will be able to At the end of this course, students should: 1) Recognize the unique characteristics of services in tourism; 2) Become familiar with several basic theories and their applications in services marketing in tourism; 3) Able to apply services marketing concepts through classroom discussions, case studies, and assignments; and 4) Develop essential research abilities through experiential learning. Page 26/37

29 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 100% TD Final Examination Evaluation individuelle Ecrit 60% Examen Compulsory Bibliography Charest, Matthieu and Vanessa Hébert (2013) A City and Its Past, Les Affaires, October 19th, Montreal. Dupaul, Richard (2013) The Grand Sinoduction, La Presse Affaires, Monday, October 28th, Montreal. Commentary References None Cyberlibris (or other databases) None Webographie Page 27/37

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