CURRICULUM BACHELOR IN TOURISM MANAGEMENT PROGRAM. BACHELOR 1st YEAR - French Track

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1 BACHEL IN TOURISM MANAGEMENT PROGRAM BACHEL 1st YEAR - French Track COURSE TITLE TEACHING LANGUAGE HOURS Marketing fondamental et Technique de vente French 2 Customer Service Skills English 2 Fondamentaux de comptabilité French 2 Séminaire de management de projet French 10 2 Economie d'entreprise French 2 Organisation et acteurs du Tourisme French 2 French language (Beginner, inetrmediate, advanced) French 13 2 Tourism and French Gastronomy English 2 6 SPRING Géopolitique du Tourisme French 2 Service Marketing in Tourism English 2 Comportement du consommateur touristique French 2 Introduction à l'analyse financière French 2 Coastal Tourism French 2 6 Economie du Tourisme French 2 fondamentaux des Ressources Humaines French 2 Informatique de Gestion avec Excel French 10 2 French language (Beginner, intermediate, advanced) French 13 2 Spring semester from Beginning of January to beginning April 08/0/201- Document no contractual and may be subject to change program

2 BACHEL IN TOURISM MANAGEMENT PROGRAM BACHEL 1st YEAR - English Track COURSE TITLE TEACHING LANGUAGE HOURS Fundamental marketing and sales techniques English 2 Accounting Fundamentals English 2 Project Management seminar English 10 2 principle of business English 2 Tourism and its Organisation English 2 Customer Service Skills English 2 French Language (Beginner, intermediate, advanced) French 13 2 Tourism and French Gastronomy English 27 6 SPRING Geo-politics in Tourism English 2 Consumer Behaviour in Tourism English 2 Service marketing in tourism English 2 Introduction to financial analysis English 2 Economics of Tourism English 2 Fundamentals of Human Resources Mgt. English 2 French Language (Beginner, intermediate, advanced) French 13 2 Business Computing with excel English 2 Coastal tourism English 2 6 Spring semester from Beginning of January to April 08/0/201- Document no contractual and may be subject to change program

3 BACHEL IN TOURISM MANAGEMENT PROGRAM BACHEL 2ND YEAR - French Track COURSE TITLE TEACHING LANGUAGE HOURS Management de projet éco-touristique French 2 Operational Marketing of Tourism package 1. English-speaking Zone (Taught in English) 2. The Arab World/Middle East (Taught in English) 3. Asia (Taught in English). Hispanic Countries (Taught in Spanish) 2 Communication marketing en Tourisme French 2 Fondamentaux en contrôle de Gestion French 2 Droit du Tourisme French 2 Spécialisation scteur (Travel Mngt / Hospitality Mngt/Leisure Mngt) French 2 Français langue étrangère (Débutant, intermediaire, avancé) French 13 2 Spring semester: Study Abroad Semester Tourism and French Gastronomy English /0/201- Document no contractual and may be subject to change program

4 BACHEL IN TOURISM MANAGEMENT PROGRAM BACHEL 2ND YEAR - English Track COURSE TITLE TEACHING LANGUAGE HOURS Specialisation sector (Travel Mngt / Hospitality Mngt/Leisure Mngt) English 2 Fundamental management control English 2 Project Management in Eco-tourism English 2 Operational Marketing of Tourism package: 1. English-speaking Zone 2. The Arab World/Middle East 3. Asia. Hispanic Countries (Taught in Spanish) English & Spanish according to the option taken 2 Communication Marketing English 2 Tourism law English 2 French language (beginner, intermediate, advanced) French 13 2 Tourism and French Gastronomy 6 32 Spring semester: Study Abroad Semester 08/0/201- Document no contractual and may be subject to change program

5 Bachelor Management du Tourisme- 3rd year French track Please select one specialisation among the 3 proposed FUNCTION RH et Management Mandatory courses Language Management des ressources Humaines Marketing relationnel et Fidélisation client French Management d'équipe Droit du travail, de la concurrence et de la consommation French 1st choice Marketing et E-Tourisme Business Game (Introductory Seminar) English Pass or Fail Marketing Digital et tourisme Yield Management & Marché Stratégie et Entreprenariat Entreprenariat et procesus de création (Tourisme et Innovation) Gestion comptable d'un centre de profit Specialisation (JOB/BUSINESS) Specialisation Animation Conception d'animation Evénementielle Projet Evénementiel Appliqué Specialisation Tourisme Sportif Conception de séjour sportif Droit du sport French language 2 Tourism & French Gastronomy 6 semester 2 (Spring) Please select one specialisation among the 3 proposed Semester 2 (Spring) RH et Management Specialisation Animation Mandatory courses Language recrutement en intégration MICE Stratégie de Dévelopement touristique French Négociation et relations sociales Scénographie French language 2 Ethics and Sustainable development in tourism French Marketing et E-Tourisme Specialisation Tourisme Sportif Coastal Tourism 6 Internationalisation of Tourism Products and Services Community Management Stratégie et Entreprenariat Conception d'animation Sportive Gestion d'un centre sportif Business plan Management de l'innovation 08/0/201- Document no contractual and may be subject to change program

6 Bachelor Tourism Management- 3rd year English track SPECIALISATION (Job/Business) FUNCTION Specialisation Hospitality Mandatory courses Marketing Relational Marketing in Tourism Digital marketing et tourisme Yield Management and Market Tourism Policy, Planning and Development Business Game (Introductory Seminar) Pass or fail Food and Beverage MICE (Incentive, Congres and Events Management) Specialisation Travel Management French language 2 GDS and BtoB Tour Operations and agency management Tourism and French Gastronomy 6 semester 2 (Spring) Semester 2 (Spring) semester 2 (Spring) Specialisation Hospitality Mandatory courses Marketing Standards and Certifications Ethics and sustainable development in tourism Strategic Marketing in Tourism Tourism development Strategy Community Management Hotel Marketing & Distribution Travel Management French language 2 Coastal Tourism 6 MICE Travel Industry 08/0/201- Document no contractual and may be subject to change program

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