ADVANCE DIPLOMA IN FAMILY BUSINESS MANAGEMENT (FB) SCHEME: E

Transcription

1 w. e. f Academic Year E Scheme ADVANCE DIPLOMA IN FAMILY BUSINESS MANAGEMENT (FB) SCHEME: E DURATION: ONE YEAR PATTERN: FULL TIME - SEMESTER MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION, MUMBAI (AUTONOMOUS) ISO Certified 49, Kherwadi, Aliyawer Jung Marg, Mumbai

2 w. e. f Academic Year E Scheme MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION, MUMBAI TEACHING AND EXAMINATION SCHEME FOR ADVANCE DIPLOMA COURSES COURSE NAME : ADVANCE DIPLOMA IN FAMILY BUSINESS MANAGEMENT COURSE CODE : FB DURATION OF COURSE : TWO SEMESTERS WITH EFFECT FROM SEMESTER : FIRST DURATION : 16 WEEKS PATTERN : FULL TIME - SEMESTER SCHEME : E SR. NO. SUBJECT TITLE Abbrevi ation SUB CODE TEACHING SCHEME TH TU PR PAPER HRS EXAMINATION SCHEME TH (1) PR (4) OR (8) TW (9) SW Max Min Max Min Max Min Max Min (16009) 1 Principles of Management PMA Accounting & Finance AFI Research Methodology & Statistics International Trade & Financial Environment RMC ITF Business Law BLA Project Work-I PWO # TOTAL Student Contact Hours Per Week: 30 Hrs. THEORY AND PRACTICAL PERIODS OF 60 MINUTES EACH. Total Marks : Internal Assessment, # External Assessment, No Theory Examination. Abbreviations: TH-Theory, TU- Tutorial, PR-Practical, OR-Oral, TW- Termwork, SW- Sessional Work. Conduct two class tests each of 25 marks for each theory subject. Sum of the total test marks of all subject are to be converted out of 50 marks as sessional work. (SW) Progressive evaluation is to be done by subject teacher as per the prevailing curriculum implementation and assessment norms. Code number for TH, PR, OR and TW are to be given as suffix 1, 4, 8, 9 respectively to the subject code. 1

3 w. e. f Academic Year E Scheme MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION, MUMBAI TEACHING AND EXAMINATION SCHEME FOR ADVANCE DIPLOMA COURSES COURSE NAME : ADVANCE DIPLOMA IN FAMILY BUSINESS MANAGEMENT COURSE CODE : FB DURATION OF COURSE : TWO SEMESTERS WITH EFFECT FROM SEMESTER : SECOND DURATION : 16 WEEKS PATTERN : FULL TIME - SEMESTER SCHEME : E SR. NO. SUBJECT TITLE Abbrev iation SUBJ CODE TEACHING SCHEME TH TU PR PAPER HRS EXAMINATION SCHEME TOTAL PR OR TW SW Max Min Max Min Max Min Max Min (16010) 1 Strategic Management SMA Managerial Accounting & Finance MAF Marketing & Supply Chain MMN Organisational Change and Leadership Entrepreneurship and Business Ethics OCL EBE Project Work II PWO # TOTAL Student Contact Hours Per Week: 30 Hrs. THEORY AND PRACTICAL PERIODS OF 60 MINUTES EACH. Total Marks : Internal Assessment, # External Assessment, No Theory Examination. Abbreviations: TH-Theory, TU- Tutorial, PR-Practical, OR-Oral, TW- Termwork, SW- Sessional Work. Conduct two class tests each of 25 marks for each theory subject. Sum of the total test marks of all subject are to be converted out of 50 marks as sessional work. (SW) Progressive evaluation is to be done by subject teacher as per the prevailing curriculum implementation and assessment norms. Code number for TH, PR, OR and TW are to be given as suffix 1, 4, 8, 9 respectively to the subject code. 50 2

4 Course Overview: The course is designed to bring in managerial knowledge about family business management amongst those aspiring candidates who already have inherited family business(s). It imparts modern management skills and techniques to the candidates who are otherwise tempted to run the business on traditional management methods. 3

5 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : First Subject Title : Principles of Management Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: To subject gives insight into management and its various school of philosophy. It gives idea regarding managing functions in an organization like staffing, Direction, controlling. Also concept regarding organizational systems, Behaviours & Leadership have been included. Detailed Contents: Chapter Contents Marks Hours 1 Evolution of management thought:- Definition of Management, Management of Organisation, Management & Administration, Level of management, Function of Management:- Top, Middle, & Lower Level, Roles & Responsibilities of Management. 2 Various Schools to Management philosophy:- Mathematical, Behavioural & other schools of Management, System Approach to Management, Contingency. 3 Planning a) Needs of Planning b) Reasons of futures of Plans c) Objective of Good plan d) Five Point planning check chart e) Types of Plans f) Planning Process 4 Organising Function: Concept, Bases of Organisation Staffing Function: Concept, Skills, Roles, Importance in Organisation Direction Function:- Motivation, Need, Importance & factors of Motivation, Discipline, Leading, Communication- Types & its importance counseling- Need & way of Counseling 7 Controlling Function:- Concept & Process of Control, Types of FB1

6 Control: Preventive, Concurrent & post Control Standard of Control :- Quality, Quantity, Cost & Time, Tools & Techniques Used for control process. Organisation System:- Organisational Structures Meaning, Definition Organisational Design Importance Type of Organisation Structure Vertical, Horizontal Type of Organisation Chart Line, Functional, Line & Staff Organisation Individual & Group Behaviours:- a) Concept of Personality:- Concept of Perception, Values, Concept of Attitude and Learning, Learning Behaviours, Emotional Intelligence in organization b) Group Decision Making Group Dynamics & Behaviours Understanding Growth Process Intergroup Behaviours & Conflict, Types of conflict:- Collaboration, Negotiation its importance. Leadership:- Theories of Leadership, Traits & Qualities of Leaders, Various styles of Leadership Leadership:- Techniques of creativity, Innovation : Meaning importance in organization Total Reference: Author Title Publishers Name Philip Kotler Principles of Marketing Pearson Education Rajgopal Marketing Strategy, Implementation and Concepts Rawat Publication FB1

7 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : First Subject Title : Accounting & Finance Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: To create understanding of basic accounting concepts students from all streams, keeping in view the specific requirements of the day-to-day business. It also attempts to create awareness about corporate financial compliance & current concepts in the field. Detailed Contents: Section - I Chapter Contents Marks Hours 1 i) Double Entry Book Keeping Data Entry in Primary & Secondary books of accounts, Journal entries & ledger preparations Preparation of Trial Balance Rectification of Errors Final Accounts of Non corporate organization line proprietary firm & partnership firm and an admission retirement, death of partners, partnership firm Bank Reconciliation Statement, Practical sums & illustration. ii) Basic Concept of Finance:- Eg. Assets Liabilities, Expenses Income, Depreciation, Cash v/s Mercantile Accounting etc. iii) Preparation of Balance Sheet and Income Statements, Finance Accounts etc. (Practicals / Numerical based on above topics). 2 Fund Flow and Cash Flow Statement Fund Flow :- i) Fund Flow Analysis / Concept ii) Current & Non Current Items iii) Sums & Illustrations Cash Flow :- i) Concept of Cash Flow ii) Preparation of Cash Flow Statement iii) Sums & Illustrations (Practicals / Numerical based on above topics) Dt. 30/06/ FB1

8 w. e. f Academic Year E Scheme 3 4 i) Financial Statement of Corporate Organisation :- Introduction to schedule VI provision of companies act. ii) Analysis & Interpretation of Financial Statement : Using the techniques of Ratio Analysis & Trend Analysis. (Practicals / Numerical based on above topics) i) Introduction to EVA ii) Exposure to Indian GAAP iii) International Accounting Standards eg. IAS 2 Valuation of Inventories IAS 4 Depreciation Accounting Total Reference: Author Title Publishers Name T. S. Grewal Double Entry Book Keeping Prentice Hall Books Khan & Jain Financial Management Tata McGraw Hills I. M. Pandey Financial Management Thomson - Southwestern Prasanna Chandra Financial Management Tata McGraw Hills Shukla & Grewal Advanced Accounting Tata McGraw Hills Jain & Narang Advanced Accounting Kalyani Publishers FB1

9 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : First Subject Title : Research Methodology & Statistics Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: To equip the students with the basic understanding of the research methodology and to provide and insight into the application of modern analytical tools and techniques for the purpose of management decision making. Detailed Contents: Chapter Contents Marks Hours i) Research Methodology :- Nature & Scope, Problem formulation & Statement of Research Objectives, Value & Cost of information. ii) Research Process :- Orgnisation & Structure of research step in research process. iii) Research Design :- Concept, Types, Exploratory Descriptive and Experimental Research Design. iv) Research Techniques :- Motivational research techniques, Sample design, Selection of appropriate statistical techniques. i) Data Collection :- Method, Observation & Survey Method Administration of Survey. ii) Field Work :- Problems of field work, Steps to deal with the problems, Tabulation of data, Frequency of distribution table (can one sum if possible) iii) Attitude Measurement :- Concept, Measurement types, Attitude Measurement Techniques. Functions :- i) Mathematical Basis of Managerial decision functions, Application of functions, some special functions. ii) Progression :- Arithmetic Progression, Geometric Progression, Harmonic Progression, their managerial application matrices morkov chair and their application sums & illustrations FB1

10 4 Statistical Analysis Techniques : i) Correction Analysis, Recreation Analysis, Research Report, Qualities of good research report sums & illustrations. ii) Frequency distribution & than Analysis, Theoretical Distribution Bionomical Distribution, Poison Distribution, Probability theory & distribution sums & illustrations. 5 Theories & Business Forecasting :- i) Introduction, Sequence or Role of forecasting in business, Action & Reaction theory. ii) Method of Forecasting :- Business Economic rhythm barometer extrapolation, Economic Models theory, Time series Analysis, Opinion polling, Causal Models, Historical Analysis. Cautions while using forecasting techniques cross section analysis. 6 Use of SPSS & other statistical software packages TOTAL Reference: Author Title Publishers Name Philip Kotler Principles of Marketing Pearson Education Rajgopal Gupta S.P. and Gupta M. P. Kazmier, L.J. and Pohl N.F. Levin Richard j. & Robin David Marketing Strategy, Implementation and Concepts Business Statistics Basic Statistics for Management Statistics for Management Rawat Publication Sultan Chand Publications Prentice Hall Prentice Hall Hint for Paper Setter:- 40 to 50 marks statistical sums can be owned. Dt. 30/06/ FB1

11 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : First Subject Title : International Business and Financial Environment Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: To create understanding of basic accounting concepts students from all streams, keeping in view the specific requirements of the day-to-day business. It also attempts to create awareness about corporate financial compliance & current concepts in the field. Detailed Contents: Section - I Chapter Contents Marks Hours International Business: i) Types of International Business, External Environment, Economic & political Environment, Human Cultural 1 Environment International Financial System :- i) History, The rise & fall of Brelton woods, Globalisation and the growth derivatives 2 World Financial Environment: - i) Cross national co-operation & agreements. ii) Tarif & Non Tarif Barriers. iii) WTO Regional blocks, World Trade & Foreign Investment Trends iv) Balance of Payments, Accounts & Macro economic, Management theories & Institutions 3 Trade & Investment: - i) Govt. Influence on trade investment ii) Determination of trading partners independence 4 Euro Currency Market:- i) Off Shore financial centers, International Stock markets ii) Euro Banking:- Euro Currency Centers, Deposit, Dealing & the Dt. 30/06/ FB1

12 5 6 term structure of Euro Currency rates. iii) International Banks, Global Competitiveness, Foreign Exchange Market Mechanism & Determinants of exchange rates. i) International Bond Markets: Introduction, New Issue Procedure to euro bond markets, Features of international bond ii) Euro bonds : Valuation & Hedging i) New Instruments in International Capital markets:- International Banking and Country risk, International portfolio diversification ii) Euro currency futures and options:- Forecasting and the image of the future iii)the European Monitoring system:- Other regional artificial currency areas iv) Swaps:- Interest Rates and currency swaps, pricing option v) Syndicated Euro:- Credits TOTAL Reference: Bhalla V.K. Author Title Publishers Name Vyuptakesh Sharan Managing International Investment and Finance International Business Concept, Environment and Strategy Anmol Publications Pearson Education Buckley Adrian Multinational Finance, 3 rd ed. Prentice Hall Daniel John D and Radebangh Lee H Bhalla V. K. and S.Shivaramu Parks, Yoon and Zwick Jack International Business 5th ed. International Business International Banking in Theory and Practice Addision Wesley Anmol Publications Addision Wesley Dt. 30/06/ FB1

13 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : First Subject Title : Business Law Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: To create understanding of basic law concepts students from all streams, keeping in view the specific requirements of the day-to-day business. It also attempts to create awareness about corporate financial compliance & current concepts in the field. Detailed Contents: Section - I Chapter Contents Marks Hours Factories Act, 1948 i) Interpretations ii) Inspecting Staff 1 iii) Health, Welfare, and Safety Provisions iv) Provisions W.R.T. Leaves and Holidays. v) Penalties under the Act vi) Employment Law Act. vii) Working hours condition. viii) Problems of workers. ix) Minimum wages Act. The Employee s state Insurance Act, 1948 And Provident fund Act, 1972 i) Interpretations ii) Authorities under the Act. 2 iii) Benefits under the E. S. A., 1948 iv) Penalties and exemptions under Act v) Employee s Provident fund scheme. vi) Employee s provident fund pension vii) Penalties under the Employee s provident fund Ac, 1972 viii) Employment Law Act FB2

14 3 4 5 The Payment of Bonus Act, 1970 And The Payment of Gratuity Act, 1972 i) Interpretations ii) Determination of amount of gratuity and payment of gratuity. iii) Penalties under the Gratuity Act, iv) Concepts -: a) under the Bonus Act, v) Computation of Profits. vi) Provisions relating to payment of Bonus. vii) Penalties under the Act. The contract Labour Act, ( Regulation And Abolition Act, 1970 ) And The companies Act, i) Interpretations ii) Registration of certain establishments. iii) Licensing of the contractors iv) Facilities to be provided to contract labour v) Interpretations of the companies Act, 1956 vi) Registration of companies and secretarial compliance vii) Memorandum of Association and the Articles of Association viii) Directors of the companies. Laws Relating to pollution control And central Exclse And VAT. i) The water Act, 1974 ii) The Air Act, 1981 iii) The Environment Protection Act, ( The E. P. A. of 1986 ) iv) Introduction of the central excise an VAT. v) General provisions central excise and VAT. TOTAL Reference: Author Title Publishers Name Bulchandani Fundamentals of Business Law Sheth Publication H. D. Kapoor Business Law Elements of Mercantile Law Sultan Chand Publication S. P. Jain Introduction to Labour Law Himalaya Publication FB2

15 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : First Subject Title : Project Work - I Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL # Objective: To equip the students in doing research on a project of chosen nature independently and to come out with useful findings and recommendations. The students would be required to chose a topic of project work in consultation with his / her allotted guide, complete the work and submit a report / dissertation on the same. The report / dissertation shall be evaluated by an external examiner through viva-voce. Guidelines For Project: 1) The project report should be in any one of the subject from first semester respectively 2) The project should be a live project. 3) The project report would carry 50 Marks as Internal given by the guide and 50 marks External given by the External Examiner for the hard copy of the report & presentation by the student. 4) The report should have minimum 50 to 60 pages. 5) The paper should be A4 size bond paper, font size (Text)12, Arial, Hard Bounal, Golden Emboss. 6) The student may include colored photography graphs etc., depending on the requirement of the report. 7) A generalized format is being specified for the structure of the reports. Minor modulation are welcome. a) Front Page b) Certificate of the Company c) Declaration d) Acknowledge e) Index / Contents f) Executive summary & objective for the research FB2

16 g) Contents of the topic h) Research Methodology i) Interpretation of research j) Conclusion & suggestion or Recommendation k) Bibliography l) Webleography FB2

17 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : Second Subject Title : Strategic Management Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: The objective of this paper is to familiarize the student with basic management concepts and managerial functions in the organization. Detailed Contents: Chapter Contents Marks Hours 1 Introduction: Nature & Scope, Scope of Strategic Management, Strategic Decision Making, (Functional, Operational, Statergic) Corporate Version, Mission, Purpose, Objectives, Goals Organisation, Roles Responsibilities of top Management. 2 Corporate Strategy & Planning: Concept, Corporate Policy & Planning in India of corporate strategy Environmental Analysis : Swot Analysis, Competitive Analysis, Growth Strategy, Stability, Expansion, Retrenchment Strategy, Integration Strategy, Combination Strategy including diversification, Divertitudes, absorption 4 Internal Corporate Analysis : Policies in marketing Human Resources Management, Case Studies in Strategic Management & case Studies in Human Resource & Marketing Management, SAP Analysis 5 Strategy Analysis : Cost Analysis, Operation Analysis such production Management strategy, Financial Analysis Portfolio Analysis & Display Matric s BCG, Matric, GEC Model, Comparative Advantages of GEC Evaluation of Strategy : Method Parameters, Affecting Strategic, FB2

18 choice, Techniques, Tools of Strategic Analysis, Impact Matrix, Experience Curve 8 Strategic profile of firm, Strategic operational control & techniques Strategic Alternatives : a) Types b) Diversification Mergers & Acquisitions: a) Concepts Def of Mergers & Acquisition b) Types of Mergers & Acquisitions c) Legal Aspects of Mergers & Acquisitions d) Advantages & Benefits of Mergers & Acquisition e) Disadvantages (Issues or Impacts of Mergers & f) Case Study of Mergers & Acquisition 11 Implementation of a) Strategy : Strategy Control b) Turnaround Management c) Process of strategy d) Implementation e) Resource Allocation f) Oraganisation Structures & Processes g) Behavioral Considerations h) Strategic Evaluation & Reformulation Total Reference: Author Title Publishers Name Koontz, H and Wechrich, H Management 10 th ed. McGraw Hill Robbins S. P. Management 5h ed. Prentice Hall Inc Gregory, G. Dess, G. T. Lumpkin Strategic Management FB2

19 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : Second Subject Title : Managerial Accounting and Finance Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: To create understanding of basic accounting concepts students from all streams, keeping in view the specific requirements of the day-to-day business. It also attempts to create awareness about corporate financial compliance & current concepts in the field. Detailed Contents: Section - I Chapter Contents Marks Hours 1 Financial Management: i) Aims & Objectives. ii) Financial Analysis & Control. iii) Financial Statements definition Eg: Explanation & Importance of Profit, Loss & Balance sheet. Purpose Of Financial Statements (Practical/Numerical based on above topics) 2 Management Of Working Capital: - i) Working capital definition, Working capital cycle. ii) Classification of Working capital:- Gross working capital, Net working capital, Gross & Net Working capital Distinguished, Permanent Working capital, Temporary Working capital, Positive & negative working capital. iii) Factors determining working capital requirements, Importance of working capital. iv) Objectives of working capital management, Sources of working capital distinguished, Importance of optimum level of cash to be maintained for working capital. iv) Illustrations and sums (Practical/Numerical based on above topics) FB2

20 3 4 5 a) Costing: - i) Elements of cost & cost sheet. ii) Methods of costing. iii) Sums on cost sheet b) Break even analysis: - i) Cost volume profit analysis. ii) Operating & financial leverage. iii) Profit volume ratio. iv) Margin of safety. v) Break even point. vi) Marginal & Absorption costing. vii) Sums, Illustrations. (Practical/Numerical based on above topics) Budgetary Control:- i) Budgetary control & Budgeting. ii) Requirement of good Budgeting system. iii) Budget & forecast iv) Advantages of Budgetary control. iv) Types of Budget. v) Cash Budget. (Practical/Numerical based on above topics) Time value of Money:- i) Methods of capital Budgeting. ii) Selection of appropriate projects. iii) Appropriate optimum capital structure iv) Valuation of Bonds. v) Rate of return, short term financing investment. vi) Cost of capital. TOTAL REFERENCE: Author Title Publishers Name T.S. Grewal Double Entry Book Keeping Prentice Halls Books V. K. Saxena Cost Accounting Sultanchand Khan & Jain Financial Management Tata McGraw Hills I.M. Pandey Financial Management Thomson-Southwestern Prasanna Chandra Financial Management Tata McGraw Hills Shukla & Grewal Advanced Accounting Tata McGraw Hills Jain & Narang Advanced Accounting Kalyani Publishers Van Homes James C Financial Management and Policy 10 th ed. Prentice Halls Books Khan and Jain Management & Accounting Tata McGraw Hills Brealey. Richard A and Mysers Stewart C. Principles of corporate Finance 5 th ed. McGraw Hills FB2

21 w. e. f Academic Year E Scheme Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : Second Subject Title : Marketing and Supply Chain Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: To create understanding of basic marketing concepts students from all streams, keeping in view the specific requirements of the day-to-day business. It also attempts to create awareness about supply chain. Detailed Contents: Section - I Chapter Contents Marks Hours Consumer behaviour and Consumer Involvement: 1 Introduction, Consumer behaviour and Marketing Strategy, Consumer Decision Making, Steps, Consumer attitudes, Change, Factors affecting Industrial buying behaviour. 2 Information Search Process: - Evaluative Criteria & Decision Rules, Consumer Motivation Factors affecting consumer behaviour and opinion making: - Influence of personality, self-concept on, Buying behaviour, Lifestyles, Reference Group, Influence. 4 Advertising and Advertising Building Programme:- Setting Advertising Budget DAGMAR Approach, Advertising Agency, Advertising Campaign, Message, Headlines, Copy, Logo, Illustration, Appeal, Layout. 5 Marketing Research and channels:- Meaning-Process, Scope and limitations, structures of Marketing channels, functions of and Relationships of Marketing channel, Channel Intermediaries. Section - II 1 Supply Chain :- Consumer behaviour and Chain Network, Strategic tactical and operational decisions in supply chains:- Business process in supply chains, Types of supply chains, FB2

22 w. e. f Academic Year E Scheme Logistics, Concept and significance- Distribution strategies Customer service policies & Integrated Logistics Management Transpiration Alternatives and Distribution Network Planning System:- Buyers Supplier, Relationship, Cross Functional trams, Quality Management, E-Commerce. Supply Chain Performance Measures, Inventory Management- Performance Modelling of Supply Chains:- Measures, Newboy, Base Stock and (Q, r) Models, Multi supply, Bullwhip effect, using Markov chains and queuing networks. Mathematical Programming Models - Best Practice Supply Chain Solutions;- Supply Chain planning, design and optimization Best practice supply chain solution. Internet enabled and E.R.P. Supply Chain:- e-marketplace, e- Procurement, e-logistics, e-fulfillment, customer relationship, Management, Web services, Supply chain Automation and Integration, Integration of supply chain with corporate strategy, Impact on customer service. Total Reference: Author Title Publishers Name T. S. Grewal Double Entry Book Keeping Prentice Hall Books Shukla & Grewal Advanced Accounting Tata McGraw Hills Jain & Narang Advanced Accounting Kalyani Publishers FB2

23 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : Second Subject Title : Organisational Change & Leadership Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: To develop and understanding of the major concepts and theories of organisational change, human behaviour, resistances and response to change, enhance students ability to act as change agents in their chosen organisations, develop and ability to integrate change management with other business and management disciplines. Detailed Contents: Chapter Contents Marks Hours i. Philosophy of organizational Change: Nature of organizational 1 change, why organizational change over time, Predictable and unpredictable change. ii. Environmental & organisational triggers for change iii. Individual response to change : Coping Cycle & responses to change i. The change kaleidoscope : As a tool for Analyzing content of change ii. Organisational & Individual changes 2 iii. Large Scale interactive process for change iv. Change in variety of Organisational setting v. Change with in whole systems Frame Work vi. Successful & unsuccessful change Management 3 Leadership i. Historical Perspective ii. Yardstrick to Measure leadership iii. Leadership in Management FB

24 4 5 6 iv. Leadership a by product of spirituality. v. Definition of leadership, Functions of Leadership, Case Study i. Universal inner structure of good leaders ii. Courage, Will power & Initiative iii. Knowledge of jobs & self analysis & FIQO B Test : For Self Evaluation iv. Ability to deal with people a) Understanding of Human Nature / Value b) Deal with people at various levels. c) Leadership Style. d) Practical hints to deal with people i. Strengthening Leadership potential ii. Sustaining Motivation for self development to be a leader iii. Obstacles of spirit the Espirit - di - crops. iv. Case Studies Communication i. Communication as a two way process ii. Effective Communication iii. Emphathy iv. Paraphrasing v. Listening Skill vi. Verbal Communication vii. Understanding Telephone Communication Telephone Skills TOTAL REFERENCE: Author Title Publishers Name Philip Kotler Principles of Marketing Pearson Education Rajgopal Marketing Strategy, Implementation and Concepts Rawat Publication Geetha Rajeevan Basic Communication Skills Cambridge University Press, India Hints: For communication any Basic Book on Communication Skill development can be referred FB

25 w. e. f Academic Year E Scheme Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : Second Subject Title : Entrepreneurship Development & Business Ethics Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL NOTE: Two tests each of 25 marks to be conducted as per the schedule given by MSBTE. Total of tests marks for all theory subjects are to be converted out of 50 and to be entered in mark sheet under the head Sessional Work. (SW) Objective: The objective of this paper is to familiarize the student with the concept of entrepreneurship and business ethics, along with some law such as. Environment protection Act, patent, copyright etc. the knowledge of which will be useful to on an entrepreneur. Detailed Contents: Chapter Contents Marks Hours 1 Entrepreneurship i) Entrepreneurship Development scope and importance, its relevance to Indian Economy. ii) Requisites of Entrepreneurship factors iii) Entrepreneurial Values:- The cultural & social environment iv) Scope & importance for entrepreneurship development in India. v) Training Programmers : Designing the training programmes, feedback of performance of training. 2 Government, Financial Institution Entrepreneurship i) The role of Government in motivation & Development of Entrepreneurship. ii) The role of financial institutions and commercial banks in Entrepreneurial development iii) Labour Law : Minimum Wages Act, Gratuity Act / Provident Fund /Pension. Minimum Needs Programme. Bares of Patent Law. Contract Labour Act : Regulation & Abolition Act 1970 : facilities providing to labour & licensing of contractor 3 Ethics : FB2

26 w. e. f Academic Year E Scheme i) Philosophical foundation of ethics conventional morality and ethical relativism, utility and utilitarianism. ii) Moral duty, rights & justices, moral responsibility & co-operation, Building & good society. iii) Moral issue in Business : Justices & Economic Systems Socio Ethical Systems Operating in India :- Introduction, social ethical system with special reference to Gandhian, Jain, Islamic and Marxist approach to business behaviour. Ethics in Functional Areas :- Marketing and Advertising Trade Secrets, Corporate disclosure and insider trading, Accounting, Finance & Corporate takeover, Copyright and intellectual property right. Ethics in the Organizational Culture :- i) Discriminatory action Gender Factor, Employment, Wages & Unions. ii) Institutionalizing Ethics :- Professional ethics codes Corporate Codes. iii) Corporate Governance:- Issues, Cadbury reports. iv) Formal Committees:- Control & Audit system for enforcing ethical behaviour. Environment Protect :- i) Environment Protection Act. ii) Ep and Consumer Safety. iii) Ep & Social responsive argument of government social audit. iv) Patents v) Copyright Protection Total Reference: Author Title Publishers Name Koontz, H and Wechrich, H Management 10 th ed. McGraw Hill Robbins S. P. Management 5h ed. Prentice Hall Inc Patnaik Akhileshwar Legal Aspects of Business Tata Mc Graw Hill Mr. Bulchandani Contract Labour Act Sheth Publication FB2

27 Course Name : Advance Diploma in Family Business Management Course Code : FB Semester : Second Subject Title : Project Report - II Subject Code : Teaching & Examination Scheme: Teaching Scheme TH TU PR PAPER HRS Examination Scheme TH PR OR TW TOTAL # Objective: To equip the students in doing research on a project of chosen nature independently and come out with useful findings and recommendations. The students would be required to chose a topic of project work in consultation with his / her allotted guide, complete the work and submit a report / dissertation on the same. The report / dissertation shall be evaluated by an external examiner through viva-voce. Guidelines For Project: 1) The project report should be in any one of the subject from second semester. 2) The project should be a live project. 3) The project report would carry 50 Marks as Internal given by the guide and 50 marks External given by the External Examiner for the hard copy of the report & presentation by the student. 4) The report should have minimum 50 to 60 pages. 5) The paper should be A4 size bond paper, font size (Text)12, Arial, Hard Bounal, Golden Emboss. 6) The student may include colored photography graphs etc., depending on the requirement of the report. 7) A generalized format is being specified for the structure of the reports. Minor modulation are welcome. a) Front Page b) Certificate of the Company c) Declaration d) Acknowledge e) Index / Contents f) Executive summary & objective for the research FB2

28 g) Contents of the topic h) Research Methodology i) Interpretation of research j) Conclusion & suggestion or Recommendation k) Bibliography l) Webleography FB2