broker advantage program Increasing your Agents Productivity with the Industry s Best Sales & Marketing Systems

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1 broker advantage program s t a y i n t o u c h g e n e r a t e m o r e l e a d s i n c r e a s e s a l e s g r o w y o u r b u s i n e s s Increasing your Agents Productivity with the Industry s Best Sales & Marketing Systems

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3 Increasing your Agents Productivity with the Industry s Best Sales & Marketing Systems For over 30 years, Top Producer has provided sales solutions that match high performance selling techniques with the latest in marketing solutions. Top Producer enables brokers and their agents to automatically leverage today s most innovative marketing and business-generating tactics. Top Producer is proven to help agents generate more prospects, better manage leads, clients and listings, launch powerful web and print-based marketing programs, and ultimately close more business. Through strategic alliances with over 700 MLS vendors in North America, Top Producer is able to offer unparalleled automation systems that consistently deliver outstanding consumer experiences - saving agents time and helping them to strategically grow their business. Our systems include the industry-leading Top Producer sales and marketing system and the interactive Top Producer Market Snapshot lead follow up system.

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5 Why Top Producer Systems? Build Your Business with an Industry Leader Not all sales, marketing and contact management systems are created equal. Top Producer has been the industry-leading sales and marketing system for real estate professionals for over 30 years. We are the proven partner of choice of the top franchises and agents in North America. Improve agent productivity and increase closed transactions Top Producer can help increase revenue and sales results - by providing your agents with the systems, resources, training and marketing support they need in order to improve their productivity, deliver the highest levels of client service and sell more real estate. Recruit the talent you want plus retain and empower the Top Producing Agents you have Top Producer Systems is your competitive advantage in keeping your best agents engaged in your business. By aligning your company with the industry-leading systems from Top Producer you demonstrate your dedication to their business success. Leverage your size and secure the best pricing for your Sales Associates

6 What Can Top Producer Do for Your Agents? Know Exactly Who to Call, When, and What to Say Infrequent follow up can lead to lost opportunities. Top Producer helps your agents engage their database, and discover a wealth of future business. Close More Listings and Buyers Choose from dozens of Listing Presentation & CMA options with maps and seamlessly integrated MLS property data and photos. Put Follow-up on Autopilot! Your agents best sales opportunities come from people they ve already met! With Top Producer, follow-up communication is automated through Action Plans for every potential client. Stay in Touch through Social Media Agents can follow conversations, easily reply or direct message people - right from their tweets or Facebook posts. On the Go Connect to any touch mobile device or tablet to access the database wherever and receive instant Lead Alerts via SMS text and . Automate Daily Activities Send out automated marketing and follow up plans to leads and prospects. Seamlessly sync with Outlook and Google Seamlessly sync with , calendar, contact systems you already use.

7 Prospect Know Who to Call Connect to Social Media Branded Marketing On the Go? Instant Access, Anywhere Listings & Closings Step-by-Step Checklists Sync all of your Lead Sources. One Point of Contact Automate Your Daily Activities Things to Talk About Neighborhood Insights

8 topproducer CRM It is super-easy, super fast and it makes follow-up a breeze. One of the most remarkable things about the new Top Producer CRM is how easy it is to use, and how little time it takes to manage your business. In real estate, the work-life balance tends to weigh heavily on the work side, but Top Producer CRM can actually help put your life back into the mix. Because it s portable and works on any touch-screen mobile device, you actually have your business available at any time, right in the palm of your hand. The interface and actions you perform are lightning-fast, so you can literally manage a client, execute an action and schedule a follow-up while you wait in line for a cup of coffee.

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10 HTML 5 HTML 5 Puts your CRM in the Cloud, and into Overdrive. It s the gold standard for web-based apps, and the NEW Top Producer CRM is built on the framework. And don t worry, we re the nerds figuring this stuff out so you don t have to. What this means for you is Super-Fast access to your clients and business from your smartphone or tablet, and an interface that s intuitive and elegant. No downloads. No installs. Just open and go. Note Stream* Now your real estate notes are where they belong: in the Top Producer CRM. Notes are faster, easier, and more convenient than ever. Need to make a comment about a listing record? No problem. Need to link a note to multiple contacts? Easy. Want to tie a note to an activity and listing. It s a breeze. Now you can create, view, and edit notes in a flash. And with the new Note Stream, you ll have quick access to your most recent notes without having to search high and low. An Intelligent Pipeline *Only available on the mobile version of Top Producer. Nurture your leads and turn more into clients - on the fly - with our enhanced wrap up and contextual coaching. You can qualify your lead in seconds on your mobile device, tablet or desktop and move them to the next stage in your sales pipeline. Say Hello to Contextual Coaching. Finding the time to follow-up isn t the only challenge, it s also having the right thing to say. Top Producer has truly innovated in this area by revolutionizing the way we follow-up. Drip marketing and canned messages slip right into Junk Mail, so what we ve done is built a system that prompts you to follow up, and personalizes your communication so that each touchpoint you have with a customer is one that s meaningful. Top Producer CRM even lets you customize your method of follow-up to suit your client s preferences with options to call directly, with a personal note, or ensure that your follow up is read and delivered fast through SMS text. Seamless Sync with Outlook and Google. Kiss the hassles of duplicate date entry goodbye, because Top Producer CRM lets you sync your contact and calendars seamlessly with Outlook and Google. Synchronization s fast, and when you re done, you ll be able to manage all your contacts and schedule tasks right from Top Producer CRM.

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12 marketsnapshot Paint the Local Picture with Market Snapshot. Give consumers an insider s look into their community, and be the neighborhood know-it-all. > What s my home worth? > Are prices in my neighborhood trending up or down? > Is it a good time for me to buy? These are serious questions from serious consumers, and Market Snapshot gives you all the answers for your city, town AND neighborhood. Market Snapshot gives you the local perspective you need to turn curious consumers into satisfied customers. You ll keep your prospecting pipeline on track with neighborhood-specific nuggets that consumers crave.

13 Master Your Local Market The Market Data Display in Market Snapshot puts you in the driver s seat of your own local locomotive. Publish the freshest neighborhood data on your website, or provide direct links to your insights from your signature or online marketing. Stay in Touch with Your Neighborhood Newsletter Send your prospects and sphere the information they want on a regular basis with Market Snapshot monthly newsletters. Share the latest local market trends, and give prospects the inside scoop on what s happening in their favorite neighborhoods. Find Your Hottest Leads Market Snapshot gives you a deep understanding of prospect interest, so you can focus on your hot leads and incubate the warm ones. You ll see exactly who s responding to your market reports and how often they re looking at them, while also getting some insight into their specific real estate interests. PLUS Market Snapshot includes the Open House App: BrightOpen * Designed to turn walk-ins into clients through an open house experience that s interactive and fun, the BrightOpen app can help turn any tablet or web-enabled device into the most powerful guest book you ve ever used. Turn your next open house into a lead-gen landslide. Fire up the BrightOpen app. Load your open house listing, and have visitors fill out the contact form to receive automatic market updates. You ll stay in touch and cultivate REAL clients by sending them RELEVANT information. And you re servicing your seller by ensuring that you follow-up with every single person who signed up at the open house, so if there s interest in a purchase, you ll be able to find out. * BrightOpen free with your Market Snapshot subscription Integrates Seamlessly Online and Offline Market Snapshot is designed to plug-in effortlessly to what you re already doing it s the perfect lead-generation to complement your existing marketing efforts. Add a Market Snapshot lead capture form to your website, then, update your ads, postcards, and flyers to offer a free subscription to the freshest local market reports.

14 websites&idx You re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer Website. 90% of consumers use the internet as a key part of their home search. 1 To make more green, you ve got to be seen and a Top Producer Website makes sure consumers can find you online. Plus, show consumers you re the expert and start generating leads with fully integrated IDX. 1 National Association of REALTORS, Profile of Home Buyers and Sellers, 2012

15 Websites Tailored to Fit Your Brand Your brand is as unique as you are, and your website should help tell that story. We ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers Top Producer websites aren t just great for helping your buyers, they re also built to service your sellers. You ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and a convenient open house calendar that lets interested buyers schedule appointments directly with you. Generate More Leads with Integrated IDX You ll make your site the go-to search destination for your prospects by showing all the homes in your MLS, and leverage the lead gen power of all the local listings. Our IDX plugs in seamlessly to your Top Producer Website, and features multiple connection points for consumers that include lead capture forms on every single listing. Automate Your Follow-up with Top Producer CRM Integration Because Top Producer IDX seamlessly flows lead information into the Top Producer CRM application, you ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business When you combine a Top Producer Website with Integrated IDX, you don t just get a solid lead generation system, you get a lead incubator that can help you turn long-term prospect into a future customer. Your visitors get 24/7 access to the freshest property data, and you get the opportunity to nurture an early-stage prospect into a long-term client. *Top Producer IDX requires separate license.

16 tigerlead It s not just about the number of leads you get, but what percentage of leads you close! TigerLead solutions provide an integrated set of internet marketing services and cultivation tools to residential brokerages and their agents to generate, cultivate, and manage leads.

17 TigerLead helps real estate professionals understand the DNA makeup of the wants and needs of home buyers High Quality Buyer & Seller Lead Generation Lead Generation The TigerLead system directly integrates lead sources, keywords, and quality metrics with its home search websites to provide a lead generation advantage to its clients. Cutting Edge Lead & Team Management Chateau Ypsilanti Township 7 Beds 7 Baths Built in 1960 Single Family Chateau Ypsilanti Township 7 Beds 7 Baths Built in 1960 Single Family Chateau Ypsilanti Township 7 Beds 7 Baths Built in 1960 Single Family User Friendly & High Converting IDX Website Lead Cultivation TigerLead home search sites cultivate client leads throughout the buying process while also enabling the data capture and data mining that feed its lead management system. Lead Management TigerLead provides a powerful lead and team management system for real estate brokerages and their agents to service online leads from click to close. TigerLead Search & Paw System Licensees generate their own leads through integration of Tiger search tools on their corporate websites and other marketing channels, and use the Paws system to pro-actively cultivate and manage lead flow.

18 brokersuccess suite Broker Success Suite Agent Pro Bundle. Your Agents. Our Technology. Faster, Mobile & More Intuitive Together > Our super-fast HTML 5 Interface lets your agents connect with their clients from their ipads, Tablets, Mobile Phones, Laptops & Desktops > Outpace other brokers in your market by offering the industry s best cloud based CRM to your agents so they can follow up and close more deals > Contextual Coaching empowers your agents to stay one step ahead of the competition > Deep Market Analysis Requests? With just one click from a smartphone or tablet the seamless integration between Top Producer CRM and Market Snapshot delivers the hyper-local market info consumers crave with timely updates sent AUTOMATICALLY > Agent Development - Empower your agents with the technology training & support from our award-winning training and support teams.

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20 apps&extensions More Apps. More Productivity. Finely tune your marketing machine with our powerful productivity apps. You ve already got some great tools from Top Producer. Now you can really ratchet up the horsepower with our suite of complementary apps. They plug into to the solutions you already have, and they ll all make your marketing machine a force to be reckoned with. Generate leads at open houses. Spark a conversation on social media. Respond to leads faster, leverage leads from Craigslist and show your sellers that you ll make their homes portable and easy to find. Our powerful suite of complementary apps squeeze out every ounce of marketing juice from your Top Producer and REALTOR.com solutions, and will help you crank up your productivity. for Top Producer 9:41 AM Quick Lead Not at your computer when you run into a potential new lead? No Problem. Designed to work on ANY smartphone or tablet, the Quick Lead app lets you capture leads while you re on the move, in seconds. Once you re set up, incoming leads are automatically added to your Top Producer CRM and are placed on a predefined follow-up plan for you. Top Connector* Top Connector plugs your marketing machine directly into your MLS, so you ll have the freshest local data right at your fingertips. Send out marketing pieces that tell the local story, and blow away the competition at your next listing presentation with a CMA full of market data and the trends your seller needs to know. *Required systems: MLS Availability

21 for Market Snapshot BrightOpen App Designed to turn walk-ins into clients through an open house experience that s interactive and fun, with the BrightOpen app you can turn any tablet or webenabled device into the most powerful guest book you ve ever used. You ll stay in touch and cultivate REAL clients by sending them RELEVANT information. Social Connections App for Facebook The Social Connections App for Facebook is designed to work for every agent in the business, regardless of what REALTOR.com or Top Producer solutions they have. It gives you a rich, interactive website to plug right into Facebook, and there s no coding required. Social Connections can be set up in seconds, and it fully integrates Facebook as a true Social Media Marketing asset into your overall marketing and prospecting plan. The app lets agents share real-time market data for their local communities, highlight active inventory, create conversations and generate leads with multiple lead capture points throughout the platform. Craigslist Ad Creator Consumers are using Craigslist to search for real estate deals, and we ve got an app that ll help you connect with them. Our Craigslist Ad Creator lets you create a professional ad and uploads it to Craigslist for you. You ll capture consumer interest and generate leads by giving them market data.

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23 TOLL-FREE, Unlimited Technical Support All Top Producer products come with unlimited, toll-free technical support. Simply call our support team at or FREE Quick Start Training Agents can sign up for a FREE Quick Start Training session and learn how to best apply Top Producer and its companion products to improve business. Held in locations nationwide and in broker offices upon request, these FREE sessions cover the fundamentals of the most powerful capabilities of Top Producer. Brokerage Quick Start Sessions For more information, tpconsulting@topproducer.com FREE topproducercampus.com Get free how-to guides and view video training clips of tips and best practices. Online Training These online, instructor-led training classes are a convenient way for your agents to learn from virtually anywhere an internet connection is available. Offered daily, these sessions include expert Top Producer product instruction, real-world strategies and a helpful question and answer period. The online training is offered for free to all brokers and their agents.

24 building your business Let us show you how we can increase the productivity of your team with the industry s best tools. Call Top Producer today. 1 (800) TPBrokerBrochure 2076CM