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1 Welcome! To the Webinar Summit brought to you by: REALTOR University s School of Professional Development & Continuing Education Today s course Handouts can be found at:

2 Proven Web Strategies from Top Agents

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4 Who is your target?

5 Be Consistent!

6 Sam s Facebook Page

7 Sam s Twitter Page

8 Sam s YouTube

9 Sam s Profile Facebook

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13 Stealth Website Philosophy Stealth marketing attracts approximately a 30% higher prospect response rate Stealth marketing is non-threatening and flies under the radar of the consumer Effective stealth sites offer consumers the exact information they need and want

14 Stealth Website Philosophy Stealth marketing has a low threshold of entry Effective stealth marketing employs permission based marketing principles the prospect receives the needed informationresulting in permission to be contacted.

15 Build Your Database Closed Sales

16 Why do Stealth Sites Work for Real Estate Agents? Buyer Site Sellers Site Bank Owned Site Short Sale Site FSBO Site

17 How it all works together Campaigns Drips Database Collector site From lead capture to lead management, to grouping, to automated s and blast capabilities... Blast

18 Marketing Home Search Sites

19 CMA Postcard Examples

20 Home Search Sites - Classified Classified Ads What do they look like? Where do I place them? TOMA (Top Of Mind Awareness) Run the ads consistently. Don t give up after one or two months. Ads

21 Home Flyers Place ads for stealth sites on home flyers. Front Back Inside Left Inside Right

22 Magazine Ads Place ¼, ½ or full page ads in local magazines.

23 Craigslist Advertising $ OUTSTANDING STARTER HOME! (EUGENE) This is a great home purchase opportunity! For details call If you would like to receive a weekly list of homes. Log onto: $ OUTSTANDING FORECLOSURE HOME! (SPRINGFIELD) This is a great home purchase opportunity! For details call If you would like to receive a weekly list of foreclosed homes, short sales, bank owned and other distressed properties for sale. Log onto: This may be your opportunity to purchase a home for PENNIES ON THE $$$$$$$$$$$$!

24 Pro Leads Pay Per Click - Pro Leads Buyer lead generation program How does it work? More traffic or more leads? What is important

25 Neighborhood Farm Quarterly Postcards Mail stealth site postcards to your neighborhoods every quarter.

26 CMA Site Advertising - Classified ads Classified Ads What do they look like? Where do I put them? TOMA (Top of Mind Awareness) Run your ads consistently. Don t give up after one or two months.

27 CMA Prospecting Tips Send a likely price range, not a definitive value. Send a hard copy of your price report. Follow-up with a phone call.

28 You don't have to be Einsteinthis stuff is much easier than you think... THANK YOU!! Galand Haas Keller Williams Realty Eugene/Springfield OR Direct:

29 Leverage The Power of Video and Facebook to Grow Your Business! (503) Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

30 Your Presenter Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield Rob Levy CRS of Keller Willams Real Estate Portland Oregon Portland s #1 Prudential Realtor First ecertified Pro Agent 24+ Years as a Realtor

31 Today s Agenda Introduction to Video Marketing Using Video Facebook Marketing Stats Leveraging Business Pages Summary Agenda Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

32 Video Marketing Statistics 85% of US Internet users watch video (comscore) Average American watches 14 hours of online video each month (comscore) Video enhances click-through rates by 2-3 times (Forrester Research) Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

33 Video on Your Website Incorporating Video into Your Website YouTube offers ability to embed a video into your website RPS can help you leverage video in your Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

34 RPS VideoMail Integrating Video is Automagical Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

35 RPS VideoMail Product Overview Debuted in March of 2011 Powerful synchronization with your Real Pro System website and YouTube Available as an Upgrade to RPS Silver and RPS Gold. Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

36 RPS VideoMail How Does it Work? Connecting your YouTube account with you Real Pro Systems website Dynamically creates a page on your website Displays videos in your control panel for easy inclusion in blast or drip campaigns Includes both your videos and videos you favorite Videos can be public or private Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

37 The RPS VideoMail Difference Consistent Branding Surrounded by YOUR Branding Access to your entire website Built in lead capture ability Your-Portland-Home-Search Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

38 Using What s Already Been Created Examples Use the videos from Realtor.com It makes YOU look like the expert Send powerful consumer alert messages

39 Community Pages Make sure you use VIDEO on your community pages! See example video Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

40 VideoMail is available from many sources. RPS embedded VideoMail is available as an upgrade to Real Pro Systems website. Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

41 Facebook Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

42 If Facebook were a country China India Facebook USA 1.3 Billion 1.1 Billion 900 million 311 million The power behind Facebook is found in its users. Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield You can no longer afford to ignore Facebook!

43 50 Percent of users log in to Facebook daily Average user is connected to 130 friends Average user is connected to 80 community pages, groups and events. You need to be one of the 80! Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

44 What is a Friend? Interesting Conversational Engaging Social Soliciting Self-Serving Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

45 Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

46 Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

47 Personal relationships Private by default Approval required 5,000 friend limit Business promotion Public by default Approval not required No fan limits Social interactions Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield Permission marketing

48 How Different? Business-centric People become fans instead of friends Unlimited connections Unique branding Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

49 Page Examples Southwest Airlines San Francisco 49ers Facebook Live (with live status updates!) Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

50 There is no more promoting Getting the Like in your banner Website Promotion (links to YOUR website) Timeline promotion with the ability to tag and highlight different posts Call-To-Action Forms Lead Notification

51 Your featured listings Register for Home Search Listing widget Quick search widget Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

52 Stay Relevant Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield Interact as your Business Page Stay Current Promote All Things Local Add Pictures / Video, tag others (Buyers and sellers) Ask Questions in Posts Promote a Contest / Service

53 1. Create Your Page 2. Promote Your Page 3. Engage Repeat 2-3 Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

54 Engage Your Audience Custom Pages to Grow Your Pipeline Built-In Lead Generating Forms Flexible publishing platform Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield

55 Thanks for allowing me to present here today And Remember the most important part. Send your Portland, Oregon referrals to Become a Fan: Facebook.com/TheRobLevyTeam

56 Thank you for attending! The Webinar Summit has been brought to you by: REALTOR University s School of Professional Development & Continuing Education Visit RealtorU.com to find out more about continuing education, designation & certification courses and other professional development resources available to you. Today s course Handouts can be found at:

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