AN OTT NETWORK FOR THE CONNECTED WORLD

Transcription

1 AN OTT NETWORK FOR THE CONNECTED WORLD 1

2 AN OTT NETWORK FOR THE CONNECTED WORLD Connect, identify and interact with yor cstomers, via apps, online channels and any other web enabled device. Create social cohesion within yor adience by letting them start conversations and share content. 2

3 ser apps visitor www. ID visitor others web apps When any connected device opens a browser or app, the Donky network is instantly notified; connecting all yor cstomers toch points to yor OTT network. What it solves Connect all yor toch points across web, app and any other device regardless of the ser s IP. What makes it niqe Once a connection is established, the network can broker commnication between any devices or yo, enabling real-time forwarding and activity. 3

4 ser apps visitor www. ID visitor others web apps Identify yor connected cstomer via the Donky SDKs, trning them from sers into people. Tie yor data warehose or CRM into all yor online channels and apps with the Donky network data. What it solves Identification of yor sers allows for complete CRM synchronicity. Use yor existing segmentation and targeting to send ot commnications. What makes it niqe The only cstomer-centric OTT network that nderstands yor cstomers activity nilaterally across every app and online channel. 4

5 ser apps visitor www. ID visitor others web apps Send targeted and personalised commnications via psh, rich and chat messaging, inclding attachments, content or even data to yor connected cstomers. Allow yor cstomers to start a two-way conversation or even commnicate with any connected device via the network. What it solves Synchronised commnications across all yor channels mean an tterly consistent experience for yor ser. 5 What makes it niqe Send different message types via different channels depending on yor reqirements, se one tool and one platform for all yor messaging, off the shelf soltion removes the need for resorces and implementation time.

6 Rachel Jan Dave Jane Frankie Create a social network for yor brand by allowing yor recognised cstomers to commnicate with one another throgh the network and share ot to social media and other channels, sch as . What it solves Forget limited dwell times on any of yor online channels or in yor app, allowing social cohesion between cstomers will bring them back again and again. What makes it niqe No other provider offers the ability for people to commnicate in this way, or share otside the service. 6

7 INTERACT Unified messaging across all yor channels. Engage yor adience with psh notifications, rich messaging and text messaging.

8 PUSH Increase daily app opens by p to 540%. Create seamless Omni-Channel approach across all yor online strategies, inclding apps. Never lose a psh, we will qee ndelivered messages in the network ntil the device becomes available. If notifications are switched off, the psh will still arrive when the app is opened.

9 CHAT MESSAGING Up to 60% of people opt-ot of psh notifications. Make sre yor message still gets delivered. Use instead of plain psh to store yor messages, bt also notify the ser. Inclde attachments to give yor cstomers more Attach marketing videos, prodct docmentation, graphics and images and even adio files. Optionally enable replies to allow yor cstomers to engage.

10 RICH INBOX Content containing images gets p to 94% more views than content withot. HTML5 content; images, video, links etc. Allow recipients to share to social media, increasing reach. Enable forwarding to contacts within the network.

11 SOCIAL MESSAGING Users are 3 times more likely to make a prchase if referred by friends. 81% of consmers prchases are directly inflenced by friends social media. Add an chat centre to yor app, web app, website or other online channel, which allows sers to interact with their contacts directly. Increase yor average dwell time by creating a social hb. Contacts of identified sers are instantly fond and added. Potential cstomers are more likely to se yo if their friends already do.

12 EXECUTE Tools to help yo maximise the retrn and minimise the effort, trning yor sers into people with targeted and personalised commnications.

13 SEGMENTATION

14 CAMPAIGNS

15 AUTOMATION

16 Actions Exection Rles Exection Criteria ABOUT DONKY Atomation Trigger Options Geo-Fence Beacon Registration Post- Registration Inactivity Third Party Specific Time Entering a Geo-Fence Exiting a Geo-Fence Length of time within a Geo-Fence Entering range of a Beacon Exiting range of a Beacon Length of time within range of Beacon New ser on the network Time since registration on the network Time since last active on the network Any cstom event in yor app or website A specific time and date Nmber of times Nmber of times in period of time Nmber of times in period of time and nmber of times altogether Send a Triggered Campaign Activate a pre-deployed Triggered Campaign Notify an External System (e.g. CRM)