ONLINE BRAND TELL YOUR STORY IN THE DIGITAL AGE. Carol D. Rau, PHR
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1 ONLINE BRAND TELL YOUR STORY IN THE DIGITAL AGE Carol D. Rau, PHR
2 GOALS FOR TODAY 1. Career Connection 2. Game Day 3. Message and branding tools to win - Online communications - Social Media - Career Portfolios - Job Search Documents
3 WHY SHOULD WE CARE? Regardless of how you manage your reputation in real life, your personal brand is made up in large part by your digital presence and online reputation. - Wendy Brache, Branding Specialist and Author
4 CAREER IMPACT 80% of hiring managers use Internet searches to research candidates before offering an interview. One in three employers has rejected candidates based on something they found in social media. 8% of companies have fired someone for abusing social media - KBSD Digital Marketing research, AllTwitter
5 WHERE TO START? *1 ST TAKE HOME POINT* stra te gic strəˈtējik/ Relating to the identification of longterm or overall aims and interests and the means of achieving them. (Greek) stratēgēma A plan or scheme, especially one used to outwit an opponent or achieve an end. - Google, 2/2015
6 STRATEGIC Every day you go to work, you are interviewing for your next job. Every day you post something online, you are interviewing for your next job. Every day your actions are captured online, you are interviewing for your next job.
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8 Gameday WHAT DO EMPLOYERS SEEK? Minimum to apply for job: Education Experience Specific turf experience (optional) Facility type (optional) Geography / climate (optional)
9 WHAT DO EMPLOYERS REALLY SEEK? Proven record of RESULTS Leadership qualities Community involvement Understanding of Environmental regulations Continuing education / cutting edge technology Golfer/member relations Communication with leadership team, golfers, members Top quality course conditions Network, resources
10 WHO IS YOUR AUDIENCE? *2 ND TAKE HOME POINT* Private golf club Board of Directors Greens Committee General Manager Daily Fee Facility Resort Parks & Recreation, City Commissioners
11 WHO IS YOUR AUDIENCE? Influencers Golf industry professionals and colleagues Vendors Members/golfers Professors / Researchers Architects General Contractors
12 Branding tools: LINKEDIN LinkedIn is the mothership of social networking for businesses. It is a tremendously powerful tool for personal online branding in the business and academic environments. -Grant Goodwin, Personal Online Branding Expert
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16 BRANDING TOOLS Blog? Twitter? Consider starting a blog or twitter for your property Set a goal, consider the audience Ideas Weather updates for golfers/members Calendar of maintenance activities Keep ahead of the rumor mill Educate customers/golfers/members on maintenance efforts
17 BRANDING TOOLS Career Portfolio What is it? A career marketing tool that displays a collection of items organized in a digital format such as a website, blog, slide show, PDF or CD/flashdrive that shows a comprehensive view of your career.
18 CAREER PORTFOLIO Why? Set you apart Context around your career Opportunity to convey your message with photos Document your career successes Stay ahead of the competition!
19 PORTFOLIO CONTENTS Work Philosophy Career Goals Resume (with printable PDF link on web site) Career Highlights: tournaments hosted, current and completed projects, (ideally with pictures) articles, and reports References, letters of recommendation Certificates, Degrees, Honors & Awards Professional Memberships Community Leadership and Involvement
20 WHEN DO I USE MY PORTFOLIO? Current Job During a performance review To get a promotion Communicate with members Promote current facility Job Search Provide context and support for resume During an interview Follow-up solution package
21 DISPLAY PHOTOS (BEFORE & AFTER) Demonstrate your value visually!
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26 ACTION STEPS Tell your story strategically Tell your story with the audience in mind Google your name! All spellings Get Involved professional and service leadership Start LinkedIn account Consider social media involvement Professional Photo
27 Carol D. Rau, PHR CareerAdvantageGolf.com
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