Developing a Personal Brand identifying and communicating unique skills and strengths for employment

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1 Developing a Personal Brand identifying and communicating unique skills and strengths for employment NAB Migrant & International Student Banking Jonathan Joffe September 2012

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4 What you need to demonstrate The Australian Chamber of Industry and Commerce and Business Council identify 8 key employability skills; Communication Teamwork Problem-solving Initiative and enterprise Planning and organising Self-management Learning Technology

5 How do you find a job in Australia? CV and cover letter Interview Behavioural and personality testing Networking What can you do now? How can NAB help?

6 How is Your Resume? Competition in Australia for jobs is very high Hiring managers will typically pick the top 5-10% of the best resumes to interview Applications are rejected despite having nothing to do with your skills or experience it is simply because some resumes are just not good enough to get an interview. Remember: Your resume is your marketing tool and your brand Your resume needs to be structured and formatted correctly, but also easy to read and pleasing to the eye

7 In under 30 seconds Do you meet the selection criteria? Have you matched your experience, skills and qualifications to the organisation? Demonstrate your professionalism Provide insight into your personality Communicate your brand effectively Structure your presentation Use correct grammar, spelling and punctuation

8 The Interview Know the company Know your CV Know the job Know the names of the interviewers Strengths & Weaknesses Apply your answers to the job and to the question Have a short term and long term plan Dress professional Challenge the interviewer You are not at their mercy First impressions Body language, eye contact, active listening

9 The hidden job market 80% of jobs

10 Networking LinkedIn Job search is a war, and you have thousands of competitors. Your primary weapons are marketing materials, contacts, and information Business oriented social networking 100 Million registered users Over 130 industries are represented 90% of recruiters use it to select potential candidates

11 Your online reputation?

12 My Career: Careers Online: Hays Specialist Recruitment: Australasia s largest group of specialist recruitment consultancies Chandler Macleod: Another of Australia s largest recruitment agencies Davidson Recruitment: A reputable Australian recruitment firm Hamilton James & Bruce: A reputable Australian recruitment firm Hudson: A reputable Australian recruitment firm Talent2: A reputable Australian recruitment firm Tanner Menzies: A reputable Australian executive recruitment firm Job Boards SEEK: SEEK is Australia's largest job website Six Figures: Six Figures is a fairly new website for senior/executive jobs Career One: SEEK s biggest competitor Australian Job Search: One of Australia s largest free job boards Jobs:

13 How can NAB help migrants? Niche job site Connecting businesses who have skills shortages with migrants/international students Employers are willing to sponsor You can upload your CV for free Courses to fill your skill gaps

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15 How can NAB helps migrants? Ability to open a bank account up to 12 months before arrival in Australia No need to carry large sums of money on your body Simple 5 minute application form No opening or monthly service fees No minimum balance or deposit Ability to transfer funds to Australia before you arrive Gold banking - $10 per month for unlimited global transactions Multi lingual and personal service

16 Thank you! Jonathan Joffe National Business Development Education Mobile:

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