16 Reasons for Law Firms to CHOOSE ADIGO CONFERENCING

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1 16 Reasons for Law Firms to CHOOSE ADIGO CONFERENCING

2 Opening Arguments For law firms and legal services providers, presentation matters. Every detail of your operation needs to convey competence and professionalism. Adigo understands the need to communicate a stellar image in every detail. We work closely with law firms to ensure their conference calls go smoothly and convey the right message. Does it really matter which conference service you use? Many high-profile professional firms think it does matter, and they demand the very best. In this ebook, we ll describe fourteen aspects of a conference call that could make or break the case, and set your firm apart as top tier. Each of these choices could have a big impact on the perceived professionalism of your firm, and on the time and money you invest for each call. 16 Reasons for Law Firms to Choose Adigo Conferencing 2

3 PROFESSIONALISM 16 Reasons for Law Firms to Choose Adigo Conferencing 3

4 Exhibit 1 Personalized VIP Accounts Using Adigo s industry-exclusive VIP Accounts for conference calls allows you to have toll-free numbers branded with a specific partner s name. Having personalized toll-free numbers for each high-profile partner conveys a high level of professionalism. The number is simple to use because callers drop right into the conference with no ID required, which also saves time and hassle. No more scrambling to find an invitation and verify a 10-digit ID Code. 16 Reasons for Law Firms to Choose Adigo Conferencing 4

5 Exhibit 2 Toll-free Number Announcing the Firm Name High-end law firms demand that their 800 number be branded with their firm name (instead of the conference provider s name). Clients could be confused by another company s name being presented. Announcing the firm name conveys a far higher level of professionalism and reinforces the brand. Exhibit 3 Ability to Directly Dial Out to Participants Many conference call providers require a reservation in advance for dial-outs, or require the host to obtain operator assistance for the dial-out. Adigo allows the host (or their designee) to dial out immediately to any number in the world, including international numbers. Why does this matter? It makes it far easier for clients since they don t have to deal with the process of dialing in it s like you rolled out the red carpet for them. Plus, if you have last-minute attendees, it s much simpler to dial out to them than to try to get them all the information they need to dial in before the call time. 16 Reasons for Law Firms to Choose Adigo Conferencing 5

6 Exhibit 4 Customized Announcements and Prompts When you dial into or leave a conference call, you often encounter announcements and prompts. For example, you might be prompted to enter the Conference ID, record your name, enter a security code, and listen to an announcement about the number of people in conference. Perhaps all of this is helpful to your conference call. If it isn t, however, then it s just an annoyance. For a firm with 100 attorneys, if the prompts are all the same, most attorneys are probably annoyed. Some would prefer a silent participant entry, while others prefer the name announced, but only to the host. At Adigo, we go the extra mile to customize and optimize the call flow and prompts to the individual attorney s preferences. 16 Reasons for Law Firms to Choose Adigo Conferencing 6

7 Exhibit 5 Simplified International Conferencing If your firm uses international calling, you re probably already familiar with how challenging these calls can be. Besides the usual concerns with time zones and language differences, the technology is often unreliable. It s hard to get a solid connection in many cases, and when one is achieved, the line quality may be very poor. Adigo specializes in making your international connections just as good as your domestic ones. We have a large footprint with redundant carriers to ensure international participants can easily join. We personally test the lines and numbers work for reliability. We re proactive about resolving touch-tone issues, and we ve put the best possible fraud controls in place to prevent unauthorized charges from showing up on your bill. In essence, we ll take care of all the technological concerns international calling could create so you can focus on the content of the call just as it should be. 16 Reasons for Law Firms to Choose Adigo Conferencing 7

8 Exhibit 6 Optimized Video Conferencing Video conferencing is a beautiful thing. It lets you communicate in a more natural way, where you can observe facial expressions and body language. This improves communication and trust. That s why many law firms use everything from webcams to dedicated conference rooms with high-definition video equipment. But not all conference providers have the technology to handle the extra load. Regardless of the type of video a law firm uses, Adigo offers a variety of solutions for simplified yet effective video conferencing, including bridging for high definition systems. 16 Reasons for Law Firms to Choose Adigo Conferencing 8

9 Exhibit 7 Streamlined Web Conferencing with Document Sharing Have you ever tried to share a document during a conference call? You can send it via if you have everyone s address (and if everyone is in front of their computer), or you can put it up on a sharing site and try to get everyone to find it, and in either case hope everyone has the right program to open it. Or you can just refer to it and try to get it to everyone later, leaving them somewhat in the dark while you re talking about it. When technology issues take up a lot of your call time, it s hard to convey the image of competent professionalism. We think it should be simpler, so we made it simpler. With Adigo, you can share a document right in the browser without an extra download. An intuitive user interface makes it easy even for people who only use it occasionally. 16 Reasons for Law Firms to Choose Adigo Conferencing 9

10 Exhibit 8 Vanity Numbers for Branding and Easy Recall Turn your conferencing dial-in number into a professionally branded 800 number. Branding, as discussed earlier, can be accomplished through Personalized VIP Accounts and a Toll-free Number Announcing the Firm s Name. But you can take it a step further by incorporating your company name as part of your actual toll-free number. Imagine having 800-COMPANY ( ) where COMPANY would be some part of your firm s name or key aspect of your brand. Most likely, with the availability of a large pool of toll-free prefixes ( , 888, 844, etc.), Adigo will be able to work with you and find something that works. Not only will this help increase your brand recognition, it will provide a very practical and easy-to-use way for participants to enter into conference. There is no additional cost for selecting or using a vanity number with Adigo. 16 Reasons for Law Firms to Choose Adigo Conferencing 10

11 Exhibit 9 Custom Hold Music for Setting a Professional Tone Just because conference calls don t start until the host arrives doesn t mean participants need to listen to dead air, or worse, annoying music on hold. Adigo lets you select the pre-conference hold music and have it be anything you want as long as it doesn t violate copyright laws. How about some smooth jazz or inspiring strings? Or perhaps something entertaining, informative or fun you ve produced that showcases your firm s personality or message? The possibilities are endless. Some may want to select royalty free music from a service like Premium Beat that conveys a pleasing mood. You provide the music and we ll get it all queued up in your conferencing system free of charge. 16 Reasons for Law Firms to Choose Adigo Conferencing 11

12 TIME 16 Reasons for Law Firms to Choose Adigo Conferencing 12

13 Exhibit 10 Quick Drop into Conference Wouldn t it be nice if all you had to do to connect a call is dial the 800 number? And wouldn t it be nice if the number were the same every time so you could just add it to your contacts list and never think about it again? Adigo allows you to have a customized toll-free number for individuals, so no conference ID is needed, and you never have to search through your s to get the right information. Instead, you dial the number, and then you drop right into the conference call. It s much simpler, so it saves you and your participants a lot of time. 16 Reasons for Law Firms to Choose Adigo Conferencing 13

14 Exhibit 11 Fixed 4-Digit Conference IDs When it comes to saving time, small details matter. If your law firm chooses to use conference codes, do they really need to be 10 digits long, as so many are? Such a long number is cumbersome to enter and often isn t entered correctly on the first try, causing more delay and more frustration. We think these entry gates are needlessly difficult. Busy professionals shouldn t have to turn their attention to such a small detail. That s why we chopped the code down to only 4 digits. Having the 4-digit entry code lets you into the call quickly and simply without the waste of time and energy. Exhibit 12 Single Code Entry To add to the frustration of entering an 8-to-10-digit conference ID, some providers also require hosts and participants to enter a PIN. Why dance the two-step to enter your conference call, wasting everyone s time? Adigo offers single-step conference call entry, keeping the Host ID separate from the participants ID, so no PIN is needed. 16 Reasons for Law Firms to Choose Adigo Conferencing 14

15 Exhibit 13 Specialized Billing Feeds Correct time billing is the lifeblood of a law firm. Unfortunately, billing for conference calls often involves significant administrative time to enter the data from the conferencing invoice into the accounting software. To make it easier and faster, Adigo now offers the ability for call information to be exported into.csv files that can then be directly imported into accounting software like Elite Prolaw. Billing accuracy is improved and faster, which saves on cash flow expenditures. 16 Reasons for Law Firms to Choose Adigo Conferencing 15

16 Exhibit 14 Auto-Recording Legal firms and entities use conference calling in ways that other companies never need. For example, a deposition might be taken during the call. Since the information given during a conference call might have legal ramifications, it s especially important for law firms to have a simple, reliable way to record the portions of interest. And, since there may be reason at any time, it s best to be able to record on the fly as needed without needing to set up the service in advance. Adigo allows you to record an entire call automatically or to simply press *2 to start recording whenever it s needed. No reservation or set-up is required. Recording the relevant portions of the call is faster and easier than waiting on a transcription, and because no reservation or set-up is required, you ll save even more time. 16 Reasons for Law Firms to Choose Adigo Conferencing 16

17 MONEY 16 Reasons for Law Firms to Choose Adigo Conferencing 17

18 Exhibit 15 Mandatory Entry of Client Matter Number (CMN) Sometimes saving time up front does not equal saving money in the long term. Law firms often wish to associate a conference call with a particular client, which is usually accomplished by noting the Client Matter Number (CMN) prior to entering the call. However, hurried hosts might know to press the pound key to skip the entry, saving themselves a bit of time. When the CMN is not captured, it can cause billing difficulties, so saving a little time up front adds up to using a lot more time at month end. To help ensure a high validity success rate for CMNs being associated to calls, Adigo can customize your prompts to require a specific number of minimum digits be input for the CMN, and to not allow the step to be skipped. This makes it much more likely that the entry for client billing will be valid, and saves the time and overhead that would be spent researching which calls to bill to which clients. 16 Reasons for Law Firms to Choose Adigo Conferencing 18

19 Exhibit 16 Lower Costs for Internal Calls For our last exhibit, we d like to turn your attention to the wide variety of calls law firms have to make. Many of these are external, usually related to client matters, but many are internal, between partners or employees. Internal calls may be shorter and more frequent. Why pay the same rate for these as for client calls? Because we understand the nature of internal calls versus external calls, Adigo offers a reduced rate for internal calls. This can save a firm a considerable amount over the long term, especially if the internal conference calls are frequent. 16 Reasons for Law Firms to Choose Adigo Conferencing 19

20 Concluding Remarks The conference call service provider you choose really does matter. The right service gives you the options you need to ensure your calls convey a professional image while saving you time and money. Adigo has worked closely with law firms and legal services providers to ensure our options are dialed in to match their needs. We think these customizations, whether a personalized toll-free number that announces the firm or a specific partner s name, the ability to record on the fly, or the ability to export call data quickly and easily, make a rock-solid case for using the right service provider for your legal conference call needs. 16 Reasons for Law Firms to Choose Adigo Conferencing 20

21 16 Reasons Law Firms Choose Adigo Conferencing Professionalism Personalized VIP Accounts Individually branded toll-free number for Partners. For example, Welcome to Robert Hill s conference line. Toll-Free Number Announcing the Firm Name Firm branded toll-free numbers. For example, Welcome to Dorsey and Whitney s conference center, powered by Adigo. Ability to Directly Dial Out to Participants Dial any participant anywhere in the world without the need to make an advanced reservation or to go through an operator. Customized Announcements and Prompts Each attorney can choose which call prompts and announcements to use and customize them to their preferences. Simplified International Conferencing Multiple carriers for each country and a customized web page with country-by-country call-in numbers make International calls easy and reliable. 16 Reasons for Law Firms to Choose Adigo Conferencing 21

22 Professionalism Continued Optimized Video Conferencing Simplified yet effective video conferencing via a variety of solutions and bridging for high definition systems. Streamlined Web Conferencing with Document Sharing Easily share documents right from your browser without the need for an extra download. Vanity Numbers for Branding and Easy Recall Company branded toll-free numbers. For example, 800-COMPANY ( ) Custom Hold Music for Setting a Professional Tone Customize the music on hold that s heard by participants until the host arrives to any royalty free or company owned audio of your preference. 16 Reasons for Law Firms to Choose Adigo Conferencing 22

23 Time Quick Drop into Conference Drop right into conference after dialing the 800# (no conference ID needed) for especially fast and easy entry. Fixed 4-Digit Conference IDs Short IDs allow participants to slip easily into conference without having to remember long and cumbersome codes. Single Code Entry No PIN code is required after entering your fixed 4-digit ID making it quick and painless for everyone to get into conference quickly. Specialized Billing Feeds Exported call information in.csv files easily import into your accounting software. Auto-Recording Record entire calls automatically or choose when to begin by simply pressing *2 when in conference. Money Mandatory Entry of Client Matter Number (CMN) CMN input required (bypass option can be turned off), and with a set number of minimum digits, to ensure accurate client billing. Lower Costs for Internal Calls All internal conference calls between partners and employees are billed at a reduced rate saving you money. 16 Reasons for Law Firms to Choose Adigo Conferencing 23

24 When you re ready to get more from your conferencing service, visit Adigo.com, or contact us at or call (888) Brad Volin, President About Adigo Adigo believes in making the world a better place by connecting people and ideas worldwide. We provide audio, web and video conferencing for businesses that need reliable, scalable collaboration tools. We optimize configurations for each account so conference calls can start faster, run trouble-free and increase organizations productivity. With Adigo, you get flexible conferencing features, enhanced functionality and superior international calling, along with a responsive and dedicated account staff. While quality and service are deteriorating industry wide, Adigo provides crystal clear fidelity and industry exclusive VIP accounts where participants drop right into conference without having to enter anything. People that value their time and want the utmost simplicity choose conferencing and collaboration tools with unrivaled quality and premium service. They choose, to Talk with Adigo. (888) adigo.com

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