Making Your Business More Productive with MPLS Networking

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1 Making Your Business More Productive with MPLS Networking with Yankee Group Research Fellow Sandra Palumbo August 30, Windstream Communications, Inc.

2 Introduction Sandra Palumbo, Yankee Group Research Fellow Palumbo reports into Yankee Group's Research Council. Her research focuses on cloud computing, enterprise mobility and service provider strategies, with particular emphasis on software as a service (SaaS), mobile applications, Web portals, managed services, professional services and wholesale. Terry O Brian, Windstream Enterprise Product Development O Brian currently leads Windstream s Enterprise Product Development team and has over 25 years experience in voice and data technologies, business development, and product marketing.

3 Today s Business Environments New Economic Realities Global Economy Shareholder Expectations New Business Models Business Boundaries Blurring Social Trends Accelerating Blend Lifestyle Social Networking Environmental responsibility Technology Enablers Network, device, and application everywhere Automation/standardization Presence and Mobility Virtual office 3

4 Selection Criteria for WAN/MAN Network Services Which%are%the%most%important%criteria%when%selecting%networking%services?%(n=240) Service5reliability 19% 15% 13% Security5 13% 17% 13% Service5availability5 11% 8% 7% Price5points 9% 4% 4% Operation5costs 9% 13% 9% Adequate5bandwidth5 9% 10% 11% Flexibility/scalability 7% 3% 7% Pricing5structure 4% 4% 9% Network5simplification5 3% 3% 3% Integration5of5mobile5and5fixed5wireless5technologies 3% 6% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Percent5of5respondents Base: Asked those who use or plan to use (in 12 or 24 months) at least one WAN or MAN networking service 1st5ranked 2nd5ranked 3rd5ranked Enterprises' understand that sometimes you get what you pay for. Reliability Security Availability 4

5 Improving the Customer Experience Is the Highest Strategic Priority for Most CIOs 91% of the largest enterprises surveyed (10K+ employees) rate improve customer experience a top strategic priority No CIO respondent rates increase employee productivity not a priority; while only third in terms of strategic priorities, it is still a big driver On a scale of 1 to 10, please rate how strong a priority the following items are for your business? (n=100) Improve customer experience Drive business growth Increase employee productivity Reduce business costs While reducing costs and solution prices are important to enterprise CIOs, strategic business growth and success goals take top billing Create and agile IT environment Reduce IT costs Execute businesses initatives Percent of respondents Strategic Priority (Rating 8, 9 and 10) Not a Priority (Rating: 1, 2 and 3) 5

6 Enterprises: Key connectivity-linked challenges Legacy infrastructure lacks capacity and flexibility Need: Granular scalability of connectivity Disparate technologies are difficult & expensive to manage Need: Simplified infrastructure New applications demand high network performance Need: Scalable infrastructure to support standard apps & mash-ups Workforces are distributed, global and mobile Need: Unified management across all required ICT services Building blocks To address these challenges, look for providers that offer Simplification via converged voice & data IP VPN Scalability via Network Connectivity Collaboration, UC & remote access solutions Business Continuity / Disaster Recovery 6

7 Data connectivity is a critical foundation for other ICT services and how they perform High Bandwidth requirements Low Low FTP Transfer with attachments Text Transaction Processing Streaming Video Streaming Audio 1000% bandwidth growth Latency sensitivity Medical Telemetry Video Conferencing User-generated mashups dominate 10-fold network end point growth Voice High Predictions for next 5 years Enterprise applications 7

8 Proof Point: The Nature of Work is Transforming Collaboration across the enterprise Speeds innovations, makes best use of (expensive) human resources EMEA sales Manager Channel partner Collaboration outside the enterprise Support dynamic supply chains and effective customer engagement Global director APAC sales Manager US office Manager Remote worker 8

9 Situation Analysis 1 IP telephony is on the road to mass adoption. Enterprises understand the benefits of IPT but total adoption does take time Vendors should sell IP telephony as part of an end-to-end solution, which includes FMC and UC For most organizations, the value proposition still revolves around cost savings Lowered LD, MAC savings, IT admin savings VoIP remains a nice-to-have more than a need-to-have VoIP as a pure replacement for TDM voice limits the value proposition Unified communications has become the latest wave with VoIP as the underlying platform Integration of voice, data, collaboration tools and mobility Promises to streamline many communications processes with a high degree of human latency Brings VoIP out of the network and up the next desktop Microsoft has created another wave of interest in UC 9

10 Situation Analysis 2 Conferencing is on the rise; video and web conferencing will see uptake. Cloud based services are becoming better understood by customers It s not just centrex Virtualization allows for branded cloud based services Although Microsoft has gained mind share, enterprises are still hesitant around MS OCS business readiness. Business will expect enterprise grade IP telephony and UC. And therefore may look to full service providers for assistance. Solution providers must create simple migration paths for enterprises hat want to add mobility and UC in the future. Technical specifications, integration and ease-of-use lead for end-user selection criteria. 10

11 IT Priorities for CIOs Securing and Protecting the Business from Outages or Failure Lead the IT Priorities for CIOs Strategic IT priorities focus on On a scale of 1 to 10, please rate how strong a priority the following items are for your IT organization? core foundational areas that (n=100) support, protect and insure the Back-up and disaster recovery business Security technologies Virtualization Storage MPLS networks provide enterprises with the right type of foundation to achieve these priorities. IT management tools Collaboration tools or unified communications Mobility solutions Network upgrades Cloud computing Managed services and outsourcing Percent of respondents Strategic Priority (Rating 8, 9 and 10) Not a Priority (Rating: 1, 2 and 3) 11

12 Cloud services have many interdependencies Holistic service management Physical & virtual IT assets Self-service & monitoring portal High-speed network Ubiquitous coverage Access-agnostic service persistence Interconnect Cloud interoperability and portability 3 rd party billing & settlement Cloud access device Dual stack IP IPv6 for virtual machine provisioning Next-gen data centers Converged data centre fabric Rapid dc-to-dc interconnect Security Audited controls Identity mgmt Intrusion detection etc... Few cloud services are road tested for mission-critical reliability 12

13 Top Applications for Cloud Computing Production-ready apps point to the maturity and widespread adoption of SaaS Storage, backup and recovery are still top use cases Slight increase from 2010 Beyond SaaS, cloud is viewed as a way to outsource commodity IT tasks Drop in PaaS demonstrates SMB influence on survey SMBs less likely to seek custom development ProductionMready/application deployment/2010/(n=138),/2011/(n=295) Application/development/and/testing 2010/(n=124),/2011/(n=197) Storage/2010/(n=129),/2011/(n=325) Accessing/to/extra/computing/power/on demand/2010/(n=105),/2011/(n=233) Backup/recovery/2010/(n=134),/2011 (n=361) Data/mining/analysis/2010/(n=112), 2011/(n=203) Database/provisioning/2010/(n=102), 2011/(n=197) Batch/processing/2010/(n=85),/2011 (n=134) Cloud&use&cases 49% 55% 33% 44% 54% 44% 39% 43% 60% 40% 35% 39% 33% 30% 22% 26% 0% 10% 20% 30% 40% 50% 60% 70% Base: Organizations that already deployed or plan to deploy PaaS or IaaS within 24 months Percent/of/respondents

14 Barriers to Cloud Adoption: Existing IT Investments, Migration and Security Concerns Existing IT investments and migration trump security as chief barriers to cloud adoption Concern about reliability of cloud platforms increased slightly from 2010 Impact of recent high-profile outages Cloud service providers need to improve and better communicate migration skills Opportunity for systems integrators Existing IT investments (n=309) Lack of confidence in data protection (n=280) Costly and difficult data migration (n=294) Reliability/availability of cloud platforms (n=248) Regulatory compliance/corporate governance (n=195) Lack of measurable business benefits (n=190) Interoperability between cloud computing platforms (n=182) Contract lock-in with cloud provider (n=182) Lack of transparency and auditability (n=180) Vendor sustainability/financial health (n=162) Barriers to cloud adoption 61% 58% 55% 52% 45% 41% 37% 35% 34% 33% Base: Organizations that already deployed or plan to deploy PaaS or IaaS within 24 months Lack of performance and availability monitoring (n=142) 31% 0% 10% 20% 30% 40% 50% 60% 70% Percent of respondents

15 Top Service Provider Selection Criteria What%are%the%most%important%criteria%when%selecting%a%connectivity/networking%services%provider?%(n=251) Service5reliability/quality5of5service5(QoS) 17% 14% 8% Price5points 14% 10% 8% Adequate5bandwidth5availability5 13% 12% 8% Customer5support5 12% 10% 12% Current5with5connectivity/network5technology5 8% 7% 6% Service5reach/footprint 8% 4% 4% Comprehensive5packaged5solutions 6% 4% 5% Customized5solutions 6% 3% 2% Value0added5services/support 4% 6% 5% Brand5name/reputation5in5the5industry 4% 3% 4% Single5provider5offers5all5telecom5needs 3% 8% 6% SLAs5 3% 1% 3% Market5vertical0specific5experience 1% 2% 2% Third0party5recommendation5 1% 2% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Percent5of5respondents Base: Asked all respondents 1st5ranked 2nd5ranked 3rd5ranked 15

16 A Strong Foundation is More Critical than Ever Consider your future IT needs as you select the best WAN infrastructure for your organization Work with service provider partners to leverage existing infrastructure and investments so a move to cloud will need to be rational and planned Flexibility and service should be key factors in selecting the best provider partner Look for jurisdictional knowledge and deep understanding of risk 16

17 Enterprise trend summary Expand the view of connectivity Connectivity as enabler, not end in of itself Focus on enabling the borderless and diversified workforce Remote working service wrap; mobile solutions Focus on infrastructure simplification Datacenter consolidation, hosting & cloud Focus on unified ICT management Greater transparency required 17

18 The MPLS Advantage 18

19 MPLS for Multi-Location Networks Business Need Connect your business locations with a secure, cost effective network. MPLS Options VPN and VLS are similar services with a few distinct differences: VPN Windstream manages network routing Generally businesses with multiple locations across a wide geographic area Multi-protocol access VLS Customer manages network routing Generally businesses with fewer locations (less than 20) in a more local setting Ethernet Access Business Value Enterprises needing secure connections to: Share data and information among branch offices, suppliers or partners with maximum security Connect multiple locations to share internal business applications, servers, printers Deploy advanced applications between locations such as VoIP, distance learning, digital medical imaging, and more 19

20 Why MPLS is better Legacy Solution Point-to-Point and/or Frame Relay Cost prohibitive Have to buy more T-1s or DS3 to expand bandwidth or add more locations Must buy separate voice and data circuit for each location Complex to manage Requires more internal or outsourced IT resources Less efficient performance Considerable network overheads with ATM and Frame Relay Next-Gen Solution MPLS More cost effective Ethernet makes it easier to increase bandwidth and cheaper to add new locations Requires fewer connections; can run both voice and data over same pipe Easier to manage Requires less IT resources to support (VLS) or Windstream can do it for you (VPN) Better performance MPLS network more robust and efficient MPLS Network Windstream IP/MPLS 20

21 How does implementing an MPLS solution benefit your business? Customized Solution Windstream sales team can customize a solution tailored to your specific business needs Operational cost savings reduce network management expenses by outsourcing to Windstream Scalability - easy to add new sites and change bandwidth, makes budgeting for network growth simpler Enhanced Reliability Windstream s MPLS carrier-grade network is private and secure - offering you improved network resiliency Minimal Implementation Disruption- solution enables you to retain your current private IP addressing plan 21

22 How does implementing an MPLS solution benefit your business? Reduced Risk - Windstream assumes responsibility for technology management and evolution. Network Reporting Stay informed with network health statistics via our Windstream Network Portal. 100% US-based Technical Support available 24/7/365 Highly-skilled Engineers located in redundant geographical locations that are always available to provide support and trouble resolution 22

23 Peering Partner IP Networks Extend Our Reach Off-Net Locations Problem Solved Off-Net Locations No Problem San Francisco Peering Partner IP Network Windstream IP Network On-Net Locations No Problem 23

24 What is IP Quality of Service (QoS)? Quality of Service (QoS) is a protocol that provides preferential treatment to IP-based voice, data, and video packets during times of network congestion. Why would I need it? Not all IP packets are created equal Networks must be able to simultaneously transport a multitude of applications, including real time voice, high-quality video and delay-sensitive data. Networks must provide predictable, measurable, and sometimes guaranteed performance by managing bandwidth, delay, jitter and loss parameters. Some examples of how QoS is applied to prioritize data: Minimize latency for Business Critical applications such as video conferencing, Citrix Applications and SAP Enable consistent performance for Real-Time data such as Voice over IP traffic

25 Network Portal Dynamic Visibility into Service Health 25

26 Additional Services Available with MPLS Ethernet Internet Access Windstream s dedicated and symmetrical internet connection that provides speeds up to 10 Gbps. Managed Router MR is a data networking solution with customer edge router provisioning, configuration and maintenance. Managed Network Security - MNS combines all the stand-alone Internet security services required to protect your network from cyber attack by providing anti-virus software, firewalls, intrusion protection and detection. VoIP Services - Windstream s VoIP and Data Bundle delivers data and voice communications over a single connection, allowing businesses to benefit from the efficiency of a converged network Data Center MPLS connectivity to remote data centers for disaster recover, cloud computing, hosted and managed services 26

27 Q & A Question and Answer Session 27

28 Thank you For additional resources, including other Windstream/Yankee Group presentations, please visit windstreambusiness.com or contact your Windstream representative 2011 Windstream Communications, Inc.

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