Dynamic Verizon Ethernet Solutions for the Extended Manufacturing Enterprise

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1 executive brief: data networking Dynamic Verizon Ethernet Solutions for the Extended Manufacturing Enterprise Executive Summary Comprised of both internal and external organizations, including a company s supply chain, distribution channel, and outsourcing partners, a manufacturer s extended enterprise must continually strive for increased efficiency and better margins. To support these key goals, information technology (IT) professionals focus their limited resources to ensure applications that include enterprise resource planning (ERP), customer relationship management (CRM), manufacturing extension systems (MES), and business intelligence run effectively throughout the company. To meet this challenge and provide high levels of collaboration and real-time data sharing with supply chain and business partners, manufacturers rely on metro area networks (MANs) and wide area network (WANs). Ethernet solutions for MANs and WANs that provide superior flexibility, scalability, and enhanced functionality allow manufacturers to: Enhance the flow of information across the enterprise Increase operating efficiency Increase collaboration with external suppliers, partners, and customers Improve employee productivity Increase return on investment and eliminate waste By working closely with manufacturing enterprises, Verizon has developed highly capable Ethernet solutions that enable manufacturing executives to maximize their IT investments, strongly impact margins, and deliver top and bottom line growth. These solutions, including Ethernet Private Line (EPL) and Dedicated SONET Ring (DSR), provide consistent high-performing transport for business-critical applications with less complexity that comes from installing and operating new networking infrastructure. Network Enabled by Alcatel-Lucent A Verizon Executive Brief on how Ethernet Solutions can: Meet manufacturing network and business requirements Link partners together to reduce product cycle times Avoid costly business disruptions by ensuring availability of resources Lower capital and operational costs Reduce capital expenditures and operating costs Match the growth needs of manufacturing enterprises Highest customer satisfication with business high end data service providers, two years in a row Committed to customer success, Verizon was ranked highest in customer satisfaction as a highend business data service provider two years in a row by J.D. Power and Associates. Enabled by Alcatel-Lucent, Verizon Ethernet solutions meet high standards for network design, engineering, survivability, scalability, security, interoperability, and adaptability that allow manufacturers to enhance their bottom lines. With Verizon, manufacturers can better address industry challenges and make their supply chains more efficient. Page 1 of 8

2 Market Drivers for Ethernet Solutions Over the past decade, few industries have been impacted as severely by rapid globalization and increased competitive pressures as manufacturing. Manufacturing enterprises must now aggressively compete on a global scale where consistency, efficiency, and cost-effectiveness are essential to meet customer demand. In order to survive in this rapidly changing environment, manufacturing firms have frequently tried new strategies including business process reengineering, lean manufacturing, and, most recently, distance collaboration to increase efficiencies and eliminate costs. IT solutions have been critical to implementing these strategies and have helped yield improved efficiencies, consistency in quality, and profitability. A cornerstone of many manufacturing IT solutions has been efficient network technologies. With multiple internal and external partners that must coordinate for new product introductions or support of existing product lines, manufacturing enterprises long ago came to rely on Ethernet as their network of choice for local area networks (LANs). Now, because of the simplicity, performance, and cost efficiencies that have made Ethernet a ubiquitous LAN solution, it has also become a centerpiece for building city, metro, and wide area networks. Network-based Ethernet solutions provide transparent protocol support across the LAN, MAN, and WAN; facilitate migration from legacy services to Ethernet services; and promote the growth of new bandwidth-flexible networks. Essentially, these Ethernet solutions provide the backbone for manufacturers to help them achieve real gains in effectiveness and productivity, allowing IT executives to: Lower operating, administration, and maintenance costs. The use of WAN infrastructure for collaboration between engineering and production, where large files are transferred regularly, requires a scalable, yet easy-to-operate network across multiple locations. Support new applications. The growth of enterprise applications, such as Internet protocol (IP) video conferencing, ERP, CRM, and internal web services requires the ability to adjust bandwidth through software as application traffic increases. Create common connectivity to public IP networks and private backbones. To enable outsourced partners to effectively use secure web services and connect with electronic manufacturing exchanges, manufacturers need a simplified enterprise network for both private and public IP networking. Achieve convergence for voice, data, and unified collaboration. To support simultaneous transmission of IP telephony, data, and unified IP collaboration tools that deliver web, audio, and video conferencing services over a common infrastructure, manufacturing organizations require competitive service level agreements (SLAs). Verizon Ethernet Solutions Enabled by Alcatel-Lucent Ethernet Private Line (EPL). Extends enterprise LANs in native Ethernet format to the wide area over a scalable, highly-reliable, carrier-class network. Enhanced Dedicated SONET Ring (DSR). A customerdedicated SONET ring that features Gigabit Ethernet, private line and, in the future, storage networking interfaces. Dedicated Wavelength Service (DWS). A customer-dedicated ring that extends enterprise LANs in native Ethernet format over dense wave division multiplexing (DWDM), offering up to 10 Gbps per wavelength for ultra-high bandwidth applications. Switched Ethernet. 1 Extends enterprise LANs in native Ethernet format to the wide area either as a multi-point Ethernet LAN (E-LAN) service or pointto-point, Ethernet virtual private line (EVPL) service with SLAs. Ethernet Solutions Meet Network and Business Requirements Verizon and Alcatel-Lucent have been developing Ethernet solutions for many years and both actively support the Metro Ethernet Forum (MEF) specification process. This has led to multiple solution advancements and deployment of Ethernet services that can now meet the stringent needs of manufacturing IT managers. Today, Verizon delivers Ethernet solutions that provide: Ease-of-use to simplify network operations, administration, management, and provisioning Burstable connections with the ability to manage short periods of high usage Granular bandwidth in 1 Mbps increments with capacity up to 10 Gbps Flexibility to allow users to network their business without the complexity and cost of legacy services Reliability to help ensure that critical business applications continue to operate around the clock Support for multiple applications, from CRM, ERP, and Internet access to storage, IP telephony, and unified collaboration Cost-effectiveness by supporting MEF recommended service types, including EPL, EVPL, and E-LAN, along with managed SONET ring solutions and dedicated wavelength services, to create cost-optimal, enterprise-network deployments Page 2 of 8

3 Ethernet solutions offer a network infrastructure for connecting manufacturing facilities, outsourcing partners, sales offices, product development centers, supply chains, disaster-recovery facilities, and data centers. These solutions allow manufacturing IT administrators to: Link partners to reduce product cycle times, increase collaboration, and provide access to remote information Avoid costly business disruptions by ensuring availability of resources Lower capital expenditures and operating costs Verizon works closely with manufacturers to understand their operational and networking needs and ensure consistent, highly capable Ethernet solutions. Verizon also provides network infrastructure solutions, design, engineering, and maintenance services. In this way, Verizon Ethernet solutions minimize potential network disruptions associated with new infrastructure deployments to enable manufacturers to continue non-stop business operations. Manufacturing managers can rely on a flexible, resilient Ethernet network to link partners together and reduce product cycle times. Ethernet Networks Link Partners to Reduce Cycles Times Manufacturers need to protect margins while growing profits. To achieve these goals, manufacturing enterprises need to be closely linked with their supply chain partners, outsourcing firms, and distribution channels to effectively develop, make, and distribute products. For example, manufacturers require reliable transfer of large engineering and production files, along with real-time access to production data through web portals. To support these goals, manufacturing enterprises need flexible and resilient, high-bandwidth WAN services. Enabled by Alcatel-Lucent, Verizon delivers Ethernet solutions that can link the extended, manufacturing enterprise with Ethernet-level bandwidth. Highly capable of satisfying both current and future needs, Verizon Ethernet solutions deliver the following capabilities: DSR, delivered on Alcatel-Lucent s MEF-Carrier Ethernet Certified, Metropolis DMX multiservice provisioning platform (MSPP) family, can accommodate ring capacity of up to OC-192, as well as fractional and full Gigabit Ethernet services. In the future, switched Ethernet services may be available on a DSR. EPL service, delivered over the Metropolis DMX family, provides Ethernet services at 10 Mbps, 100 Mbps, and 1 Gbps. DSR and EPL can interconnect manufacturing facilities, outsourcing partners, sales offices, product development centers, disaster-recovery facilities, and data centers with low-latency, Ethernet services. DSR and EPL are resilient services offering high reliability and restoration of less than 50 MS. Verizon can provision and monitor core networks to detect and fix problems before they become disruptive. EPL can accommodate granular bandwidth growth typically from 10 Mbps up to 1 Gbps, while DSR can accommodate bandwidth growth from 50 Mbps to 1 Gbps. DSR can provide converged access for TDM and packet voice (VoIP), data, and video transport. This enhanced connectivity through a Verizon Ethernet network enables the extended manufacturing enterprise to be nimble and meet market dynamics. As business line managers anticipate new market developments, such as competitive product introductions and a shift in customer demand, they are able to plan and more effectively respond. Page 3 of 8

4 In addition, manufacturing organizations have deployed ERP, CRM, and MES, as well as communications tools, such as IP telephony, video, audio, and web conferencing to enable collaboration. These tools require adequate SLAs to ensure supported bandwidth, scalability, and network resiliency. Verizon Ethernet solutions offer competitive SLAs to allow manufacturers to support for multiple applications across all locations, promoting strong working relationships. Data Center Division Offices Research and Development Center Regional Sales Office Verizon EDSR (OC-48/192) Corporate Headquarters Manufacturing Center Service Provider Central Office 600 Mbps EPL Regional Offices 150 Mbps EPL 50 Mbps EPL 50 Mbps EPL Branch Offices Metro Data Center Supply Chain Partners An extended enterprise network using Verizon Ethernet solutions can reliably connect internal and external partners. Ethernet Solutions Avoid Manufacturing Disruptions Problems with enterprise applications or inability to access business and production data can cause operating stoppages ranging from minutes to several hours. ERP, CRM, MES, imaging, financial, and engineering applications and data have to be continuously available. Of course, a critical piece of this availability is a reliable WAN and a disaster-recovery strategy. Verizon Ethernet solutions can drive remote storage networking and disaster recovery at new levels of bandwidth and distance, reducing operating risks and preventing expensive disruptions. Verizon Ethernet solutions can drive remote storage networking and disaster recovery at new levels of bandwidth and distance, reducing operating risks by helping to prevent expensive disruptions. These services: Link headquarters and regional servers to back-up and disaster-recovery centers with full linerate Ethernet and enhanced-distance tolerances: EPL and DSR support IP-based synchronous and asynchronous replication with future support for Fiber Connectivity (FICON) and Fiber Channel. DWS offers ultra-high bandwidth from 1 Gbps to 10 Gbps and long distance support for synchronous and asynchronous replication. Provide resilient networks with protected facility mode, available with DSR and EPL, where entrance facilities support fully diverse fiber routing with SLAs. These solutions offer resiliency and flexibility in providing networking solutions critical to non-stop manufacturing operations and reliable connectivity to back-up and disaster-recovery centers. Page 4 of 8

5 Ethernet Solutions Reduce Capital Expenditures and Operating Costs With higher bandwidth and reliability available from DSR, EPL, and DWS, Verizon Ethernet solutions help enable manufacturing enterprises to reduce costs by: Enabling collaboration efficiency. Vendors, outsourced partners, and manufacturers can collaborate effectively with resilient connections that provide high-bandwidth access to Web portals, collaborative tools, and remote knowledge and information. Concentrating databases in fewer locations. Production and engineering data, price lists, marketing documents, and plans in multiple departmental databases can be deployed in fewer, centralized data centers, minimizing support resources and decreasing maintenance fees. Lowering IT management expense. Ethernet services remove Ethernet protocol conversion, avoiding the monitoring of network elements and eliminating the need for asynchronous transfer mode (ATM), Frame Relay, and private line expertise. Cost-efficient network services. Verizon Ethernet solutions support existing and emerging standards, such as new packet ring technologies and storage protocols, without disruptive equipment upgrades, reducing engineering costs to add new services. Flexible plans for back-up and disaster recovery. The enhanced distance provided by DWS offers flexibility in locating back-up and disaster-recovery sites, thereby reducing facilities costs and mitigating loss from regional disasters. Converged access for TDM and packet voice, data, and video. The ability to support high SLAs on EPL and DSR allows converged transport and eliminates multiple, legacy services. In general, Verizon Ethernet solutions provide a lower price per megabyte than traditional, highbandwidth, private line and Frame Relay or ATM services. In addition, manufacturers can further identify cost-saving opportunities by working with Verizon to evaluate an improved MAN/WAN transport solution. As a broad portfolio, Verizon Ethernet solutions help achieve networking benefits for manufacturing enterprises. By providing robust infrastructure for manufacturing facilities, engineering centers, headquarters, and regional offices, outsourced partner locations, manufacturers can deploy Ethernet solutions to support their complete network requirements and help reduce costs. These Ethernet solutions help deliver the operational needs manufacturing enterprises expect from converged networks. Multiple access facilities can be replaced through a common infrastructure, creating a simplified MAN/WAN for voice, data, and TDM services to promote the highest levels of customer satisfaction. Verizon Ethernet Solutions Match Growth Needs of Manufacturing Enterprises With an extensive, optical, multiplexer deployment 1,100 next-generation Add/Drop Multiplexers (ADM) nodes Verizon ensures that customer networks can be Ethernet-enabled on demand. In the past two years, Verizon has installed more than 250 DSR rings in networks across the finance, government, telecom service provider, and manufacturing industries. According to the Yankee Group, Verizon has the breadth of Ethernet services and network design, as well as the engineering and enterprise application support capabilities that are needed to address manufacturers networking needs. Combined with Alcatel-Lucent s networking solutions, which are designed to the highest level of survivability, absolute quality of service (QoS), and support for emerging standards, Verizon can offer manufacturers very high performance Ethernet solutions. Page 5 of 8

6 Carrier-grade Ethernet solutions available from Verizon include: 2 Ethernet and Optical Description Final Application Dedicated SONET Ring (DSR) Supports Ethernet, DS1, OC-n, and storage protocols (planned) simultaneously in a customerspecific SONET ring. Offers capacity from OC-3 up to OC-192 to accommodate traffic demands. Provides the highest level of survivability, flexible Ethernet bandwidth and cost-effective deployment. Available in Standard and Protected modes. Provides full-rate and incremental Ethernet connectivity at 50, 150, 300, 450, 600, and 1000 Mbps. Planned storage protocol transport for Fibre Channel and FICON. Suitable for converged network access for voice, data, and video with CO hand-off to other service providers. Interoperates with EPL and TDM services. Planned interoperability with Verizon IP-VPN and EVPL and support for multipoint E-LAN. Enabled by the MEF Carrier Ethernet Certified, Alcatel- Lucent Metropolis DMX family. Enables manufacturers to link production centers, R&D sites, corporate offices, data centers, disaster-recovery facilities, supply chains, and outsourcing partners with local and inter-exchange carriers and Internet Service Providers Enables real-time access to critical data, ERP, CRM, MES, and engineering applications. Ethernet Private Line (EPL) Deployed as a point-to-point service with a native Ethernet interface, offering bandwidth from 10 Mbps to 1 Gbps. Planned storage protocol transport for Fibre Channel and FICON using Alcatel- Lucent solutions. Available in Standard and Protected modes. Planned inoperability with Verizon Dedicated Internet Access Service (DIAS) Switched Ethernet, and IP-VPN. EPL services can be used to link DSR rings in different metro regions to create a seamless Ethernet network. Enabled by the MEF Carrier Ethernet Certified, Alcatel-Lucent Metropolis DMX family Links corporate offices, data centers, and remote sites that require high resiliency and high bandwidth. Connects business portals in data centers to ISP networks. Enables Enables real-time access to critical data, ERP, CRM, MES and engineering applications. Page 6 of 8

7 Ethernet and Optical Description Final Application Switched Ethernet (EVPL and E-LAN) Deployed either as an E-LAN service or EVPL service with Ethernet interfaces and service level agreements, offering bandwidth from 1 Mbps to 1 Gbps. Interoperates with Verizon IP-VPN. Switched Ethernet service on a DSR is scheduled in the near future. Links corporate and manufacturing facilities as a replacement for ATM and Frame Relay connections. Implemented as a costefficient solution with near SONET-level resiliency. Dedicated Wavelength Service (DWS) Offers ultra-high bandwidth at 10 GigE level to connect data centers and high traffic sites. Meets the needs of other specialized, bandwidth-hungry applications, such as video transport. Supports Ethernet using DWDM. DSR can ride on DWS to provide lower speed TDM services. Enabled by Alcatel-Lucent Metropolis EON. Provides ultra-high bandwidth links to core networks, offsite data centers, and disasterrecovery facilities for storage of product data, financial records, and employee information. Enables backup and disaster recovery The Verizon Advantage for Manufacturing Enterprises A manufacturing enterprise s success depends on reliable communications to connect production facilities, outsourced partners, employees, and customers. With a consistently high level of service and stability, the Verizon suite of Ethernet-based solutions addresses the constant pressures manufacturers are under to gain efficiencies and achieve business objectives. Where an interruption in communications is an unacceptable blow to an organization s ongoing operations, manufacturing enterprises need a partner that can enable networking infrastructures to become critical resources for business growth. Verizon has the unique expertise to build this type of alliance. With more than 11.3 million fiber miles, 6,000 SONET rings, and 12 years of Ethernet experience, Verizon is a leading optical transport provider a reliable and innovative partner for enterprise converged metro, wide area, and long-haul networking. Verizon offers internetworking of Ethernet services, creating a seamless, end-to-end network, as well as service upgrades, including future connectivity to Verizon IP-VPN and DIAS services. Verizon networks are enabled by Alcatel-Lucent, which has more than three decades of optical networking experience, including deploying the first SONET and DWDM networks. As a result, Verizon s solutions offer manufacturing enterprises the opportunity to: Enhance information flow across the extended enterprise Grow capacity and product lines Expand collaboration and eliminate business silos Solve customer problems quicker by collaborating with manufacturing partners Support medium- and high-growth sales opportunities Increase productivity with converged networks With the right solutions and expertise, Verizon delivers capabilities that meet the needs of manufacturing enterprises, bringing consistency in service quality and performance and making doing business easier. Page 7 of 8

8 Expectations are high from the support manufacturing enterprises demand to the solutions they require. Verizon knows that, which is why it continues to provide an exceptional customer experience. Manufacturing enterprises know that, which is why Verizon was ranked the Highest Customer Satisfaction with Business High-End Data Service Providers, Two Years in a Row. The never-ending dedication of Verizon to deploy new technologies and services makes customers commitments priority number one. To learn more about Verizon Ethernet solutions, contact your Verizon representative or visit Visit our website at to learn more about Verizon Business s products suite. 1 This service may be enabled by Alcatel-Lucent in the near future.. 2 Interlata services are provided by Verizon Select Services Inc. This document is for planning purposes only, and is not intended to modify or supplement any Verizon and Alcatel-Lucent specifications or warranties relating to these products or services. The publication of information in this document does not imply freedom from patent or other protective rights of Verizon, Alcatel-Lucent, or others Verizon. All Rights Reserved. WP /07 The Verizon and Verizon Business names and logos and all other names, logos, and slogans identifying Verizon s products and services are trademarks and service marks or registered trademarks and service marks of Verizon Trademark Services LLC or its affiliates in the United States and/or other countries. All other trademarks and service marks are the property of their respective owners. Page 8 of 8

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