HP Utility Data Center Transforming data center economics
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1 1 HP Utility Data Center Transforming data center economics David Kelleher Marketing Manager Hewlett Packard.scr 2
2 Agenda Today s business and IT challenges What is the HP Utility Data Center? Where do you begin? Roadmap, competition & summary 3 Circa 1947 the eniac 4.scr
3 Circa 2000 the data center 5 Demand a better return on IT A new IT architecture, one that is open, modular and flexible 6.scr
4 A balanced approach for best RoIT Increased agility Reduced costs Mitigating risk Improved quality of service 7 Traditional IT Infrastructure Complex, Costly, Change is Not Easy Sales IT features vs. IT economics Applications tied to platform Dedicated, application-specific development, test, production, and disaster recovery environments Each environment sized for expected peak load, little or no resource sharing Human errors are still a significant cost to IT service goals Marketing Manufacturing Logistics 8.scr
5 Business needs demand a new model of computing increasing business agility mainframe centered mainframe personal technology and network focused client server Internet business -driven perfectly synchronized with business needs adaptive computin g utility computing silos of technology inflexible to change, over provisioned adaptive computing shared, optimized, heterogeneous time 9 Readying for The IT Utility: The IT consolidation Journey Distributed Hardware/ data integration Standardize Reduce server numbers Centralize storage IT utility Rapid response Competitive innovation Business transformation Collocation Physical security Hardware relocate Improved management Business continuity Application integration Application rationalization Database rationalization 10.scr
6 Virtualization Enables the Adaptive Enterprise Ideal computing Pay for what you use Share virtual resource Internet Virtual resource pool Result: IT shifts focus from boxes to services 11 Virtualization Leadership in the Data Center -servers -partitions -blades -virtual server Virtual environment Servers - server - array - network Virtual Storage Mitigate Risk Increase quality Improve agility Virtual Network -hubs/routers -switches -VLAN -monolithic -client/server -web services -GRID Virtual Application 12.scr
7 Virtualization Leadership - Bringing the Economics of IT Utility Together Virtual Servers HP Utility Data Center Virtual Network Virtual Storage Virtual Application 13 An Industry First: HP Utility Data Center internet internet Evolve to UDC by optimizing utilization of existing assets access tier authentication, DNS, intrusion detect, VPN web cache web tier web page storage (NAS) application tier files (NAS) database tier edge routers routing switches 1st level firewall load balancing switches web servers 2nd level firewall switches application servers switches database SQL servers utility controller internet network virtualization server virtualization storage virtualization internet load balancer pool firewall pool server pool switching pool NAS pool switching pool storage area network (SAN) storage pool 14.scr
8 UDC Components processing elements hp-ux solaris windows linux consulting and integration services hp utility data center hp utility controller software networking elements utility fabric OpenView storage elements hp-xp eva emc Virtual Server Pools HP-UX, Linux, Solaris, Windows AIX with customization Virtual Network Pools VLAN Cisco Virtual Storage Pools HP XP and EVA storage EMC Symmetrix Utility Fabric Any to any topology Utility Controller Rack & Software Manages service templates Automated resource, workload and failure management 15 What is HP s Utility Data Center? utility controller internet network virtualization server virtualization storage virtualization internet server pool storage pool switching pool load balancer pool firewall pool NAS pool switching pool hp utility data center virtualized pools of resource for instant ignition failover protection and data replication to protect servers, storage and network wire-once fabric utility controller software for service definition and creation New applications and systems can be ignited within minutes Server, storage and network utilization approaches 100% Resources are virtualized and optimize themselves to meet your service level objectives Administrative and operational overhead is minimized 16.scr
9 Creating a service with the Utility Data Center 1. Architect new service: business case service growth projection SLO requirement availability security needs time to implement 2. Build a service template: 3. Create the service automatically locate and allocate resources auto-configure network and storage auto-configure firewall & load balancers auto-configure & boot servers Svc X European region Firewall Load Balancer WEB WEB WEB APP Farm A Template available new service added 17 Utility Controller Software Portal Interface Web-based interface Manages all UDC resources Enables configuration of new IT Enables changes to service definitions Automatic fault mgt. and rectification Tracks usage and bills users 18.scr
10 UDC service usage for billing and chargeback UDC data center in action customer invoice per user customer s deployed infrastructure service until rate table metered item service units hp L hp A180 4 hp LPR Sun XP Raid 1GB 1 XP Mirror 1GB 1.5 XP offsite 1GB Utility Data Center in action Configuration Requests Integrated Management CRM Fault & Perf Monitoring & Billing Data CRM Web & Forms Data Web Retail Web & Graphics interactio n managers Svcs & Data Utility Controller logically partitionable service core L2 fabric L2/L3 switches edge Free Resources internet 20.scr
11 The Utility Data Center helps overcome critical IT issues Improves cost effectiveness Reduced operational overhead Increased utilization of existing investments Matches IT resources to business value Resources can be allocated or de-allocated instantly HP On Demand solutions offer pay-as-you-go Improves service levels Intelligent resource and workload management Integrates with OpenView, CA and Tivoli management tools Increases business agility and improving time to market New IT environments can be created within minutes Resources can be re-allocated as priorities change Reduces risk business continuity All servers, storage and network components are protected UDC re-configures itself on error or failure 21 HP Utility Data Center Implementation, methodology & services executive presentation awareness innovation workshop vision, metrics, business & IT objectives hp services solution lifecycle scoping and visioning investment justification architectural blueprint detailed design project and transition plan budget, ROI, TCO high level design upgrade improve support analyze design implement evolve run factory integration project implementation decision point 22.scr
12 High level UDC design example total of 80 servers total of 156 GigTX and 24 GigSX LAN connections to tier 2 total of 50 Adic gateways redundant 8x1000 base SX links tier 1 networking switch redundant 8x1000 base SX links tier 2 networking switches 2x Cisco fiber & 6 copper ports 2x Cisco fiber & 158 copper ports 2 x 100 base T links to rack switch 2 x 100 base T links 2 x 1000 base T links 4 x 1000 base T links 2 x 1000 base T links 2 x FC links to each XP512 1A MGMT RACK 2A BACKUP RACK 8 x FC links LTO 20/700 tape library OPS CENTER RACK 2 x FC links to each XP512 #1 1B 2 x FC links to each XP512 #2 2B Pix 525 Firewall 2xGigTX 24xGigSX 4 HA Pairs 0xAdic 3x N xGigTX 4xAdic 4x L xGigTX 2xAdic 4x L xGigTX 2xAdic 12x A500 10xGigTX 2xAdic 4x L xGigTX 6xAdic 5x A500 12xGigTX 4xAdic 6x LT6000R 14xGigTX 6xAdic 6x LT6000R 14xGigTX 6xAdic 6x LT6000R 14xGigTX 6xAdic 6x LT6000R 14xGigTX 6xAdic 12x LP2000R 6xGigTX 3xAdic 12x LP2000R 14xGigTX 3xAdic 1x Foundation 4xGigTX 0xAdic require 5 pairs of FC switches up to 12 ADIC gateways per FC switch pair FC point-to-point connections 7 pairs of FC Switches FC point-to-point connections require 2 XP512s with ~15TB of user data * one XP512 can support up to 3 FC switch pairs * two XP512s can support up to 7 FC switch pairs 1A 1A XP512 with 10TB User 27TB Total XP512 with 5TB User 14TB Total 2A 2A 23 HP s Utility Data Center the real thing! Ops ctr rack Storage array Utility controller (Mgmt rack) Fabric rack HP UDC at the Palo Alto Research Labs. 12/02 Backup rack 24.scr
13 UDC: Automated resource management and utilization 25 Sample customer roadmap to an adaptive infrastructure tracks people 30 days management of change organization alignment P1 P2 P3 P4 90 days 90 days 90 days 90 days customer management realignment each phase connects to all other processes change management business value result benefits realised reduced turnaround times process baseline assessment service level management Configuration management incident & problem mgt unified service management capacity management improved service performance improved service level reporting technology cost management systems consolidation reduced cost Single Dev/test environment usage based charge-back utility data centre pilot utility data centre accurate & transparent billing finance sale-leaseback pay per use utility pricing 26.scr
14 UDC-R concept Traditional On Demand Consolidated Virtualized UDC-R Assess. Managed Servers Storage Network Software People UDC Readiness 27 The economic advantages of the Utility Data Center include: physical provisioning economies operational economies metering economies upgrade & migration economies reducing costs reducing costs reducing costs reducing costs deployment 30% 80% capacity planning 5% 40% self adaptive 80% 100% security 20% 30% usage metering 5% 30% upgrading & migration 20% 40% 28.scr
15 Customer successes put HP ahead in utility computing HPC wins at Philips against SUN and EMC owing to UDC capabilities By using the UDC (utility data center) we have met all of our internal challenges and it gave us the ability to sell excess capacity to our external customers. Kevin Dann, European Computer Sys.Mgr. MSX International HP has a lead with its utility computing model. --Brad Day Giga Information Group The HP UDC will allow us to flexibly adapt to the business fluctuations of the electronics industry. We ll be able to reduce our total cost of ownership by streamlining data center management and reducing excess IT capacity while also incorporating the industry s best platform for application consolidation. HP has developed a potentially compelling vision for services-centric, utility computing in the enterprise, and is beginning to deliver components of that vision. --Michael Dortch Robert Francis Group HP s Utility Data Center: First to Deliver. --Tom Bittman, Donna Scott Gartner Group VP and GM of Infrastructure and Operations HP has a hard product, whereas IBM has just got a blueprint. --Will Cappelli, Giga Information Group HP has taken the lead for market mind share with Policy Based ComutuingService. --Gartner Group Research Note T HP Utility Data Center vision evolving towards utility computing 3Q03 Backup & restore storage infrastructure enhancements improved management functionalities for the system administrator additional Cisco appliances new Proliant servers server and OS upgrades 1Q04 lower the solution cost reduce time to implement services single pane of glass: single user interface improved clustering HP blade servers additional storage options like DAS and NAS in addition to SAN etc server and OS upgrades 2H04 n partitions policy based flexing disaster recovery support other non- HP storage elements server and OS upgrades (HP and non-hp) 2005 & beyond enhanced ondemand capabilities service lifecycle management enhancements make the solution more open system enhancements to multi -site capabilities continue to transform your data center economics with HP 30.scr
16 Turning the UDC into a power station for the Commercial GRID Use an offline tool to design application topologies Use the Globus toolkit to submit resource requests to a UDC create a farm (a multitier topology) request return the access information for the farm to the user UDC provides secure, dynamically allocatable resources Sven Graupner, Jim Pruyne, Sharad Singhal, Making the Utility Data Center a Power Station on the Commercial Grid, GlobusWorld Summary: HP Utility Data Center enabling adaptive infrastructure HP Utility Data Center is a complete solution for virtualizing data center environments, transforming the economics of your operation 1. All resources are wired once to support their virtual, flexible allocation and reallocation 2. New applications and systems can be ignited within minutes 3. Server, storage and network utilization improvements 4. Resources are virtualized and optimize themselves to meet your service level objectives 5. Administrative and operational overhead is minimized and opportunities for error reduced utility controller internet network virtualization server virtualization storage virtualization internet server pool storage pool switching pool load balancer pool firewall pool NAS pool switching pool 32.scr
17 33.scr
18 HP Labs Research Community Can Dream Big Challenge Grow IT installation within current budget and space constraints Build world-class IT infrastructure to enable invention Combine the running of production appliances with resources needed for research Solution Install HP Utility Data Center Pooled the R&D budget for purchasing computer systems with the IT budget for running production applications Results (In Progress) Saved over $500,000/year vs. a traditional data center installation and replaced150 systems with 700 without Adding additional staff Adding data center space Obtain greater flexibility and availability of systems Enable staff to focus on higher-level tasks Can share computing resources internally and externally 35 Installing the UDC will enable us to quadruple the number of servers in our data centers in Palo Alto, Calif., and Bristol, England, while keeping our people and realestate costs essentially flat. It also makes it possible to leverage resources around the world in a way that would not otherwise be possible. John Sontag Program Manager, HP Labs 36.scr
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