Dynamic Infrastructure for Information on Demand

Transcription

1 Dynamic Infrastructure for Information on Demand Jim Tuckwell Marketing Program Director IBM Software Group July 13 & 14, 2007 Jeju Shilla 2007 IBM Corporation

2 What it takes for success It takes know-how, proven technology & industry expertise Delivering information in context Data Management Enterprise Content Management Information Integration Master Data Management Search, Discovery & Business Intelligence Content-centric Business Process Management Creating new business value & innovation Customer Centricity Operational Intelligence Product and Service Optimization Risk and Compliance Threat and Fraud Intelligence Industry Models Guiding plans and execution Information Strategy IT Strategy and Architecture Governance Design, Planning and Implementation Managed Operations Financing Providing a resilient foundation Scalable System Platforms and Operating Environments Systems and Management Software System Optimization and Virtualization Network, System and Application-level Security IT Service Management Development Services and Tools 2

3 System Platform The Foundation for on Demand Operations Providing a resilient foundation Selected Offerings Scalable System Platforms and Operating Environments IBM System i, p, x, z Unix, Linux, Windows, Mainframe IBM Migration Factory Systems and Management Software IBM System Tivoli Manager System Optimization and Virtualization Server Virtualization Virtualization Network, System and Application-level Security Tivoli Identity Manager Tivoli Access Manager TS1120 Encrypting Tape Drive IT Service Management Tivoli Process Manager Change and Configuration Management Database Tivoli Unified Process Composer Tivoli Provisioning Manager and Orchestrator Development Services and Tools Rational Software Development Platform Rational Data Architect 3

4 Key Components of an On Demand Infrastructure Cost Optimization/Efficiency Frees budget for new investments Non-Disruptive Access Foundation needed for IOD Resiliency Needed for continuous business operations Energy Efficiency To provide cost effective data center operations 4

5 Key Components of an On Demand Infrastructure Cost Optimization/Efficiency Physical Consolidation to lower TCO Virtualization for Improved ROI Non-Disruptive Access Cost Optimization through flexible ILM Strategy virtualization for on demand access Resiliency Protection from planned/unplanned outages Energy Efficiency Minimize power consumption to cut cost & stretch data center useful life 5

6 IBM IOD Summit 2007 Public Internet/ Intranet Clients Simplify Server & Environment Firewalls Routers (Layer 3 Switches) Layer 4-7 Switches SSL Appliances Web Servers ERP App Sec App SCM Gate Gate Gate Gate Caching Appliances FS 7 WS Mgmt ERP Web File/Print Servers SCM ERP Layer 2 Switches FS WS Mgmt ERP Web Sec Fibre Switches Fibre Switches Area Network 6

7 IBM IOD Summit 2007 Simplify Server & Environment Public Internet/ Intranet Clients ERP App Sec Routers (Layer 3 Switches) FS 7 WS Mgmt ERP Web Firewalls SCM Gate Gate Area Network Pool Pool Pool Virtualization Benefits Reduce mgmt costs Increase asset utilization Enhance security & performance Shared access 7

8 IBM IOD Summit 2007 Facilitate Data & Application Movement Public Internet/ Intranet Clients ERP App Sec Routers (Layer 3 Switches) FS 7 WS Mgmt ERP Web Firewalls SCM Gate Gate Area Network Pool Benefits Increase application availability Simplify data migration Flexibility & choice Pool Pool Virtualization 8

9 Virtualization Offers Significant Advantages Logical representation of resources not constrained by physical limitations Create many virtual resources within single physical device Reach beyond the box see and manage many virtual resources as one Dynamically change and adjust across the infrastructure A comprehensive platform to help virtualize the infrastructure IBM Virtualization Engine 9

10 Virtualization Completes the Picture Logical Representation IBM Virtualization Engine The ability to make one set of resources look and feel like another set of resources, preferably with more desirable characteristics A logical representation of resources not constrained by physical limitations Virtualization Hides complexity Adds or integrates new function with existing services Can be nested or applied to multiple layers of a system Physical Resources Source: Evaluator Group Virtualization radically changes the way you think about and work with storage to make it fundamentally more flexible than just disk arrays alone 10

11 Flexible Infrastructure with SAN Volume Controller Make changes to the storage without disrupting host applications Virtual Disk Virtual Disk Virtual Disk Virtual Disk SAN Apply common copy services across the storage pool DS8000 SAN Volume Controller Advanced Copy Services Pool HDS EMC DS4000 HP Manage the storage pool from a central point Combine the capacity from multiple arrays into a single pool of storage 11

12 IBM IOD Summit 2007 Non-disruptive Data Migration with SAN Volume Controller Traditional SAN SAN Volume Controller 1. Stop applications 1. Move data 2. Move data 3. Re-establish host connections Host systems and applications are not affected. 4. Restart applications SAN Virtual Disk SAN SAN Volume Controller 12

13 Softbank Telecom Challenges Lower the cost of installed storage area network (SAN) that consists of multivendor servers and storage systems Improve application availability and reduce cost associated with data migration Solution IBM System SAN Volume Controller Benefits With the storage control device approach to virtualization, once the device was in place we were dependent on the particular storage vendor thereafter. An important capability for us is that we can mix and use drives in different price ranges. SVC s disk migration function was an unexpected benefit. When migrating from used disks to new ones in the past, costs were incurred in time and labor. But with the SVC, this process can now be conducted smoothly. I thought from the start that this was a useful function. Reduced operating costs by implementing virtualization technology Infrastructure simplification SVC s disk virtualization capabilities help Softbank integrate and manage multivendor storage devices in a complex SAN environment. Information lifecycle management Mix and use drives in different price ranges, allocating disk drives of various prices in accordance with the importance of the data Non-disruptive data migration SVC enables smooth data migration, with minimal labor and no application downtime. Mr Kamio, Manager of the Corporate Systems Infrastructure department For more details on this and other case studies, visit ibm.com/storage/svc and click on Case studies. 13

14 SVC Delivers Clear Financial Benefits Forrester Consulting Total Economic Impact study of SVC Surveyed four SVC customers to understand costs and benefits Summary financial results ROI Payback period (years) Original estimate 83% 1.2 Riskadjusted 53% 1.4 Created composite model based on interview findings Total costs (PV) Total benefits (PV) (536M KRW) 978M KRW (568M KRW) 870M KRW Risk-adjusted payback period: 1.4 years Total (NPV) 442M KRW 870M KRW Internal rate of return (IRR) 75% 55% Source: The Total Economic Impact Of IBM System SAN Volume Controller 14

15 SVC Facts IBM IOD Summit 2007 IBM has 40 years experience in virtualization technologies IBM has shipped over 8200 SVC engines running in more than 2900 SVC systems There are more than 130 customer references for SAN Volume Controller SAN Volume Controller is a proven offering that has been delivering benefits to customers for four years SAN Volume Controller demonstrates scalability with the fastest Performance Council benchmark results SAN Volume Controller can virtualize IBM and non-ibm storage (over 120 systems from IBM, EMC, HP, HDS, Sun, Dell, NetApp, Fujitsu, NEC, Bull) 15

16 IBM IOD Summit 2007 Increase Business Resilience Public Internet/ Intranet Clients ERP App Sec Routers (Layer 3 Switches) FS 7 WS Mgmt ERP Web Firewalls SCM Gate Gate Area Network SAN Pool Pool Pool Pool Pool Virtualization Virt Benefits Lower disaster recovery cost Reduce planned outages Faster recovery time 16

17 Business Continuity Cuts Across Business and Technology Strategy Maintaining access to data, protecting critical business assets, managing risk, aligning recovery costs based on business risk and information value. Organization Processes Applications and Data Technology Facilities 17

18 Key Business Continuity Offerings FlashCopy Backup/Restore for SAP GDOC High Availability for Open Systems Rapid Data Recovery for UNIX, Windows GDPS, GDPS HyperSwap Manager FlashCopy, Metro Mirror, Global Mirror Tivoli Mgr, TPC Replication Mgr, DFSMS DS8000, DS6000, DS4000, ESS, SAN, SVC, Tape, System z, p, x, i Application or Database Specific Platform specific High Availability and Disaster Recovery Replication Technologies Management Fault-tolerant Highly Available Systems Components Solutions Resiliency Family 18

19 IBM IOD Summit 2007 Integrate Platform, Systems, Power and Cooling Management and Automation Firewalls Public Internet/ Intranet Clients Routers (Layer 3 Switches) ERP App Sec FS 7 WS Mgmt ERP Web Benefits SCM Gate Gate Area Network Pool Pool Pool Virtualization Reduce mgmt costs Reduce and control power and cooling loads and costs Ease and consistency of enterprise wide management: Security Workload Data Business Resiliency 19

20 Project Big Green IBM to reallocate $1 billion each year: To accelerate green technologies and services To offer a roadmap for clients to address the IT energy crisis To create a global green team of almost 1,000 energy efficiency specialists from across IBM IBM green solutions include the strength of IBM s hardware, software, services, research, and financing teams What green solutions can mean for you: For the typical 25,000 square foot data center that spends 2398 million KRW in power annually, energy costs can be cut in half. Equals the reduction of emissions from taking 1,300 automobiles off of the road or a 3.5 million pound reduction in coal burned for energy generation. $ $ $ $ 20

21 What Others Think "IBM's approach differs from other vendors pushing green agendas because it combines hardware, software and services. Companies like Hewlett-Packard and Sun, which unveiled green initiatives before Big Blue, focused their strategies on hardware products. IBM took the lead with [May 10's] announcement. IBM customers can, theoretically, go to a single vendor and get the whole raft of technologies and services; plus they can work with IBM partners. -- Gartner analyst Rakesh Kumar in CIO Insight What's significant is I.B.M.'s emphasis on using a range of technologies and on planning, design and user practices. It's not just about selling new, more efficient chips and computers. And that is in contrast to some of its peers in the industry." -- Forrester analyst Christopher Mines in the New York Times I can assure you that when Big Blue (or should I say Big Green) gets behind an initiative like this, the full global might of this company is simply awe inspiring. To paraphrase Lou Gerstner, the elephant can indeed dance, and when it does the global forest rocks. You go Big Green. 21

22 The IBM Energy Efficiency Initiative Principles 1 Energy usage in the data center has a significant impact today and will have an even greater impact in the future 2 Real solutions are available now that can reduce data center energy usage 3 To meet the challenge, collaboration is a must across IT technology vendors, data center design and build businesses, infrastructure technology providers, energy utilities and governments 4 Think green. And think ahead. Understanding your energy facts is key. Expert advice can help make savings real 22

23 Energy Management Policy Example Server Virtualization and Consolidation Conserves Energy Data Center Capacity 4KW, 75% used Data Center Capacity 4KW, 50% used APP 1 APP 2 APP 3 APP 4 8 APP 7 APP APP 8 APP 1 APP 2 APP 3 APP 4 APP 5 APP 6 APP 7 System 1 System 2 System 4 Advanced POWER Virtualization 20% busy 2KW 20% busy 2KW 20% busy 2KW 70% busy 4KW Total Power 8KW Total Power 4KW Server consolidation exploiting virtualization is a very effective tool in reducing energy costs 23

24 Cool Blue: Virtualization This shift has eliminated one floor of servers, cut power and cooling costs by 80 percent, and reduced the administrative staff (and costs) by 10 administrators. No other platform has clearly demonstrated the vertical scaling (scale-up) savings as the mainframe. 40+ years experience in virtualization Annual Power Cost per Logical Server 0 $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 30,000+ mainframes and POWER - based servers running virtualization Virtual Fabric Architecture introduced for IBM BladeCenter H Dell PowerEdge 1950 Dell PowerEdge 1950 virtualized Dell PowerEdge 1955 $ $ $ ,900+ storage virtualization clients, + 5 every day IBM System x clients deploy 1,000 virtual servers a day Dell PowerEdge 1955 virtualized IBM System z BC S07 Small IBM System z BC S07 Expanded $ $73.06 $ IBM can virtualize over 80% of the average heterogeneous data center IBM System z EC S18 Source: $32.80 Avoiding the $25 Million Server Data Center Power, Cooling, and Growth report by Sine Nomine Associates, 4/6/07 24

25 Why IBM? Deep industry expertise, patented methodologies and technologies refined in thousands of projects Robust enterprise-wide operating environment, optimized for performance and efficiency Leadership in all key information management segments data servers, enterprise content management, information integration, master data management Industry solutions and business models that accelerate results The industry s most extensive partner network IBM has a strong hand; its IOD strategy outpaces other vendors information management strategies. Forrester Research,

26 Leverage Your Information Visit the IBM Information On Demand website for materials, news, and best practices: Assess Your Organization Contact your IBM representative to help decide what Information On Demand solutions are right for your organization 26

27 IBM Information On Demand 2007 ibm.com/events/informationondemand Business and IT executives, managers, professionals, DBA's and developers Over 500 sessions 2-1/2 day business leadership track with 100 sessions 5 day technical track with 400 sessions 27

28 July 13 & 14, 2007 Jeju Shilla 2007 IBM Corporation