Cisco UCS C-Series Rack-Mount Servers The Computing Platform for Virtualised Data Centres. Business Overview

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1 Cisco UCS C-Series Rack-Mount Servers The Computing Platform for Virtualised Data Centres Business Overview

2 The Data Centre is at a Market Transition Transformation Technology advances Energy efficiency Economic efficiency Dynamic business environment Challenges Scalability Management integration Application migration Coherent policies and security Virtualisation Cost Computing Network and Storage Access

3 Data Centre Virtualisation Today Virtualisation has been promised as the answer. However, virtualisation solutions to date may only address part of the problem, but have done so by increasing operational expenses, infrastructure complexity and risk. Virtualisation Platform Computing Platform High Complexity High Touch Network Platform Costs Site Cost HVAC Power Dwelling Costs Platform Cost Storage Network Software Server Costs Organisation Cost Complexity VM Administrator Co-ordination

4 Unleashing the Data Centre s Full Potential Solution Cohesive system that unites computing, network, storage access and virtualisation Management simplification Virtualisation Benefits Reduced TCO Increased business agility Improved energy efficiency Computing Network and Storage Access

5 Data Centre 3.0 Evolution Path Virtualisation has created a market transition. Servers are becoming fluid objects in the network. The data centre must evolve to continue to scale. Cisco is offering a fresh alternative to traditional ad-hoc add-on approaches for virtualised data centres. Location Freedom Unified computing HW Freedom Provisioning Freedom Consolidation: Virtualisation Automation Utility Market Inter-Cloud Private Clouds Unified computing Unified Fabric Data Centre Networking

6 Unified Computing Role in Data Centre 3.0 Fully integrated system that brings together the network fabric, computing resources and virtualisation software to simplify setup, improve business metrics, and enable just-in-time provisioning for business transactions. Process Automation Service Management Performance Management Provisioning Management Process Automation Virtualisation OS Applications Infrastructure Computing Virtualisation Platform Resource Scaling with Cisco Extended Memory Technology Performance Management Hardware Dynamic Provisioning Computing PlatformI/O Network Storage Network SAN MDS 9000 Wire-Once Infrastructure with Unified Fabric Storage Business Service Management Network Platform CBS 3100 Device Management Server Access Network Unified Fabric C49xx N7000 Servers C6500 Virtualisation control and transparency with VN Link N7000 N5000 N5000 V V VV VV N1000 N7000 DC LAN GbE/10GbE Automated Provisioning Network Services Application Security Delivery ASA WAAS ACE Security VPN

7 Rapid Data Centre Innovation The Data Centre 3.0 evolution path has led to a series of rapid innovations designed to Unify Data and Process, Simplify Data Centre Complexity and Amplify Business Outcomes. Nexus 7000 Lossless Fabric Nexus GbE DCB & FCoE Nexus 2000 Fabric Extender Nexus 1000V VM-Aware Networking Cisco UCS Integrated Computing Platform 8GB FC NX- OS 2008 Cisco MDS VM-Aware Storage June 2009 June

8 Cisco Unified Computing System The Cisco Unified Computing System is designed to dramatically reduce data centre total cost of ownership, while simultaneously increasing IT agility and responsiveness. Unified Fabric Fabric Extender Virtualised Adapter Scale Out Extended Memory Automated Provisioning Embedded single point of management and provisioning Visibility and control across data centre organisations Infrastructure policy management and compliance Virtualisation Optimisation Fine-grained control, portability and visibility of network, computing, and storage attributes More than double the memory capacity of competing systems Industry Standard Servers Intel Xeon processor 5500 series 150% generational performance increase Intelligent platform for performance and energy efficiency Unified Fabric Wire-once, low latency FC and Ethernet Virtualisation aware Less than half the normal number of adapters, switches, cables

9 Cisco Unified Computing System The Cisco Unified Computing System is designed to dramatically reduce data centre total cost of ownership, while simultaneously increasing IT agility and responsiveness. Today Lower total cost of ownership CAPEX: Up to 20% reduction OPEX: Up to 30% reduction Cooling and power efficient Increases business agility Provision applications in minutes instead of days Automation reduces service outages Just-in-time resource provisioning Investment protection: Industry standards-based Co-exist with existing data centre infrastructure Leverage existing management applications via API

10 Lower Total Cost of Ownership 1000 Server Use Case: Legacy Rack-mount to Unified Computing $8,000,000 $7,356,235 $7,000,000 $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 $5,658,991 $3,273,484 $1,697,244 $4,082,751 $0 End of Row FCoE Unified computing Investment Savings

11 Cisco UCS Increasing Momentum Since its initial launch in the spring of 2009, Cisco UCS has been validated with industry awards, market momentum and initial customer deployments delivering lower total cost and increased agility. Customer Traction Nothing else came close in terms of management simplicity, energy efficiency, application availability and cost reduction, all of which have made it possible for us to hit our initial ROI targets and deploy an architecture that can scale with us over the coming years. Tutor Perini Market Traction Goldman Sachs survey of 100 Fortune 1,000 IT executives Nearly two-thirds of respondents expect an increased presence of Cisco servers in their data centres in the next two to three years. 18% are planning to evaluate Cisco s UCS in the next 12 months Industry Acclaim

12 Introducing C-Series Rack-Mount Servers By combining UCS C-Series and UCS B-Series, (blade form factor), Cisco s Unified Computing System now addresses the vast majority of customers data centre computing requirements. Helps reduce total cost of ownership (TCO) and increase business agility. Extends Unified Computing innovations and benefits to rackmount servers The first rack-mount servers offering a built-in migration path to unified computing Increased customer choice with unique benefits in a familiar rackmount package UCS C250 M2 Extended Memory Rack-Mount Server UCS C210 M2 General-Purpose Rack-Mount Server UCS C200 M2 High-Density Rack-Mount Server

13 Options to Deploy Innovation Cisco C-Series servers provide a flexible, comprehensive, standards-based set of management options that enable heterogeneous data centres to take advantage of the servers' innovative features today. Integrated Existing mgmt tools plus UCS Manager API Integrated mgmt tools Enabled in CY2010 Heterogeneous Existing mgmt tools IPMI, CLI, Web GUI, KVM Tivoli Openview Available at Launch

14 UCS Innovations Decrease TCO Industry-Standard innovations that help UCS B-Series Blade servers reduce TCO also apply to UCS C-Series Rack-Mount Servers, with the additional benefits of a familiar rack form factor and built in migration path to Unified Computing. Embedded Unified Management Extended Memory Technology Dynamic Provisioning Service Profiles Unified Fabric VN Link Virtual Interface Card B-Series Blade Servers Additional CAPEX and OPEX Savings from High Density British Telecommunications Blade plcform Factor C-Series Rack-Mount Servers Additional CAPEX and OPEX Savings from versatility and investment protection

15 Lower Total Cost of Ownership Dial in to help reduce cost at any stage Every IT organisation is unique. Each with different workloads, environments, budgets and IT investment cycles. Customers have the flexibility and choice to deploy technology at whatever point makes sense for their environment. Existing Environment Unified Fabric Unified Fabric UCS C-Series Unified Computing

16 Unified Computing Services Cisco Unified Computing Services help you quickly deploy your data centre resources, simplify ongoing operations and optimise your infrastructure to better meet your business needs. Unified Computing Strategic IT and Architecture Use case workshop Architecture workshop Virtualisation organisation risk management Business value analysis Unified Computing Technical Support and Operations Management Rapid problem resolution Third-party software support Mission critical support IT operations consulting Proactive monitoring Unified Computing Optimisation Configuration audit Capacity and performance audit Security audit Disaster recovery audit Unified Computing Planning, Design, and Implementation Pre-production pilot Server virtualisation mobility and management Database application High availability/disaster recovery Accelerated deployment Migration Management system integration Unified Computing Efficiency and Facilities Facilities assessment Energy efficiency benchmarking Facilities design and build out

17 Innovation in Partnerships Based on industry standards supported by a partner ecosystem of industry leaders. Business Consulting, Systems Integration Partners Channel Partners Technology Partners Open, Innovative Partner Ecosystem

18 In Summary The addition of the C-Series to the industry s first Unified Computing Solution helps reduce total cost of ownership (TCO) and increase business agility. Extends Unified Computing innovations and benefits to rack-mount servers The first rack-mount servers offering a built-in migration path to unified computing Increased customer choice with unique benefits in a familiar rack-mount package Together we can accelerate Data Centre Virtualisation efforts and Unify Data and Process Simplify Data Centre Complexity Amplify Business Outcomes Next Steps Technology Review Use Case/Architecture Workshop Computing Platform Virtualisation Platform Resource Hypervisor Scaling Optimisation Dynamic Provisioning Unified Fabric Network Platform

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