cortiva institute Let me tell you why was so excited to free their minds when they discovered...

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1 starting and V The rules for running a successful business has changed. Let me tell you why cortiva institute School of Massage Therapy - Scottsdale Campus was so excited to free their minds when they discovered...

2 Hearted CAREER MINDED THE EVOLUTION OF TEACHING ECO-CONSCIOUS BUSINESS. Running your business without truly understanding all its components is as effective as winking at someone in the dark.

3 DETAILED DESCRIPTION We all know that the present economy, the Internet and new mega-successes like Google, Zappos and Kiva are changing the rules of how to succeed in business. I say mega-successes because these companies have brought so much more than financial abundance to themselves and their teams. They have figured out a way to incorporate personal growth and happiness into their business functions as well. Their leaders are using terms like interconnectedness, triple bottom line, double fulfillment, conscious business and thriving in their everyday conversations. They have become the inspirations that our students and many of us desire to model our careers/businesses after and yet feel overwhelmed and lost to how to even begin. So, for the next few minutes I ask you to set aside everything you know or think you know about your job, your career, business, and business education and allow me the opportunity to introduce to you something that is unique, authentic and overflowing with possibility. I would like to introduce a new business course to you whose essence has touched and inspired success for everyone who has come into contact with it. It masterfully incorporates the new business rules with long established business principles Yes, the rules to business have changed and Cortiva is now setting examples of how to evolve and achieve new success beyond the obstacles that are affecting all of us. To accomplish this we are opening our minds and revitalizing our purpose: To provide our students and staff with opportunities to challenge themselves to learn and grow academically, personally and professionally. We are reawaking our original mission to deliver innovative and practical wellness and health education to anyone who is eager to learn. We have recommitted to looking inward and outward for other progressive educational opportunities that can bring fresh knowledge and wisdom to our community. I am excited to share this with you because we are offering our students and staff a new approach to business education. I proud to introduce to you entrepreneur, personal growth expert, business consultant and new pioneer and educator of business Jeffrey Goodman along with his revolutionary business course CareerHearted. Jeffrey has taught and inspired thousands of clients to achieve their dreams. From international entrepreneurs to small business owners, Jeffrey has heightened their awareness of success and life s possibilities. Since being introduced to this business course, my staff and students have received more than an instruction on core business tools, functions and a hope for future success, they are now getting the opportunity to experience first hand that we are so much more than we ever thought possible. From the moment Jeffrey walked through my doors, he instantly understood - to the core our mission and purpose. Please understand this was very important because I am very protective of the Cortiva Community. Jeffrey was very present as I related my goals, philosophy and values. He explained in details how the CareerHearted course not only embraces the same type principles, it believes that What you do in one thing you will discover you do in everything and teaches how to apply these principles in every aspect of business and our lives. As a matter of fact, the CareerHearted goal is simple: To awaken the heart and retrain the mind through empowerment and education. Now that really caught my attention. Increasing enrollments, retention and how to support students through completion is a challenge that is a continuous concern. We all are experiencing that the old business methods of how to develop abundance for our schools, as a business have changed. For example, to stay successful we are forced to adapt to new approaches to marketing, and the moment we adapt, the rules change again. I knew Cortiva needed to see beyond current habits and open up our minds to discover new ways to convey fiscal responsibility, conduct community outreach programs and increase financial success and personal abundance for our school while setting an example of integrity for the Cortiva Community.

4 Our other challenge is that the Information/Digital Age has forced a communication gap between generations that is now increasing faster and faster. We are now finding the younger generations often advising the old. So, how could I get Cortiva to modify our beliefs while keeping our purpose as educators and mentors in sight? What could we do to educate our students about new procedures to business and life while prepare them with the skills to be adaptable to other business approaches that have yet to be defined? How do we develop our staff, our students and ourselves to succeed in the current age of Digital Information and prepare for next age, the age of Expertise and Connection? As Jeffrey introduced me to CareerHearted and discussed partnerships and opportunities to interweaving his knowledge into our curriculum, I knew right then this would be a perfect fit for Cortiva. Actually, and why I am sharing this with you, I know the type of business wisdom and education CareerHearted offers is more critical now for all our schools and communities than ever before. Jeffrey has designed this course as an essential for anyone who is already in or is about to enter the corporate world as an inspiring sole entrepreneur or as part of a bigger corporate team. I was so impressed with this innovative material I invited Jeffrey and CareerHearted to lead my students and staff through this eloquently crafted course. Why do I say eloquent? Well, what this course has given the Cortiva Community is beyond what I had ever hoped: This course covers aspects of opening/running a business that is not taught in schools. I think all small and large business striving for success would benefit greatly from this course as it creates the foundation of starting any business. Angie Brei/Reiter - Cortiva Instructor What an awesome experience! This is the ONLY way to approach business. Wonderful for those who already think with their hearts and ESPECIALLY for those who don't! David Spiker - Cortiva Student I've been to a lot of continuing education classes and this one has been by far the most beneficial. I can take this information and apply it to all areas of my life to help me grow and succeed. I leave this weekend feeling empowered and with the knowledge, tools, and support needed to have a healthy business. Sarah Stauffer - Cortiva Student CareerHearted has developed a real art to educate through example, as it entwines the 12 unique styles of perceptual patterning (learning) to teach very left-brained information in a way that right-brained thinkers can understand. So yes, each of my students and staff loved how they were all able to understand and apply the details and steps of how to start and run their own business. The CareerHearted course gave them the self-assurance and competence to know that they really could achieve the success and abundance they have set their intentions on. This course is incredibly thorough! Jeffrey and CareerHearted also have a gift to be able to convey very right-brained concepts of philosophy and metaphysics in a very practical, logical, left-brained understanding. He creatively communicates how a business is a living matrix by using the 7 Chakra s as a guiding base to reflect the core functioning of a healthy business. The genius of using this model has created a new understanding of business and a languaging for the Cortiva Community to collaborate. Interweaving CareerHearted into Cortiva has set a stronger foundation of cooperation to create new solutions for our current challenges and has renewed a team confidence that is strengthening our purpose and goals.

5 Here is a brief outline from the CareerHearted course using the 7 Chakras as an outline: ONE: Build a solid foundation and core structure for your business to grow on The psychology of choosing a Business Name How to setup the necessary legal structure Create an Operating Agreement Complete Tax and Licensing Requirements Setup a bank account, merchant accounts, and bookkeeping system Build a well-organized filing system Create a Mission Statement and Vision Statement Establish a fair price for product/service Develop a client calendar How and when to hire The Team: Account, Lawyer, Bookkeeper, Office Manager Design a budget for your business to flow and grow. Learn to manage monthly expenses. Business basics: Purpose, Plan, Prepare and Produce Establish monthly income creation goals for your financial growth. Identify the "Four Business Seasons "and how to be prepared during each TWO: Learn Design and Creativity Fundamentals Understand the impact and psychology of color and fonts Learn how people see Ads, fliers, photos and websites Design promotional materials (business cards, brochures, etc.) Establish websites and accounts The basics of how people see you ads, website. and other promotional materials THREE: Understand industry demographics and identify you specific target markets Determine and define the 5 W s (who, where, when, what, why) of your Target Markets How to leverage your target markets information for marketing Understand what it is to create a value proposition that will attract the types of clients that you choose to fill your business FOUR: Harness the skills to synergize the energy of your business from the heart Create a bridge between information and implementation. Understand how create an authentic business of service and success Learn to use this energy to motivate and empower others to feel inspired to help you succeed FIVE: The art and secrets to successful marketing Create a marketing strategy that will advance your path to success Understand the key elements to develop and design a brand and logo The 10 unhearable words of marketing How to market relationships vs. products/services Create a client referral program Setting S.M.A.R.T. Goals Leverage social media Avoid marketing s biggest mistakes Learn the key tools to properly communicate your message. How to tell it all that you do in less than 9 seconds Identify essential channels for finding clients Recognize the importance of having a website - if your business is not online in the next 3 years you will be out of business

6 SIX: Envision and design a flexible framework for your business Develop a vision and how to turn ideas into realities Incorporate Feng Shui into your career When and how to implement "Intention" and "Attention" into your business for immediate success in any economy Create a step-by-step game plan to move your business forward no matter where it is in its growth cycle SEVEN: How to 'let go' of your current Comfort Zone for greater success. Manage consumer relationships and the 4 R s (react, respond, release, and receive) Identify your vibrational frequency and how it will generate success or failure Identify the environmental factors that contribute to the success or failures of your business And there was something more that caught all my students and staff and even me by total surprise. It was something that that was masterfully infused into the course. After the course everyone was buzzing about how they learned more about themselves personally than they had in a very long time. I was completely blown away! Thank you for helping me learn so much about business and most importantly about myself! I feel confident I can apply what I learned in this course to all aspects of my life. Lori S. - Cortiva Student I had so many revelatory moments in this class that I'm dizzy. I have a whole new appreciation of myself and all areas of my life. Vicki Douglas - Cortiva Student CareerHearted has not only transformed the way we at Cortiva have been thinking about business, it is transforming the way we conduct business and ourselves. Cortiva is now putting into place new experiences of interconnectedness to increase enrollments while supporting our students through completion of personal and professional successes. We are infusing the triple bottom line approach as we establish community outreach programs, increase financial success and increase student business awareness by setting healthy examples of our own abundance. The CareerHearted course has taught us a thriving attitude, setting the stage for fiscal responsibility in our community and has inspired ideas for new scholarship programs and the importance of loan repayments for the students. Jeffrey and CareerHearted are accompanying us to achieve a level of success that exceeds dollars and cents. It is giving the Cortiva Community the ability to guide our students and staff through the process of incorporating the new business rules of whole prosperity in which the human values of compassion, fairness and spiritual balance thrive alongside well established business principles such as drive, initiative and innovation. That s the mission of CareerHearted. I am honored to have them teach my students and staff and I am proud to introduce them to you as the new thinkers and educators of business, Jeffrey Goodman and CareerHearted. Sincerely, Sophia Perkovich, Campus President

7 cortiva institute School of Massage Therapy - Scottsdale Campus Chakras THE of a business One of the many reasons why Cortiva Institute has partnered with CareerHearted to educate our staff and students, was CareerHearted s revolutionary approach to helping re-define what we understood to be a successful business model. While most other business courses teach just the nuts and bolts, CareerHearted does more. Much, much more! For example, it sounded a little unusual to us at first and we have come to learn and expereince how our school, as a business, has energy systems called Chakras that directly affect its survival. CareerHearted is teaching our staff and students different approaches to harness these principles into all aspects of our school and life so we all can easily achieve exciting new levels of success. UNIVERSAL SUPPORT & CEO IDEAS & BIG VISION DEPARTMENT COMMUNICATION/MARKETING BRIDGE & HUMAN RESOURCES CONSUMERS & VENDERS CREATIVE DEPARTMENT CareerHearted LLC 2011 FINANCES & OPERATIONS 8010 East McDowell Road Suite 214 Scottsdale, Arizona 85257

8 cortiva institute School of Massage Therapy - Scottsdale Campus This course was so thorough! It offered more than I could ever imagine! -MR Here is a glimpse into the depths of CareerHearted. This is a small sample from the 200+page manual and 465 page PowerPoint. CareerHearted LLC East McDowell Road Suite 214 Scottsdale, Arizona 85257