The Scenario: Priority Matrix for Cloud Computing

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1 Cloud is here

2 The Scenario: Priority Matrix for Cloud Computing Benefit / Yrs to mainstream adoption Transformational High Moderate Low Less than 2 yrs 2 to 5 yrs 5 to 10 yrs Virtualization Cloud APaaS Cloud Computing Cloud/Web Platforms PAAS Public Computing Cloud Cloud-driven Business & IT Services Cloud Application Dev. Tools Cloud Cloud Management Platforms Cloud Enabled BPM Services Integration as a Service Private Cloud Computing SaaS Sales Force Automation DBMS as a Cloud Service Enterprise Portals as a Service In the cloud security services SAAS Cloud Computing for the Enterprise 2 Source: Gartner, July 2010

3 Argument / Yrs to mainstream adoption Prognosis Why? Reccomend ations Predicted Impact of Cloud Computing on IT Services Market Less than 2 yrs 2 to 5 yrs More than 5 yrs Slightly Positive Positive Mix of Positive & Negative The market is characterized by confusion and hype, with limited amounts of advisory work and exploratory projects. The most visible driver of cloud computing on C&SI is SaaS Although revenue impact will be minimal in the short term, ESPs cannot ignore this market. Serious studies of how cloud computing can dramatically change the economics of IT, as well as the media hype, are reaching C-level executives eager to cut costs The journey to cloud computing, as with the adoption of previous paradigms (such as client/server and the Internet), is expected to be long and will follow the typical S-curve adoption pattern, with a few early adopters followed by a mass of mainstream companies, and finally the laggards getting on board Develop offerings in assessment, strategy and planning now. Cloud computing is today s hot issue; early engagement can ensure being one of the few sources, if not the only source, for providing more-substantial downstream work Opportunities include the ability for ESPs to generate meaningful new revenue streams from new business models, such as selling their own proprietary software as SaaS and becoming brokers for cloud services Understand the opportunity in selling proprietary software as SaaS and becoming brokers, and consider whether these approaches make sense strategically 3 Source: Dataquest Insight: Impact of Cloud Computing on Consulting and System Integration Market (16/11/2009)

4 (I-S-P)aaS Integrator Supply cloud based solutions for mid/enterprise market stand-alone or integrated with on premise solutions The goals of the company are: Mission (enabling the storm) Design and development of solutions in a traditiontal environment, supplying them as a service-in-the-cloud (providing and managing IaaS) Design and development of cloud solutions developed directly in the cloud, using service architectures (PaaS) and partner solutions on IaaS (multi-tenant, self-provisioning, pay-peruse etc.) Providing customization and services in SaaS partner solutions Supply of consulting services for IaaS, SaaS & PaaS solutions: analysis, setup, development, customiziation, maintenance ISV solution integration, becoming ISV of multi-tenant SaaS solutions

5 I-S-PaaS Solutions (+Services) Lines: Web 2.0, collaboration, e-commerce SaaS Implementation Services rapidly customize, integrate and roll-out SaaS apps using PaaS and on IaaS Services: Discovery, mapping and modeling the business case ROI/TCO analysis in the discovery and project phases IT and business change management Assessment and solution design Early prototyping of identified new processes in SaaS solution New solution development (in PaaS or traditional) to be supplied as a service Customization of available SaaS to enable best practice processes Migration to SaaS (legacy on-premise systems to cloud) 5 Integration with on-premise systems Application operation and consulting services on provided SAAS solution

6 Cloudy with the chance of a storm Reply Partnership 6 Enterprise Market Mid Market

7 Services Cloud Infrastructure Cloud Application Platforms ROI & TCO Calculation Communication & Collaboration Apps Public Cloud Moving E-Commerce Lotus Notes Migration B2B, B2C Internet Portals Messaging & Real time collaboration Custom Application System & Operation Management High Performance Computing 7 Architecture Planning & Design

8 Amazon Compute Amazon Elastic Compute Cloud (EC2) Amazon Elastic MapReduce Auto Scaling Content Delivery Amazon CloudFront Database Amazon SimpleDB Amazon Relational Database Service (RDS) Deployment & Management AWS Elastic Beanstalk E-Commerce Amazon Fulfillment Web Service (FWS) Messaging Amazon Simple Queue Service (SQS) Amazon Simple Notification Service (SNS) 8 Applications and Services on AMIs E-Commerce Web Content management Social Network Custom Applications App Cloud Moving Monitoring Amazon CloudWatch Networking Amazon Route 53 Amazon Virtual Private Cloud (VPC) Elastic Load Balancing Payments & Billing Amazon Flexible Payments Service (FPS) Amazon DevPay Storage Amazon Simple Storage Service (S3) Amazon Elastic Block Store (EBS) AWS Import/Export Web Traffic Alexa Web Information Service Alexa Top Sites Workforce Amazon Mechanical Turk

9 Amazon Applications and Services on AMIs AMIs E-Commerce Web Content management Social Network Custom Applications App Cloud Moving 9

10 Google Postini Collaboration & Messaging Search & Site Search Maps & Geolocalization Unlock Business Value Tackle Demanding Search Challenges Create Unique User Experiences 10 Improve productivity Improve business decisions Decrease complexity and cost Connect people to people Customize and control your solution Connect to all information anywhere Handle current and future needs Build dynamic user experiences Enable information discovery

11 Google PaaS: App Engine Collaboration Maps & Geolocalization Business Process Automation Custom Application 11

12 Force.com Lotus Notes Migration Force.com apps are faster to develop than alternatives like.net With Force.com, you can modernize your legacy Lotus Notes apps 5x faster and for ½ the cost of traditional development platforms like.net Force.com makes integration easy, with certified adapters for most popular integration middleware tools and a proven Web Services API that drives more than 200 million integration transactions every day 12

13 Force.com Lotus Notes Migration Business Process Automation Processes Every company has hundreds of business processes. With the Visual Process Manager, multi-step processes can be rapidly modeled in a visual designer and instantly run in the cloud Approvals A specialized type of workflow called an approval can route information to a series of people, each of whom can approve or reject the information and then send it on to the next step in the process 13

14 Force.com Lotus Notes Migration Business Process Automation Web Portals Share information and apps with prospects and customers Scale to millions of visitors with an integrated content delivery network Deploy instantly without buying or configuring hardware and software 14

15 Force.com Lotus Notes Migration Business Process Automation Web Portals Custom Applications IT organizations often lack the resources to satisfy the backlog of requests for departmental apps such as contract management, project tracking, or vacation request approvals. As a result, many departments create lots of "rogue" apps that are difficult to manage and make secure Force.com solves this problem by providing: Easy end-user customization Code-free workflow Centralized management 15 Automatic scalability

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