AIST Data Symposium. Ed Lenta. Managing Director, ANZ Amazon Web Services

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1 AIST Data Symposium Ed Lenta Managing Director, ANZ Amazon Web Services

2 Why are companies adopting cloud computing and AWS so quickly?

3 #1: Agility The primary reason businesses are moving so quickly to AWS and the cloud

4 Enterprises Can t Afford to Be Slow Old World: Infrastructure in weeks

5 Want to increase innovation? Lower the cost of failure" Joi Ito, Director MIT Media Lab

6 Hotels Music Storage Photos

7 A Culture of Innovation: Experiment Often & Fail Without Risk

8

9 #2: Platform Breadth A broad and deep platform helps customers build sophisticated, scalable applications

10 It s Not Just Having Services in a Couple of Regions 10 regions 26 availability zones 52 edge locations

11 Support Professional Services Training Certification Technology Partners Consulting Partners Ecosystem AWS Marketplace Elastic Beanstalk for Java, Node.js, Containers & Deployment (PaaS) Python, Ruby, PHP and.net OpsWorks CloudFormation IAM CloudTrail Cloud HSM CloudWatch Management & Administration Management Console APIs and SDKs Command Line Interface Analytics Application Services EMR Redshift Kinesis Data Pipeline CloudFront SNS SQS SES SWF WorkSpaces AppStream CloudSearch Networking VPC Direct Connect Route 53 EC2 Compute Elastic Load Balancer Auto Scaling Storage Databases MySQL, PostgreSQL Oracle, SQL Server S3 EBS Glacier Storage Gateway Import/Export RDS DynamoDB ElastiCache Regions Availability Zones Content Delivery POPs

12 Combine platform agility with global scale Speed to deployment Unmatched platform and geographic breadth Support Professional Services Training Certification Technology Partners Consulting Partners Ecosystem AWS Marketplace Containers & Deployment (PaaS) + Management & Administration Analytics Application Services Networking Compute Storage Databases Regions Availability Zones Content Delivery POPs

13

14 #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don t have to

15 AWS Rapid Pace of Innovation Since inception AWS has: Released 927 new services and features Introduced over 35 major new services +280 Amazon Elastic Transcoder AWS OpsWorks AWS Storage Gateway Amazon CloudHSM +24 Amazon EBS Amazon CloudFront +48 Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS +61 Amazon SNS AWS Identity & Access Management Amazon Route Amazon SES AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache AWS Direct Connect GovCloud Amazon Dynamo DB Amazon CloudSearch Amazon SWF Amazon Glacier Amazon Redshift AWS Data Pipeline Amazon AppStream Amazon CloudTrail Amazon WorkSpaces Amazon Kinesis Amazon Cognito Amazon Mobile Analytics Amazon Zocalo *as of July 31, 2014

16 Small, Two Pizza Teams Small, autonomous teams Roadmap ownership Decoupled launch schedules Get Core Functionality in the Hands of Customers, Quickly Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback + = Epic Collaboration

17 Every New Feature and Service Arrives Ready to Use On-premises infrastructure ElastiCache Support for Redis 2.8 Upgrades are your responsibility Upgrades happen automatically

18 #4: Cost Savings and Flexibility Trade Capex for Economies-of-scale Pricing model Save more variable expense provide lower costs choice to support money as you than companies can variable & stable grow bigger do on their own workloads 45 price reductions On-demand Tiered pricing since 2006 Reserved Volume discounts Spot Custom pricing

19

20 Let s talk about private clouds

21 92% of private clouds are still falling short of the core requirements: self-service, full automation, tracking and monitoring. September 2013 Survey

22 Meet regulatory requirements Build compliant environments What are customers really looking for? Adhere to existing internal policies Deploy in a familiar environment

23 The Good News Is That You Can Get All of This in the Cloud Private network Private compute Governance Private storage Private key management

24 Which Is the Better Path? Spend millions to create a circa-2010 AWS clone that is largely frozen in time Satisfy your isolation requirements No upfront costs Continued benefit of economies of scale 100s of new features & services every year

25 Integration with On-premises Resources Integrated Integrated Integrated Single pane networking access control cloud backups of glass # # Microsoft Active Directory Custom LDAP App 1 AWS Storage Gateway

26 Some final thoughts about Amazon 1 Customer obsession 2 Invention 3 Long-term orientation

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