Guardian Mortgage Press Kit

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1 Guardian Mortgage Press Kit August 2013 Guardian Mortgage Company, Inc. Serving generations since 1965.

2 Contents Introductory Letter 3 Our Story 4 The Guardian Mission Statement 5 Media Contacts 6 Leadership Team 7-13 Product Services and Performance 14 Recent News & Press Coverage 15 Approved Guardian Statements 16 The Guardian Identity Guidelines Logo and Logotype Usage 17 Color Usage 18 Typography Usage 19 2

3 We re not just another mortgage company. We re a partner you can trust. It is our pleasure to provide this press kit to introduce you to Guardian Mortgage don t sell off our loans like other mortgage lenders these days. To us, putting And because Guardian is independently owned and operated, we don t have the usual corporate red tape. Since 1965, Guardian Mortgage has proven that we re Best, Marcus McCue Executive Vice President & 3

4 Our Story. Doing what s right since The Guardian Mortgage Company story began back in 1965 when an enterprising young man of common sense, and uncommon smarts, had a better idea. Our founder, Jack Sweet, was building homes with his partners in Grand Blanc, were missing the mark on customer service. Jack thought he could take advantage of this opportunity by treating the customer the way he would want to be treated, through each step of the loan process. So, Jack set out to create a better kind of company. One built on integrity, superior customer service and mutual trust. The way Jack saw it, if you treat customers right, they ll not only come back they ll refer their families and friends for generations. customers. But the foundation upon which Jack Sweet built the company has remained unchanged for nearly 50 years. Conducting business today the same responsible and respectable way we have always done. 4

5 The Guardian Mission Statement A mission statement is a brief description of a company s fundamental purpose. The Guardian Mortgage Mission Statement succinctly articulates the company s purpose both for those in our organization and for the public. To personally serve every customer s short-term mortgage needs to ensure their long-term financial success, generation after generation. 5

6 Media Contacts. Always here to help you. Anisa Johnson Vice President Communications Guardian Mortgage Company, Inc. Phone: Gayle Haley President & CEO Haley Brand Intelligence Phone:

7 Leadership Team. At the heart of our success. Marcia Phillips President & Chief Executive Officer she assumed in She is also a longtime company Director. The Pennsylvania native earned a bachelor s degree in business administration, with Boulder in

8 Leadership Team. At the heart of our success. Marcus McCue Executive Vice President & Chief Business Development Officer instrumental in Guardian s nine fold growth in retail loan origination since Marcus believes long-term success can be achieved with integrity. This is has been a reason for our rapid growth at a time when other mortgage companies have struggled. Marcus rose to a management position from an individual mortgage originator, where he was the company s leading producer. Rather than keep his secrets of 8

9 Leadership Team. At the heart of our success. Cari McCue Executive Vice President & Chief Administrative Officer As an industry leader, she has been a key factor in growing Guardian Mortgage Company, Inc., rapidly, ethically and responsibly. Recognized for her ability to analyze business practices as well as streamline technology processes, she manages both the retail and correspondent pipelines along with hedging and securitizing the secondary market. Cari founded the Correspondent Division in 2012, and this multistate program processes and outstanding customer service. Cari has a passion for the industry as well as for the team she surrounds herself with, and it shows in her effective leadership style and inspiring work ethic. 9

10 Leadership Team. At the heart of our success. Linda Bridges Chief Accounting Officer responsible for overseeing the accounting function for the company. Linda started her career as a cashier working for First Security Bank in Grand Blanc, Michigan the best possible service to each and every customer they serve. 10

11 Leadership Team. At the heart of our success. Greg Sweet Senior Vice President Greg Sweet is Senior Vice President at Guardian Mortgage. In this role, he is responsible for creating smart, cost effective business solutions that enhance customer service and streamline internal processes. Greg came to Guardian in 1977 while still in college to work over the summer months. He s been here ever since. Drawn to the culture and people of Guardian, Greg learned the business from the ground up literally. He started in the basement doing the books and worked his way up through the ranks. He is foundation for business systems companywide. 11

12 Leadership Team. At the heart of our success. Doug Sweet Senior Vice President An invaluable member of the Guardian Mortgage team since 1990, Doug Sweet is passionate about creating an environment of personal growth for his employees. for which Guardian Mortgage is known. Doug is also instrumental in keeping everyone on his team up-to-the minute on today s fast-changing industry rules and regulations. 15 as a courtesy clerk, he worked his way up to a management position, all while earning his MBA. Looking for a change, Doug found the opportunities for growth he was looking for at Guardian Mortgage. 12

13 Products & Services for them. We currently offer the following loan options: > > > > 2013 Performance $2.5 billion in its servicing portfolio. Founded in 1965, it is still independently owned and is one of the few mortgage companies operating today to focus entirely on residential mortgages. According to the national MBA Mortgage Delinquency Survey, Guardian Mortgage further distinguishes itself with a delinquency rate of less than 0.9 percent, a rate almost unheard of in the industry. It is also one of the few mortgage companies in the country that doesn t sell off its loans. Guardian s stature in the marketplace is evidenced by its A+ Better Business Bureau rating and prestigious LendRIGHT the elite top 3 percent of community lenders in the United States. 14

14 Recent News & Press Coverage Press Releases 20 June 2013: GMC Recognized by D Magazine for the Second Year in a Row 24 April 2013: 24 April 2013: 11 March 2013: GMC Acceptance Into MBA 2013 Future Leaders Program 11 March 2013: 22 January 2013: GMC Announces Service Volunteering With Habitat For Humanity Media Coverage 03 July 2013: Life of a Loan: Foreclosure 21 June 2013: 20 June 2013: Emerging Purchase Mortgage Market Challenge Lender Capacity 14 June 2013: Life of a Loan: Purchase Mortgage 04 June 2013: In the Wake of Deadly Tornadoes, GMC Raises Money for Red Cross 12 March 2013: More Homeowners Need Housing for One 15

15 Approved Guardian Statements The following statements are approved messages about Guardian Mortgage and the company s goals and practices. On Service and Servicing Serving generations since We ve been serving generations of homebuyers for over 48 years. Our ideal client is a borrower who wants a true relationship with their mortgage company. We re large enough to provide the innovative leadership service customers need, yet small enough to give individual and professional attention. Quotes At Guardian, each and every one of our loan specialists makes it their mission to know everything there is to know about mortgage lending. Staying up to date Serve the customer. It s that single conviction that built Guardian Mortgage identify and understand the mortgage loan that s right for them the best rates 16

16 The Guardian Identity Guidelines New Primary Logo Guardian Mortgage has developed a new logo that will replace our legacy logo. This new logo is the Guardian New Primary Logo. Developed to eliminate the issue of legibility in the legacy logo when reduced to small sizes. Also, to give Logotype Another option for the Guardian Mortgage brand identity is the logotype-only version. Applied in this manner, the logotype acts as a recognizable identity for Guardian. Both the primary logo and the logotype must always be reproduced as an can never change, and setting type to recreate it is not permitted. 17

17 The Guardian Identity Guidelines (continued) Primary Colors The approved Guardian Color Scheme is always dominated by the primary color The other primary color closely associated with the Guardian brand is Guardian Gold. Colors must always match the Pantone colors from an authorized Pantone color laser or other printouts or copies. Guardian Green CMYK 98 C, 0 M, 72 Y, 61 K RGB 0 R, 88 G, 61 B Guardian Gold CMYK 20 C, 25 M, 60 Y, 25 K RGB 163 R, 145 G, 97 B 18

18 The Guardian Identity Guidelines (continued) Branding Typography not permitted. Goudy Old Style ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Goudy Old Style Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Communications Typography most computers. Please use only the versions of the Guardian typeface shown Times Regular Times Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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