TechTarget Introduces SearchAWS.com

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1 TechTarget Introduces SearchAWS.com An independent community that provides tips, case studies neutral guidance on how to build and optimize a strategy in and around the AWS platform. Launching April 2014

2 TechTarget has always been on the forefront of helping IT pros make infrastructure and application decisions Data Center Infrastructure Security Storage Database Networking Applications 2

3 TechTarget has been on the forefront of cloud trends and technology since 2008 Site launched in 2008 Sites dedicated to cloud computing dedicated cloud editors and experts pieces of cloud content created each month pieces of objective cloud content created Unique visitors per month across TechTarget s cloud sites Page Views per month across TechTarget s cloud sites Activities taken around cloud topics per quarter Leads delivered around cloud topics per quarter 3

4 AWS is emerging as a leading cloud platform Amazon's cloud computing service, AWS, has more than five times the combined capacity of its next 14 rivals, according to a research report by Gartner AWS generates roughly $3 billion in annual revenue, according to analyst estimates, by offering services to businesses at a fraction of what it would cost if those businesses owned and ran their own computers. Using AWS helps Dow Jones to be more agile in developing revenue-generating products, Orban says. Thanks to AWS, we now build more products and spend less time running a data center. Our overall product development velocity has increased by at least 30 percent. - Stephen Orban, Chief Information Officer & Global Head of Technology. 4

5 History of helping users make cloud decisions and answer their specific questions about AWS AWS cloud data warehouse offers cheaper alternative to Oracle database AWS platform services emerge from Microsoft s PaaS failures VMware to compete against AWS with vcloud Hybrid Cloud Service AWS C3 shortage signals thirst for cloud computing performance Balance cloud costs, performance with AWS Auto Scaling AWS consumers clamor for reserved instance flexibility 5

6 Increase in activity and interest in TechTarget s AWS content in the last 6-9 months Companies who read this article 6

7 TechTarget s IT Deal Alert Project Intelligence shows us AWS is getting high consideration 100+ Cloud Infrastructure projects identified in last quarter alone The Top Factors Driving Cloud Projects: 1. Cost savings 2. Faster provisioning of resources 3. Better elasticity in computing resources A recent Gartner report argues that Amazon has reached a staggering level of dominance in the enterprise-level computing services for big companies 49% are considering AWS as a cloud provider AWS is being considered by at least a 2:1 margin in all identified buys above 50 instances 7

8 Comparing TechTarget s purchasing research to AWS s Top Use Cases Cloud for Test and Development Environments Build New Applications in the Cloud Use Cloud to Make Existing On-Premise Apps Better New Cloud Applications That Integrate Back On-Premise Migration of Applications to the Cloud 1 2 Business Applications Web Application Hosting 3 4 Test and Development 5 Backup/Archive 6 All-In 6 Business Intelligence

9 But. doubts about cloud adoption persist 9

10 Hybrid Cloud is the Reality Which cloud will enterprises move to? Amazon is making inroads but it remains to be seen how successful they will be replacing legacy infrastructure. It will be interesting to watch how AWS and the established players can partner as well as each try to be an exclusive provider of cloud services. Scott Peterson Editorial Director SearchAWS.com I find it really hard to believe that we cannot collectively beat a company that sells books Carl Eschenbach President & Chief Operating Officer VMware 1/2 Nearly half of large enterprises will have hybrid cloud deployments by the end of

11 Introducing an independent community that provides tips, case studies and neutral guidance on how to build and optimize a strategy in and around the AWS platform Site Mission SearchAWS.com will offer a unique perspective in the market: Editorially independent news, analysis and advice for business executives, users and developers. SearchAWS.com will delve deep into AWS and help the readers understand how AWS works and how AWS works best for businesses. This will not be a site for Amazon Web Services, but for the audience, the customers and prospects of AWS. Target Audience: Data Center Managers Application Managers/Developers LOB Managers/ Executives/CIOs Topics Covered Include: AWS Cloud Infrastructure AWS Applications Cloud Development with AWS Doing Business on AWS Recent AWS Coverage: AWS C3 shortage signals thirst for cloud computing performance Optimizing your AWS cloud storage options How can I programmatically control AWS cloud and storage resources AWS ventures far beyond IaaS with latest cloud services

12 Multi-pronged editorial strategy and approach Practical guidance Setting up your first AWS instance How to prepare for an AWS outage IT strategies Which AWS storage option is best for you? Bridging AWS to private cloud Impact on staff/infrastructure How to balance governance in the AWS cloud: What s your responsibility? Using third party tools and services for application management ROI/efficiencies Getting the most bang out of your AWS buck How to gain VC funding when you re just starting out 12

13 Deep content strategy will deliver unique insight on prospects interests and projects AWS Cloud Infrastructure Cloud Strategies and Management Storage and Backup Disaster Recovery in AWS Security on AWS Cloud Networking Application Performance Monitoring AWS Applications Big Data and Data Analytics Database Management Business Applications File Transfer and Streaming Services Cloud Development with AWS Cloud Design and Architecture Development Tools and Platforms Integration and Middleware Services QA and Testing Java Development Doing Business on AWS Managing Cloud Computing Costs, Pricing, and ROI Licensing, SLAs and Customer Support Cloud Governance, Compliance, Privacy and Regulations Startups on AWS Public Cloud Partners and ISVs Application Lifecycle Management Vertical Markets 13

14 Engaging users across the buying team SearchAWS Audience Targets Data Center Managers (capacity planning): People who make decisions about moving applications to the cloud, adding computing power to existing applications, or hosting new applications instead of building them on-prem. Application Managers/Developers People who work with to determine what applications will be deployed to the cloud; brokers who manage private, public and hybrid clouds; and developers who can use AWS as a development platform for test, dev, and ultimately production ISVs & MSPs These companies function like end users in this context but have more advanced technology needs and sophistication. LOB Managers, Executives & CIOs People who make business decisions about IT budgeting, expanding the business, mergers and acquisitions, and people who can use AWS services to accomplish technology needs outside of their corporate IT. 14

15 Deep editorial expertise and intelligence delivers unmatched guidance for AWS buyers The experts, journalists and analyst relationships that fuel deep content Scott Peterson Editorial Director SearchAWS.com Anne Stuart Senior Site Editor SearchAWS.com Beth Pariseau Senior News Writer SearchAWS.com Michelle Boisvert Executive Editor SearchAWS.com Jan Stafford Executive Editor SearchAWS.com Alex Barrett Contributor SearchAWS.com 15

16 SearchAWS.com Sponsorship Opportunities 16

17 Official SearchAWS.com Launch Package Benefit from the hype and align with SearchAWS.com during its launch by sponsoring: Brand Engage Cloud Bundle: Interject your brand messages and content into IT and business professionals researching AWS now. UniSitePlus on SearchAWS.com: Leverage this streamlined, singlepage site solution that unifies your brand, social and demand goals embedded within the SearchAWS.com site Modern Infrastructure E-Zine May Issue: Including highlights of the SearchAWS.com launch Vendor Content Marketing Demand Engage Unit 17

18 Amazon Web Services QSO Sub-Segment Cloud Infrastructure Qualified opportunities delivered from organizations considering Amazon Web Services from the current cloud infrastructure segment Cloud Storage Qualified opportunities delivered from organizations considering Amazon Web Services from the current cloud storage segment Program Details: 40 Qualified Opportunities Delivered over 90 days $18,000 ($450 per opportunity) Program Details: 25 Qualified Opportunities Delivered over 90 days $11,250 ($450 per opportunity) * These opportunities are sub-segments of the current cloud infrastructure and cloud storage segments. Clients who have already purchased one of these segments will already be receiving these opportunities. If your client purchased cloud infrastructure you can sell them cloud storage, and vice versa. 18

19 SearchAWS.com Pre-Launch Package Benefit from the buzz leading up to the SearchAWS.com site launch by sponsoring: AWS Qualified Sales Opportunity: Through TechTarget s comprehensive qualification process, receive project details, key contact information, purchase considerations, content consumption trends and current solutions installed for those with cloud projects. Pre-Launch Demand Alignment: Sponsorship of expert cloud content, promoted to IT pros active around AWS and related cloud topics: - Infographic A Cloud Retrospective - One (1) E-Guide - Two (2) Handbooks ROS Branding across on Cloud Sites for duration leading up to official site launch. - Sites: SearchCloudComputing & SearchCloudApplications Launch Date: NOW 19

20 Relevant Editorial Sponsorships available now Essentials Guide: Making Hybrid Cloud a Reality Essentials Guide: Locking down your cloud: Cloud Security Best Practices IT Handbook: Storage and the Cloud Classroom: Hybrid Clouds Pulling it all together IT Handbook: How to Choose a Hybrid Cloud Approach Classroom: Affordable DR in the Cloud 20

21 TechTarget Face-to-Face Events 2014 Modern Infrastructure Decisions Summit TechTarget is taking Modern Infrastructure to the next level by bringing "Real IT" financial institutions, insurance companies, medical communities, and government institutions under one roof with a face-toface event. Our flagship, multi-track event delivers IT pros educational sessions led by top independent experts in topics ranging from infrastructure to cloud computing. Modern Infrastructure is the one and only event where technology marketers meet an audience comprised exclusively of hundreds of pre-qualified IT pros from end-user companies with million-dollar-plus data center budgets. New York May 15, 2014 The topics covered at the Modern Infrastructure Decisions Summit were timely, I would like to see this event continue to grow Modern Infrastructure Decisions Summit Attendee Build IT. Manage IT. Protect IT. Don t be a Bottleneck: Toward Better IT Service Delivery Infrastructure for a Millennial Workforce The Great Data Center Makeover Smart Entry to the Cloud: Five Use Cases You Should Evaluate Today Understanding Cloud Costs Cloud-based Data Protection

22 Modern Infrastructure Decisions Summit 2014 Sponsorship Opportunities Modern Infrastructure Sponsorship Opportunities Event Sponsorship (1) $32,500 Speaking opportunity 30 minutes, 21 slide maximum Exclusive sponsor of cocktail reception Association with Grand Prize Raffle Receive both attendee and approved-to-attend databases full contact information and qualification data per terms/conditions noted in your contract Platinum Sponsorship (2) $22,500 Speaking Opportunity 15 minutes, 9 slide maximum Receive both attendee and approved-to-attend databases full contact information and qualification data per terms/conditions noted in your contract Gold Sponsorship (6) $18,500 Speaking opportunity 10 minutes, 7 slide maximum Receive the attendee database full contact information, no qualification data per terms/conditions noted in your contract Silver Plus Sponsorship $15,000 Receive the attendee database full contact information, no qualification data per terms/conditions noted in your contract Silver Sponsorship $12,500 Modern Infrastructure New York City May 15, 2014 Attendee Qualifications Technical or Financial Decision Makers in terms of data center hardware, software, or services Minimum of $1 million active annual IT budget Work for a company with 250+ employees The best part about this conference was the interaction with presenters and the audience - Mi Summit Attendee Excellent conversations with attendees, from their perceptions of the market to the challenges that they are facing, that s the kind of information that helps us be a better provider. - Mi Summit Sponsor *

23 2014 Modern Infrastructure Seminar Smart Entry to the Cloud In this half-day seminar, attendees with active projects will learn about top cloud-based workloads including but not limited to: and collaboration, customer relationship management, backup and disaster recovery, web and mobile application delivery, and big data analytics. They ll also learn how cloud costs and contracts map with in-house IT budget and procurement processes. Attendees: 50+ per city Sessions: Smart Entry to the Cloud: Five Use Cases You Should Evaluate Today Understanding Cloud Costs Expert Speaker: Robert Green Principal Enfinitum Consulting Topics Covered Include The characteristics of successful cloudbased applications Cloud-based data protection and collaboration Web and Social Media Big Data Analytics How to evaluate and compare cloud providers The actual costs of public cloud 38% Are considering Private Cloud Infrastructure 42% Are likely to be IT Managers and above 86% Are likely to be from company sizes Dates* 02/25/2014 Boston 03/11/2014 San Francisco 11/13/2014 Philadelphia 79% Are currently considering cloud infrastructure NOTE: *Session Titles and Abstracts are subject to change.

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