77% of respondents said loyalty programs. 9 in. About Paytronix. helped drive business during the economic downturn.

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2 About Paytronix We understand that delivering exceptional guest experiences is your most important challenge. Focused solely on serving the restaurant industry, we have built a unique system for operating loyalty, gift, comp, and programs that make sense for your business. From the way we select our dedicated customer service representatives to how we make product development decisions, delivering technology that enables exceptional guest experiences is our priority. Our software, including deep integrations with the most prolific restaurant POS systems and our proprietary Rules and Wallets technology, powers the most innovative loyalty, gift, comp, and programs in the industry. Paytronix is the right choice for your program needs The National Restaurant Association published research on guest loyalty programs in the restaurant industry, finding that: 77% of respondents said loyalty programs helped drive business during the economic downturn. 9 in respondents said loyalty programs give them a competitive advantage.

3 Loyalty Gift Comp Quick service, fast casual, and fine dining chains alike have gained a competitive advantage with Paytronix. We re a business partner that is as concerned about the vitality of your business as you are. Paytronix technology provides the tools that restaurateurs need to drive traffic, increase sales, and deliver exceptional guest experiences. LOYALTY PROGRAMS Paytronix enables us to efficiently reward our guests for purchasing products. We now have access to the data and tools we use to drive sales across all locations. Michael McManama Senior Vice President of Brand Development Papa Gino s and D Angelo Daniel Legh-Page Restaurant Support Manager Carino s Italian COMP PROGRAMS We used gift cards as comp cards for a long time. Paytronix has the only solution we could find that allowed us to treat a comp card as a discount at the POS. Paytronix has solved an accounting headache for us and improved the tax treatment of comp cards. GIFT CARDS Switching our gift card program was a great decision. We were looking for a good gift card solution. What we found is an excellent platform for both gift and loyalty. Tim Collins Senior Director of IT Taco Bueno TOOL Kim Lapine Director of Marketing Smith & Wollensky Restaurant Group We chose the Paytronix service because it s integrated into their other services. I didn t want the time delay or hassle of maintaining multiple data silos.

4 Loyalty Programs Motivate guests to visit more frequently and spend more at each visit with a loyalty program powered by Paytronix. From card-based programs to fully integrated mobile media programs, Paytronix will configure a loyalty program that works for your unique concept. Recognize and reward your guests for specific behaviors that improve your bottom line. > Compel higher guest visit frequency. > Deploy promotions to quickly drive store traffic. > Retain your best guests. Make it easy for guests to enroll. After enrolling in store, online, via text, or at location-based social media site, your guests will earn points immediately. Segment your member list to deliver relevant promotions. Selectively target members to motivate desired behavior, such as visiting more, spending more, or sampling a new menu item or concept. Paytronix technology enabled a 39% lift in visits on Mondays for a quick service client Impact on Visit Rate During a Double-Points Promotion Control Group Targeted Group 39% Increase Pre-Promotion Results AFTER Promotion Reward guests for their behavior instantly. Rewards are activated on the account your guest simply checks in or presents a member card at the point of sale to redeem points for rewards and more. Monitor your program s activity online. With Paytronix s merchant interface, you can view more than 40 standard reports, analyze campaign statistics, adjust guest accounts, monitor store connectivity, control management access, and more. Enjoy smooth in-store operations. Paytronix delivers key guest information directly to your POS system. Loyalty programs that drive sales > Mobile Media-Based > Frequency > Automatic Rewards > Bankable Points > Surprise & Delight > Membership > Affinity > Discount > Tiered

5 Guest Engagement Tools Location-Based Social Media Paytronix s integration with Foursquare gives restaurant marketers a unique and powerful tool for engaging guests. > Enroll Guests. Paytronix captures the guest s name, address, and mobile phone number (if available) in your member database. > Reward Mayors. Reward mayors based on check-in behavior, actual visits, or actual spend behavior. > Reward Friends. Reward a broader group of your best guests by using the Paytronix technology to identify who s checking in and spending the most with you. > See Who s Checked In. At the POS, see who has checked in at your restaurant no member card is required to earn and redeem points. Text/SMS Grow your loyalty program and eclub membership by making it easy for your guests to join and interact with the program using text/sms. > Text to Join. Guests simply send a text message including their address to join your program. > Text to Check In. When visiting your restaurant, guests check in by sending a text. Their information appears on your POS screen. Communications Quickly deploy messages that result in measureable sales with our built-in Tool. The Paytronix Tool offers: > Direct access to guest data > A wealth of guest segmentation options > The ability to assign personalized offers to guests > Automated campaigns without custom programming > Results reported in terms of actual guest dollars spent Paytronix s Sample Eat-Thru SM Results Unique Total Start Expir. Number Number Number Number Number Guests Number Dollars Date Date Eligible Adjusted Expired Unsubscribe Open Visited Visits Spent 08/23 09/ (100%) - 1 (0.1%) 379 (24.3%) 232 (14.9%) 260 $1, /16 08/ (100%) (23%) 437 (26.2%) 602 $4, /09 08/ (100%) 1304 (80.2%) 1 (.1%) 388 (23.9%) 420 (25.8%) 582 $4, /02 08/ (100%) 1292 (77.7%) (18.7%) 439 (26.4%) 616 $4, /26 08/ (99.9%) 1282 (77.2%) (23.7%) 467 (28.1%) 707 $5, Eat-Thru SM statistics measure campaign success in terms of actual dollars and visits > recorded at the POS in your restaurants.

6 Complimentary Dining Cards The Paytronix Complimentary (Comp) Dining Card technology properly tracks comp transactions separate from gift card sales, thereby streamlining the expense process that is unique to comps. Be accurate. Isolating comp transactions and reporting them separately enables you to avoid the high costs resulting from typical comp programs fraud, abuse, and the tax liability stemming from overstating gift card sales. Create urgency. Set comp expiration dates in a way that makes sense for your restaurant. Tracked separately, comp cards are not held to the strict gift card expiration laws imposed by federal and state governments. Reduce costs. Rather than giving guests a fixed gift card amount to make up for an unfortunate experience, give them a comp card with the exact amount of the entrée plus the associated sales tax. We use Paytronix to support multiple programs, such as guest goodwill gestures, promotional campaigns, and trade compensation. Having a solution specifically designed for restaurants, not a gift card program cloaked as a comp program, has more than paid for the cost of the technology. Andy Mai Executive Vice President/CIO Elephant Bar Restaurants GIFT CARDS The perfect solution to everyday comp-related needs: > Employee dining programs > Marketing and promotions > Guest goodwill gestures > Donations to not-for-profit organizations > Trade compensation VS. COMP CARDS Purchased by Guest Issue Method M Provided by Restaurant Liability Financial Classification When Issued Expense* Revenue Financial Treatment Upon Redemption Expense* Yes Sales Tax and Income Tax No Yes Subject to State Tax Escheatment No 5 Years Minimum Expiration Period None** * Our customers typically take the expense either at the time of issue or redemption, as company accounting policy dictates. ** Please refer to the Credit Card Act of 2009 for specific regulations.

7 Gift Card Programs Since we focus solely on the restaurant industry, gift cards from Paytronix offer a host of features that flow perfectly within your operations and suit your accounting needs. Seamless integrations with your POS system and all of the major third-party processors Blackhawk Network, Incomm, Hallmark Insights, and many others ensure a smooth redemption experience for your servers and guests. With Paytronix-powered gift cards, you can: > Accurately account for escheatment, expiration, and dormancy > Effectively track gift card discounts > Enable your guests to set up automatic reload > Sell virtual gift cards via mobile and online outlets Pain-free program conversions You can depend on operational stability and accounting consistency across your restaurant group with our proven, simultaneous cutover process. Prepaid product cards to drive incremental sales Use your creativity to drive sales with gift cards. Load them with cash, products, or a combination of both. Monthly product programs, such as a beverage per month card, offer the advantage of cash up front for the prepaid card and promises a number of repeat guest visits each providing an opportunity for additional purchases. Accurate money-movement options Track and apportion the movement of gift card sales and redemptions, net of discounts, across your corporate or franchisee locations.

8 On average, loyalty program members visit 20% more frequently than nonmembers and spend about 10% more at each visit.