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1 loyaltyvare 4.0 THE FUTURE OF LOYALTY & CRM

2 fast, flexible, quick to market A strategically sound loyalty/crm program can drive measurable revenue growth through acquisition, retention and increased frequency. However, creating that program can be a daunting effort. Building your own system is expensive and time-consuming. Integrating with multiple existing systems may seem impossible. Out-of-the-box technology may severely limit marketing capabilities. Understanding these common technology challenges, Brierley created LoyaltyWare a flexible, enabling solution driven by the experts in profitable CRM and loyalty program strategy. It offers the speed of a packaged solution with the flexibility you need to run your business.

3 featured loyaltyvare capabilities Integrating with your existing systems, the core LoyaltyWare platform brings you the functionality to effectively operate a customer-focused CRM/loyalty program, including: $ # 1 enrollment tracking accrual rewards Enroll members in a free or fee-based program. Integrate enrollment directly into point-of-sale or other systems, or receive data feeds from other sources. Capture and track financial/purchase behaviors, as well as non-purchase brand engagement activities. Accrue for items, dollars, time, visits, registration, or any activity your program requires. The system translates those activities into loyalty currency earnings. Configurable real-time POS integration, ondemand redemption options, and an online reward catalog including an auction module are available.

4 what s new for loyaltyvare 4.0 CREATE RELATE INNOVATE campaign management Campaign management capability has been dramatically enhanced, allowing marketing personnel to define, reuse, test, schedule and execute complex campaigns that span multiple communication channels direct mail, , mobile web and social media. Campaign management capability works equally well with a pure loyalty implementation or a broader CRM application. mobile extensions LoyaltyWare 4.0 extends many server-side functions to the mobile platform (iphone initially) by providing a pre-built phoneresident application that can be branded uniquely for each client. The mobile application delivers targeted offers and enhances the depth of your customer information through survey-centric profiles. Offer interaction, survey completion and a geo-based check-in function enable the ability to grant engagement loyalty currency for interaction. robust survey module You can easily create, deliver, execute and report on various types of data coming in from multiple distribution channels from traditional to web to mobile (iphone) surveys. Data collected through the survey module can then be used for future marketing efforts.

5 customer-centric data warehouse The customer data warehouse is the foundation of LoyaltyWare and of any successful loyalty/crm program, providing a single source for your strategic marketing initiatives. A unique integration of transactional processing and dimensional data warehouse techniques creates an actionable, holistic view of all customers. analytics & customer insights It meets all of your business and marketing needs. From segmentation and targeting to reporting and analytics. From data appends to householding and customer matching. scalability The LoyaltyWare platform has proven to be scalable from a few thousand to 40+ million customers and billions of transactions. Plus it allows the ability to achieve real-time integration.

6 marketing and administrative tools multi-channel communications Simplify even the most complex, multi-channel marketing campaigns from direct mail to to voice and instant messaging, to mobile, web and social media. Easily deliver highly targeted communications based on complex segmentation of customer data. This process is directly integrated with LoyaltyWare s rules engine for targeted loyalty currency programs. content management With LoyaltyWare, you ll have access to an integrated content management system with a content library and a wide range of delivery options that can be used across multiple channels with no duplication of content input. program management Personalize and send bulk communications, administer a customer poll, define loyalty currency, tiering levels and rewards or create a weekend double points promotion. LoyaltyWare provides a single administrative tool allowing non-technical staff to configure and manage loyalty/crm program execution. reporting and analysis Get results immediately with secure online reporting of key performance metrics. Features include interactive query capabilities as well as custom report generation and delivery options.

7 member experience ENGAGE INFORM REWARD We design and build consumer loyalty and CRM sites for some of the world s leading companies. Program pages include enrollment, program info, FAQs, account, reward redemption, Ts & Cs and more. Secure log-in to member program pages is authenticated against the member database. Self-registration for new members integrates enrollment directly into point-of-sale or other systems, or receives data feeds from other sources. PCI-compliant security model to address all security, data integrity and privacy considerations.

8 member dashboard Program members can easily track their program currency and reward earnings all from one page. Member profile can be modified by an authenticated member. Program messaging communicates important program news and updates based on member behavior. Account summary/transaction history detail earning behavior, purchase history and reward information. Relevant marketing can be tailored based on user demographics or purchasing patterns. Advanced functionality like auctions and polls can also be incorporated to drive increased customer engagement.

9 mobile extensions Client-branded mobile applications (iphone, Android) augment customer loyalty solutions. Custom skins are designed and built for branding and creative elements. Configurable options for navigation, log-in, functionality and positioning. Real-time interaction with loyalty services facilitates functionality such as program enrollment, profile-enhancing surveys, and targeted offers with engagement currency earning opportunities. Check-in feature can locate consumers and deliver special offers and bonuses when they walk into the store.

10 ease of administration Easily manage all loyalty and CRM implementations through our proprietary Loyalty Navigator. Program Management through a single administrative tool that allows the management of all loyalty implementations. Content Management through an integrated system with its own content library and a wide range of delivery options for communications. Campaign Management to enable complex, multichannel marketing campaigns implemented by clients or Brierley. Targeted Offers and Promotions can be created quickly and easily based on data variables, e.g., SKU, day of the week, region, store, etc. Customer Service capabilities enable authorized representatives to log in, adjust/maintain point history, search for a member in order to perform servicerelated tasks and handle a wide range of customer service functions.

11 robust reporting Monitor key loyalty program and CRM metrics through deep, customized reporting capabilities. Segmentation lets you easily define segments for highly targeted communications and offers. Profitability-focused design and cost-effective implementation allow you to keep to your budget. Standard reports can provide you with real-time, in-depth data across all standard loyalty and CRM metrics. Custom reports offer you the ability to meet highly specified business objectives and goals. Enrollment & Attrition October DM Sales Activity & Rewards Earned Member Count 300, , , , ,000 50,000 Forgotten Mailer 13% Core 38% Lapsed 5% Prospects 14% Underperforming 6% Best 22% Rewards Earned (Active Mbrs) 70% 60% 50% 40% 30% 20% 10% Feb Mar Apr May Jun Jul Aug Sep Oct Month Attached Sales Feb Mar Apr May Jun Jul Aug Sep Oct Month

12 client portfolio PUT YOURSELF IN GOOD COMPANY For more than 25 years, Brierley+Partners has been at the forefront of CRM and loyalty systems. Here are just a few of our clients:

13 LET S TALK brierley.com 2012 brierley+partners, all rights reserved.

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