Guide to Angie s List Brand Promotion

Transcription

1 Guide to Angie s List Brand Promotion We understand that you re proud of your reputation on Angie s List and want to make it known to your customers. Fortunately, we have a number of free approved options to use our trademarked name to promote your company s inclusion on Angie s List and encourage reviews on your company. For more information on using the Angie s List Review Generation Tools, Web Badges and Super Service Award (current winners only), please review the Angie s List Brand Guidelines on AngiesListBusinessCenter.com. Angie s List Review Generation Tools are available at AngiesListBusinessCenter.com. Angie s List Web Badges are available at Angie s List Review Generation Tools and Web Badges Marketing Venues Angie s List Review Web Link & Graphic (AngiesList.com/review) Angie s List Web Badge** Super Service Award Badge & Logo (Current Winners Only) Company Website Non-Competitor Social Media Sites (Facebook, Twitter, LinkedIn, etc.) Messages/Content & Signatures One-off Collateral (Invoices, Estimate Forms, Thank-you notes, Business Cards, Brochures & Newsletters) Company Video, not included in advertisements Company Apparel, Company Vehicles & Awnings Flyers, Door Hangers & Yard Signs (at job sites) Mass Marketing (Yellow Page & Other Print/Online Directory Ads; Newspaper, Magazine, Radio & TV Ads; Billboards, Coupon Books, etc.) Competing Review Services (HomeAdvisor, Yelp, Google+, etc.) **Angie s List Web Badges: Signifies Approved Use Signifies Unapproved Use Additional Unapproved Uses of the Angie s List Brand: Service providers may not refer to their company as a member of Angie s List, verbally or in print (even if the owner or employees of the company have personal memberships with us). Providers may not reference ratings in any medium. Printing/posting claims such as high ratings or A ratings may be accurate one day but not the next. Companies may not, under any circumstances, reproduce, print, copy, forward, distribute or Angie s List member reviews for commercial gain. The use of all Angie s List trademarks, including but not limited to the Angie s List Super Service Award trademark and related logos, in yellow page and other directories is expressly prohibited. Any service provider using Angie s List trademarks in yellow page advertisements may be subject to immediate penalties enforced by Angie s List.

2 Guide to Angie s List Review Generation Tools Angie s List permits all companies to use the Angie s List Review Generation Tools. Free tools include review forms, review web link and graphics, and review generation language to encourage reviews on their company. Review Generation Tools for purchase include professionally printed review forms, review tear pads, review graphic stickers, and other materials. These tools are available for download (for free options) at AngiesListBusinessCenter.com or purchase (for paid materials) at Free Review Generation Tools: sign into AngiesListBusinessCenter.com, go to Reviews>Your Review Link. Angie s List Review Graphic Angie s List Review Generation Language We use Angie s List to assess whether we re doing a good job keeping valued customers like you happy. Please complete your review at AngiesList.com/Review in order to grade our quality of work and customer service. Did you know we re If we ve worked with you, please submit a review & let us know how we did: Display this graphic and/or text on: Company website Non-competitor Social Media (Facebook, Twitter, etc.) (sent to current or prospective clients who have proactively contacted your business) One-off Collateral (Newsletters, Estimates, Invoices, Business Cards, Brochures, Thank You notes, and similar materials addressed to current or prospective clients who have proactively contacted your business) Company video not included in mass marketing Review Form: Customizable, postage-paid Review Form to download and print Web-friendly; contains a web address for customers who prefer online submission of feedback. Review Generation Materials for purchase: Professionally printed review forms, tear pads, stickers, business/appointment cards *Review Generation Promotion outside of the above guidelines should be assumed to be not permitted. To check on a specific situation, please brandencouragement@angieslist.com.

3 Guide to Angie s List Web Badges The Angie s List Web Badge, a customizable graphic and link combination, encourages reviews from a company s existing clients and urges a company s prospective clients to see what Angie s List is about and potentially sign up to see your reviews. Ideally, these links benefit both our company and yours. To obtain this free customizable badge, please visit and enter your Company ID number. You will be guided through badge creation, and provided with customized HTML code that you can add to the source code of your company website to add the badge. We do ask that you choose from one of the badge options available and refrain from including additional text or changing the link or Angie s List logo in any way. Angie s List Web Badge Display Examples: find us on We re on Angie s List! Have you checked us out? A A A AA Review We have 714 reviews on Angie s List. Angie s List Web Badge Details of Use Providers may add an Angie s List web badge to their company website and/or to employees business signatures (e.g. for info or contact accounts). Badges may be customized with several different sizes and layouts, and will link to your company s public profile page on the visitor side of Angie s List (only Angie s List members can view your complete profile and reviews). Authorized online use of the badge is limited to company-owned websites and , and may not be accompanied by any additional text. The web badge is not permitted to be used in messages sent to a purchased distribution list or a list procured from an outside source. The appearance of the badge and the generated link may not be altered in any way without written permission from Angie s List. Review u Review *Web Badge Promotion outside of the above guidelines should be assumed to be not permitted. To check on a specific situation, please brandencouragement@angieslist.com.

4 Guide to Super Service Award Brand Use for Current Winners Achieving the Super Service Award is an impressive accomplishment that affords you multiple opportunities to promote your company s standing on Angie s List. Please remember, however, that because the Angie s List and Super Service Award names and logos are trademarked, the Super Service Award has specific guidelines for approved use. These guidelines are in place to maintain the value and integrity of Angie s List and the Super Service Award program so your award maintains its prestige. Since Super Service Award is awarded for specific markets/ categories, providers with multiple locations must clearly indicate the winning location(s) for any of the below options in order to be approved. Access the complete guidelines as well as the Super Service Award web badge, logo, press release and merchandise order form by visiting AngiesListBusinessCenter.com, signing into the Business Center, and selecting the Super Service Award section. Free Super Service Award Web Badge For use by current winners on company websites Includes the award logo and built-in link to a custom page on Angie s List If a current winner has also won the Super Service Award in past years, they may list the previous year(s) in which they won below the current badge. Current Super Service Award Logo may be used by current winners on: or printed materials sent to named current or prospective customers who have proactively contacted the business (e.g. Invoices, Estimate forms, Business cards, Brochures, Newsletters, and Thank you notes.) Flyers and door-hangers (self-distributed, not mass mailed) Ads in the Angie s List Publication Awnings and Signs at the Business Yard Signs at job sites Company Apparel and Uniforms Non-competitor social media sites Company video not included in mass marketing Super Service Award Press Release Current winners may include the current Super Service Award press release on their company website, blog, and non-competitor social media sites. The press release provided by Angie s List is available through the company profile on the Angie s List Business Center website. Winners may customize the highlighted sections of the Press Release, but recipients wishing to distribute the press release to the media and/or publish in newsletters must seek permission from brandencouragement@angieslist.com regarding the venue and text changes to the press release prior to use.

5 Super Service Award in Social Media In addition to the Super Service Award logo and press release, the following text may be used on non-competitor social media sites (Facebook, Twitter, etc): We earned the 2014 Super Service Award from Angie s List. The award reflects consistent high levels of customer service. Check our reviews at AngiesList.com. Happy to announce we ve received the Super Service Award! Thanks to all our customers for making it possible. *Super Service Promotion outside of the above guidelines should be assumed to be not permitted. To check on a specific situation, please brandencouragement@angieslist.com. Promotion for Angie s List Advertisers Angie s List offers opportunities for highly-rated providers to advertise discounts through the Angie s List magazine, website, and/or call center. For more information about advertising opportunities, please us at BusinessCenter@angieslist.com or give us a call at LIST (5478). For advertisers in Angie s List Magazine working to design your coupon, please see our separate print publication guidelines (available from your Angie s List Ad Artwork Coordinator) for information regarding the stringent display guidelines required by our publications. The trademarked Angie s List name and all Angie s List website and magazine content, including Angie s List coupons, Big Deals, and StoreFront offers, is the property of Angie s List and may not be reproduced by outside parties. We do want our advertisers to be able to promote their status and discount offers outside of Angie s List and we have specific guidelines for doing so. All text regarding advertisements must be removed from all venues when the Angie s List advertisements are no longer active. Approved Venues for Promoting Your Current Angie s List Advertisements: Company Websites Non-Competitor Social Media Sites (Facebook, Twitter, etc) Company signatures and sent to current or prospective clients who have proactively contacted your business Approved Language for Promoting Your Current Angie s List Advertisements: Current Angie s List Magazine Advertisers - Featured in Angie s List Magazine - See our coupon in Angie s List Magazine Current Angie s List Website and/or Call Center Advertisers - Featured on Angie s List (angieslist.com) - See our coupon on Angieslist.com - Give Angie s List a call for information on our special offer ( )

6 Current Angie s List Honor Roll Advertisers - Featured in Angie s List Honor Roll, (include month and year) The month of your company s Honor Roll ad must be included This may only be promoted during the month(s) of the Honor Roll ad, and must be taken down if/when your company discontinues its Honor Roll advertisement. Current Angie s List Big Deal and StoreFront Offer Advertisers - Check out our Big Deal on Angie s List - Check out our Pre-Paid Deal for sale on Angie s List The title or brief description of the Deal may be included (e.g. $79 for Dryer Vent Cleaning) You may include a link to your Big Deal landing page, though screenshots and/or text from the actual deal details and/or fine print may not be used. *Advertisement promotion outside of the above guidelines should be assumed to be not permitted. To check on a specific situation, please brandencouragement@angieslist.com. Guide to Unapproved Angie s List Brand Promotion Because the Angie s List and Super Service Award names and logos are trademarked, they are not permitted for use on company marketing materials, except in the approved manners described in Angie s List Brand Guidelines. The most common venues in which we find unauthorized use of the trademarked Angie s List and Super Service Award names and logos are: Additionally: Yellow page and all other print and online directories and review services Newspaper, magazine, radio, television, or internet ads Company websites (not including the approved badges mentioned above) Flyers, door hangers, coupon books Direct mail, , or fax Billboards and yard signs Providers are never to refer to their company as a member of Angie s List, verbally or in print (even if the owner or employees of the company have personal memberships with us). Providers may not reference ratings in any medium (e.g. A ratings, Highly Rated, etc.). Providers may not, under any circumstances, reproduce, print, copy, forward, distribute or Angie s List member reviews for commercial gain. The use of all Angie s List trademarks, including but not limited to the Angie s List Super Service Award trademark and related logos, in yellow page and other directories is expressly prohibited. Any service provider using Angie s List trademarks in yellow page advertisements may be subject to immediate penalties enforced by Angie s List.