Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Email Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort"

Transcription

1 Marketing Re-vitalizing your most important channel Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort

2 Why is Marketing Vital? Marketing is a major component of your overall Digital Marketing Strategy Website, SEO, PPC, SEM, Retargeting, Media Buying, Campaign Reporting, Social Media, Mobile, etc Businesses benefit from marketing because it is fast, direct, cost-effective, and builds loyalty Strategic marketing increases your business visibility, brand equity, and generates revenue A recent Exact Target study found 75% of consumers would prefer to receive permissions-based promotions through , and 93% of online consumers have provided companies with permission to send them information through

3 Types of Marketing Educational - help answer a question or solve a problem for your potential customers Informational - are short and don t usually ask the recipient to take action Promotional - have a main goal of moving the recipient to take some action Newsletter - can include blog articles, videos, or other types of content

4 List Segmentation Strategy Develop segmented lists so you can separate relevant content and information for particular groups of people Bounce back Birthday/Celebration Booking Window/Code Travel Window Geo Targets Exact Target Study

5 Campaign Strategy Develop specific campaigns that focus on your unique selling proposition or business objective Use a campaign brief format which identifies: Business Objective The Offer Metrics & Measurement Data Objectives Target Audience Perception Objective Tactic Review Creative Objective Tone & Style Design Process

6 Campaign Case Study Identify our Best Customer Profile by using Data Mining tools with geographic, demographic, psychographic, lifestyle, transaction, and interest selections Apply similar Data Mining tools to target consumers and households that replicate to our Best Customer Utilize variable data to customize and personalize direct mail, , and PURL (personal URL) communications Create a Bounce Back Campaign and a Customer Acquisition Campaign

7 Best Customer Profile How we found our Best Customer Profile Completed a Data Portrait Analysis (DPA) comparing the demographic and lifestyle/interest characteristics of our best customers to the characteristics of households in a reference population The result of the comparison is a list of characteristics that identify and distinguish customer households across the United States Prior to this analysis, demographic and lifestyle/interest data was appended to our customer file. When a match occurs, the record is enhanced with demographic and lifestyle/interest data for the household

8 Best Customer Profile Let s start with the 3 most Ideal Household Targets (by Age) 1 2 3

9 Best Customer Profile Economic Stability Indicator (ESI)

10 Best Customer Profile Occupation - 1st Individual

11 Best Customer Profile Targeting by PersonicX - a segmentation system that places each U.S. household into segments based on similar demographic socio-economic, and consumer behavior 1 2

12 Best Customer Profile

13 Best Customer Profile

14 Best Customer Profile Variable Factors for Campaign Message & Creative Design

15 Best Customer Profile Creative Design for Direct Mail, , and PURL Personalized Family Name, Graphics, Copy and Offer

16 Best Customer Profile Creative Design for Direct Mail, , and PURL Different characters by Personicx and Nickelodeon audience demographics and data

17 Best Customer Profile Creative Design for Direct Mail, , and PURL Memorable and Emotionally Engaging

18 Best Customer Direct Mail Piece

19 Best Customer Direct Mail Piece

20 Best Customer Key Components Social Media Icons/Sharing Variable Graphics Variable Copy/Offer (CTA) Personalized Name Video content (Rich Media) PURL Limited Copy; Very Visual

21 Best Customer - PURL

22 Best Customer - PURL

23 Best Customer - PURL

24 New Customer Acquisition Key Components Social Media Icons/Sharing Variable Graphics Variable Copy/Offer (CTA) Personalized Name Video content (Rich Media) Limited Copy; Very Visual

25 New Customer Acquisition ROI Advanced Audience Analysis The campaign was sent to target markets that mirror the current Nickelodeon best customers based on the Data Portrait Analysis. The current high-level demographics on the audience are as follows: Families with children ages 0-10 Interest in travel and/or family travel, or contributed from travel website Household Income of 100,000 or greater Drivers: Located in either FL, GA, AL or SC Flyers: Audience Located in NY, NJ, IL, MD, MI, NC, OH, TN, TX, VA Economic Stability combination of household income and net worth

26 New Customer Acquisition ROI Campaign Analysis The campaign was broken out into 16 cells, with a consistent target audience based on demographics and insight gathered from analytical reports, testing the following: Two Creatives Creative A: 48 Hour Sale Creative B: Connect with Us Two Subject lines per creative Creative A Claim Your Free Night & Book Now for 1 Free Night + $100 Resort Credit Creative B Plan the Best Birthday Ever and receive Instant Access & Join the Most Exciting Club in Town Two Geographic Areas Backyard Prospects (FL & GA) High-Value Prospects (NY, NJ, IL, MD, MI, NC, OH, SC, TN, TX, VA) Two Data Sources

27 New Customer Acquisition ROI

28 New Customer Acquisition ROI Overall, all subject lines were very close based on open rate The two winning subject lines for each creative outperformed the other subject line by approximately 15% The click-to-open rate was the highest on the Claim Your Free Night subject line The short, quick call-to-action in the subject line helped to encourage a higher click through rate

29 New Customer Acquisition ROI

30 New Customer Acquisition ROI The open rate on the audience in Florida and Georgia was higher than the various other states, most likely due to a higher brand recognition on the From line from local residents. However, the click-to-open rate on the other group was higher, indicating those that opened found the creative to be a bit more compelling and interesting than those in Florida and Georgia. Focus should be on creating more compelling subject lines for the High-Value prospects who may not be as familiar with the resort as the Backyard Prospects.

31 New Customer Acquisition ROI

32 Nick Hotel Club Members

33 Nick Hotel Club Seek Data to Continue the Dialogue Childrens Name Childrens Birthday Areas of Interest What are You Celebrating?

34 Nick Hotel Club Key Components Persuasive Subject Line Compelling CTA Video content (Rich Media) Limited Copy; Very Visual Social Media Icons/Sharing

35 Nick Hotel Club Reporting

36 Viacom CRM Blasts The dedicated Viacom CRM targeted blasts drive awareness for each campaign s initiative to send out an exclusive offer! 2/12/13 3/12/13 4/9/13

37 , Mobile & Social Media Combine , social media and mobile marketing tactics drives social web activity, through notifications, alerts and more is a great complement to social - allowing marketers to extend the reach of their messages and identify influencers on their list

38 , Mobile & Social Media Best Practices Tap Into Current Events & Pop Culture Use Twitter & Facebook to Promote Opt-In URLs Segment Your Database Provide Incentives to Subscribers via Social Media Expand Lists With SMS Promotions Optimize s for Smartphones

39 The Golden Nuggets Top Take Aways Grow Your Database with Prospects that Mirror Your Best Customer Profile Segment Your Database and Talk to these Segments Uniquely Measure and Track Your Campaign ROI Integrate , Mobile & Social Media Strategies

40 Thank

41 Marketing Re-vitalizing your most important channel Irene Pallais Area Internet Marketing Director New Orleans Hotel Collection / Interstate Hotels & Resorts

42 More than 600 million people world wide use . 80% of marketers send the same content to all subscribers. Experian Segmentation is key to engage your subscribers and decrease irrelevancy. Consumers receive about 5 marketing s daily.

43 Reasons People Unsubscribe 1. You talk too much o s came too frequently 2. You re boring o Content became repetitive or boring over time 3. They don t care o The content was not relevant

44 CAN-SPAM Essential rules to be CAN-SPAM compliant: 1. Must provide recipients the option to opt-out. Unsubscribe requests must be honored within 10 business days. 2. Content compliance Use accurate From subject line that reflects the name of the business. Include the physical address of business in the . Subject line is relevant to the content of message.

45 Less is More 69% of U.S. users unsubscribe from an because the organization sends too many s. -Source: MailChimp Keep the message and subject line short, limit the number of s each recipient receives Recipients don t read, they skim. Pick one message and make the call to action clear.

46 Visual Impact s with graphics, images and breaks in text make them more likely to be read. Use short paragraphs in web safe fonts. Avoid s that are entirely an image. Use alt-text for each graphic and image in the . 60% text and 40% images is a best practice.

47 campaign featured countdown timer to create sense of urgency for this limited time offer.

48 Example above how image alt tags display when images are blocked

49 Social Sharing Integrate social sharing into your s s should be shareable (forward to a friend) Include your social media links

50 Make it Mobile Stats say 42% of is now opened on a mobile device. Litmus Litmus(March 2013) Create a responsive template design that adapts according to screen size. 63% percent of consumers say they may buy from an read on a mobile device, while the number who may unsubscribe due to poor mobile display exceeds 30 percent. -BlueHornet

51 iphone & Microsoft devices automatically shrink the size of the to fit screen. Android devices open s on the upper left corner. The beginning of the subject line is the most important!

52 Track and Test If you use Google Analytics, use a tracking tag on links back to your website. A/B test one thing at a time to gauge response rate. o Ex. subject line, call to action, creative providers should offer reports, such as open rates, click through rates (CTR) and unsubscribes. Average open rate in travel & leisure industry is 16.2% with a 2.3% CTR Silverpop Marketing Metrics Benchmark Study

53 Thank

EMAIL ESSENTIALS Successful Strategies for Studio Owners

EMAIL ESSENTIALS Successful Strategies for Studio Owners EMAIL ESSENTIALS Successful Strategies for Studio Owners Presented by: Jill Tirone Session Overview Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships

More information

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing 10 STEPS TO EMAIL MARKETING SUCCESS Expert Tips to Share with Your Clients that Utilize Email Marketing Email marketing provides a cost effective, quick-todeploy marketing solution that can have an immediate

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

Basic Guide to SMS Marketing 1 2 way SMS is only available in some countries. Contact us to see if your country is supported.

Basic Guide to SMS Marketing 1 2 way SMS is only available in some countries. Contact us to see if your country is supported. Basic Guide to SMS Marketing 1 The Basic Guide to SMS Marketing This guide talks about the basic things you need to know about SMS Marketing before you start sending out SMS campaigns. This guide covers

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Customer Relationships Management. Ayca Turhan Hacettepe University Department Of Business Administration

Customer Relationships Management. Ayca Turhan Hacettepe University Department Of Business Administration Customer Relationships Management Ayca Turhan Hacettepe University Department Of Business Administration What is CRM? A strategy for managing a company s relationships with clients and potential clients.

More information

Nonprofit Technology Collaboration. Email Marketing

Nonprofit Technology Collaboration. Email Marketing Email Marketing What is Email Marketing? Email marketing is when an organization sends out an electronic message using email. It is one of the easiest and least expensive ways for nonprofit organizations

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Serious Marketing. Simply Executed.

Serious Marketing. Simply Executed. Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION What Can Aurora Do For You? A lot. We've built everything you need into a single, well-oiled content marketing machine.

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

EMAIL SUCCESS TOOLKIT

EMAIL SUCCESS TOOLKIT WHITEPAPER EMAIL SUCCESS TOOLKIT EXECUTIVE SUMMARY Before you hit the send button on yet another oops message, use this toolkit to prevent mistakes. Included are a Project Brief to help with your process,

More information

WHAT IS EMAIL MARKETING

WHAT IS EMAIL MARKETING Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML

More information

MULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners

MULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners MULTI-CHANNEL MARKETING SOLUTIONS Case Studies from Event Marketing Machine & Partners METHODOLOGY We believe for communication to be effective, ideas must work in harmony with your prospect and customer

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

MARKETING AUTOMATION REFERENCE GUIDE

MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE TACTIC DESCRIPTION PAGE NEWSLETTER & SUBSCRIPTION SIGN-UP FORM WELCOME RESPONSE AUTOMATED EMAIL ACQUIRE OPT-IN FROM PAST PURCHASERS

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

executive summary a day in the lifecycle digital marketing services

executive summary a day in the lifecycle digital marketing services Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER Digital Marketing Program Introduction Welcome to Scandlearn s Digital marketing program Start: 6 July 2015 End: 29 June 2016 Digital Marketing as

More information

ULTIMATE CHEAT SHEET:

ULTIMATE CHEAT SHEET: ULTIMATE CHEAT SHEET: DIGITAL MARKETING TERMS FOR NOOBS f rewards TAKING ON ANY NEW CHALLENGE AND DIPPING YOUR TOES INTO A NEW ARENA IS ALWAYS INTIMIDATING. It s made even more so if that new arena is

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

Guide to B2B email marketing. Part Four: Effective Email Reporting

Guide to B2B email marketing. Part Four: Effective Email Reporting Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

An Agency s Guide to Text Message Marketing

An Agency s Guide to Text Message Marketing An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

SATURATION LISTS. Reach all households in a geographic area at lowest postage rates

SATURATION LISTS. Reach all households in a geographic area at lowest postage rates DIRECT MAIL DELIVERS Businesses who send direct mail communications to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

ARCHER MOBILE CUSTOMER SUCCESS STORY

ARCHER MOBILE CUSTOMER SUCCESS STORY ARCHER MOBILE CUSTOMER SUCCESS STORY American Eagle Outfitters executes a mobilefirst, omni-channel marketing program that results in 60% consumer engagement during the competitive holiday season 1 SEAMLESS

More information

Understanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life

Understanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life Understanding How to Utilize Marketing Automation www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Marketing Automation Marketing Automation improves effi ciencies and allows

More information

Locating the Growth Edge of the Wedge in Annuity Sales: An Annuity Distribution Analysis. Current retail annuity market by state: Source of inflows

Locating the Growth Edge of the Wedge in Annuity Sales: An Annuity Distribution Analysis. Current retail annuity market by state: Source of inflows Locating the Growth Edge of the Wedge in Annuity Sales: An Annuity Distribution Analysis Current retail annuity market by state: Source of inflows Number of households Information Asset Partners 732 662

More information

LEAD GENERATION IN 2013

LEAD GENERATION IN 2013 LEAD GENERATION IN 2013 BEST PRACTICES ACROSS THE DIGITAL MARKETING LANDSCAPE Philippe Taza DIGITAL ANALYST Higher Education Marketing ptaza@higher-education-marketing.com Slide 1 TODAY S PRESENTATION

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Successful Email Marketing

Successful Email Marketing Successful Email Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz Digital Marketing Agency 2011 Hallam Communications Ltd Page

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

American Eagle Outfitters Cross-channel marketing holiday case study

American Eagle Outfitters Cross-channel marketing holiday case study Experian Marketing Services American Eagle Outfitters / Client Case Study American Eagle Outfitters Cross-channel marketing holiday case study American Eagle Outfitters creates a dynamic, cross-channel

More information

A Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design

A Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design A Melissa Data White Paper 10 Key Elements in Email Campaign Strategy & Design 2 10 Key Elements in Email Campaign Strategy & Design Email marketing is a powerful tool that allows you to reach thousands

More information

Tips For A Profitable Real Estate Email Marketing Campaign

Tips For A Profitable Real Estate Email Marketing Campaign Tips For A Profitable Real Estate Email Marketing Campaign What is Email Marketing? As usual, we like to define the main term that we will be referencing throughout the article to ensure that we re all

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

COMMUNICATING B2B SERIES. Bb 2 I N S I G H T ISSUE 3. What are the best lead generation techniques? www.kompass.co.uk

COMMUNICATING B2B SERIES. Bb 2 I N S I G H T ISSUE 3. What are the best lead generation techniques? www.kompass.co.uk Bb 2 ISSUE 3 What are the best lead generation techniques? The number of lead generation techniques available in the B2B marketers toolbox is continually increasing, but which methods are still generating

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011

Web Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Basics for Small Business Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Fundamentals Web Marketing Fundamentals Web Marketing Fundamentals Search Engine

More information

NC STATE EMAIL MARKETING BEST PRACTICES

NC STATE EMAIL MARKETING BEST PRACTICES NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance

More information

Marketing Campaign strategy

Marketing Campaign strategy Email Marketing Campaign strategy Why Should I Use An Email Marketing Planning Tool? Email is one of the most effective and easily accessible means of communication today and is part of most people s everyday

More information

Trends & ideas for success CRM & Email marketing

Trends & ideas for success CRM & Email marketing Trends & ideas for success CRM & Email marketing Michael Leander michael@michaelleander.me @michaelleander < Twitter Facebook/Linkedin Michael Leander 1 Email not so dead after all... (tell your friends

More information

The Marketer s Guide to KPIs. Klipfolio ebook: The Marketer s Guide to KPIs 1

The Marketer s Guide to KPIs. Klipfolio ebook: The Marketer s Guide to KPIs 1 The Marketer s Guide to KPIs Klipfolio ebook: The Marketer s Guide to KPIs 1 Your brand. Powered by data-driven marketing. Marketing occupies a fascinating position at the intersection of art and science.

More information

The Importance of a Click. Tips and tactics to improve your email click rates

The Importance of a Click. Tips and tactics to improve your email click rates The Importance of a Click Tips and tactics to improve your email click rates 1 Introduction A Click. One simple action among many when it comes to email marketing. However, improving your email click rates

More information

Secrets to Email Marketing Success 9 tips for measuring performance

Secrets to Email Marketing Success 9 tips for measuring performance internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

How NewZapp Track can help your Email Marketing

How NewZapp Track can help your Email Marketing How NewZapp Track can help your Email Marketing NewZapp s Track Reporting system allows you to see your campaign results in real time. Not just the opens and clicks but also Twitter and Facebook shares

More information

simple tips to improve your email marketing

simple tips to improve your email marketing simple tips to improve your email marketing Email marketing can be a cost-effective way to increase sales by building relationships, generating leads and continuing conversations with your existing clients.

More information

Email Marketing that Works. Anthony Lindsay

Email Marketing that Works. Anthony Lindsay Email Marketing that Works Anthony Lindsay Email Marketing: Why Bother? Your Audience is Online 3,042,600 Irish people online Your Audience is Online Time spent online: European average: 12.1 hours a week

More information

Effective Email Marketing For Artists and Other Creatives

Effective Email Marketing For Artists and Other Creatives COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230

More information

DbvisitConnect. Dbvisit Partner Email Marketing Guide. For Dbvisit Software Partners

DbvisitConnect. Dbvisit Partner Email Marketing Guide. For Dbvisit Software Partners ` DbvisitConnect Dbvisit Partner Email Marketing Guide For Dbvisit Software Partners Table of Contents Email Marketing... 3 Overview... 3 Objectives... 3 Best Practice Guidelines... 3 Email Marketing Plan...4

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES

THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES 273 Walt Whitman Road #321, Huntington Station, NY 11746 tel: 516.680.8529 Leora@LHLcommunications.com LHLcommunications.com FEBRUARY 2014 THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101

More information

Online Marketing. What Worked in 2009 And What to Expect in 2010

Online Marketing. What Worked in 2009 And What to Expect in 2010 a Study Online Marketing Trends: What Worked in 2009 And What to Expect in 2010 Biggest Online Marketing Wins of 2009 2009 was an interesting year for marketers, to say the least. With the tumultuous economy

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

Online Lead Generation Game Prospecting via email through third party lists

Online Lead Generation Game Prospecting via email through third party lists Online Lead Generation Game Prospecting via email through third party lists Presented by: parin mody Parin Mody, Global Director, Business Development @mparin Can you start immediately? 90% believe email

More information

Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION

Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Hey, SMS. How are you? Serious Marketing.

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

Introduction to Email Marketing

Introduction to Email Marketing Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?

More information

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

Social media metics How to monitor a Social Media campaign?

Social media metics How to monitor a Social Media campaign? Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the

More information

A/B Testing, Behavior-Based Campaigns, Data Reporting & Analysis. Have Fun!

A/B Testing, Behavior-Based Campaigns, Data Reporting & Analysis. Have Fun! A/B Testing, Behavior-Based Campaigns, Data Reporting & Analysis Have Fun! Don t Forget: Segment and personalize communications prior to A/B testing. What is an A/B test: A/B Testing Method of market testing.

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices Email Newsletters For Lead Nurturing CallidusCloud Marketing Automation Best Practices 1 Introduction Email newsletters are no longer optional when it comes to B2B marketing. With a wide range of lead

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

SITE OPTIMIZATION OVERVIEW

SITE OPTIMIZATION OVERVIEW SITE OPTIMIZATION OVERVIEW The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief.

More information

Email. part 2. Eroi.com. the basics. email marketing guide part one. page 8

Email. part 2. Eroi.com. the basics. email marketing guide part one. page 8 Email Marketing Guide part 2 page 8 Step Three: Elements of Great Email From sender s name and email address Spam filters will check the from line, making accuracy and relevancy a must. A from email address

More information

A 2015 guide to HTML email marketing

A 2015 guide to HTML email marketing A 2015 guide to HTML email marketing CONTENTS > Introduction > Sending an email > Branding > Testing and optimising > Content > Consistency > Subject lines > Provider > Mobile > Conclusion Here at Studio

More information

C O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero

C O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero C O M M U N I C A T I O N S I N C. Email Marketing Presented by Claudia Guerrero How does it all fit together? Email Stats Email is the number one use of online technology. It is still used by 60% of Internet

More information

Creating a Content Strategy

Creating a Content Strategy Creating a Content Strategy What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and

More information

EMAIL MARKETING 3.0: A BLUEPRINT FOR SUCCESSFUL CAMPAIGNS

EMAIL MARKETING 3.0: A BLUEPRINT FOR SUCCESSFUL CAMPAIGNS : A BLUEPRINT FOR SUCCESSFUL CAMPAIGNS Contents Email Marketing 101: What Your Business Needs to Know 1 Email Marketing Metrics: What Matters and Why 3 Email Marketing Best Practices 6 Email Marketing

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information