Marketing. Send beautiful campaigns, track the results and manage your subscribers. For further information, call or

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1 Marketing Send beautiful campaigns, track the results and manage your subscribers. For further information, call or Copyright Europa Studio. All rights reserved. 1

2 What is marketing? marketing is the perfect choice for businesses looking to send newsletters, special offers and promotions via to their customers. When compared with the production and delivery costs of direct mail newsletters, marketing is an inexpensive and very targeted form of marketing your product or service. You can see exactly who has opened your , what your subscribers have clicked on and who they have forwarded the to. This information allows you to track their interests, improve your campaigns and find out what works. 2

3 Why use a professional marketing service? Many of our clients have adopted our marketing service as a result of unsuccessfully trying to send bulk using Microsoft Outlook and other applications. These applications used in conjunction with a standard server are not designed for marketing and have significant limitations that can actually undermine rather than aid your marketing efforts. 1. SEND LIMIT Most Internet providers don t let you send bulk s to more than names due to concerns about spam (i.e. unsolicited and indiscriminate bulk messages). 2. YOUR ADDRESS CAN GET BLACKLISTED It is very easy to land up in trouble with your Internet provider and have your IP address, domain name, address or a combination of these different types blocked or even blacklisted. In fact, even if your server is in the same neighborhood (IP range) as another server that sends spam, your server could get blacklisted too. This has happened to a large number of our clients as a result of trying to send bulk without the correct software or an appropriately powerful server. 3. MAILING LIST CONFIDENTIALITY When using Outlook or other applications, mistakes can happen. Perhaps the most common mistake is exposing your entire list in the To: line, which violates all of your list members confidentiality and exposes their addresses. 4. MANAGE BOUNCED S Our software takes all the pain out of managing your subscriber list by automatically handling the messy stuff like bounces and unsubscribes. Managing these critical list management functions using your standard account is not possible. 5. DELIVERABILITY & BEST PRACTICE The most important factor in the deliverability of your is sender reputation. We go to great lengths to ensure we can offer you a reliable service with great deliverability. An incredibly important part of this effort is ensuring the server is never abused by spammers, and that our clients stick to best practice. Using technologies like Sender ID and DomainKeys/DKIM we are able to build strong relationships with Internet providers and improve the chances of your being delivered. 6. REPORTS The problem with using a standard clients is that you don t know what your subscribers are doing with your s. Our software provides great looking reports that let you measure the effectiveness of every campaign you send. The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it. 3

4 Our Software Our marketing service offers everything you need to manage your own successful campaigns. From organising contacts to creating and sending beautiful, personalised campaigns - you can manage it all using only your web browser. We use a powerful and reputable server that can support the sending of large numbers of s without crashing or problems such as duplicate sending. Our system has features such as automatic unsubscribe and bounce-back handling to ensure that not only are your s delivered, but also that you comply with important anti-spam legislation. We also supply a mobile optimised version of our marketing software that gives you quick access to great looking reports on any campaigns you ve sent. Just head to your account on any popular mobile device like an iphone or Android and the mobile version will be shown by default. You don t need to install anything, because it is a web application, not a native phone application. 4

5 1. CREATING AND SENDING S 2. MANAGING LISTS Creating a newsletter couldn t be simpler. Our marketing system uses a simple online editor that allows you to quickly create your newsletters, adding text, images and links. We will create your company its very own reusable templates, designed specifically to match your branding using the appropriate fonts, colours and logos. Our software automatically handles all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. This ensures you keep on the right side of spam laws without having to think about it. Every you send includes a single-click unsubscribe link and our preference centre feature lets your subscribers manage their own subscription. You can create as many different lists as you need as well as being able to completely customise the signup and unsubscribe process for each list. You can have your own landing page for new signups and send your own welcome s when they confirm their subscription. You can easily extend your lists to capture anything and everything about your subscribers. Not only that, but you can easily personalise your s with any of the custom data you ve captured. To make things even more targeted, you can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you ve captured as well as past campaign activity. For example, only those subscribers that opened the last 3 s or clicked a specific link. 5

6 Europa Studio Marketing 3. REPORTS Every time you send a campaign, we ll show you who is opening it, clicking links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter. See who unsubscribed, bounced out or even marked it as spam. Statistics like open and click rates are useful for each campaign, but it s when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn t working in the s you send. By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don t. Our reports make it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your . Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times they forwarded your s. All this is available for every subscriber in your account and is updated in real-time. You can also see on a map in real-time where all your subscribers are located across the globe. We ve made it easy to share so friends and colleagues can watch the action with you as it happens. Our social sharing feature makes it easy for you to share your campaigns on Twitter and Facebook and then see a great looking report on the results. Add a Facebook Like or Twitter Tweet button to your s or share them straight from your account, then sit back and see not only which subscribers are sharing with their friends, but what they re saying about you. 6

7 Full Feature List EXPERT DELIVERABILITY Authentication, relationships with Internet providers and more ensure your s are delivered. ONLY PAY WHEN YOU SEND Simple pricing that means you only pay when you send, no hidden fees. AUTORESPONDERS AND DRIP CAMPAIGNS Quickly build and schedule a series of automated welcome messages, birthday greetings and other date-based campaigns. A/B SPLIT TESTING Write two different subject lines and see which one generates the most opens. Design completely different s and see which version gets the most clicks. Tell our software how to decide a winner, we ll send the two options to a sample of your list and then automatically send the winner to everyone else. PERSONALISATION Make it personal by inserting for example your subscribers name or a product they purchased. SEND IN ANY TIME ZONE Full control over when your recipients will receive your campaigns. FORWARD TO A FRIEND Track viral activity by seeing exactly which subscribers forward on to a friend. CAMPAIGN ARCHIVE Add a line of code to your website for a full archive of your newsletters that automatically updates. POWERFUL REPORTS Track the opens, clicks, forwards, unsubscribes, bounces and more. BOUNCES See who bounced and why, and we ll figure out if we should try again or remove. SUPPRESSION LISTS Never send to anyone who has unsubscribed, bounced or marked you as spam. COMPARE CAMPAIGNS Spot trends by comparing opens, clicks and more for multiple campaigns at once. LINK CLICKS Learn what subscribers are interested in by which links were popular, who clicked. ACTIVITY TIMELINE See your complete history with every subscriber in a handy timeline. CUSTOM FIELDS Store anything you like on subscribers and easily insert them into content. SEGMENTS Send targeted campaigns to groups of subscribers based on your own criteria. EXPORT TO EXCEL Select the fields and export any list in your account straight to Excel. Export all reporting data to Excel for offline storage or further analysis. CUSTOMISE EVERYTHING Change the look and feel of the entire signup and unsubscribe process. CONFIRMED OPT-IN Require subscribers to confirm their address when signing up to your list. RSS FEED FOR LIST ACTIVITY Track new subscriber activity for any of your lists without needing to login. PREFERENCE CENTRE Let your recipients manage their own subscription preferences. FLEXIBLE IMPORTING No matter the format your lists are in, we make it easy to import into your account. 7

8 Costs SETUP COST We charge a nominal setup fee of 499, which includes: Example Costs shown here include a 5 sending fee plus 3p per (2p per for subscriber lists of over 1000). There are no ongoing costs - you only pay when you send. Creating your account Building your subscriber list from your existing contacts Validating your address and subscriber list Creating 6 custom templates with your company logo and branding Creating an capture form for your website to help collect addresses The use of our marketing system and powerful servers needed to schedule and send your s Consultation, training, documentation and technical support SENDING COST With our marketing system, there are no ongoing costs you only pay when you send. When you send an campaign, there is an admin charge of 5 per campaign and 3p per (changing to 2p per for subscriber lists of over 1000). Sending costs for lists of over 5000 can be discussed at an even lower price point. No. of Subscribers Cost to Send p/ p/

9 Clients currently using our marketing service Whitehall THE & Arlington Hotels For a demonstration, call or Copyright Europa Studio. All rights reserved. 9

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