Show and Event. Face to Face Lead Generation System

Transcription

1 Show and Event Face to Face Lead Generation System 01 APRIL 2013

2 THE ICE BREAKERS: "HOW DO YOU LIKE IT?" "WHAT DO YOU THINK?" "HAVE YOU EVER THOUGHT ABOUT HAVING YOUR BATHROOM REMODELED IN A DAY?" "COME OVER HERE AND LET ME TELL YOU ABOUT THE BATH PLANET EXPERIENCE!" WHY BATH PLANET? Maintenace Free Good Housekeeping Guarantee Transferrable warranty Limited lifetime warranty on all acrylic and non-acrylic components Lifetime warranty on installation labor and silicon seals $100 on-time guarantee for design consult and install Set the appointment at the show or event - BOTH WORK! *Must have direct dollar amount OR a percentage off total price 02 APRIL 2013

3 PHASE 1: Manufacturer's Direct Discount Suggested Script: "Right now (customer name), this could be the biggest sale of the year. We are running our direct manufacturer's promotion - and what they are doing is helping us move more products." "This will allow us to set and secure an appointment for attending consumers at this venue. We are able to offer you this coupon right now (for $500 or 15% off) if you move forward in setting the appointment at this event." PAY TO THE ORDER OF date issued $ off Five - hundred dollars off a complete remodel * MANUFACTURER S DIRECT DISCOUNT appointment time appointment date * Offer valid with any appointment made at show. Not valid with any other offer. Discount applies to complete remodels only. You must have a direct coupon with a dollar amount or percentage off to hand to the customer at the event. TWO THINGS SHOULD HAPPEN AT THIS POINT: 1. EITHER THEY WILL SET THE APPOINTMENT AND ACCEPT THE PROMOTION OR THEY WILL TRANSITION TO PHASE 2: INSTANT GRATIFICATION 03 APRIL 2013

4 PHASE 2: INSTANT GRATIFICATION "LET ME ASK YOU A QUESTION " "ARE YOU FOLKS GOING TO DO THIS PROJECT?" (Yes or No) "WOULD YOU SAY IN THE NEXT THREE OR SIX MONTHS?" (Get answer) "GREAT!" "The reason I ask is because we are having our show drawing on Monday and surely if you folks had your name drawn that would probably help you move up your decision to do this project sooner rather than later? Wouldn t you agree?... Great!" "Let s get you signed and good luck!!" * Get some detail about what they liked about displays at show. Confirmation manager can then reference it while trying to set appointment. ENTRY FORM WHAT PRODUCT ARE YOU INTERESTED IN? o Tub to Shower o Liner o Replacement Tub o Walk in Tub o Low Threshold Shower Name: Contact #: Street Address: City: State: ZIP: Best Time to Reach: INSTANT GRATIFICATION WINNER WILL BE ANNOUNCED... Date: Time: YOUR ONE DAY BATH SOLUTION TWO THINGS SHOULD HAPPEN AT THIS POINT ALSO: 1. THEY WILL SIGN UP FOR DRAWING OR 2. THEY WILL STILL REFUSE TO PARTICIPATE WITH ANY PROMOTION OR PROGRAM 04 APRIL 2013

5 INSTANT GRATIFICATION PROMOTION PACKAGE INCREASE YOUR SHOW LEADS WITH THIS BATH PLANET PROGRAM, ALREADY A PROVEN SUCCESS IN THE FIELD! INSTANT GRATIFICATION PACKAGE INCLUDES: RETRACTABLE BANNERSTAND GIVEAWAY SIGNAGE Single-Sided Retractable Bannerstand Size - 31 x 83 Unit can also exhibit as a tabletop display at reduced height Graphic can be changed in the future for other promotions A. B. YOUR NEXT TO CHANCE TO WIN IS AT Back Free Standing Giveaway Promo Poster And Dry Erase Clock with Easel A. 22 x 28 Free standing sign info sign B. 11 x 17 Dry erase sign with easel back (Includes dry erase marker) LEAD RETRIEVAL BOX TABLE THROW Bath Planet Giveaway Box Size h x 11 w x 8.25 d Lockable white acrylic box Includes sweepstakes signage Bath Planet Fabric Table Throw 3-sided table throw with logo Machine washable PACKAGE PRICE: $ * Does not include standard UPS shipping. ** Items are also available for individual purchase. *** Promotion prizes are suggested. Graphics can be altered to feature a promotion that has had prior success in growing your business. 05 APRIL 2013 CONTACT: Sarah Goodnough at 2-SCALE or sgoodnough@2-scale.com

6 INSTANT GRATIFICATION PROMOTION PACKAGE DESIGN LAYOUTS RETRACTABLE BANNERSTAND GIVEAWAY SIGNAGE ENTER TO WIN OUR EVENT GIVEAWAY! SIGN UP FOR YOUR CHANCE TO WIN BATH PLANET GIVEAWAYS ONLY FOUND HERE WIN UP TO $3,000 OFF A WALK-IN TUB AND OTHER BATH PLANET PRIZES ENTER TO WIN OUR EVENT GIVEAWAY! $3,000 OFF A WALK-IN TUB *One Grand Prize Winner $2,000 OFF *3 Prize Winners $1,000 OFF *5 Prize Winners REGISTER NOW! 9 YOUR NEXT CHANCE TO WIN IS AT REGISTER NOW! A. B. LEAD RETRIEVAL BOX ENTER TO WIN OUR EVENT GIVEAWAY! NO COST TO SIGN UP. WE NEVER PROVIDE YOUR INFORMATION TO ANY OUTSIDE PARTIES. Promotion prizes are suggested. Graphics can be altered to feature a promotion that has had prior success in growing your business. 06 APRIL 2013 CONTACT: Sarah Goodnough at 2-SCALE or sgoodnough@2-scale.com

7 PHASE 3: METHODOLOGY GIVE PRICING If you were to interview 100 people from an event, what is the number one complaint that upsets them the most?... They all want prices!!!!! All of us have been trained to NEVER GIVE PRICES!... However, we believe heavily that the simplest way to not lose a potential buyer, is to leave with a standard package program FLYER Show Special New Acrylic Tub Liner Overlay (White Only) New 3 Wall Acrylic System SHOW SPECIAL BATH LINER THREE WALL TRIM KIT Only $4, $4, (White Only) Legend Chrome Valve and Trim Kit Total Retail Package $4, Show Special Price $4, Should be a full color handout 8.5x11 flyer 07 APRIL 2013

8 CONFIRMATION SCRIPT: "Hi, may I speak with (customer name). This is (your name) with BATH PLANET. We just wanted to call and say thank you today for stopping by our booth at the XYZ show. I understand that you really liked the ( Deep Soaker Tub or whatever they were attracted to) with the Madeira Granite. It happens to be one of our most popular colors and everyone loves it! Sorry to interrupt your day, but I have some great news for you a little luck is always a good thing. We had our drawing from the event and CONGRATULATIONS, you were one of our $1000 off winners! With that being said - we have a representative in your area that would like to come out and inspect your bathroom. It helps provide you with a little education to be able to take advantage of your $1000 off certificate!" "I have a 5:30 or 6:30 on Tuesday open for you. Which would you prefer?" Note: The Bath Planet "Show and Event: Face to Face Lead Generation System" is a tool developed to help you grow your business. Although the 3-Phase Philosophy is recommended in every application: 1) Manufacturer's Direct Discount 2) Instant Gratification 3) Methodology - Give Pricing the monetary prize can be adjusted to any program you have had prior success in generating leads off of. 08 APRIL 2013

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