Low-Cost, High-Impact Marketing Secrets to Ramp Up Your Biz

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1 Low-Cost, High-Impact Marketing Secrets to Ramp Up Your Biz Rosalie Marcus, The Promo Biz Coach Tuesday, July 13 11:00 a.m.-noon Room 183A Sponsored by Fields Manufacturing asi/54100 All education handouts are available to download at

2 Low Cost, High Impact Marketing Secrets Rosalie Marcus The Promo Biz Coach What Really Works? Making time to market your business every day. Knowing your target market. Using a variety of different methods. Choosing a set of simple, effective strategies that you will enjoy and doing them consistently. Tip #1 You Already Have Great Prospects Announce your business. Send , postcards or letter to your: Friends and relatives Past business associates Neighbors Your church or temple members Fraternity or sorority affiliates Your holiday card list

3 Tip # 2 Have an Attractive Business Card With a Call to Action Your card reflects you and your business, make it quality and make it attractive. Have a call to action: Call for a free marketing check up Call for a free catalog with hundreds of business promotion ideas Visit our web site for free business promotion tips Tip # 3 Use Many Marketing Methods Consistently Newsletter, weekly marketing tips, , phone, direct mail, letters Newer methods: Social media, video, blogs Do what you most enjoy Studies show your message needs to be seen at least 7 times to influence a buyer. Tip # 4 Network on Fertile Ground Network where you can meet people in your target market or the people there can introduce you to people in your target market. Go a few times before you join. Seek to help others first. Who would be their ideal referral? Have a great promotional gift.

4 Tip # 5 Create a Compelling 30 Second Marketing Message Every customer listens to the same radio station(wifm) The first step is a 30 Second Marketing Message It should tell Who you are Who is your target market What benefit they get from working with you What problems you solve Tip # 6 Form a Marketing Partnership Who is not a direct competitor that serves the same target market? Meeting planner Trade show display company Graphic designer CPA Any sales professional Tip # 7 Get Noticed By The Media Position yourself as an expert in your field. Offer to be interviewed by local media. Send press releases. Link what you re doing to a current event. Do something news worthy.

5 Tip # 8 Use Testimonials Ask at the right time. Testimonials build social proof. Testimonials are your silent sales force: Post them on your web site Have them in your written materials Have a portfolio of testimonial letters Tip # 9 Create Buzz on Social Media Build your presence on Facebook, Twitter and Linked In. Be authentic, be interesting. Post a question to encourage interaction. Offer a free gift or free promotional check up to friends. Use services like Hoot Suite to make it easy. Tip # 10 Promote with a Promotional Product Show that you believe in what you sell. Ask suppliers for their best offer on self promotions. Use creative ideas and slogans Sticky Notes- Marketing that sticks Mints- Your business is worth a mint Frisbees- Thanks for sending an order our way

6 Tip # 11 Create Word of Mouth Happy customers are your best marketing vehicle. Create raving fans: Go the extra mile Make it easy to do business with you Provide something your competitors are not providing Provide value: Survey to find what is most valuable to your customers Tip # 12 Encourage Referrals Referrals are the best way to get new business Ask at the right time Be specific Set up a gift for referral program Acknowledge all referrals Give referrals to get referrals Keep the Momentum Going Have a marketing plan and work it. Track what s working and keep doing it. Be persistent and consistent. Stay informed and educated. Believe in yourself You can do it!

7 FREE Sales-Boost Gifts For You FREE Downloadable Promo Biz Success Kit FREE Special Report: 10 Proven Ways to Thrive in Promotional Products Sales (In Any Economy!) FREE Audio Download: Skyrocket Your Sales FREE: Preferred Supplier List and Hundreds in Discounts FREE Monthly Sales-Boost Tips Claim Your FREE GIFTS at: Proven Products to Boost Your Sales and Income The FAST TRACK to Promotional Products Sales Success! The Beginners Program The proven shortcut, all-in-one program for making more money in promotional sales FAST! (Even if you re starting from scratch!) Preview at WOMEN SELLING SMARTER For the woman who has mastered the basics and is ready to take her sales to the next level, connect with likeminded women and sell more with confidence. Preview at: Ask Rosalie About ASI Show Discounts About Rosalie Marcus Rosalie Marcus, The Promo Biz Coach, provides proven tools, tips, strategies and the support you need to grow your promotional business quickly and easily. Reach her at: promobizcoach.com (c) Rosalie Marcus,

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